Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 146th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Tallahassee also ranks amongst the least expensive cities in Florida, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Tallahassee Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Tallahassee keywords increased by 19% in December 2014.

Google Adwords Keyword Prices 22% Lower in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 22% lower than in Gainesville. The average price of a click in Tallahassee is $10.09.

This price difference is interesting though, given the population of Gainesville is less than Tallahassee.

To understand if prices in Tallahassee align relatively, we also compared prices with Huntsville, which has a similar population, and found the average price of a click in Tallahassee was 10% higher than in Huntsville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tallahassee

Summary PPC Stats for Tallahassee for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.09 146th 25th 13rd 19
Automotive/Vehicle Auto Insurance 71.09 51st 11th 4th 34
Auto Parts 1.75 80th 15th 9th 18
Dealerships 4.51 57th 11th 7th 30
Tires 2.76 150th 38th 14th -14
Towing 2.84 122nd 20th 11th -8
Average 21.54 39th 11th 4th 12
B2B Office Furniture 1.95 128th 28th 12nd -16
Printers 10.50 19th 3rd 3rd 0
Average 6.23 55th 12nd 8th -6
Entertainment/Recreation Restaurants 2.61 36th 6th 3rd 166
Average 2.61 36th 6th 3rd 166
Finance Insurance 13.90 104th 17th 11th -19
Mortgages 7.07 49th 11th 6th 0
Payday Loans 6.64 117th 11th 4th 145
Average 11.99 128th 19th 11th 18
Health, Beauty & Fitness Chiropractors 5.75 161st 34th 13rd 132
Cosmetic Surgery 2.98 107th 21st 9th NA
Dentists 5.07 267th 50th 19th -12
Martial Arts 0.55 100th 20th 8th 0
Massage Therapy 2.59 108th 22nd 8th 0
Optometrists 4.80 52nd 8th 3rd NA
Average 4.26 275th 50th 20th 9
Home & Garden Appliance Repair 9.51 161st 29th 16th 12
Furniture 2.70 112nd 29th 12nd 2
Garage Doors 8.67 166th 27th 14th 38
Landscapers 8.47 21st 4th 2nd 59
Moving Companies 12.01 161st 30th 15th 31
Pest Control 18.83 125th 29th 17th 26
Plumbers 10.97 217th 42nd 17th 20
Roofing 21.27 56th 16th 8th 39
Self Storage Companies 8.85 191st 40th 19th -4
Windows and Doors 4.34 76th 13rd 7th NA
Average 11.44 204th 40th 17th 20
Legal Law Firms 19.60 47th 9th 5th 6
Personal Injury Law 48.24 126th 24th 11th NA
Average 24.38 136th 26th 13rd 1
Real Estate Apartment Rentals 2.42 61st 21st 5th -4
Condos 1.59 121st 28th 9th 169
New Home Developers 3.73 112nd 30th 10th 73
Realtors 1.96 184th 35th 9th -13
Average 2.36 133rd 34th 9th 47
Shopping Florists 6.62 80th 12nd 3rd 2
Average 6.62 80th 12nd 3rd 2
Travel Car Rentals 2.98 131st 27th 12nd -11
Hotels 4.23 63rd 12nd 4th 12
Average 3.61 92nd 17th 6th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.