Findings for PPC in Pompano Beach

Pompano Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pompano Beach was the 122nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Pompano Beach also ranks amongst the least expensive cities in Florida, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Pompano Beach are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Pompano Beach keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 47% Lower in Pompano Beach than Fort Lauderdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pompano Beach are 47% lower than in Fort Lauderdale. The average price of a click in Pompano Beach is $12.29.

This price differential is expected however, as Fort Lauderdale has a larger population than Pompano Beach.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Richardson, and found the average price of a click in Pompano Beach was 29% higher than in Richardson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pompano Beach

Summary PPC Stats for Pompano Beach for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.29 122nd 24th 13rd -3
Automotive/Vehicle Auto Insurance 77.10 42nd 11th 4th 0
Auto Parts 1.92 71st 9th 6th -26
Dealerships 7.31 4th 1st 1st NA
Tires 5.65 25th 6th 2nd -38
Towing 6.32 37th 5th 3rd 15
Average 13.28 111st 25th 13rd -7
B2B Office Furniture 2.68 145th 29th 12nd -35
Average 2.68 158th 31st 14th NA
Entertainment/Recreation Restaurants 5.63 50th 12nd 5th -37
Average 5.63 50th 12nd 5th -37
Health, Beauty & Fitness Chiropractors 11.84 46th 9th 3rd 5
Dentists 14.68 43rd 4th 2nd 21
Martial Arts 7.13 8th 2nd 1st 0
Optometrists 2.26 116th 23rd 11th NA
Average 11.83 56th 10th 5th 3
Home & Garden Appliance Repair 3.64 208th 35th 17th -27
Furniture 3.23 127th 32nd 15th 17
Moving Companies 6.21 197th 38th 17th -26
Pest Control 65.04 2nd 1st 1st 14
Plumbers 44.54 82nd 12nd 6th 7
Self Storage Companies 15.29 26th 6th 1st 14
Windows and Doors 18.33 10th 2nd 1st 0
Average 26.48 16th 2nd 1st 0
Real Estate Apartment Rentals 1.32 159th 42nd 13rd 11
Condos 1.76 79th 24th 7th -29
Realtors 1.99 113rd 27th 10th -11
Average 1.68 182nd 40th 13rd -8
Shopping Florists 5.67 151st 35th 17th -31
Average 5.67 151st 35th 17th -31
Travel Car Rentals 2.81 129th 28th 10th 0
Hotels 3.69 170th 34th 9th 0
Average 3.25 186th 39th 11th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.