Findings for PPC in Tallahassee

Tallahassee Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tallahassee was the 102nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Tallahassee also ranks amongst the least expensive cities in Florida, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Tallahassee are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Tallahassee keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 56% Higher in Tallahassee than Gainesville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tallahassee are 56% higher than in Gainesville. The average price of a click in Tallahassee is $13.32.

This price difference is understandable though, given the population of Gainesville is less than Tallahassee, which generally means less competition and therefore lower prices.

To understand if prices in Tallahassee are relatively low, we also compared prices with Huntsville which has a similar population, and found the average price of a click in Tallahassee was 33% higher than in Huntsville. This suggests that perhaps Tallahassee prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tallahassee

Summary PPC Stats for Tallahassee for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.32 102nd 19th 9th 10
Automotive/Vehicle Auto Insurance 55.74 94th 19th 6th -22
Auto Parts 1.73 91st 17th 9th 5
Dealerships 4.97 64th 14th 8th NA
Tires 5.42 41st 13rd 7th 34
Towing 3.77 101st 22nd 14th 7
Average 19.73 62nd 16th 4th 2
B2B Office Furniture 3.80 129th 24th 11th -14
Printers 9.65 21st 2nd 1st -3
Average 6.73 76th 16th 7th NA
Entertainment/Recreation Restaurants 2.41 39th 7th 3rd 17
Average 2.41 39th 7th 3rd 17
Finance Insurance 58.80 29th 6th 2nd NA
Mortgages 15.07 39th 6th 5th NA
Payday Loans 9.92 95th 6th 2nd 244
Average 23.43 78th 15th 4th NA
Health, Beauty & Fitness Chiropractors 7.93 132nd 30th 14th -14
Cosmetic Surgery 4.73 105th 19th 10th NA
Dentists 4.61 268th 50th 19th 0
Martial Arts 2.31 85th 17th 9th 72
Massage Therapy 2.41 111st 23rd 8th -25
Optometrists 5.37 73rd 12nd 7th NA
Average 4.67 275th 52nd 20th 1
Home & Garden Appliance Repair 7.24 177th 31st 17th -2
Furniture 3.27 98th 20th 11th -4
Garage Doors 4.58 199th 26th 14th 48
Landscapers 12.56 3rd 3rd 1st 83
Moving Companies 8.88 173rd 32nd 15th 34
Pest Control 20.18 138th 30th 16th 7
Plumbers 13.77 207th 38th 18th 21
Roofing 25.03 33rd 11th 5th 47
Self Storage Companies 7.90 207th 43rd 18th -1
Windows and Doors 3.06 90th 15th 8th NA
Average 11.31 217th 41st 19th 23
Legal Criminal Lawyers 25.75 63rd 16th 6th 0
Family Law 21.60 57th 12nd 8th NA
Law Firms 20.02 102nd 22nd 9th -9
Personal Injury Law 100.20 73rd 14th 8th -5
Average 42.69 98th 16th 8th -4
Real Estate Apartment Rentals 3.41 20th 7th 1st -7
Condos 0.95 172nd 40th 15th 1
New Home Developers 2.53 168th 35th 12nd 27
Realtors 1.91 189th 39th 11th -5
Average 2.24 144th 33rd 11th 2
Shopping Florists 8.01 34th 11th 4th 33
Average 8.01 34th 11th 4th 33
Travel Car Rentals 2.80 140th 28th 10th -15
Hotels 4.89 58th 4th 2nd 11
Average 3.84 94th 20th 8th -2

Study Results for Other Cities:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.