Findings for PPC in Wilmington

Wilmington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 158th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Wilmington also ranks amongst the least expensive cities in Delaware, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 40% Lower in Wilmington than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 40% lower than in Philadelphia. The average price of a click in Wilmington is $10.90.

This price differential is expected however, as Philadelphia has a larger population than Wilmington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Gulfport, and found the average price of a click in Wilmington was 148% higher than in Gulfport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.90 158th 27th 1st 0
Automotive/Vehicle Auto Insurance 162.11 3rd 1st 1st 0
Auto Parts 1.41 125th 23rd 1st 22
Dealerships 4.06 98th 18th 1st NA
Tires 3.94 93rd 31st 1st 11
Average 42.88 4th 2nd 1st 4
Entertainment/Recreation Restaurants 1.03 152nd 31st 1st 83
Average 1.03 152nd 31st 1st 83
Health, Beauty & Fitness Chiropractors 10.71 87th 20th 1st 29
Dentists 9.43 193rd 32nd 1st -3
Average 9.86 136th 25th 1st 2
Home & Garden Appliance Repair 9.23 165th 29th 1st 0
Furniture 2.09 178th 41st 1st -28
Pest Control 26.23 90th 16th 1st 0
Plumbers 10.82 220th 46th 1st -11
Roofing 23.92 42nd 10th 1st 0
Self Storage Companies 10.31 179th 38th 1st -22
Average 13.21 190th 37th 1st -6
Legal Criminal Lawyers 32.00 68th 17th 1st NA
Law Firms 6.21 181st 34th 1st NA
Average 12.66 175th 32nd 1st NA
Real Estate Apartment Rentals 1.27 189th 41st 1st -43
Condos 1.70 108th 27th 1st -11
New Home Developers 2.52 169th 34th 1st -9
Realtors 2.99 82nd 17th 1st 35
Average 2.21 148th 33rd 1st -4
Shopping Florists 8.27 15th 4th 1st 35
Average 8.27 15th 4th 1st 35
Travel Car Rentals 2.63 157th 35th 1st NA
Hotels 2.62 200th 42nd 1st 14
Average 2.62 220th 42nd 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.