Findings for PPC in Pompano Beach

Pompano Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pompano Beach was the 216th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Pompano Beach also ranks amongst the least expensive cities in Florida, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 66% Lower in Pompano Beach than Fort Lauderdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pompano Beach are 66% lower than in Fort Lauderdale. The average price of a click in Pompano Beach is $7.88.

This price differential is expected however, as Fort Lauderdale has a larger population than Pompano Beach.

For better comparison of prices, we also compared prices with another city with a similar population, Richardson, and found the average price of a click in Pompano Beach was 43% lower than in Richardson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pompano Beach

Summary PPC Stats for Pompano Beach for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.88 216th 37th 16th NA
Automotive/Vehicle Auto Insurance 11.82 184th 33rd 14th NA
Auto Parts 1.48 91st 8th 5th -14
Dealerships 4.85 64th 11th 7th NA
Tires 3.02 165th 42nd 18th -30
Towing 2.99 142nd 32nd 15th -31
Average 4.38 215th 38th 16th NA
B2B Office Furniture 6.47 44th 9th 6th 4
Average 6.47 98th 19th 12nd NA
Entertainment/Recreation Restaurants 1.87 60th 9th 5th 64
Average 1.87 60th 9th 5th 64
Finance Insurance 11.82 99th 20th 13rd NA
Average 11.82 127th 23rd 14th NA
Health, Beauty & Fitness Chiropractors 11.27 80th 17th 8th 6
Dentists 10.92 154th 18th 10th -8
Martial Arts 4.75 29th 7th 2nd 0
Optometrists 8.21 15th 4th 2nd NA
Average 9.21 157th 24th 10th -2
Home & Garden Appliance Repair 18.05 61st 11th 5th -7
Furniture 1.81 198th 40th 16th -20
Landscapers 3.07 129th 24th 10th NA
Pest Control 29.55 65th 13rd 7th 7
Plumbers 45.04 55th 11th 6th 25
Self Storage Companies 16.20 68th 13rd 5th 23
Average 20.23 90th 20th 9th 2
Legal Law Firms 7.64 156th 31st 13rd NA
Average 7.64 205th 36th 16th NA
Real Estate Apartment Rentals 1.22 174th 43rd 15th 8
Condos 0.91 176th 39th 15th -11
Realtors 1.09 248th 48th 17th -21
Average 1.09 268th 49th 18th -7
Shopping Florists 6.02 121st 22nd 11th 10
Average 6.02 121st 22nd 11th 10
Travel Car Rentals 2.71 133rd 34th 14th 28
Hotels 3.01 197th 40th 14th -4
Average 2.86 209th 41st 15th 12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.