Findings for PPC in Waterbury

Waterbury Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Waterbury was the 267th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Waterbury also ranks amongst the least expensive cities in Connecticut, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Waterbury than New Haven

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Waterbury are 38% lower than in New Haven. The average price of a click in Waterbury is $5.50.

This price differential is expected however, as New Haven has a larger population than Waterbury.

For better comparison of prices, we also compared prices with another city with a similar population, Clearwater, and found the average price of a click in Waterbury was 55% lower than in Clearwater.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Waterbury


Summary PPC Stats for Waterbury for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.50 267th 10th 3rd NA
Automotive/Vehicle Auto Insurance 45.05 141st 5th 1st NA
Dealerships 2.84 186th 10th 3rd NA
Average 23.95 59th 3rd 1st NA
Entertainment/Recreation Restaurants 0.72 197th 11th 4th 50
Average 0.72 197th 11th 4th 50
Health, Beauty & Fitness Dentists 10.53 162nd 7th 3rd 8
Average 10.53 108th 6th 2nd NA
Home & Garden Landscapers 1.98 152nd 4th 1st NA
Self Storage Companies 3.86 267th 12nd 5th NA
Average 2.92 283rd 12nd 5th NA
Legal Law Firms 9.08 136th 3rd 1st NA
Average 9.08 193rd 6th 2nd NA
Real Estate Apartment Rentals 0.79 238th 12nd 5th 10
Condos 0.32 223rd 12nd 5th NA
Realtors 1.04 253rd 9th 4th NA
Average 0.79 280th 11th 4th NA
Travel Car Rentals 2.79 122nd 7th 2nd NA
Hotels 3.06 191st 7th 2nd -2
Average 2.97 193rd 8th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.