Findings for PPC in Orlando

Orlando Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Orlando was the 11th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of December 2014. Orlando also ranks amongst the most expensive cities in Florida, ranking 6th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Durham ranked as the least expensive city.

Google Adwords Keyword Prices 313% Higher in Orlando than Palm Bay

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orlando are 313% higher than in Palm Bay. The average price of a click in Orlando is $16.84.

This price difference is understandable though, given the population of Palm Bay is less than Orlando, which generally means less competition and therefore lower prices.

To understand if prices in Orlando are relatively low, we also compared prices with Fort Wayne which has a similar population, and found the average price of a click in Orlando was 74% higher than in Fort Wayne. This suggests that perhaps Orlando prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orlando

Summary PPC Stats for Orlando for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.84 35th 11th 6th 6
Automotive/Vehicle Auto Insurance 46.36 112nd 20th 9th -29
Auto Parts 1.70 84th 16th 10th -5
Dealerships 4.44 60th 12nd 8th -2
Tires 3.64 93rd 24th 7th -8
Towing 2.40 135th 24th 14th -15
Average 13.99 102nd 18th 8th -11
B2B Office Furniture 2.75 109th 24th 10th -17
Printers 5.87 67th 10th 7th -5
Trade Show Displays 18.32 13rd 4th 3rd -13
Average 7.11 39th 8th 4th -12
Entertainment/Recreation Restaurants 3.75 8th 1st 1st 18
Average 3.75 8th 1st 1st 18
Finance Credit Counselling 30.77 14th 4th 3rd 7
Insurance 20.56 100th 15th 9th -11
Mortgages 11.74 37th 7th 3rd -21
Payday Loans 11.82 46th 2nd 1st 70
Average 18.38 102nd 16th 9th 5
Health, Beauty & Fitness Chiropractors 15.49 23rd 6th 1st -25
Cosmetic Surgery 6.30 77th 14th 8th 0
Dentists 12.89 76th 9th 6th 4
Martial Arts 2.79 68th 14th 6th 0
Massage Therapy 4.04 81st 15th 5th 0
Optometrists 5.76 32nd 6th 2nd NA
Average 9.59 115th 24th 10th -2
Home & Garden Appliance Repair 14.04 117th 23rd 11th 15
Furniture 3.62 27th 10th 4th 21
Garage Doors 39.06 28th 3rd 2nd -1
Landscapers 7.38 35th 8th 3rd 34
Moving Companies 19.36 91st 18th 10th -14
Pest Control 29.58 42nd 8th 5th 6
Plumbers 27.80 132nd 26th 14th -9
Roofing 13.83 101st 24th 11th 12
Self Storage Companies 14.06 78th 19th 6th 14
Windows and Doors 4.47 75th 12nd 6th -8
Average 17.12 119th 20th 11th 6
Legal Criminal Lawyers 60.21 26th 9th 6th 10
Family Law 24.85 47th 9th 6th 3
Law Firms 29.35 27th 5th 3rd 26
Personal Injury Law 120.41 44th 10th 7th 4
Real Estate Lawyers 26.57 3rd 2nd 2nd 87
Average 43.15 69th 15th 11th 28
Real Estate Apartment Rentals 1.78 116th 34th 10th -4
Condos 2.71 59th 21st 5th 5
New Home Developers 7.29 12nd 8th 1st 18
Realtors 4.52 15th 6th 1st 6
Average 3.98 24th 10th 1st 5
Shopping Florists 6.53 87th 15th 4th -9
Average 6.53 87th 15th 4th -9
Travel Car Rentals 4.48 32nd 5th 2nd 24
Hotels 4.76 39th 5th 2nd 19
Average 4.62 35th 5th 2nd 22

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.