Findings for PPC in Tampa

Tampa Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tampa was the 11th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Tampa also ranks amongst the most expensive cities in Florida, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Tampa are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Tampa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 25% Higher in Tampa than St. Petersburg

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tampa are 25% higher than in St. Petersburg. The average price of a click in Tampa is $21.48.

This price difference is understandable though, given the population of St. Petersburg is less than Tampa, which generally means less competition and therefore lower prices.

To understand if prices in Tampa are relatively low, we also compared prices with Aurora which has a similar population, and found the average price of a click in Tampa was 45% higher than in Aurora. This suggests that perhaps Tampa prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tampa

Summary PPC Stats for Tampa for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.48 11th 3rd 3rd 6
Automotive/Vehicle Auto Insurance 45.45 107th 25th 13rd 3
Auto Parts 1.64 85th 15th 8th -39
Dealerships 4.10 79th 20th 16th -16
Tires 3.89 95th 25th 12nd -13
Towing 3.48 134th 26th 16th -41
Average 13.84 109th 23rd 11th -18
B2B Office Furniture 5.18 76th 15th 5th -32
Printers 10.52 34th 4th 3rd 9
Average 6.96 72nd 12nd 6th -8
Entertainment/Recreation Restaurants 2.36 157th 39th 16th -17
Average 2.36 157th 39th 16th -17
Finance Credit Counselling 20.66 39th 8th 5th NA
Insurance 41.46 62nd 10th 4th 290
Mortgages 14.92 22nd 5th 3rd -23
Payday Loans 7.60 55th 5th 1st -33
Average 25.71 60th 10th 6th NA
Health, Beauty & Fitness Chiropractors 10.73 59th 12nd 5th 3
Cosmetic Surgery 10.65 37th 11th 6th -4
Dentists 13.31 76th 10th 5th -14
Martial Arts 4.47 41st 8th 3rd NA
Massage Therapy 10.62 33rd 4th 2nd -68
Optometrists 1.61 127th 25th 12nd -72
Average 10.16 109th 14th 7th -19
Home & Garden Appliance Repair 15.44 75th 15th 10th -19
Furniture 4.44 53rd 19th 9th 0
Garage Doors 38.64 45th 7th 4th -18
Landscapers 6.75 43rd 8th 4th 4
Moving Companies 20.55 61st 13rd 8th -3
Pest Control 33.62 27th 11th 9th -2
Plumbers 53.95 48th 5th 2nd 4
Roofing 19.77 66th 14th 8th 2
Self Storage Companies 8.29 166th 35th 12nd -9
Windows and Doors 6.10 79th 16th 9th -34
Average 22.16 54th 8th 5th 23
Legal Criminal Lawyers 79.57 14th 5th 4th 36
Family Law 32.95 32nd 7th 3rd -28
Law Firms 24.93 74th 18th 7th 2
Personal Injury Law 228.42 8th 2nd 2nd 10
Real Estate Lawyers 33.39 2nd 1st 1st 4
Average 59.84 34th 9th 6th 3
Real Estate Apartment Rentals 1.95 94th 27th 6th -3
Condos 2.17 53rd 17th 4th 12
New Home Developers 6.43 25th 7th 2nd -48
Realtors 4.36 11th 3rd 1st -6
Average 3.69 24th 7th 2nd -8
Shopping Florists 7.35 76th 17th 7th -18
Average 7.35 76th 17th 7th -18
Travel Car Rentals 3.87 39th 10th 3rd 0
Hotels 3.67 171st 35th 10th 0
Average 3.77 122nd 23rd 8th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.