Findings for PPC in Hollywood

Hollywood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hollywood was the 198th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Hollywood also ranks amongst the least expensive cities in Florida, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Hollywood Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Hollywood keywords increased by 11% in September 2016.

Not surprisingly, the month over month price increases for Hollywood Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 61% Higher in Hollywood than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hollywood are 61% higher than in Miami Gardens. The average price of a click in Hollywood is $9.38.

This price difference is understandable though, given the population of Miami Gardens is less than Hollywood, which generally means less competition and therefore lower prices.

To understand if prices in Hollywood are relatively low, we also compared prices with Paterson which has a similar population, and found the average price of a click in Hollywood was 45% higher than in Paterson. This suggests that perhaps Hollywood prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hollywood

Summary PPC Stats for Hollywood for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.38 198th 35th 16th 11
Automotive/Vehicle Auto Insurance 7.39 194th 37th 18th 0
Dealerships 6.08 15th 4th 3rd NA
Tires 0.96 220th 45th 20th -10
Towing 5.01 68th 9th 6th -7
Average 5.09 200th 39th 18th 10
Entertainment/Recreation Restaurants 4.41 79th 20th 8th 144
Average 4.41 79th 20th 8th 144
Health, Beauty & Fitness Chiropractors 9.66 78th 16th 6th 6
Cosmetic Surgery 5.19 95th 25th 12nd -19
Dentists 21.36 11th 1st 1st -12
Average 14.77 11th 1st 1st -7
Home & Garden Appliance Repair 15.41 77th 16th 11th 0
Furniture 4.54 50th 16th 7th 486
Garage Doors 28.94 80th 11th 6th 0
Landscapers 7.67 26th 4th 3rd NA
Moving Companies 13.45 143rd 28th 15th -13
Plumbers 59.98 31st 3rd 1st 13
Roofing 20.61 62nd 12nd 6th NA
Self Storage Companies 12.44 61st 11th 3rd -5
Average 20.45 78th 14th 9th 44
Legal Law Firms 3.40 227th 39th 12nd NA
Average 3.40 239th 44th 16th NA
Real Estate Apartment Rentals 2.38 70th 19th 4th -22
Condos 1.45 105th 31st 11th 10
Realtors 1.34 197th 43rd 17th -33
Average 1.71 176th 38th 12nd -13
Shopping Florists 7.51 72nd 16th 6th 19
Average 7.51 72nd 16th 6th 19
Travel Car Rentals 3.13 94th 22nd 7th 0
Hotels 4.75 83rd 15th 4th 0
Average 3.94 95th 19th 7th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.