Findings for PPC in Pembroke Pines

Pembroke Pines Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pembroke Pines was the 89th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Pembroke Pines also ranks amongst the least expensive cities in Florida, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Pembroke Pines Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Pembroke Pines keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 220% Higher in Pembroke Pines than Miramar

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pembroke Pines are 220% higher than in Miramar. The average price of a click in Pembroke Pines is $12.77.

This price difference is understandable though, given the population of Miramar is less than Pembroke Pines, which generally means less competition and therefore lower prices.

To understand if prices in Pembroke Pines are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Pembroke Pines was 133% higher than in Peoria. This suggests that perhaps Pembroke Pines prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pembroke Pines

Summary PPC Stats for Pembroke Pines for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.77 89th 20th 11th 10
Automotive/Vehicle Auto Insurance 38.13 129th 23rd 10th 0
Auto Parts 2.46 29th 4th 2nd 9
Dealerships 4.30 69th 15th 9th 26
Tires 2.35 176th 41st 16th -34
Towing 3.50 100th 15th 9th 27
Average 8.85 136th 24th 10th 7
Entertainment/Recreation Restaurants 2.54 42nd 9th 4th 60
Average 2.54 42nd 9th 4th 60
Finance Insurance 37.78 66th 12nd 6th 0
Average 37.78 31st 4th 4th 0
Health, Beauty & Fitness Chiropractors 6.87 135th 28th 11th -24
Dentists 11.73 110th 18th 9th 14
Optometrists 3.99 66th 12nd 4th NA
Average 8.24 171st 35th 15th 1
Home & Garden Appliance Repair 18.01 60th 10th 5th 12
Furniture 3.37 38th 13rd 7th -4
Garage Doors 16.69 114th 16th 8th -7
Landscapers 5.27 74th 14th 5th 22
Moving Companies 61.40 1st 1st 1st 166
Pest Control 27.88 52nd 11th 8th -5
Plumbers 31.54 111st 18th 9th 0
Roofing 26.68 31st 11th 5th NA
Self Storage Companies 14.63 62nd 17th 5th 3
Average 21.77 52nd 9th 6th 16
Legal Personal Injury Law 127.11 40th 8th 6th NA
Average 127.11 5th 3rd 3rd NA
Real Estate Apartment Rentals 2.28 72nd 23rd 6th 40
Condos 1.02 168th 38th 16th NA
New Home Developers 2.08 187th 38th 15th 68
Realtors 1.71 206th 40th 12nd -3
Average 1.86 193rd 40th 13rd 22
Shopping Florists 5.58 133rd 23rd 10th -12
Average 5.58 133rd 23rd 10th -12
Travel Car Rentals 2.73 149th 32nd 15th NA
Hotels 2.99 166th 31st 11th 39
Average 2.86 190th 33rd 12nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.