Findings for PPC in St. Petersburg

St. Petersburg Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Petersburg was the 158th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. St. Petersburg also ranks amongst the least expensive cities in Florida, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 12% Lower in St. Petersburg than Clearwater

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Petersburg are 12% lower than in Clearwater. The average price of a click in St. Petersburg is $10.78.

This price difference is interesting though, given the population of Clearwater is less than St. Petersburg.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chandler, and found the average price of a click in St. Petersburg was 12% lower than in Chandler.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Petersburg


Summary PPC Stats for St. Petersburg for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.78 158th 28th 15th NA
Automotive/Vehicle Auto Parts 1.38 103rd 12nd 7th -12
Dealerships 4.21 95th 18th 10th NA
Tires 4.46 76th 26th 13rd 34
Towing 8.10 25th 7th 3rd NA
Average 4.00 223rd 39th 17th NA
Entertainment/Recreation Restaurants 0.85 181st 36th 17th -29
Average 0.85 181st 36th 17th -29
Finance Credit Counselling 33.03 11th 2nd 2nd NA
Average 33.03 36th 8th 5th NA
Health, Beauty & Fitness Chiropractors 6.49 156th 33rd 14th -83
Cosmetic Surgery 11.76 33rd 6th 4th NA
Dentists 7.95 217th 32nd 15th -10
Average 8.10 200th 30th 14th -12
Home & Garden Appliance Repair 4.18 202nd 34th 17th -26
Furniture 2.75 105th 23rd 10th 7
Garage Doors 30.75 74th 8th 5th 0
Landscapers 2.49 143rd 27th 13rd 0
Moving Companies 16.98 132nd 25th 12nd 17
Pest Control 16.18 171st 38th 16th 1
Plumbers 30.73 117th 26th 11th -44
Roofing 8.72 162nd 36th 15th -3
Self Storage Companies 15.58 81st 18th 6th 217
Average 15.59 157th 30th 13rd 15
Legal Law Firms 39.44 15th 4th 2nd NA
Personal Injury Law 107.10 72nd 11th 8th NA
Average 61.99 30th 6th 6th NA
Real Estate Apartment Rentals 2.40 47th 16th 3rd -2
Condos 1.37 134th 32nd 10th -27
New Home Developers 3.37 105th 29th 7th -12
Realtors 1.44 223rd 43rd 14th -32
Average 2.07 156th 34th 10th -18
Shopping Florists 4.96 170th 32nd 13rd -14
Average 4.96 170th 32nd 13rd -14
Travel Car Rentals 2.94 102nd 27th 11th -10
Hotels 3.78 132nd 23rd 10th -14
Average 3.36 146th 30th 12nd -12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.