Findings for PPC in Waterbury

Waterbury Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Waterbury was the 274th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Waterbury also ranks amongst the least expensive cities in Connecticut, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 47% Lower in Waterbury than New Haven

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waterbury are 47% lower than in New Haven. The average price of a click in Waterbury is $4.55.

This price differential is expected however, as New Haven has a larger population than Waterbury.

For better comparison of prices, we also compared prices with another city with a similar population, Clearwater, and found the average price of a click in Waterbury was 64% lower than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Waterbury


Summary PPC Stats for Waterbury for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.55 274th 12nd 5th NA
Automotive/Vehicle Auto Parts 2.89 21st 2nd 1st 0
Dealerships 2.49 209th 9th 3rd NA
Average 2.69 261st 11th 4th NA
Entertainment/Recreation Restaurants 0.85 175th 10th 5th 37
Average 0.85 175th 10th 5th 37
Health, Beauty & Fitness Dentists 7.53 233rd 10th 4th -10
Average 7.53 227th 9th 4th NA
Home & Garden Landscapers 5.24 73rd 1st 1st NA
Self Storage Companies 6.01 244th 12nd 5th NA
Average 5.63 274th 12nd 5th NA
Legal Law Firms 41.81 14th 1st 1st NA
Average 41.81 78th 4th 2nd NA
Real Estate Apartment Rentals 0.66 258th 12nd 5th -5
Condos 0.42 221st 11th 5th NA
Realtors 0.82 267th 11th 4th NA
Average 0.67 283rd 12nd 5th NA
Travel Car Rentals 3.06 107th 8th 2nd NA
Hotels 1.63 235th 12nd 5th -39
Average 2.11 246th 11th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.