Findings for PPC in Orlando

Orlando Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Orlando was the 8th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of September 2014. Orlando also ranks amongst the most expensive cities in Florida, ranking 5th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 240% Higher in Orlando than Palm Bay

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orlando are 240% higher than in Palm Bay. The average price of a click in Orlando is $15.56.

This price difference is understandable though, given the population of Palm Bay is less than Orlando, which generally means less competition and therefore lower prices.

To understand if prices in Orlando are relatively low, we also compared prices with Fort Wayne which has a similar population, and found the average price of a click in Orlando was 77% higher than in Fort Wayne. This suggests that perhaps Orlando prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orlando

Summary PPC Stats for Orlando for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.56 32nd 8th 5th 2
Automotive/Vehicle Auto Insurance 57.01 89th 21st 9th -19
Auto Parts 1.41 87th 17th 9th -13
Dealerships 2.92 134th 34th 15th -7
Tires 3.17 100th 32nd 13rd -11
Towing 3.61 76th 18th 9th NA
Average 16.35 76th 16th 7th -8
B2B Office Furniture 4.79 71st 16th 8th 27
Printers 8.62 37th 6th 2nd 6
Trade Show Displays 19.08 6th 1st 1st NA
Average 9.32 19th 3rd 1st 7
Entertainment/Recreation Restaurants 2.31 26th 6th 4th -17
Average 2.31 26th 6th 4th -17
Finance Credit Counselling 30.24 10th 1st 1st NA
Insurance 45.33 54th 9th 4th 16
Mortgages 19.42 10th 3rd 2nd 9
Payday Loans 7.84 80th 5th 2nd 14
Average 28.52 48th 10th 6th NA
Health, Beauty & Fitness Chiropractors 8.99 64th 11th 5th 0
Cosmetic Surgery 8.04 58th 14th 8th -13
Dentists 11.54 86th 11th 7th 8
Martial Arts 2.83 47th 12nd 6th 33
Massage Therapy 3.36 82nd 18th 7th -29
Optometrists 4.40 56th 5th 2nd NA
Average 8.33 119th 19th 11th -2
Home & Garden Appliance Repair 9.90 98th 20th 14th -16
Furniture 3.24 31st 14th 8th 7
Garage Doors 32.25 36th 3rd 2nd 2
Landscapers 5.08 78th 18th 7th 14
Moving Companies 19.34 34th 10th 5th -4
Pest Control 27.32 75th 22nd 13rd 15
Plumbers 25.01 147th 29th 11th -3
Roofing 10.22 113rd 20th 8th -17
Self Storage Companies 13.79 52nd 14th 4th 16
Windows and Doors 4.53 79th 14th 6th -15
Average 16.02 102nd 18th 11th 1
Legal Criminal Lawyers 43.65 40th 10th 7th -11
Family Law 23.82 39th 11th 7th 37
Law Firms 25.26 25th 5th 2nd 31
Personal Injury Law 76.48 80th 16th 6th -1
Average 33.13 84th 18th 9th 10
Real Estate Apartment Rentals 1.94 62nd 20th 5th 24
Condos 2.26 41st 13rd 4th NA
New Home Developers 4.88 29th 6th 2nd -15
Real Estate Lawyers 10.90 20th 5th 5th NA
Realtors 3.81 18th 4th 1st 10
Average 3.22 26th 10th 3rd 6
Shopping Florists 5.85 85th 11th 3rd -1
Average 5.85 85th 11th 3rd -1
Travel Car Rentals 3.67 16th 5th 3rd -1
Hotels 3.85 56th 8th 4th -1
Average 3.76 25th 4th 3rd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.