Findings for PPC in Hollywood

Hollywood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hollywood was the 161st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Hollywood also ranks amongst the least expensive cities in Florida, ranking as number 13rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 274% Higher in Hollywood than Miami Gardens

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hollywood are 274% higher than in Miami Gardens. The average price of a click in Hollywood is $9.17.

This price difference is understandable though, given the population of Miami Gardens is less than Hollywood, which generally means less competition and therefore lower prices.

To understand if prices in Hollywood are relatively low, we also compared prices with Paterson which has a similar population, and found the average price of a click in Hollywood was 276% higher than in Paterson. This suggests that perhaps Hollywood prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hollywood

Summary PPC Stats for Hollywood for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.17 161st 28th 13rd 3
Automotive/Vehicle Dealerships 2.21 182nd 38th 17th NA
Tires 3.57 77th 27th 10th -4
Towing 3.52 89th 17th 10th 7
Average 3.22 204th 42nd 17th -1
B2B Architects 4.49 10th 3rd 2nd NA
Average 4.49 89th 19th 11th NA
Entertainment/Recreation Restaurants 1.38 125th 23rd 11th 25
Average 1.38 125th 23rd 11th 25
Finance Currency Exchange 2.40 11th 5th 1st 0
Average 2.40 170th 24th 10th 0
Health, Beauty & Fitness Chiropractors 4.58 169th 34th 15th 15
Cosmetic Surgery 13.70 17th 4th 4th 9
Dentists 17.23 21st 4th 4th -14
Average 13.11 21st 4th 3rd -1
Home & Garden Appliance Repair 7.69 161st 28th 16th -22
Furniture 2.05 151st 37th 16th 2
Landscapers 5.06 60th 13rd 5th 89
Moving Companies 17.48 94th 21st 12nd -3
Pest Control 36.65 13rd 5th 3rd 34
Plumbers 20.81 164th 34th 15th 16
Roofing 7.23 168th 32nd 13rd 0
Self Storage Companies 9.60 168th 43rd 18th -13
Average 12.38 192nd 40th 17th 6
Legal Personal Injury Law 94.39 63rd 16th 9th NA
Average 94.39 8th 2nd 2nd NA
Real Estate Apartment Rentals 3.39 19th 7th 1st 69
Condos 1.83 91st 25th 8th -11
Realtors 1.97 186th 39th 14th 8
Average 2.46 132nd 30th 9th 14
Shopping Florists 5.45 123rd 27th 10th 18
Average 5.45 98th 23rd 8th 9
Travel Car Rentals 2.95 123rd 27th 10th 12
Hotels 3.15 128th 23rd 9th -20
Average 3.05 151st 30th 10th -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.