Findings for PPC in Orlando

Orlando Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Orlando was the 8th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of November 2014. Orlando also ranks amongst the most expensive cities in Florida, ranking 5th. In the study, Richmond ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 338% Higher in Orlando than Palm Bay

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orlando are 338% higher than in Palm Bay. The average price of a click in Orlando is $17.50.

This price difference is understandable though, given the population of Palm Bay is less than Orlando, which generally means less competition and therefore lower prices.

To understand if prices in Orlando are relatively low, we also compared prices with Fort Wayne which has a similar population, and found the average price of a click in Orlando was 119% higher than in Fort Wayne. This suggests that perhaps Orlando prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orlando

Summary PPC Stats for Orlando for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.50 29th 8th 5th 6
Automotive/Vehicle Auto Body 8.44 30th 5th 4th -1
Auto Brokers 1.68 18th 3rd 1st 0
Auto Insurance 66.71 73rd 13rd 4th 48
Auto Parts 1.77 86th 19th 9th 8
Dealerships 4.45 46th 8th 5th 0
Tires 3.97 56th 22nd 6th 2
Towing 2.98 103rd 22nd 12nd 5
Average 17.22 68th 10th 4th 9
B2B Architects 2.01 53rd 7th 4th 1
IT Support 17.93 37th 6th 3rd -17
Office Furniture 3.33 94th 21st 10th 9
Printers 6.05 54th 7th 5th 108
Trade Show Displays 24.83 2nd 1st 1st 0
Video Production 7.86 29th 7th 3rd 3
Average 9.93 30th 6th 4th 12
Entertainment/Recreation Restaurants 3.17 19th 2nd 1st 8
Average 3.17 19th 2nd 1st 8
Finance Credit Counselling 23.87 22nd 7th 5th NA
Currency Exchange 1.43 35th 11th 5th 67
Insurance 31.70 86th 11th 4th 10
Mortgages 21.44 6th 1st 1st 26
Payday Loans 7.03 107th 8th 2nd -5
Average 17.75 98th 12nd 4th 17
Health, Beauty & Fitness Acupuncture 7.31 14th 3rd 2nd 9
Chiropractors 21.40 9th 2nd 2nd 124
Cosmetic Surgery 6.27 77th 13rd 8th -14
Dentists 12.37 98th 14th 6th 8
Jewellers 5.59 33rd 8th 3rd 25
Martial Arts 2.79 68th 15th 6th 25
Massage Therapy 4.03 81st 12nd 5th 81
Optometrists 5.74 33rd 6th 2nd NA
Weight Loss Surgery 9.75 23rd 5th 3rd 5
Average 9.78 81st 17th 7th 22
Home & Garden Appliance Repair 12.48 86th 21st 12nd -2
Electricians 10.58 54th 11th 6th -9
Furniture 3.01 47th 11th 5th 0
Garage Doors 40.62 35th 4th 3rd 13
Home Security 37.81 41st 11th 6th -5
Interior Designers 4.96 32nd 5th 4th 25
Landscapers 5.60 46th 7th 3rd 22
Mold Detection and Remova 44.93 6th 3rd 3rd 44
Moving Companies 21.18 51st 10th 7th 12
Pest Control 27.91 47th 13rd 8th 7
Plumbers 30.71 122nd 26th 12nd -4
Roofing 12.86 101st 26th 11th -14
Self Storage Companies 12.26 95th 26th 10th -1
Windows and Doors 4.95 71st 12nd 5th 1
Average 19.01 85th 17th 7th 4
Legal Criminal Lawyers 49.86 43rd 10th 7th 6
Employment Lawyers 12.56 25th 6th 6th -18
Family Law 24.11 40th 6th 5th -10
Immigration Lawyers 24.14 5th 1st 1st -7
Law Firms 24.71 25th 8th 5th -23
Personal Injury Law 102.46 51st 13rd 8th -13
Real Estate Lawyers 12.25 26th 5th 4th 1
Traffic Law 106.52 12nd 5th 5th 34
Average 38.46 62nd 16th 11th -6
Real Estate Apartment Rentals 1.84 95th 28th 8th -11
Condos 2.64 43rd 12nd 3rd 0
New Home Developers 6.39 22nd 11th 2nd 13
Property Management 6.00 43rd 9th 2nd -1
Realtors 4.56 24th 6th 2nd 3
Average 4.13 33rd 10th 2nd 1
Shopping Florists 7.20 46th 7th 3rd -5
Average 6.34 54th 12nd 4th 10
Travel Car Rentals 3.61 53rd 10th 3rd -9
Hotels 4.00 51st 7th 1st -12
Average 3.80 52nd 10th 3rd -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.