Findings for PPC in Wilmington

Wilmington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 187th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Wilmington also ranks amongst the least expensive cities in Delaware, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 52% Lower in Wilmington than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 52% lower than in Philadelphia. The average price of a click in Wilmington is $8.07.

This price differential is expected however, as Philadelphia has a larger population than Wilmington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Gulfport, and found the average price of a click in Wilmington was 151% higher than in Gulfport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.07 187th 35th 1st -1
Automotive/Vehicle Dealerships 3.80 80th 22nd 1st NA
Tires 3.28 92nd 31st 1st NA
Average 3.62 176th 37th 1st NA
Entertainment/Recreation Restaurants 0.95 164th 38th 1st 38
Average 0.95 164th 38th 1st 38
Health, Beauty & Fitness Chiropractors 5.53 137th 28th 1st -18
Dentists 10.84 108th 14th 1st NA
Average 8.18 126th 20th 1st -4
Home & Garden Furniture 1.97 144th 38th 1st NA
Landscapers 2.81 142nd 31st 1st NA
Pest Control 32.37 37th 9th 1st NA
Plumbers 54.10 41st 6th 1st NA
Roofing 7.08 155th 29th 1st NA
Self Storage Companies 14.34 42nd 11th 1st 7
Average 15.12 124th 22nd 1st NA
Legal Law Firms 7.08 167th 29th 1st NA
Personal Injury Law 66.02 98th 22nd 1st NA
Average 21.81 140th 29th 1st NA
Real Estate Apartment Rentals 0.68 217th 43rd 1st -36
Condos 1.56 88th 28th 1st NA
Realtors 1.34 216th 42nd 1st NA
Average 1.07 240th 45th 1st -15
Shopping Florists 4.40 170th 29th 1st NA
Average 4.40 170th 29th 1st NA
Travel Car Rentals 2.16 133rd 32nd 1st NA
Hotels 2.32 198th 43rd 1st -1
Average 2.27 203rd 45th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.