Findings for PPC in Clearwater

Clearwater Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Clearwater was the 121st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Clearwater also ranks amongst the least expensive cities in Florida, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 7% Lower in Clearwater than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Clearwater are 7% lower than in St. Petersburg. The average price of a click in Clearwater is $12.84.

This price differential is expected however, as St. Petersburg has a larger population than Clearwater.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Waterbury, and found the average price of a click in Clearwater was 182% higher than in Waterbury.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Clearwater

Summary PPC Stats for Clearwater for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.84 121st 22nd 13rd NA
Automotive/Vehicle Auto Insurance 98.52 36th 9th 1st NA
Auto Parts 1.42 124th 22nd 12nd 38
Dealerships 2.28 218th 45th 19th NA
Tires 3.11 145th 41st 17th -60
Towing 7.15 42nd 7th 4th -18
Average 14.05 128th 24th 8th NA
B2B Office Furniture 5.89 46th 5th 4th 58
Average 5.89 84th 14th 10th NA
Entertainment/Recreation Restaurants 1.37 101st 19th 10th 50
Average 1.37 101st 19th 10th 50
Health, Beauty & Fitness Chiropractors 10.73 86th 19th 7th 97
Cosmetic Surgery 17.64 8th 2nd 2nd NA
Dentists 14.47 72nd 8th 6th 21
Massage Therapy 6.69 49th 8th 3rd 0
Optometrists 3.12 111st 27th 14th NA
Average 11.86 70th 8th 3rd 21
Home & Garden Appliance Repair 25.38 29th 3rd 2nd 4
Furniture 2.44 144th 34th 17th 29
Garage Doors 32.91 74th 8th 3rd -19
Landscapers 0.79 182nd 34th 14th 0
Moving Companies 26.24 40th 6th 4th 0
Pest Control 28.76 70th 11th 7th 38
Plumbers 49.63 58th 6th 4th -1
Roofing 17.53 76th 16th 8th 58
Self Storage Companies 11.21 158th 34th 16th -1
Windows and Doors 18.23 14th 6th 2nd NA
Average 23.17 55th 7th 5th 10
Legal Criminal Lawyers 64.48 26th 7th 5th 0
Family Law 6.27 96th 18th 9th NA
Law Firms 20.42 64th 15th 8th NA
Average 27.90 123rd 22nd 12nd NA
Real Estate Apartment Rentals 1.46 162nd 38th 11th -3
Condos 1.13 151st 33rd 12nd 13
New Home Developers 5.37 40th 17th 4th 35
Realtors 1.29 229th 44th 14th -23
Average 2.12 159th 35th 10th 2
Shopping Florists 3.60 207th 42nd 17th -7
Average 3.60 207th 42nd 17th -7
Travel Car Rentals 3.22 90th 21st 11th -7
Hotels 3.65 110th 17th 7th -9
Average 3.43 119th 23rd 9th -8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.