Findings for PPC in Tampa

Tampa Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tampa was the 5th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Tampa also ranks amongst the most expensive cities in Florida, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Tampa Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Tampa keywords increased by 38% in September 2014.

Google Adwords Keyword Prices 89% Higher in Tampa than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tampa are 89% higher than in St. Petersburg. The average price of a click in Tampa is $20.87.

This price difference is understandable though, given the population of St. Petersburg is less than Tampa, which generally means less competition and therefore lower prices.

To understand if prices in Tampa are relatively low, we also compared prices with Aurora which has a similar population, and found the average price of a click in Tampa was 87% higher than in Aurora. This suggests that perhaps Tampa prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tampa


Summary PPC Stats for Tampa for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.87 5th 1st 1st 38
Automotive/Vehicle Auto Insurance 72.31 45th 9th 4th 40
Auto Parts 1.17 115th 24th 13rd -12
Dealerships 4.19 61st 15th 7th -28
Tires 3.93 51st 19th 5th -1
Towing 4.03 55th 12nd 5th NA
Average 20.65 40th 10th 4th 3
B2B Office Furniture 5.16 62nd 14th 7th -11
Printers 9.89 19th 2nd 1st 27
Trade Show Displays 16.50 11th 3rd 2nd NA
Average 9.32 19th 3rd 1st 35
Entertainment/Recreation Restaurants 1.60 72nd 14th 7th 14
Average 1.60 72nd 14th 7th 14
Finance Credit Counselling 17.41 40th 6th 4th NA
Insurance 35.07 75th 12nd 6th 63
Mortgages 38.46 1st 1st 1st 28
Payday Loans 8.21 73rd 3rd 1st 108
Average 30.21 40th 7th 5th NA
Health, Beauty & Fitness Chiropractors 8.01 74th 14th 7th 5
Cosmetic Surgery 14.12 8th 3rd 3rd 25
Dentists 13.71 40th 6th 3rd -4
Martial Arts 3.33 36th 9th 4th -2
Massage Therapy 7.67 42nd 8th 3rd -10
Optometrists 3.88 70th 9th 5th NA
Average 11.31 37th 5th 3rd 2
Home & Garden Appliance Repair 10.08 92nd 17th 12nd -13
Furniture 2.60 72nd 23rd 10th -4
Garage Doors 25.79 62nd 8th 5th 1
Landscapers 5.55 62nd 16th 6th 3
Moving Companies 20.79 24th 4th 1st -3
Pest Control 29.01 61st 16th 10th NA
Plumbers 47.36 54th 8th 3rd -8
Roofing 14.60 62nd 14th 7th -7
Self Storage Companies 14.60 41st 10th 3rd -6
Windows and Doors 6.16 65th 11th 4th 98
Average 17.78 68th 11th 7th 9
Legal Criminal Lawyers 65.06 15th 6th 5th -8
Family Law 40.25 10th 2nd 1st NA
Law Firms 59.21 2nd 1st 1st 629
Personal Injury Law 99.20 48th 12nd 5th 22
Real Estate Lawyers 11.16 19th 4th 4th NA
Average 58.30 14th 3rd 3rd 189
Real Estate Apartment Rentals 2.16 44th 13rd 3rd 6
Condos 1.19 118th 32nd 9th NA
New Home Developers 6.61 6th 2nd 1st 6
Realtors 3.41 27th 8th 2nd 17
Average 3.27 25th 9th 2nd 6
Shopping Florists 5.16 128th 21st 8th -1
Average 5.16 128th 21st 8th -1
Travel Car Rentals 3.27 35th 9th 5th 0
Hotels 3.05 127th 22nd 11th -1
Average 3.16 77th 14th 7th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.