Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 179th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Tallahassee also ranks amongst the least expensive cities in Florida, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Tallahassee Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Tallahassee keywords increased by 14% in April 2015.

Google Adwords Keyword Prices 40% Lower in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 40% lower than in Gainesville. The average price of a click in Tallahassee is $9.80.

This price difference is interesting though, given the population of Gainesville is less than Tallahassee.

To understand if prices in Tallahassee align relatively, we also compared prices with Huntsville, which has a similar population, and found the average price of a click in Tallahassee was 42% higher than in Huntsville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tallahassee

Summary PPC Stats for Tallahassee for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.80 179th 33rd 15th 14
Automotive/Vehicle Auto Insurance 66.21 100th 20th 7th -31
Auto Parts 1.40 126th 24th 13rd 75
Dealerships 3.55 133rd 30th 14th NA
Tires 3.50 121st 37th 14th -46
Towing 5.70 72nd 12nd 8th 134
Average 15.13 117th 22nd 7th 25
B2B Office Furniture 2.80 138th 24th 11th -3
Printers 5.03 81st 14th 9th -25
Average 4.29 129th 21st 12nd NA
Entertainment/Recreation Restaurants 1.67 64th 13rd 5th -14
Average 1.67 64th 13rd 5th -14
Finance Mortgages 12.32 33rd 7th 6th NA
Payday Loans 9.41 100th 5th 3rd 21
Average 10.38 154th 21st 10th NA
Health, Beauty & Fitness Chiropractors 9.04 116th 27th 10th 68
Cosmetic Surgery 3.48 119th 21st 10th NA
Dentists 7.76 230th 38th 16th 54
Martial Arts 2.40 74th 15th 9th 0
Massage Therapy 1.55 132nd 24th 9th -29
Optometrists 4.49 76th 18th 9th 7
Average 6.01 257th 47th 17th 22
Home & Garden Appliance Repair 7.49 174th 32nd 17th -45
Furniture 2.97 95th 21st 12nd 12
Garage Doors 3.79 195th 30th 14th 32
Landscapers 4.10 104th 20th 6th 45
Moving Companies 10.66 166th 32nd 16th -18
Pest Control 20.05 141st 32nd 16th -12
Plumbers 14.27 206th 45th 18th 13
Roofing 29.30 23rd 6th 2nd 67
Self Storage Companies 8.62 214th 44th 20th 22
Windows and Doors 6.51 63rd 14th 7th NA
Average 11.81 209th 42nd 20th 18
Legal Family Law 7.61 94th 17th 8th NA
Law Firms 16.59 81st 17th 9th 35
Personal Injury Law 49.34 123rd 24th 12nd 0
Average 21.34 141st 27th 13rd 14
Real Estate Apartment Rentals 2.94 28th 10th 2nd 59
Condos 0.99 165th 34th 13rd -27
New Home Developers 2.23 182nd 39th 13rd 10
Realtors 2.11 158th 27th 7th 4
Average 2.13 157th 34th 9th 10
Shopping Florists 9.34 7th 1st 1st -3
Average 9.34 7th 1st 1st -3
Travel Car Rentals 3.30 82nd 18th 10th 12
Hotels 4.30 66th 7th 2nd -3
Average 3.80 71st 13rd 7th 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.