Findings for PPC in Jacksonville

Jacksonville Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Jacksonville was the 10th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of September 2014. Jacksonville also ranks amongst the most expensive cities in Florida, ranking 6th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 48% Higher in Jacksonville than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jacksonville are 48% higher than in Gainesville. The average price of a click in Jacksonville is $14.24.

This price difference is understandable though, given the population of Gainesville is less than Jacksonville, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jacksonville


Summary PPC Stats for Jacksonville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.24 52nd 10th 6th 3
Automotive/Vehicle Auto Insurance 71.50 48th 10th 5th -2
Auto Parts 1.50 76th 14th 7th -7
Dealerships 3.10 122nd 30th 14th NA
Tires 2.32 165th 39th 16th 9
Towing 3.75 68th 15th 6th NA
Average 21.44 34th 8th 3rd 1
B2B Office Furniture 5.41 50th 10th 5th 44
Average 5.41 80th 13rd 6th 14
Entertainment/Recreation Restaurants 1.56 78th 16th 9th -6
Average 1.56 78th 16th 9th -6
Finance Credit Counselling 16.80 42nd 7th 5th NA
Insurance 32.93 82nd 15th 8th NA
Payday Loans 5.88 108th 9th 5th 0
Average 27.36 53rd 11th 7th NA
Health, Beauty & Fitness Chiropractors 10.13 50th 10th 4th 55
Cosmetic Surgery 4.33 91st 19th 9th NA
Dentists 11.54 85th 10th 6th -2
Massage Therapy 4.76 63rd 15th 6th -20
Optometrists 1.66 125th 19th 10th 14
Average 7.93 141st 23rd 12nd 4
Home & Garden Appliance Repair 11.07 78th 16th 11th NA
Furniture 2.43 91st 30th 14th 8
Garage Doors 10.76 134th 23rd 12nd 14
Landscapers 7.50 33rd 6th 2nd NA
Moving Companies 20.44 28th 8th 4th -19
Pest Control 24.93 105th 26th 16th NA
Plumbers 19.06 180th 37th 14th 23
Roofing 22.24 20th 6th 4th 75
Self Storage Companies 11.88 82nd 21st 8th -29
Windows and Doors 3.46 84th 16th 7th NA
Average 13.98 140th 27th 14th NA
Legal Criminal Lawyers 36.55 53rd 14th 9th NA
Family Law 26.64 32nd 6th 4th NA
Law Firms 19.88 49th 11th 5th 12
Personal Injury Law 71.79 88th 19th 7th -6
Real Estate Lawyers 15.59 9th 2nd 2nd NA
Average 33.85 79th 16th 7th NA
Real Estate Apartment Rentals 1.32 126th 31st 9th -14
Condos 2.54 26th 8th 3rd NA
New Home Developers 3.31 87th 22nd 6th -17
Realtors 3.06 44th 11th 3rd -3
Average 2.54 72nd 20th 5th -6
Shopping Florists 6.35 54th 7th 1st -1
Average 6.35 54th 7th 1st -1
Travel Car Rentals 3.22 41st 11th 6th 0
Hotels 2.66 167th 37th 14th -1
Average 2.94 106th 20th 9th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.