Findings for PPC in Clearwater

Clearwater Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Clearwater was the 106th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Clearwater also ranks amongst the least expensive cities in Florida, ranking as number 10th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 5% Higher in Clearwater than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Clearwater are 5% higher than in St. Petersburg. The average price of a click in Clearwater is $11.72.

This price differential is somewhat surprising however, as St. Petersburg has a larger population than Clearwater.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Waterbury, and found the average price of a click in Clearwater was 157% higher than in Waterbury.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Clearwater


Summary PPC Stats for Clearwater for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.72 106th 20th 10th 5
Automotive/Vehicle Auto Parts 1.35 126th 31st 15th -20
Dealerships 2.62 155th 34th 15th NA
Tires 2.79 137th 34th 14th -51
Towing 6.31 34th 5th 3rd 82
Average 2.83 223rd 48th 20th 3
B2B Architects 0.80 96th 18th 8th NA
Office Furniture 4.68 56th 12nd 7th 7
Average 2.74 130th 27th 12nd NA
Entertainment/Recreation Restaurants 0.57 216th 43rd 18th -33
Average 0.57 216th 43rd 18th -33
Finance Currency Exchange 2.12 15th 6th 2nd 0
Average 2.12 171st 25th 11th 0
Health, Beauty & Fitness Acupuncture 3.26 80th 20th 9th 0
Chiropractors 7.83 92nd 23rd 11th 100
Cosmetic Surgery 15.00 15th 3rd 3rd NA
Dentists 11.97 107th 16th 8th 7
Jewellers 3.19 82nd 16th 7th NA
Massage Therapy 1.76 117th 22nd 9th 0
Optometrists 1.78 118th 21st 9th NA
Average 8.53 127th 23rd 9th 10
Home & Garden Appliance Repair 14.00 67th 14th 7th -7
Furniture 2.22 128th 29th 12nd 3
Garage Doors 46.22 22nd 3rd 2nd 66
Landscapers 5.63 44th 6th 2nd NA
Mold Detection and Remova 8.67 56th 15th 9th 0
Moving Companies 20.36 60th 15th 9th 1
Pest Control 18.27 140th 32nd 16th -10
Plumbers 35.01 105th 19th 7th -29
Roofing 13.22 97th 25th 10th 0
Self Storage Companies 10.20 153rd 35th 15th -18
Windows and Doors 16.61 10th 3rd 1st NA
Average 18.68 89th 19th 9th 0
Legal Immigration Lawyers 13.10 23rd 6th 5th NA
Law Firms 10.59 110th 20th 8th NA
Personal Injury Law 187.07 9th 1st 1st NA
Traffic Law 40.28 52nd 11th 8th NA
Average 45.37 41st 10th 8th NA
Real Estate Apartment Rentals 1.37 157th 39th 13rd 19
Condos 1.39 118th 28th 9th 14
New Home Developers 6.00 29th 14th 3rd 192
Property Management 5.26 56th 13rd 5th 6
Realtors 2.24 164th 31st 10th 15
Average 2.73 105th 27th 8th 39
Shopping Florists 3.81 189th 39th 16th 11
Average 3.60 187th 39th 16th 3
Travel Car Rentals 2.75 148th 30th 12nd -5
Hotels 2.46 194th 36th 14th -38
Average 2.60 214th 40th 14th -21

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.