Findings for PPC in Waterbury

Waterbury Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Waterbury was the 276th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Waterbury also ranks amongst the least expensive cities in Connecticut, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Waterbury than New Haven

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waterbury are 53% lower than in New Haven. The average price of a click in Waterbury is $4.20.

This price differential is expected however, as New Haven has a larger population than Waterbury.

For better comparison of prices, we also compared prices with another city with a similar population, Clearwater, and found the average price of a click in Waterbury was 68% lower than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Waterbury


Summary PPC Stats for Waterbury for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.20 276th 11th 5th 3
Automotive/Vehicle Dealerships 2.15 198th 8th 4th -2
Average 2.15 261st 11th 5th -1
Entertainment/Recreation Restaurants 0.68 225th 10th 5th -2
Average 0.68 225th 10th 5th -2
Health, Beauty & Fitness Dentists 12.52 87th 3rd 2nd 9
Average 12.52 40th 2nd 1st 2
Home & Garden Landscapers 1.88 155th 5th 2nd NA
Self Storage Companies 10.60 160th 6th 3rd 8
Average 6.24 278th 11th 5th NA
Legal Law Firms 24.96 32nd 1st 1st NA
Average 24.96 133rd 6th 3rd NA
Real Estate Apartment Rentals 0.63 261st 12nd 5th NA
Condos 0.36 207th 12nd 5th NA
Realtors 0.74 272nd 12nd 5th 1
Average 0.62 282nd 12nd 5th -3
Travel Car Rentals 3.34 91st 6th 3rd NA
Hotels 3.30 142nd 7th 3rd 277
Average 3.31 134th 8th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.