Findings for PPC in Washington

Washington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Washington was the 91st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Washington also ranks amongst the least expensive cities in District Of Columbia, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Washington Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Washington keywords increased by 15% in September 2014.

Google Adwords Keyword Prices 6% Lower in Washington than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Washington are 6% lower than in Arlington. The average price of a click in Washington is $11.83.

This price difference is interesting though, given the population of Arlington is less than Washington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Boston, and found the average price of a click in Washington was 21% lower than in Boston.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Washington

Summary PPC Stats for Washington for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.83 91st 17th 1st 15
Automotive/Vehicle Auto Insurance 74.85 43rd 8th 1st 34
Auto Parts 1.63 61st 9th 1st 65
Dealerships 2.60 161st 38th 1st NA
Tires 3.00 112nd 34th 1st 0
Average 38.63 2nd 1st 1st 14
B2B Office Furniture 4.73 75th 18th 1st 0
Average 4.73 101st 18th 1st 0
Entertainment/Recreation Restaurants 1.21 123rd 25th 1st -3
Average 1.21 123rd 25th 1st -3
Finance Credit Counselling 8.91 61st 11th 1st NA
Insurance 29.87 87th 16th 1st NA
Payday Loans 4.28 133rd 15th 1st 38
Average 19.25 99th 17th 1st NA
Health, Beauty & Fitness Chiropractors 11.63 33rd 8th 1st -17
Dentists 15.22 28th 3rd 1st 11
Massage Therapy 1.97 107th 21st 1st 0
Optometrists 0.85 135th 21st 1st NA
Average 8.98 96th 13rd 1st -2
Home & Garden Appliance Repair 2.47 184th 30th 1st NA
Furniture 2.81 53rd 18th 1st NA
Garage Doors 14.31 114th 18th 1st 57
Landscapers 1.85 176th 35th 1st NA
Moving Companies 20.78 25th 5th 1st 0
Pest Control 29.37 59th 15th 1st NA
Plumbers 17.74 187th 38th 1st 0
Roofing 8.17 137th 25th 1st NA
Self Storage Companies 15.70 32nd 7th 1st 528
Windows and Doors 3.11 90th 17th 1st NA
Average 12.14 174th 35th 1st NA
Legal Criminal Lawyers 13.81 77th 19th 1st -25
Family Law 25.84 33rd 7th 1st NA
Law Firms 1.85 220th 41st 1st -41
Personal Injury Law 47.79 126th 27th 1st 0
Average 13.55 168th 34th 1st -16
Real Estate Apartment Rentals 2.15 47th 14th 1st 16
Condos 4.49 3rd 2nd 1st NA
New Home Developers 3.85 62nd 20th 1st 28
Realtors 1.88 155th 30th 1st 26
Average 2.62 64th 17th 1st 16
Shopping Florists 9.25 5th 2nd 1st 0
Average 9.25 5th 2nd 1st 0
Travel Car Rentals 2.13 137th 33rd 1st -1
Hotels 3.31 100th 19th 1st -1
Average 2.72 142nd 28th 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.