Findings for PPC in Orlando

Orlando Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Orlando was the 9th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of March 2015. Orlando also ranks amongst the most expensive cities in Florida, ranking 6th. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 240% Higher in Orlando than Palm Bay

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orlando are 240% higher than in Palm Bay. The average price of a click in Orlando is $18.87.

This price difference is understandable though, given the population of Palm Bay is less than Orlando, which generally means less competition and therefore lower prices.

To understand if prices in Orlando are relatively low, we also compared prices with Fort Wayne which has a similar population, and found the average price of a click in Orlando was 144% higher than in Fort Wayne. This suggests that perhaps Orlando prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orlando

Summary PPC Stats for Orlando for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.87 38th 9th 6th -5
Automotive/Vehicle Auto Insurance 67.85 104th 17th 4th -11
Auto Parts 1.60 85th 7th 4th -21
Dealerships 3.92 114th 22nd 11th -13
Tires 4.76 65th 23rd 10th 42
Towing 4.35 98th 23rd 13rd 36
Average 18.54 93rd 15th 4th 5
B2B Office Furniture 3.31 137th 26th 11th -2
Printers 11.44 44th 9th 5th -19
Trade Show Displays 24.35 14th 3rd 2nd 2
Average 10.77 31st 7th 5th -6
Entertainment/Recreation Restaurants 2.63 23rd 2nd 1st -35
Average 2.63 23rd 2nd 1st -35
Finance Credit Counselling 17.77 44th 9th 8th NA
Insurance 37.50 63rd 12nd 6th -1
Mortgages 13.87 21st 2nd 2nd -19
Payday Loans 7.49 119th 7th 3rd 0
Average 23.83 81st 15th 9th NA
Health, Beauty & Fitness Chiropractors 27.70 9th 2nd 1st 46
Cosmetic Surgery 8.49 65th 13rd 9th -9
Dentists 11.54 135th 16th 9th -18
Martial Arts 4.22 39th 10th 4th 13
Massage Therapy 3.73 98th 18th 6th -48
Optometrists 3.82 78th 16th 8th -7
Average 10.46 112nd 14th 6th -8
Home & Garden Appliance Repair 16.67 83rd 17th 8th 14
Furniture 3.73 33rd 6th 4th 4
Garage Doors 40.41 44th 6th 4th 15
Landscapers 7.29 38th 4th 2nd 23
Moving Companies 25.59 52nd 9th 6th 4
Pest Control 30.73 58th 9th 4th 14
Plumbers 36.56 89th 19th 9th 4
Roofing 14.65 105th 26th 11th -9
Self Storage Companies 17.46 55th 10th 4th 17
Windows and Doors 3.34 85th 17th 8th -25
Average 19.85 93rd 21st 10th 5
Legal Criminal Lawyers 51.65 36th 10th 7th 6
Family Law 30.37 46th 9th 7th -6
Law Firms 27.19 34th 11th 7th -30
Personal Injury Law 116.32 60th 9th 7th -2
Real Estate Lawyers 16.15 18th 3rd 2nd 11
Average 49.81 58th 13rd 8th -7
Real Estate Apartment Rentals 1.94 81st 25th 6th -7
Condos 2.75 53rd 19th 2nd -18
New Home Developers 8.20 7th 4th 1st -13
Realtors 3.58 42nd 12nd 3rd -26
Average 3.90 25th 11th 1st -16
Shopping Florists 7.57 53rd 10th 4th 0
Average 7.57 53rd 10th 4th 0
Travel Car Rentals 4.00 36th 9th 4th -13
Hotels 4.70 61st 7th 1st -11
Average 4.35 41st 7th 2nd -12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.