Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 90th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Tallahassee also ranks amongst the least expensive cities in Florida, ranking as number 8th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 5% Higher in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 5% higher than in Gainesville. The average price of a click in Tallahassee is $12.62.

This price difference is understandable though, given the population of Gainesville is less than Tallahassee, which generally means less competition and therefore lower prices.

To understand if prices in Tallahassee are relatively low, we also compared prices with Huntsville which has a similar population, and found the average price of a click in Tallahassee was 32% higher than in Huntsville. This suggests that perhaps Tallahassee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tallahassee

Summary PPC Stats for Tallahassee for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.62 90th 18th 8th 6
Automotive/Vehicle Auto Body 3.35 68th 11th 6th 0
Auto Insurance 56.24 95th 19th 8th -18
Auto Parts 1.56 106th 28th 12nd 43
Dealerships 3.21 120th 24th 13rd NA
Tires 3.51 80th 28th 11th 3
Towing 3.23 95th 20th 11th -15
Average 16.26 73rd 12nd 5th -1
B2B Architects 1.41 73rd 13rd 7th 1
Office Furniture 2.85 107th 23rd 11th -1
Printers 10.53 9th 2nd 1st 25
Average 4.93 76th 15th 8th NA
Entertainment/Recreation Restaurants 1.17 146th 27th 12nd -2
Average 1.17 146th 27th 12nd -2
Finance Currency Exchange 0.73 63rd 17th 9th 48
Insurance 34.96 74th 8th 3rd NA
Payday Loans 1.70 144th 16th 7th -36
Average 17.80 97th 11th 3rd -1
Health, Beauty & Fitness Acupuncture 2.75 91st 25th 12nd 344
Chiropractors 2.47 215th 38th 17th -57
Cosmetic Surgery 2.97 108th 20th 9th NA
Dentists 5.56 259th 44th 17th 34
Jewellers 3.27 80th 15th 6th NA
Martial Arts 0.55 100th 21st 8th -74
Massage Therapy 2.58 108th 20th 8th 0
Optometrists 4.78 53rd 8th 3rd NA
Average 3.88 275th 47th 19th 20
Home & Garden Appliance Repair 7.89 157th 27th 15th -20
Electricians 31.09 12nd 3rd 2nd 65
Furniture 2.67 77th 20th 9th -1
Garage Doors 2.92 189th 25th 14th 3
Home Security 38.18 37th 10th 5th 1
Landscapers 5.24 56th 12nd 4th 2
Mold Detection and Remova 21.66 25th 10th 8th 13
Moving Companies 10.33 199th 36th 17th -20
Pest Control 13.51 184th 36th 18th -25
Plumbers 9.34 217th 42nd 17th 39
Roofing 16.94 62nd 18th 8th -3
Self Storage Companies 9.47 174th 44th 19th 8
Windows and Doors 3.06 94th 16th 8th NA
Average 12.24 195th 41st 18th 13
Legal Criminal Lawyers 75.17 13rd 3rd 3rd 17
Immigration Lawyers 7.33 71st 14th 8th NA
Law Firms 19.45 53rd 16th 7th -9
Personal Injury Law 144.99 19th 3rd 3rd NA
Traffic Law 40.90 50th 10th 7th NA
Average 44.79 42nd 11th 9th 4
Real Estate Apartment Rentals 2.55 41st 14th 3rd -12
Condos 1.22 133rd 30th 11th -17
New Home Developers 2.09 191st 36th 13rd -28
Property Management 2.45 137th 25th 11th -7
Realtors 2.58 140th 26th 9th 9
Average 2.25 152nd 33rd 10th -7
Shopping Florists 6.46 74th 13rd 4th 12
Average 5.25 109th 25th 10th 11
Travel Car Rentals 3.36 80th 17th 5th -8
Hotels 3.80 68th 10th 3rd -1
Average 3.58 74th 14th 4th -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.