Findings for PPC in Wilmington

Wilmington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 167th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Wilmington also ranks amongst the least expensive cities in Delaware, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Wilmington Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Wilmington keywords increased by 22% in September 2016.

Not surprisingly, the month over month price increases for Wilmington Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 37% Lower in Wilmington than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 37% lower than in Philadelphia. The average price of a click in Wilmington is $11.24.

This price differential is expected however, as Philadelphia has a larger population than Wilmington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Gulfport, and found the average price of a click in Wilmington was 91% higher than in Gulfport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.24 167th 31st 1st 22
Automotive/Vehicle Auto Insurance 96.35 15th 4th 1st 0
Dealerships 2.97 155th 38th 1st -28
Tires 5.11 38th 8th 1st 506
Average 22.50 103rd 22nd 1st 62
B2B Office Furniture 3.73 127th 25th 1st NA
Average 3.73 145th 28th 1st NA
Entertainment/Recreation Restaurants 3.80 99th 25th 1st 132
Average 3.80 99th 25th 1st 132
Finance Insurance 53.75 41st 6th 1st NA
Average 53.75 13rd 4th 1st NA
Health, Beauty & Fitness Chiropractors 9.66 77th 15th 1st -2
Dentists 14.07 59th 7th 1st 230
Optometrists 6.80 34th 5th 1st NA
Average 12.06 50th 9th 1st 68
Home & Garden Furniture 3.76 82nd 26th 1st 29
Pest Control 16.85 156th 36th 1st 23
Plumbers 31.03 137th 25th 1st 32
Roofing 6.89 199th 36th 1st 0
Self Storage Companies 4.22 257th 49th 1st -32
Average 17.30 127th 22nd 1st 4
Legal Criminal Lawyers 6.62 93rd 17th 1st NA
Law Firms 12.99 160th 25th 1st NA
Average 11.40 205th 35th 1st NA
Real Estate Apartment Rentals 1.58 125th 37th 1st 38
Condos 0.88 173rd 41st 1st -22
New Home Developers 3.10 130th 30th 1st 46
Realtors 2.52 67th 19th 1st -15
Average 2.14 121st 29th 1st 8
Shopping Florists 5.68 150th 34th 1st -3
Average 5.68 150th 34th 1st -3
Travel Car Rentals 3.52 64th 15th 1st NA
Hotels 3.34 205th 41st 1st 0
Average 3.40 166th 32nd 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.