Findings for PPC in Orlando

Orlando Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Orlando was the 8th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of September 2016. Orlando also ranks amongst the most expensive cities in Florida, ranking 6th. In the study, Miami Gardens ranked as the most expensive city in South Atlantic for keywords, while Tallahassee ranked as the least expensive city.

Google Adwords Keyword Prices 311% Higher in Orlando than Palm Bay

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orlando are 311% higher than in Palm Bay. The average price of a click in Orlando is $19.25.

This price difference is understandable though, given the population of Palm Bay is less than Orlando, which generally means less competition and therefore lower prices.

To understand if prices in Orlando are relatively low, we also compared prices with Fort Wayne which has a similar population, and found the average price of a click in Orlando was 115% higher than in Fort Wayne. This suggests that perhaps Orlando prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Orlando

Summary PPC Stats for Orlando for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.25 26th 8th 6th 9
Automotive/Vehicle Auto Insurance 70.03 53rd 12nd 5th 6
Auto Parts 2.23 54th 6th 5th 86
Dealerships 3.06 148th 34th 19th -24
Tires 2.88 173rd 41st 19th -9
Towing 3.76 120th 22nd 14th -19
Average 18.52 60th 12nd 6th 2
B2B Office Furniture 5.60 63rd 12nd 3rd 13
Printers 13.97 9th 2nd 2nd 17
Trade Show Displays 36.87 1st 1st 1st 8
Average 15.20 1st 1st 1st 13
Entertainment/Recreation Restaurants 3.70 102nd 26th 12nd -2
Average 3.70 102nd 26th 12nd -2
Finance Credit Counselling 32.65 10th 2nd 2nd NA
Insurance 35.77 76th 11th 5th 52
Mortgages 12.20 38th 8th 4th -40
Payday Loans 4.54 137th 13rd 6th -12
Average 27.13 45th 7th 5th NA
Health, Beauty & Fitness Chiropractors 19.31 9th 2nd 1st 24
Cosmetic Surgery 8.25 59th 15th 8th 20
Dentists 10.78 137th 19th 10th -4
Martial Arts 2.84 72nd 15th 7th -48
Massage Therapy 7.52 54th 7th 3rd 54
Optometrists 4.50 80th 10th 5th NA
Physiotherapy 11.76 3rd 2nd 1st 159
Average 10.03 113rd 15th 8th 16
Home & Garden Appliance Repair 16.58 59th 12nd 8th -9
Furniture 4.48 52nd 18th 8th -12
Garage Doors 42.27 37th 5th 3rd -5
Landscapers 8.05 21st 3rd 2nd -32
Moving Companies 20.02 68th 17th 10th -5
Pest Control 36.09 20th 6th 5th 44
Plumbers 35.38 114th 19th 10th -3
Roofing 24.52 38th 6th 4th 15
Self Storage Companies 11.22 86th 16th 6th -16
Windows and Doors 8.56 63rd 11th 7th 90
Average 21.29 66th 11th 7th 11
Legal Criminal Lawyers 51.72 28th 9th 8th -25
Family Law 22.19 71st 15th 8th -5
Law Firms 32.84 39th 12nd 5th 1
Personal Injury Law 125.11 52nd 14th 8th 106
Real Estate Lawyers 25.39 4th 3rd 2nd 34
Average 43.20 74th 18th 10th 24
Real Estate Apartment Rentals 1.67 116th 34th 8th -9
Condos 2.02 60th 19th 5th -5
New Home Developers 7.34 18th 4th 1st -7
Realtors 3.46 18th 5th 3rd -8
Average 3.47 33rd 10th 3rd -7
Shopping Florists 6.69 105th 22nd 9th -15
Average 6.69 105th 22nd 9th -15
Travel Car Rentals 3.67 51st 13rd 4th 0
Hotels 4.75 82nd 14th 3rd 0
Average 4.21 65th 13rd 4th 0

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.