Findings for PPC in Jacksonville

Jacksonville Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Jacksonville was the 12nd most expensive city in South Atlantic in keyword bids in Google Adwords for the month of December 2014. Jacksonville also ranks amongst the most expensive cities in Florida, ranking 7th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Durham ranked as the least expensive city.

Month over Month Google Adwords Prices for Jacksonville Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Jacksonville keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 11% Higher in Jacksonville than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jacksonville are 11% higher than in Gainesville. The average price of a click in Jacksonville is $14.53.

This price difference is understandable though, given the population of Gainesville is less than Jacksonville, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Francisco, and found the average price of a click in Jacksonville was 16% lower than in San Francisco. This suggests that perhaps prices in Jacksonville are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jacksonville


Summary PPC Stats for Jacksonville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.53 57th 12nd 7th 10
Automotive/Vehicle Auto Insurance 68.00 58th 12nd 5th 6
Auto Parts 1.82 73rd 12nd 7th 40
Dealerships 6.37 11th 1st 1st 27
Tires 3.35 110th 31st 10th -7
Towing 5.35 43rd 6th 5th -9
Average 16.98 74th 16th 7th 9
B2B Office Furniture 4.36 55th 11th 5th -14
Printers 11.23 16th 2nd 2nd 29
Average 6.65 46th 10th 6th 5
Entertainment/Recreation Restaurants 1.68 101st 20th 8th -1
Average 1.68 101st 20th 8th -1
Finance Credit Counselling 29.25 18th 5th 4th 0
Insurance 52.14 36th 8th 5th 8
Mortgages 8.13 47th 10th 5th -30
Payday Loans 2.45 142nd 20th 7th -39
Average 28.38 49th 9th 7th -7
Health, Beauty & Fitness Chiropractors 8.71 92nd 19th 6th -7
Cosmetic Surgery 7.39 67th 12nd 7th 0
Dentists 14.55 53rd 7th 5th 32
Optometrists 3.32 92nd 18th 8th 0
Average 10.85 71st 14th 6th 9
Home & Garden Appliance Repair 15.68 91st 17th 7th 0
Furniture 3.57 29th 11th 5th 31
Garage Doors 12.88 134th 21st 11th 13
Landscapers 2.63 139th 28th 9th -40
Moving Companies 42.21 2nd 2nd 2nd 83
Pest Control 21.17 103rd 25th 16th 17
Plumbers 17.87 178th 37th 16th 3
Roofing 13.56 104th 25th 12nd -13
Self Storage Companies 13.67 89th 22nd 8th 10
Windows and Doors 5.99 60th 10th 4th NA
Average 16.53 126th 23rd 12nd 14
Legal Criminal Lawyers 92.97 8th 3rd 3rd 21
Law Firms 16.95 61st 13rd 6th 0
Personal Injury Law 34.20 135th 26th 13rd -13
Average 40.27 80th 17th 12nd 0
Real Estate Apartment Rentals 2.28 73rd 24th 7th 43
Condos 3.71 23rd 8th 2nd 53
New Home Developers 4.58 69th 23rd 6th 9
Realtors 3.27 76th 20th 5th -7
Average 3.36 53rd 17th 3rd 22
Shopping Florists 6.42 92nd 16th 5th 18
Average 6.42 92nd 16th 5th 18
Travel Car Rentals 3.78 55th 10th 5th 24
Hotels 4.64 44th 6th 3rd 37
Average 4.21 50th 8th 3rd 30

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.