Findings for PPC in Pembroke Pines

Pembroke Pines Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pembroke Pines was the 179th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Pembroke Pines also ranks amongst the least expensive cities in Florida, ranking as number 15th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 56% Higher in Pembroke Pines than Miramar

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pembroke Pines are 56% higher than in Miramar. The average price of a click in Pembroke Pines is $8.54.

This price difference is understandable though, given the population of Miramar is less than Pembroke Pines, which generally means less competition and therefore lower prices.

To understand if prices in Pembroke Pines are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Pembroke Pines was 30% higher than in Peoria. This suggests that perhaps Pembroke Pines prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pembroke Pines


Summary PPC Stats for Pembroke Pines for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.54 179th 35th 15th NA
Automotive/Vehicle Auto Body 10.29 21st 3rd 2nd 0
Auto Parts 2.08 53rd 13rd 4th -4
Dealerships 2.39 169th 37th 16th NA
Tires 3.72 68th 24th 8th -6
Towing 1.91 133rd 28th 14th -17
Average 4.02 179th 33rd 12nd NA
Entertainment/Recreation Restaurants 1.70 95th 15th 5th -6
Average 1.70 95th 15th 5th -6
Health, Beauty & Fitness Acupuncture 3.82 71st 16th 6th 101
Chiropractors 9.13 70th 16th 7th -20
Dentists 9.99 154th 22nd 11th 20
Optometrists 3.98 67th 12nd 4th NA
Average 8.00 153rd 27th 13rd 9
Home & Garden Appliance Repair 13.28 72nd 16th 9th -14
Furniture 2.84 58th 16th 7th 6
Garage Doors 20.49 99th 11th 7th -11
Landscapers 4.02 91st 19th 8th 54
Moving Companies 20.74 56th 13rd 8th 14
Pest Control 32.61 29th 9th 6th -5
Plumbers 32.20 117th 24th 10th -8
Self Storage Companies 14.30 61st 20th 5th 14
Average 19.71 75th 14th 6th 3
Real Estate Apartment Rentals 1.82 98th 29th 9th -13
Condos 0.88 163rd 37th 15th NA
New Home Developers 1.38 205th 40th 16th -34
Realtors 2.18 171st 34th 12nd 21
Average 1.72 219th 43rd 15th -1
Shopping Florists 7.38 36th 4th 1st 19
Average 7.38 21st 2nd 1st 9
Travel Car Rentals 1.68 209th 46th 18th NA
Hotels 2.10 213rd 41st 17th -19
Average 1.96 253rd 48th 18th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.