Findings for PPC in Tampa

Tampa Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tampa was the 13rd most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Tampa also ranks amongst the most expensive cities in Florida, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Tampa are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Tampa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 108% Higher in Tampa than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tampa are 108% higher than in St. Petersburg. The average price of a click in Tampa is $23.15.

This price difference is understandable though, given the population of St. Petersburg is less than Tampa, which generally means less competition and therefore lower prices.

To understand if prices in Tampa are relatively low, we also compared prices with Aurora which has a similar population, and found the average price of a click in Tampa was 50% higher than in Aurora. This suggests that perhaps Tampa prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tampa

Summary PPC Stats for Tampa for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.15 13rd 4th 3rd 3
Automotive/Vehicle Auto Insurance 45.53 112nd 22nd 7th -6
Auto Parts 1.55 107th 23rd 12nd 26
Dealerships 3.02 185th 42nd 17th NA
Tires 5.25 48th 14th 8th 7
Towing 7.87 18th 6th 3rd 57
Average 14.99 99th 19th 6th 14
B2B Office Furniture 6.18 59th 13rd 4th 15
Printers 7.54 59th 10th 7th 9
Trade Show Displays 35.08 7th 2nd 2nd -7
Average 12.50 15th 5th 4th 6
Entertainment/Recreation Restaurants 1.72 90th 19th 8th 50
Average 1.72 90th 19th 8th 50
Finance Credit Counselling 28.46 25th 4th 3rd NA
Insurance 35.73 63rd 15th 5th 4
Mortgages 29.81 9th 1st 1st 46
Payday Loans 9.86 97th 7th 3rd -12
Average 27.37 63rd 11th 3rd NA
Health, Beauty & Fitness Chiropractors 8.42 120th 26th 12nd -11
Cosmetic Surgery 8.76 62nd 12nd 7th -8
Dentists 20.83 14th 2nd 1st 28
Martial Arts 4.67 41st 10th 4th 47
Massage Therapy 3.31 103rd 22nd 7th 14
Optometrists 3.86 94th 23rd 12nd 4
Average 11.52 87th 20th 8th 10
Home & Garden Appliance Repair 15.41 76th 17th 13rd -22
Furniture 3.16 104th 22nd 13rd 4
Garage Doors 53.17 19th 3rd 2nd -26
Landscapers 4.36 89th 21st 8th 17
Moving Companies 23.11 40th 10th 7th 10
Pest Control 24.75 97th 18th 9th -18
Plumbers 46.14 80th 15th 6th 13
Roofing 18.00 71st 18th 8th -18
Self Storage Companies 16.89 43rd 9th 3rd 13
Windows and Doors 12.44 36th 7th 3rd -17
Average 22.63 68th 11th 6th -3
Legal Criminal Lawyers 64.17 18th 5th 2nd -24
Family Law 59.80 8th 1st 1st 15
Law Firms 27.66 60th 15th 5th -21
Personal Injury Law 163.23 27th 6th 5th 24
Real Estate Lawyers 13.26 22nd 5th 4th -19
Average 67.63 33rd 7th 5th -6
Real Estate Apartment Rentals 1.52 145th 38th 14th -5
Condos 2.27 70th 22nd 8th 26
New Home Developers 6.86 19th 8th 2nd 0
Realtors 3.56 53rd 16th 3rd 0
Average 3.42 46th 14th 2nd 5
Shopping Florists 6.95 80th 22nd 9th -8
Average 6.95 80th 22nd 9th -8
Travel Car Rentals 4.20 27th 10th 4th 0
Hotels 3.93 124th 23rd 8th 14
Average 4.07 73rd 16th 6th 7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.