Findings for PPC in Washington

Washington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Washington was the 99th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Washington also ranks amongst the least expensive cities in District Of Columbia, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 24% Lower in Washington than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Washington are 24% lower than in Arlington. The average price of a click in Washington is $13.05.

This price difference is interesting though, given the population of Arlington is less than Washington.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Boston, and found the average price of a click in Washington was 25% lower than in Boston.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Washington


Summary PPC Stats for Washington for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.05 99th 18th 1st -2
Automotive/Vehicle Auto Insurance 86.34 61st 10th 1st 21
Auto Parts 0.62 154th 28th 1st -24
Dealerships 2.50 213rd 45th 1st NA
Tires 2.54 196th 43rd 1st 0
Towing 22.87 2nd 1st 1st 0
Average 36.26 16th 4th 1st 2
Entertainment/Recreation Restaurants 0.73 194th 40th 1st -15
Average 0.73 194th 40th 1st -15
Finance Credit Counselling 27.74 19th 3rd 1st NA
Insurance 69.70 26th 7th 1st 2
Mortgages 13.45 22nd 3rd 1st 0
Payday Loans 8.03 111st 5th 1st 1
Average 25.39 72nd 14th 1st NA
Health, Beauty & Fitness Dentists 9.74 178th 22nd 1st -17
Average 9.74 135th 17th 1st -5
Home & Garden Appliance Repair 12.29 145th 31st 1st NA
Furniture 2.25 154th 34th 1st -30
Landscapers 3.95 109th 22nd 1st -26
Moving Companies 9.78 181st 34th 1st NA
Plumbers 40.30 71st 15th 1st 0
Roofing 12.67 123rd 28th 1st -14
Self Storage Companies 9.20 195th 39th 1st -4
Average 13.28 201st 42nd 1st -8
Legal Law Firms 3.61 207th 39th 1st -11
Personal Injury Law 24.62 134th 25th 1st NA
Average 7.11 209th 37th 1st -4
Real Estate Apartment Rentals 3.07 26th 11th 1st -19
Condos 3.41 21st 8th 1st NA
New Home Developers 4.40 62nd 21st 1st -7
Realtors 2.20 146th 28th 1st -12
Average 3.07 63rd 19th 1st 11
Shopping Florists 8.06 38th 6th 1st 52
Average 8.06 38th 6th 1st 52
Travel Car Rentals 3.47 64th 18th 1st -17
Hotels 4.77 57th 6th 1st -3
Average 4.12 54th 10th 1st -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.