Findings for PPC in Pompano Beach

Pompano Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pompano Beach was the 207th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Pompano Beach also ranks amongst the least expensive cities in Florida, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Pompano Beach than Fort Lauderdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pompano Beach are 64% lower than in Fort Lauderdale. The average price of a click in Pompano Beach is $7.22.

This price differential is expected however, as Fort Lauderdale has a larger population than Pompano Beach.

For better comparison of prices, we also compared prices with another city with a similar population, Richardson, and found the average price of a click in Pompano Beach was 14% lower than in Richardson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pompano Beach


Summary PPC Stats for Pompano Beach for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.22 207th 37th 16th 0
Automotive/Vehicle Auto Parts 1.74 50th 6th 4th NA
Dealerships 4.33 50th 13rd 6th NA
Tires 4.20 41st 17th 4th 3
Towing 3.06 90th 23rd 12nd NA
Average 3.43 184th 40th 14th NA
B2B Office Furniture 5.19 61st 13rd 6th NA
Average 5.19 84th 15th 7th NA
Entertainment/Recreation Restaurants 1.90 50th 9th 6th -18
Average 1.90 50th 9th 6th -18
Health, Beauty & Fitness Chiropractors 4.64 166th 35th 16th -4
Dentists 6.97 219th 38th 17th NA
Average 6.39 211st 40th 17th 2
Home & Garden Appliance Repair 21.53 7th 1st 1st NA
Furniture 2.47 88th 29th 13rd NA
Garage Doors 15.13 107th 15th 8th NA
Moving Companies 17.01 54th 15th 7th NA
Pest Control 31.55 40th 10th 7th NA
Plumbers 30.58 115th 22nd 8th -30
Self Storage Companies 11.15 102nd 27th 11th -16
Average 17.87 65th 10th 6th NA
Real Estate Apartment Rentals 0.93 170th 38th 12nd -12
Condos 0.57 178th 41st 16th NA
Realtors 1.39 207th 41st 14th NA
Average 1.00 248th 46th 17th -7
Shopping Florists 3.60 197th 38th 16th -1
Average 3.60 197th 38th 16th -1
Travel Car Rentals 2.20 128th 31st 14th -1
Hotels 2.81 157th 31st 13rd 0
Average 2.50 167th 35th 12nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.