Findings for PPC in Cape Coral

Cape Coral Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cape Coral was the 62nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Cape Coral also ranks amongst the least expensive cities in Florida, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 72% Higher in Cape Coral than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cape Coral are 72% higher than in St. Petersburg. The average price of a click in Cape Coral is $14.41.

This price differential is somewhat surprising however, as St. Petersburg has a larger population than Cape Coral.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Vancouver, and found the average price of a click in Cape Coral was 15% higher than in Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cape Coral


Summary PPC Stats for Cape Coral for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.41 62nd 13rd 8th 5
Automotive/Vehicle Auto Insurance 149.63 1st 1st 1st 52
Auto Parts 1.51 101st 23rd 13rd -11
Dealerships 2.57 170th 36th 15th -4
Tires 5.00 24th 11th 2nd 24
Average 32.74 5th 2nd 1st 11
Entertainment/Recreation Restaurants 1.79 93rd 18th 7th 12
Average 1.79 93rd 18th 7th 12
Finance Insurance 81.90 14th 3rd 2nd 21
Average 148.27 1st 1st 1st 12
Health, Beauty & Fitness Chiropractors 7.56 120th 24th 9th -9
Dentists 10.69 140th 26th 12nd 20
Massage Therapy 9.13 31st 11th 4th 0
Average 9.65 113rd 23rd 9th 5
Home & Garden Appliance Repair 17.19 69th 13rd 6th 62
Furniture 2.36 153rd 36th 14th 7
Garage Doors 7.46 176th 30th 16th -8
Landscapers 2.34 148th 31st 11th -11
Moving Companies 15.57 133rd 26th 13rd -7
Pest Control 26.49 59th 13rd 9th 12
Plumbers 29.33 125th 23rd 13rd -14
Roofing 15.41 79th 20th 10th -8
Self Storage Companies 12.43 114th 29th 12nd 10
Average 15.62 142nd 26th 15th 3
Legal Law Firms 5.76 163rd 32nd 10th NA
Personal Injury Law 86.52 84th 19th 10th NA
Average 46.14 55th 12nd 9th NA
Real Estate Apartment Rentals 0.77 248th 51st 19th 10
Condos 1.42 137th 30th 10th 8
New Home Developers 3.81 107th 29th 9th 28
Realtors 2.35 146th 30th 8th 0
Average 2.04 171st 36th 10th 9
Shopping Florists 5.23 146th 27th 12nd -8
Average 5.23 146th 27th 12nd -8
Travel Car Rentals 3.26 99th 21st 9th 28
Hotels 1.73 232nd 46th 18th -4
Average 2.49 225th 41st 17th 12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.