Findings for PPC in West Palm Beach

West Palm Beach Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Palm Beach was the 6th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. West Palm Beach also ranks amongst the most expensive cities in Florida, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for West Palm Beach Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting West Palm Beach keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 76% Higher in West Palm Beach than Pompano Beach

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Palm Beach are 76% higher than in Pompano Beach. The average price of a click in West Palm Beach is $24.75.

This price differential is somewhat surprising however, as Pompano Beach has a larger population than West Palm Beach.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Santa Maria, and found the average price of a click in West Palm Beach was 296% higher than in Santa Maria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Palm Beach

Summary PPC Stats for West Palm Beach for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.75 6th 2nd 2nd 11
Automotive/Vehicle Auto Insurance 46.54 145th 28th 11th 37
Auto Parts 2.17 50th 6th 5th 12
Dealerships 4.05 99th 19th 8th NA
Tires 4.46 66th 22nd 9th -10
Towing 4.20 116th 19th 14th 12
Average 11.55 147th 28th 12nd 8
B2B Office Furniture 5.77 51st 6th 5th -13
Printers 7.86 55th 11th 8th 38
Average 6.81 63rd 11th 8th NA
Entertainment/Recreation Restaurants 1.54 83rd 16th 8th 5
Average 1.54 83rd 16th 8th 5
Finance Credit Counselling 29.14 14th 2nd 2nd NA
Insurance 27.16 102nd 17th 6th NA
Payday Loans 9.55 97th 4th 2nd 21
Average 26.41 86th 13rd 6th NA
Health, Beauty & Fitness Chiropractors 15.07 43rd 12nd 4th -36
Cosmetic Surgery 25.62 2nd 1st 1st 0
Dentists 13.77 88th 12nd 7th -13
Martial Arts 2.57 68th 13rd 8th -20
Massage Therapy 20.60 5th 1st 1st NA
Optometrists 12.48 3rd 1st 1st NA
Average 16.72 14th 1st 1st 15
Home & Garden Appliance Repair 23.27 38th 7th 4th 31
Furniture 3.02 90th 20th 11th -8
Garage Doors 24.90 102nd 15th 9th 26
Landscapers 13.38 7th 2nd 1st 63
Moving Companies 25.91 43rd 7th 5th 17
Pest Control 22.27 126th 28th 15th -25
Plumbers 59.69 32nd 3rd 3rd -9
Roofing 29.24 24th 7th 3rd -5
Self Storage Companies 16.23 64th 12nd 5th -4
Windows and Doors 9.71 47th 12nd 5th -17
Average 22.89 59th 8th 6th 5
Legal Criminal Lawyers 172.78 2nd 1st 1st 19
Family Law 54.77 11th 3rd 1st 111
Law Firms 23.45 46th 10th 6th -20
Personal Injury Law 253.78 3rd 1st 1st 72
Real Estate Lawyers 17.98 11th 4th 4th -1
Average 89.40 13rd 4th 4th 33
Real Estate Apartment Rentals 1.77 126th 31st 8th 19
Condos 1.91 90th 22nd 7th 0
New Home Developers 4.62 59th 21st 6th 14
Realtors 1.87 184th 34th 9th -12
Average 2.40 121st 29th 8th 3
Shopping Florists 6.86 68th 16th 5th 13
Average 6.86 68th 16th 5th 13
Travel Car Rentals 3.58 58th 14th 8th 25
Hotels 4.02 82nd 15th 5th -3
Average 3.80 69th 11th 5th 11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.