Findings for PPC in Hollywood

Hollywood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hollywood was the 140th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Hollywood also ranks amongst the least expensive cities in Florida, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 472% Higher in Hollywood than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hollywood are 472% higher than in Miami Gardens. The average price of a click in Hollywood is $11.33.

This price difference is understandable though, given the population of Miami Gardens is less than Hollywood, which generally means less competition and therefore lower prices.

To understand if prices in Hollywood are relatively low, we also compared prices with Paterson which has a similar population, and found the average price of a click in Hollywood was 423% higher than in Paterson. This suggests that perhaps Hollywood prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hollywood

Summary PPC Stats for Hollywood for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.33 140th 24th 13rd NA
Automotive/Vehicle Dealerships 3.89 116th 23rd 12nd NA
Tires 5.29 45th 17th 7th 0
Towing 4.27 102nd 24th 14th -19
Average 4.68 210th 37th 15th NA
B2B Printers 23.80 3rd 2nd 1st 19
Average 23.80 1st 1st 1st NA
Entertainment/Recreation Restaurants 1.79 67th 11th 7th -13
Average 1.79 67th 11th 7th -13
Health, Beauty & Fitness Chiropractors 4.08 211st 39th 17th -16
Cosmetic Surgery 8.30 68th 14th 10th -21
Dentists 15.05 74th 8th 4th 3
Optometrists 5.79 33rd 8th 4th NA
Average 9.46 140th 18th 8th -5
Home & Garden Appliance Repair 33.08 8th 1st 1st 147
Furniture 2.48 132nd 29th 13rd 21
Garage Doors 48.16 27th 4th 2nd 0
Landscapers 4.24 100th 19th 6th 13
Moving Companies 11.93 171st 33rd 15th -3
Pest Control 15.83 173rd 39th 17th -16
Plumbers 81.03 9th 1st 1st 15
Roofing 10.93 137th 31st 13rd 0
Self Storage Companies 15.45 83rd 19th 7th -24
Average 25.96 30th 3rd 2nd 13
Legal Law Firms 8.25 146th 29th 12nd NA
Average 8.25 200th 35th 15th NA
Real Estate Apartment Rentals 2.79 34th 13rd 2nd 2
Condos 2.47 65th 23rd 5th 4
Realtors 1.47 218th 42nd 13rd -36
Average 2.19 140th 30th 7th -9
Shopping Florists 4.83 175th 34th 14th -29
Average 4.83 175th 34th 14th -29
Travel Car Rentals 2.43 153rd 39th 15th -14
Hotels 4.34 82nd 12nd 4th 10
Average 3.39 137th 29th 11th -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.