Findings for PPC in Port St. Lucie

Port St. Lucie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Port St. Lucie was the 147th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Port St. Lucie also ranks amongst the least expensive cities in Florida, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 59% Lower in Port St. Lucie than West Palm Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Port St. Lucie are 59% lower than in West Palm Beach. The average price of a click in Port St. Lucie is $10.08.

This price difference is interesting though, given the population of West Palm Beach is less than Port St. Lucie.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Rancho Cucamonga, and found the average price of a click in Port St. Lucie was 29% lower than in Rancho Cucamonga.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Port St. Lucie

Summary PPC Stats for Port St. Lucie for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.08 147th 26th 14th 3
Automotive/Vehicle Auto Parts 0.69 160th 32nd 16th -23
Tires 3.82 80th 21st 6th -21
Towing 2.59 132nd 23rd 13rd 0
Average 2.73 236th 47th 16th -6
Entertainment/Recreation Restaurants 0.62 232nd 48th 18th -19
Average 0.62 232nd 48th 18th -19
Health, Beauty & Fitness Chiropractors 10.44 67th 17th 5th 41
Dentists 8.63 196th 34th 14th 6
Average 9.15 128th 28th 14th 5
Home & Garden Appliance Repair 12.42 128th 26th 13rd -10
Furniture 2.61 120th 30th 13rd 23
Garage Doors 16.45 115th 17th 9th 17
Landscapers 2.51 143rd 29th 10th NA
Moving Companies 12.05 160th 29th 14th NA
Pest Control 31.46 34th 6th 3rd 19
Plumbers 35.46 100th 16th 7th 2
Self Storage Companies 11.41 139th 33rd 14th 28
Average 16.35 128th 24th 13rd 7
Legal Criminal Lawyers 27.65 63rd 15th 8th NA
Personal Injury Law 103.95 61st 15th 8th NA
Average 65.80 21st 8th 7th NA
Real Estate Apartment Rentals 1.08 208th 46th 16th 14
Condos 0.79 187th 45th 18th -13
New Home Developers 4.42 78th 26th 7th -5
Realtors 1.39 233rd 46th 16th 21
Average 1.82 196th 43rd 14th 5
Shopping Florists 4.71 171st 32nd 15th 23
Average 4.71 171st 32nd 15th 23
Travel Car Rentals 3.02 127th 26th 11th 31
Hotels 2.42 203rd 38th 14th 0
Average 2.72 208th 36th 14th 15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.