Findings for PPC in Clearwater

Clearwater Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Clearwater was the 113rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Clearwater also ranks amongst the least expensive cities in Florida, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 14% Higher in Clearwater than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Clearwater are 14% higher than in St. Petersburg. The average price of a click in Clearwater is $12.36.

This price differential is somewhat surprising however, as St. Petersburg has a larger population than Clearwater.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Waterbury, and found the average price of a click in Clearwater was 124% higher than in Waterbury.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Clearwater

Summary PPC Stats for Clearwater for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.36 113rd 20th 11th 0
Automotive/Vehicle Auto Parts 1.26 115th 16th 9th -43
Dealerships 3.30 155th 35th 17th NA
Tires 6.72 15th 6th 1st 61
Towing 10.17 16th 3rd 1st 168
Average 5.65 193rd 35th 14th 35
B2B Office Furniture 2.71 151st 30th 12nd -27
Average 2.71 164th 33rd 15th NA
Entertainment/Recreation Restaurants 0.93 169th 33rd 15th -28
Average 0.93 169th 33rd 15th -28
Health, Beauty & Fitness Chiropractors 5.28 185th 36th 16th 61
Cosmetic Surgery 9.39 60th 11th 7th NA
Dentists 12.06 120th 13rd 8th -26
Optometrists 2.89 97th 19th 9th NA
Average 8.88 172nd 25th 11th -4
Home & Garden Appliance Repair 22.50 37th 4th 2nd 13
Furniture 1.77 199th 41st 17th -19
Garage Doors 45.74 31st 5th 3rd 19
Moving Companies 28.96 30th 6th 5th 4
Pest Control 20.03 147th 31st 15th 4
Plumbers 49.73 49th 9th 5th -3
Roofing 18.26 72nd 21st 8th -10
Self Storage Companies 11.59 159th 34th 14th -4
Windows and Doors 24.83 7th 3rd 1st NA
Average 26.45 26th 2nd 1st 0
Legal Criminal Lawyers 16.85 78th 18th 8th 0
Family Law 42.55 21st 3rd 3rd NA
Law Firms 18.29 65th 18th 9th NA
Average 24.00 132nd 24th 13rd NA
Real Estate Apartment Rentals 1.54 136th 34th 9th -12
Condos 0.95 171st 38th 14th -34
New Home Developers 4.58 56th 19th 4th -2
Realtors 1.83 185th 36th 10th -22
Average 2.13 149th 32nd 9th -18
Shopping Florists 4.74 180th 36th 15th -8
Average 4.74 180th 36th 15th -8
Travel Car Rentals 3.55 56th 14th 8th 7
Hotels 3.98 112nd 19th 9th 0
Average 3.76 87th 17th 6th 4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.