Findings for PPC in St. Petersburg

St. Petersburg Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Petersburg was the 110th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. St. Petersburg also ranks amongst the least expensive cities in Florida, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 11% Lower in St. Petersburg than Clearwater

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Petersburg are 11% lower than in Clearwater. The average price of a click in St. Petersburg is $10.99.

This price difference is interesting though, given the population of Clearwater is less than St. Petersburg.

To understand if prices in St. Petersburg align relatively, we also compared prices with Chandler, which has a similar population, and found the average price of a click in St. Petersburg was 7% higher than in Chandler.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Petersburg

Summary PPC Stats for St. Petersburg for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.99 110th 19th 10th 7
Automotive/Vehicle Auto Insurance 60.98 74th 17th 7th NA
Auto Parts 1.45 82nd 16th 8th 67
Dealerships 5.24 20th 5th 3rd NA
Tires 5.19 17th 7th 1st 11
Towing 3.64 73rd 16th 7th NA
Average 11.87 113rd 20th 10th NA
B2B Office Furniture 4.06 83rd 20th 10th NA
Average 4.06 110th 22nd 9th NA
Entertainment/Recreation Restaurants 2.52 20th 5th 3rd 59
Average 2.52 20th 5th 3rd 59
Finance Insurance 61.12 26th 5th 2nd NA
Average 61.12 5th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 4.97 156th 33rd 14th 88
Cosmetic Surgery 16.94 3rd 2nd 2nd NA
Dentists 8.85 174th 26th 12nd NA
Average 8.90 100th 14th 8th 9
Home & Garden Appliance Repair 13.91 42nd 10th 8th NA
Furniture 3.35 25th 11th 6th NA
Garage Doors 33.46 34th 2nd 1st NA
Landscapers 3.54 127th 26th 11th NA
Moving Companies 11.77 122nd 29th 14th -17
Pest Control 18.44 172nd 36th 17th NA
Plumbers 45.21 59th 9th 4th 23
Roofing 5.92 170th 33rd 11th -12
Self Storage Companies 12.61 70th 17th 5th 60
Average 18.59 60th 9th 5th NA
Legal Family Law 38.95 12nd 3rd 2nd NA
Law Firms 14.67 76th 17th 9th NA
Average 20.74 142nd 30th 13rd NA
Real Estate Apartment Rentals 1.96 58th 18th 4th 30
Condos 0.45 190th 45th 19th NA
New Home Developers 2.96 106th 25th 8th NA
Realtors 1.15 233rd 46th 16th -4
Average 1.52 183rd 37th 12nd 1
Shopping Florists 4.86 144th 24th 10th -1
Average 4.86 144th 24th 10th -1
Travel Car Rentals 1.33 198th 43rd 18th 0
Hotels 3.51 80th 13rd 7th -1
Average 2.42 179th 39th 14th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.