Findings for PPC in Pembroke Pines

Pembroke Pines Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pembroke Pines was the 98th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Pembroke Pines also ranks amongst the least expensive cities in Florida, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 150% Higher in Pembroke Pines than Miramar

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pembroke Pines are 150% higher than in Miramar. The average price of a click in Pembroke Pines is $13.75.

This price difference is understandable though, given the population of Miramar is less than Pembroke Pines, which generally means less competition and therefore lower prices.

To understand if prices in Pembroke Pines are relatively low, we also compared prices with Peoria which has a similar population, and found the average price of a click in Pembroke Pines was 61% higher than in Peoria. This suggests that perhaps Pembroke Pines prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pembroke Pines

Summary PPC Stats for Pembroke Pines for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.75 98th 18th 9th 6
Automotive/Vehicle Auto Insurance 88.96 21st 5th 1st 0
Dealerships 5.11 36th 8th 7th NA
Tires 4.22 74th 18th 8th -35
Towing 4.44 90th 14th 10th -16
Average 21.39 39th 8th 2nd -8
B2B Printers 3.17 98th 14th 10th -32
Average 3.17 154th 29th 13rd NA
Entertainment/Recreation Restaurants 7.71 20th 3rd 1st 192
Average 7.71 20th 3rd 1st 192
Health, Beauty & Fitness Chiropractors 6.05 155th 35th 12nd -32
Cosmetic Surgery 37.65 1st 1st 1st NA
Dentists 10.97 131st 16th 8th 64
Optometrists 8.47 17th 2nd 1st NA
Average 12.40 43rd 7th 3rd 16
Home & Garden Appliance Repair 13.51 111st 20th 13rd 5
Furniture 4.27 61st 21st 10th 42
Garage Doors 28.60 81st 12nd 7th 18
Landscapers 19.02 1st 1st 1st 4
Moving Companies 29.61 7th 2nd 2nd 101
Pest Control 40.92 15th 5th 4th -8
Plumbers 35.95 113rd 18th 9th -18
Self Storage Companies 9.28 131st 24th 8th 8
Average 21.85 58th 9th 6th 13
Legal Personal Injury Law 109.11 65th 16th 9th NA
Average 109.11 5th 3rd 3rd NA
Real Estate Apartment Rentals 1.66 117th 35th 9th -6
Condos 0.93 166th 39th 16th -28
New Home Developers 3.64 97th 23rd 8th -2
Realtors 2.40 72nd 20th 8th -25
Average 2.16 118th 28th 9th -16
Shopping Florists 7.34 77th 18th 8th -18
Average 7.34 77th 18th 8th -18
Travel Car Rentals 2.42 168th 39th 14th 0
Hotels 5.78 26th 4th 1st 0
Average 4.10 76th 15th 5th 0

Study Results for Other Cities:

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U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.