Findings for PPC in Hollywood

Hollywood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hollywood was the 195th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Hollywood also ranks amongst the least expensive cities in Florida, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 73% Higher in Hollywood than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hollywood are 73% higher than in Miami Gardens. The average price of a click in Hollywood is $8.20.

This price difference is understandable though, given the population of Miami Gardens is less than Hollywood, which generally means less competition and therefore lower prices.

To understand if prices in Hollywood are relatively low, we also compared prices with Paterson which has a similar population, and found the average price of a click in Hollywood was 210% higher than in Paterson. This suggests that perhaps Hollywood prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hollywood

Summary PPC Stats for Hollywood for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.20 195th 35th 16th 5
Automotive/Vehicle Auto Parts 2.33 37th 6th 3rd 0
Dealerships 2.88 148th 32nd 13rd 10
Tires 1.21 196th 43rd 17th -68
Towing 2.72 126th 21st 12nd -8
Average 2.07 267th 50th 19th -9
B2B Printers 11.34 13rd 1st 1st 0
Average 11.34 8th 1st 1st 0
Entertainment/Recreation Restaurants 1.49 124th 25th 11th 11
Average 1.49 124th 25th 11th 11
Health, Beauty & Fitness Chiropractors 4.87 183rd 37th 15th -6
Cosmetic Surgery 13.75 17th 5th 4th 0
Dentists 9.95 158th 28th 13rd -10
Average 9.15 127th 27th 13rd -4
Home & Garden Appliance Repair 31.25 7th 3rd 2nd 102
Furniture 1.42 222nd 46th 18th -20
Garage Doors 7.52 175th 29th 15th 0
Moving Companies 18.50 102nd 19th 11th 2
Pest Control 23.62 84th 20th 13rd -12
Plumbers 48.19 51st 6th 2nd 143
Self Storage Companies 12.50 113rd 28th 11th 34
Average 19.78 76th 15th 8th 22
Real Estate Apartment Rentals 2.70 41st 15th 2nd -18
Condos 4.01 16th 6th 1st 1
Realtors 1.93 188th 36th 10th 23
Average 2.78 95th 29th 7th 3
Shopping Florists 4.00 195th 38th 16th -8
Average 4.00 195th 38th 16th -8
Travel Car Rentals 2.69 153rd 33rd 16th -7
Hotels 3.98 82nd 15th 5th 32
Average 3.33 131st 25th 8th 12

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.