Findings for PPC in Pompano Beach

Pompano Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pompano Beach was the 94th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Pompano Beach also ranks amongst the least expensive cities in Florida, ranking as number 12nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 54% Lower in Pompano Beach than Fort Lauderdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pompano Beach are 54% lower than in Fort Lauderdale. The average price of a click in Pompano Beach is $12.62.

This price differential is expected however, as Fort Lauderdale has a larger population than Pompano Beach.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Richardson, and found the average price of a click in Pompano Beach was 54% higher than in Richardson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pompano Beach

Summary PPC Stats for Pompano Beach for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.62 94th 21st 12nd 5
Automotive/Vehicle Auto Parts 3.10 9th 1st 1st 26
Dealerships 4.51 57th 11th 7th 2
Tires 3.91 75th 20th 5th 58
Towing 3.30 108th 16th 10th -24
Average 3.79 181st 35th 14th 6
B2B Office Furniture 3.82 74th 16th 9th -10
Average 3.82 106th 22nd 12nd -4
Entertainment/Recreation Restaurants 1.42 130th 27th 13rd -1
Average 1.42 130th 27th 13rd -1
Health, Beauty & Fitness Chiropractors 12.94 38th 8th 2nd -24
Dentists 7.92 216th 37th 15th -1
Average 10.43 86th 18th 8th -3
Home & Garden Appliance Repair 14.26 115th 22nd 10th 4
Furniture 2.35 155th 37th 15th 10
Moving Companies 35.16 6th 3rd 3rd 0
Pest Control 31.01 36th 7th 4th 2
Plumbers 29.87 121st 22nd 12nd -11
Self Storage Companies 18.35 19th 6th 3rd 26
Average 22.08 47th 7th 5th 2
Legal Personal Injury Law 176.94 16th 5th 4th NA
Average 176.94 2nd 1st 1st NA
Real Estate Apartment Rentals 1.36 168th 41st 13rd 25
Condos 1.10 162nd 37th 15th 37
Realtors 1.64 217th 44th 15th 22
Average 1.39 242nd 46th 16th 21
Shopping Florists 5.70 127th 21st 9th 110
Average 5.70 127th 21st 9th 110
Travel Car Rentals 2.95 133rd 29th 13rd 12
Hotels 2.98 167th 32nd 12nd 20
Average 2.97 177th 28th 10th 16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.