Findings for PPC in Clearwater

Clearwater Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Clearwater was the 79th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Clearwater also ranks amongst the least expensive cities in Florida, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Clearwater Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Clearwater keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 57% Higher in Clearwater than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Clearwater are 57% higher than in St. Petersburg. The average price of a click in Clearwater is $13.16.

This price differential is somewhat surprising however, as St. Petersburg has a larger population than Clearwater.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Waterbury, and found the average price of a click in Clearwater was 213% higher than in Waterbury.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Clearwater


Summary PPC Stats for Clearwater for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.16 79th 15th 9th 12
Automotive/Vehicle Auto Parts 1.76 79th 14th 8th 37
Dealerships 2.48 179th 38th 16th -4
Tires 3.17 121st 33rd 12nd 56
Average 2.47 249th 49th 18th 11
B2B Office Furniture 4.84 38th 7th 3rd 1
Average 4.84 81st 16th 9th 0
Entertainment/Recreation Restaurants 1.37 137th 28th 14th 119
Average 1.37 137th 28th 14th 119
Health, Beauty & Fitness Chiropractors 4.62 189th 39th 16th -28
Cosmetic Surgery 15.05 15th 4th 3rd NA
Dentists 15.65 41st 4th 4th 26
Massage Therapy 1.76 118th 24th 9th 0
Optometrists 1.79 122nd 21st 9th NA
Average 11.27 65th 12nd 4th 5
Home & Garden Appliance Repair 11.26 141st 27th 14th -7
Furniture 2.99 72nd 19th 9th 23
Garage Doors 29.90 58th 4th 3rd -15
Moving Companies 21.24 68th 12nd 8th 14
Pest Control 22.24 92nd 22nd 15th 32
Plumbers 44.96 60th 9th 4th 242
Roofing 17.37 68th 17th 9th 50
Self Storage Companies 10.82 153rd 35th 15th 14
Windows and Doors 31.36 1st 1st 1st NA
Average 22.19 45th 6th 4th 35
Legal Criminal Lawyers 120.70 3rd 1st 1st 0
Family Law 10.60 81st 15th 8th NA
Law Firms 5.39 167th 33rd 11th NA
Personal Injury Law 42.09 131st 25th 12nd NA
Average 44.17 64th 14th 10th NA
Real Estate Apartment Rentals 1.25 185th 44th 15th 2
Condos 1.40 140th 32nd 12nd 2
New Home Developers 3.13 144th 32nd 12nd -48
Realtors 1.92 191st 38th 11th 10
Average 1.88 192nd 39th 12nd -5
Shopping Florists 3.28 215th 43rd 17th -7
Average 3.28 215th 43rd 17th -7
Travel Car Rentals 2.46 170th 36th 17th -12
Hotels 2.55 191st 36th 13rd 4
Average 2.51 223rd 39th 16th -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.