Findings for PPC in Coral Springs

Coral Springs Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Coral Springs was the 159th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Coral Springs also ranks amongst the least expensive cities in Florida, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 21% Higher in Coral Springs than Pompano Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Coral Springs are 21% higher than in Pompano Beach. The average price of a click in Coral Springs is $8.76.

This price difference is understandable though, given the population of Pompano Beach is less than Coral Springs, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Carrollton, and found the average price of a click in Coral Springs was 49% lower than in Carrollton. This suggests that perhaps prices in Coral Springs are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Coral Springs

Summary PPC Stats for Coral Springs for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.76 159th 28th 14th 0
Automotive/Vehicle Auto Parts 1.04 129th 26th 15th NA
Dealerships 5.89 12nd 3rd 1st NA
Tires 3.62 67th 25th 8th 38
Towing 1.97 126th 27th 14th NA
Average 3.23 192nd 43rd 17th NA
Entertainment/Recreation Restaurants 1.07 143rd 31st 14th -7
Average 1.07 143rd 31st 14th -7
Health, Beauty & Fitness Chiropractors 7.39 94th 18th 8th -10
Dentists 7.87 190th 31st 15th -8
Martial Arts 3.57 29th 8th 3rd 41
Average 7.28 174th 29th 15th -2
Home & Garden Appliance Repair 17.15 20th 5th 4th NA
Furniture 2.33 104th 33rd 16th NA
Garage Doors 14.95 108th 16th 9th NA
Landscapers 3.03 137th 28th 12nd NA
Moving Companies 12.91 106th 26th 13rd NA
Pest Control 36.35 16th 4th 4th NA
Plumbers 29.91 118th 24th 10th -14
Roofing 22.69 19th 5th 3rd NA
Self Storage Companies 10.67 117th 30th 13rd 10
Average 17.49 73rd 13rd 8th NA
Legal Family Law 37.30 14th 5th 3rd NA
Average 37.30 61st 15th 6th NA
Real Estate Apartment Rentals 0.80 195th 40th 13rd 13
Condos 0.96 140th 36th 11th NA
New Home Developers 1.08 198th 39th 17th 30
Realtors 1.44 200th 38th 12nd NA
Average 1.09 238th 44th 16th 13
Shopping Florists 4.78 151st 26th 11th NA
Average 4.78 151st 26th 11th NA
Travel Car Rentals 1.75 174th 40th 17th -1
Hotels 2.87 150th 28th 12nd -1
Average 2.31 194th 42nd 16th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.