Findings for PPC in Cape Coral

Cape Coral Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cape Coral was the 195th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Cape Coral also ranks amongst the least expensive cities in Florida, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Cape Coral Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Cape Coral keywords increased by 16% in April 2015.

Google Adwords Keyword Prices 36% Lower in Cape Coral than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cape Coral are 36% lower than in St. Petersburg. The average price of a click in Cape Coral is $8.84.

This price differential is expected however, as St. Petersburg has a larger population than Cape Coral.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cape Coral


Summary PPC Stats for Cape Coral for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.84 195th 35th 16th 16
Automotive/Vehicle Auto Insurance 43.73 151st 29th 12nd 34
Auto Parts 1.91 73rd 8th 7th 6
Dealerships 4.02 102nd 20th 9th NA
Tires 3.58 116th 36th 13rd -34
Towing 4.34 109th 18th 13rd 6
Average 13.65 132nd 26th 10th 6
Entertainment/Recreation Restaurants 0.94 164th 34th 13rd 84
Average 0.94 164th 34th 13rd 84
Finance Payday Loans 10.74 88th 3rd 1st 93
Average 10.74 152nd 20th 9th NA
Health, Beauty & Fitness Chiropractors 15.24 41st 10th 3rd 18
Dentists 8.47 220th 34th 15th 38
Massage Therapy 2.43 117th 21st 8th -31
Optometrists 4.28 83rd 21st 11th NA
Average 8.84 179th 34th 16th 15
Home & Garden Appliance Repair 17.33 78th 16th 12nd 0
Furniture 2.68 115th 25th 13rd 0
Garage Doors 7.46 176th 27th 13rd 48
Landscapers 3.46 116th 22nd 8th 89
Moving Companies 22.67 72nd 13rd 9th 60
Pest Control 23.04 116th 24th 12nd -7
Plumbers 24.81 144th 29th 15th 20
Roofing 20.99 53rd 13rd 6th 125
Self Storage Companies 11.72 148th 31st 15th 9
Average 14.87 168th 32nd 17th 34
Legal Law Firms 4.81 196th 37th 13rd NA
Average 4.81 224th 41st 16th NA
Real Estate Apartment Rentals 0.95 235th 46th 15th 8
Condos 1.44 121st 28th 9th 0
New Home Developers 2.82 153rd 33rd 9th -9
Realtors 2.19 148th 26th 6th 11
Average 1.83 196th 40th 12nd 3
Shopping Florists 5.06 160th 29th 12nd -33
Average 5.06 160th 29th 12nd -33
Travel Car Rentals 3.37 75th 17th 9th 29
Hotels 3.12 159th 29th 12nd 26
Average 3.24 141st 29th 13rd 27

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.