Findings for PPC in Waterbury

Waterbury Ranked Most Expensive City for Keywords in New England

SEP's ongoing research into PPC Campaigns has revealed that Waterbury was the most expensive city in New England in keyword bids in Google Adwords for the month of September 2014. Waterbury also ranked the most expensive city in Connecticut. In the study, Manchester ranked as the least expensive city in New England for keywords, while Manchester ranked as the least expensive city in New England and Manchester ranked as the least expensive city in Connecticut.

Google Adwords Keyword Prices 46% Higher in Waterbury than New Haven

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waterbury are 46% higher than in New Haven. The average price of a click in Waterbury is $15.23.

This price differential is somewhat surprising however, as New Haven has a larger population than Waterbury.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Clearwater, and found the average price of a click in Waterbury was 22% higher than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

Evolve your Digital Strategy. Get a PPC Quote today.

PPC Industry Data for Waterbury


Summary PPC Stats for Waterbury for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.23 33rd 1st 1st NA
Automotive/Vehicle Dealerships 1.75 224th 11th 5th NA
Average 1.75 268th 11th 5th NA
Entertainment/Recreation Restaurants 0.45 225th 9th 4th NA
Average 0.45 225th 9th 4th NA
Health, Beauty & Fitness Dentists 5.94 242nd 9th 4th NA
Average 5.94 230th 9th 4th NA
Home & Garden Self Storage Companies 6.86 214th 10th 5th NA
Average 6.86 268th 11th 5th NA
Legal Law Firms 2.56 213rd 11th 5th NA
Personal Injury Law 239.88 3rd 1st 1st NA
Average 121.22 2nd 1st 1st NA
Real Estate Apartment Rentals 0.89 178th 9th 4th NA
Condos 0.25 205th 12nd 5th NA
Realtors 0.80 259th 12nd 5th NA
Average 0.76 270th 12nd 5th NA
Travel Car Rentals 1.47 191st 11th 5th NA
Hotels 1.80 220th 11th 5th -1
Average 1.69 235th 11th 5th NA

Study Results for Other Cities:

Nearest Cities

Similar Cities

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.