Findings for PPC in Port St. Lucie

Port St. Lucie Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Port St. Lucie was the 10th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Port St. Lucie also ranks amongst the most expensive cities in Florida, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 8% Higher in Port St. Lucie than West Palm Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Port St. Lucie are 8% higher than in West Palm Beach. The average price of a click in Port St. Lucie is $21.59.

This price difference is understandable though, given the population of West Palm Beach is less than Port St. Lucie, which generally means less competition and therefore lower prices.

To understand if prices in Port St. Lucie are relatively low, we also compared prices with Rancho Cucamonga which has a similar population, and found the average price of a click in Port St. Lucie was 79% higher than in Rancho Cucamonga. This suggests that perhaps Port St. Lucie prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Port St. Lucie

Summary PPC Stats for Port St. Lucie for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.59 10th 2nd 2nd 2
Automotive/Vehicle Auto Insurance 83.11 34th 8th 2nd -26
Dealerships 3.82 94th 23rd 17th NA
Tires 2.92 171st 39th 18th -29
Towing 3.97 108th 20th 13rd 0
Average 26.26 19th 6th 1st -10
Entertainment/Recreation Restaurants 4.26 85th 21st 9th 211
Average 4.26 85th 21st 9th 211
Finance Insurance 149.92 5th 1st 1st NA
Average 149.92 2nd 1st 1st NA
Health, Beauty & Fitness Chiropractors 5.95 159th 37th 14th 3
Dentists 10.89 134th 18th 9th -11
Optometrists 8.27 19th 3rd 2nd NA
Average 9.50 139th 23rd 12nd -3
Home & Garden Appliance Repair 9.53 165th 25th 15th -30
Furniture 3.59 94th 28th 13rd -3
Garage Doors 16.00 144th 23rd 14th -18
Landscapers 2.02 206th 42nd 16th 1
Moving Companies 20.65 58th 12nd 7th 66
Pest Control 33.75 26th 10th 8th 22
Plumbers 48.54 67th 10th 5th -6
Roofing 18.03 79th 18th 10th 26
Self Storage Companies 7.06 199th 40th 15th -10
Average 18.70 107th 16th 10th 5
Legal Personal Injury Law 226.72 10th 4th 3rd NA
Average 226.72 1st 1st 1st NA
Real Estate Apartment Rentals 0.73 243rd 50th 18th -24
Condos 0.66 196th 46th 19th -7
New Home Developers 4.18 71st 16th 3rd -11
Realtors 0.94 235th 48th 19th -25
Average 1.51 207th 43rd 16th -17
Shopping Florists 8.24 45th 12nd 3rd -15
Average 8.24 45th 12nd 3rd -15
Travel Car Rentals 2.22 187th 42nd 15th 0
Hotels 3.28 209th 43rd 14th 0
Average 2.75 243rd 50th 18th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.