Findings for PPC in Coral Springs

Coral Springs Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Coral Springs was the 10th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of December 2014. Coral Springs also ranks amongst the most expensive cities in Florida, ranking 5th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Durham ranked as the least expensive city.

Month over Month Google Adwords Prices for Coral Springs Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Coral Springs keywords increased by 14% in December 2014.

Google Adwords Keyword Prices 34% Higher in Coral Springs than Pompano Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Coral Springs are 34% higher than in Pompano Beach. The average price of a click in Coral Springs is $17.01.

This price difference is understandable though, given the population of Pompano Beach is less than Coral Springs, which generally means less competition and therefore lower prices.

To understand if prices in Coral Springs are relatively low, we also compared prices with Carrollton which has a similar population, and found the average price of a click in Coral Springs was 18% higher than in Carrollton. This suggests that perhaps Coral Springs prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Coral Springs

Summary PPC Stats for Coral Springs for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.01 34th 10th 5th 14
Automotive/Vehicle Auto Insurance 53.36 95th 19th 8th 0
Auto Parts 2.32 38th 7th 4th -3
Dealerships 4.88 43rd 8th 6th -1
Tires 4.26 53rd 16th 3rd 233
Towing 0.88 157th 28th 16th 0
Average 11.66 118th 20th 9th 30
Entertainment/Recreation Restaurants 1.47 125th 26th 12nd 81
Average 1.47 125th 26th 12nd 81
Finance Insurance 52.88 34th 7th 4th 0
Average 52.88 15th 3rd 3rd 0
Health, Beauty & Fitness Chiropractors 7.93 108th 20th 7th 21
Dentists 12.21 95th 15th 8th 14
Martial Arts 0.23 104th 21st 9th 0
Average 9.27 124th 26th 12nd 6
Home & Garden Appliance Repair 22.80 30th 5th 3rd 4
Furniture 3.50 33rd 12nd 6th -10
Garage Doors 23.95 88th 9th 5th 3
Landscapers 2.14 151st 33rd 12nd 0
Moving Companies 25.12 42nd 8th 6th -20
Pest Control 28.39 47th 9th 6th -3
Plumbers 34.61 102nd 17th 8th -17
Roofing 31.30 17th 9th 4th -4
Self Storage Companies 29.55 5th 3rd 1st 187
Average 23.96 30th 4th 2nd 12
Legal Family Law 66.19 5th 1st 1st NA
Personal Injury Law 202.25 11th 3rd 3rd NA
Average 134.22 4th 2nd 2nd NA
Real Estate Apartment Rentals 1.55 143rd 35th 11th 7
Condos 1.26 152nd 35th 14th NA
New Home Developers 4.62 67th 22nd 5th 59
Realtors 1.68 210th 41st 13rd 20
Average 1.82 197th 44th 15th 20
Shopping Florists 4.88 162nd 31st 14th 9
Average 4.88 162nd 31st 14th 9
Travel Car Rentals 3.08 120th 25th 10th 90
Hotels 2.38 204th 39th 15th -31
Average 2.73 205th 34th 13rd 29

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.