Findings for PPC in St. Petersburg

St. Petersburg Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Petersburg was the 186th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. St. Petersburg also ranks amongst the least expensive cities in Florida, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 36% Lower in St. Petersburg than Clearwater

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Petersburg are 36% lower than in Clearwater. The average price of a click in St. Petersburg is $8.36.

This price difference is interesting though, given the population of Clearwater is less than St. Petersburg.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chandler, and found the average price of a click in St. Petersburg was 12% lower than in Chandler.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Petersburg

Summary PPC Stats for St. Petersburg for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.36 186th 32nd 15th 4
Automotive/Vehicle Auto Parts 1.55 97th 21st 11th -17
Dealerships 3.89 92nd 21st 12nd -2
Tires 5.83 10th 3rd 1st 154
Towing 9.01 7th 1st 1st 0
Average 4.61 162nd 30th 12nd 18
B2B Office Furniture 4.20 59th 13rd 6th -35
Average 4.20 92nd 18th 10th -12
Entertainment/Recreation Restaurants 1.00 181st 35th 17th -16
Average 1.00 181st 35th 17th -16
Health, Beauty & Fitness Chiropractors 5.23 171st 36th 14th -1
Dentists 6.18 251st 47th 17th -4
Martial Arts 6.09 3rd 2nd 1st 0
Average 6.01 248th 44th 17th -2
Home & Garden Appliance Repair 9.76 156th 28th 15th -9
Furniture 3.91 17th 6th 3rd 18
Garage Doors 29.15 64th 5th 4th -22
Landscapers 4.53 91st 19th 6th 18
Moving Companies 17.25 117th 21st 12nd 11
Pest Control 23.58 85th 21st 14th 31
Plumbers 40.69 70th 10th 5th -3
Roofing 25.84 35th 13rd 6th 63
Self Storage Companies 13.75 85th 21st 7th 4
Windows and Doors 1.69 99th 18th 10th NA
Average 17.76 106th 18th 9th 10
Legal Law Firms 15.26 72nd 16th 7th NA
Average 15.26 162nd 33rd 15th NA
Real Estate Apartment Rentals 2.52 54th 19th 3rd 5
Condos 1.32 148th 33rd 13rd 35
New Home Developers 2.33 182nd 37th 14th 8
Realtors 1.64 216th 43rd 14th -4
Average 1.97 180th 38th 11th 10
Shopping Florists 7.75 46th 9th 1st -8
Average 7.75 46th 9th 1st -8
Travel Car Rentals 2.81 140th 30th 14th -44
Hotels 3.66 108th 19th 6th 26
Average 3.24 142nd 26th 9th -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.