Findings for PPC in Jacksonville

Jacksonville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jacksonville was the 61st least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Jacksonville also ranks amongst the least expensive cities in Florida, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Jacksonville Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Jacksonville keywords increased by 16% in May 2016.

Not surprisingly, the month over month price increases for Jacksonville Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 88% Higher in Jacksonville than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jacksonville are 88% higher than in Gainesville. The average price of a click in Jacksonville is $16.03.

This price difference is understandable though, given the population of Gainesville is less than Jacksonville, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Francisco, and found the average price of a click in Jacksonville was 18% lower than in San Francisco. This suggests that perhaps prices in Jacksonville are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Jacksonville

Summary PPC Stats for Jacksonville for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.03 61st 15th 8th 16
Automotive/Vehicle Auto Insurance 84.53 36th 6th 2nd -14
Auto Parts 2.12 58th 9th 4th -42
Dealerships 4.92 69th 16th 9th NA
Tires 4.87 67th 20th 10th 30
Towing 3.66 109th 23rd 15th -3
Average 21.84 49th 13rd 1st -8
B2B Office Furniture 5.76 71st 18th 7th -8
Printers 8.22 50th 8th 6th -9
Average 6.58 81st 17th 8th NA
Entertainment/Recreation Restaurants 1.37 127th 25th 10th 2
Average 1.37 127th 25th 10th 2
Finance Credit Counselling 42.30 8th 2nd 2nd NA
Insurance 70.91 20th 5th 1st NA
Payday Loans 9.57 102nd 8th 4th 23
Average 33.09 36th 7th 1st NA
Health, Beauty & Fitness Chiropractors 8.87 108th 23rd 11th -19
Cosmetic Surgery 8.93 58th 11th 6th 13
Dentists 17.52 31st 3rd 2nd 97
Martial Arts 1.29 104th 20th 11th -41
Massage Therapy 29.90 2nd 1st 1st 0
Optometrists 7.99 22nd 2nd 1st NA
Average 14.98 21st 3rd 1st 28
Home & Garden Appliance Repair 11.50 130th 25th 15th 6
Furniture 4.10 43rd 12nd 8th 31
Garage Doors 17.35 130th 17th 10th -1
Landscapers 5.06 65th 15th 6th 82
Moving Companies 34.46 4th 2nd 2nd -20
Pest Control 22.07 120th 24th 13rd -10
Plumbers 20.90 176th 33rd 17th 299
Roofing 15.48 93rd 21st 10th -25
Self Storage Companies 13.20 99th 22nd 10th 17
Windows and Doors 4.79 77th 13rd 6th NA
Average 15.69 151st 31st 15th 40
Legal Criminal Lawyers 23.48 67th 17th 7th -47
Family Law 32.71 34th 7th 5th NA
Law Firms 30.30 54th 12nd 4th -1
Personal Injury Law 72.91 95th 17th 10th 0
Average 37.24 111st 19th 10th -2
Real Estate Apartment Rentals 1.89 100th 26th 8th 45
Condos 3.34 24th 10th 3rd 13
New Home Developers 3.94 94th 26th 6th -4
Realtors 3.82 43rd 14th 2nd 7
Average 3.23 55th 16th 3rd 15
Shopping Florists 6.41 107th 27th 12nd 13
Average 6.41 107th 27th 12nd 13
Travel Car Rentals 5.06 10th 4th 1st 13
Hotels 3.59 147th 29th 10th 6
Average 4.33 52nd 10th 4th 9

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.