Findings for PPC in Clearwater

Clearwater Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Clearwater was the 77th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Clearwater also ranks amongst the least expensive cities in Florida, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 12% Higher in Clearwater than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Clearwater are 12% higher than in St. Petersburg. The average price of a click in Clearwater is $12.41.

This price differential is somewhat surprising however, as St. Petersburg has a larger population than Clearwater.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Waterbury, and found the average price of a click in Clearwater was 18% lower than in Waterbury.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Clearwater

Summary PPC Stats for Clearwater for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.41 77th 15th 8th 6
Automotive/Vehicle Auto Insurance 25.57 145th 25th 11th -16
Auto Parts 1.01 133rd 28th 16th -20
Dealerships 4.02 71st 17th 8th NA
Tires 3.59 69th 26th 9th -7
Towing 1.14 146th 30th 16th NA
Average 7.72 146th 27th 12nd -6
B2B Office Furniture 3.21 103rd 25th 12nd NA
Average 3.21 116th 25th 11th NA
Entertainment/Recreation Restaurants 0.93 166th 39th 18th -8
Average 0.93 166th 39th 18th -8
Health, Beauty & Fitness Chiropractors 4.98 154th 32nd 13rd -37
Cosmetic Surgery 12.27 16th 4th 4th NA
Dentists 12.82 60th 9th 5th -9
Martial Arts 0.97 100th 20th 10th 0
Average 10.01 65th 11th 6th -7
Home & Garden Appliance Repair 20.88 10th 2nd 2nd NA
Furniture 4.06 8th 4th 4th 47
Garage Doors 27.00 54th 7th 4th 28
Landscapers 9.19 18th 4th 1st NA
Moving Companies 16.28 67th 18th 9th NA
Pest Control 28.83 63rd 17th 11th NA
Plumbers 54.07 42nd 7th 2nd -21
Roofing 9.95 115th 21st 9th -22
Self Storage Companies 20.77 8th 3rd 1st 62
Windows and Doors 18.61 5th 1st 1st NA
Average 23.62 24th 1st 1st NA
Legal Criminal Lawyers 39.72 48th 12nd 8th NA
Law Firms 19.66 50th 12nd 6th NA
Average 27.68 110th 23rd 11th NA
Real Estate Apartment Rentals 1.03 160th 35th 10th -5
Condos 0.80 153rd 38th 13rd NA
New Home Developers 2.17 159th 32nd 12nd -38
Realtors 1.26 224th 44th 15th -10
Average 1.29 210th 40th 13rd -15
Shopping Florists 3.80 193rd 34th 14th -1
Average 3.80 193rd 34th 14th -1
Travel Car Rentals 2.30 118th 30th 13rd -1
Hotels 3.45 86th 14th 8th -1
Average 2.88 116th 22nd 10th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.