Findings for PPC in Atlanta

Atlanta Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Atlanta was the 20th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Atlanta also ranks amongst the most expensive cities in Georgia, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 271% Higher in Atlanta than Sandy Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Atlanta are 271% higher than in Sandy Springs. The average price of a click in Atlanta is $22.00.

This price difference is understandable though, given the population of Sandy Springs is less than Atlanta, which generally means less competition and therefore lower prices.

To understand if prices in Atlanta are relatively low, we also compared prices with Virginia Beach which has a similar population, and found the average price of a click in Atlanta was 5% higher than in Virginia Beach. This suggests that perhaps Atlanta prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Atlanta

Summary PPC Stats for Atlanta for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.00 20th 5th 1st -2
Automotive/Vehicle Auto Insurance 96.78 41st 5th 1st 80
Auto Parts 1.37 106th 13rd 3rd 29
Dealerships 3.95 111st 21st 3rd -28
Tires 4.20 88th 28th 4th -16
Towing 3.86 114th 26th 3rd -4
Average 26.75 35th 7th 1st 11
B2B Office Furniture 5.07 77th 15th 2nd -12
Printers 16.57 10th 3rd 1st 13
Trade Show Displays 43.94 2nd 2nd 1st 26
Average 17.66 3rd 2nd 1st 9
Entertainment/Recreation Restaurants 1.32 117th 21st 2nd -11
Average 1.32 117th 21st 2nd -11
Finance Credit Counselling 13.58 57th 12nd 2nd NA
Insurance 32.80 76th 14th 1st 20
Mortgages 8.40 43rd 7th 1st -25
Payday Loans 6.05 140th 14th 2nd -39
Average 21.77 85th 17th 1st NA
Health, Beauty & Fitness Chiropractors 20.76 19th 5th 1st 15
Cosmetic Surgery 8.17 70th 15th 1st -26
Dentists 13.09 97th 10th 1st -4
Martial Arts 4.10 41st 12nd 1st 17
Massage Therapy 11.88 26th 4th 1st 33
Optometrists 6.22 27th 5th 1st NA
Average 11.67 76th 9th 1st -4
Home & Garden Appliance Repair 14.69 102nd 23rd 3rd -29
Furniture 4.08 23rd 4th 1st -6
Garage Doors 55.28 16th 2nd 1st 41
Landscapers 8.19 28th 3rd 1st -1
Moving Companies 15.58 146th 27th 2nd -17
Pest Control 26.39 93rd 21st 1st 1
Plumbers 45.57 52nd 10th 1st 3
Roofing 34.88 20th 8th 1st -22
Self Storage Companies 15.95 74th 16th 2nd -1
Windows and Doors 7.85 52nd 11th 2nd -28
Average 23.18 50th 5th 1st -4
Legal Criminal Lawyers 33.72 59th 14th 3rd -21
Family Law 27.92 54th 11th 1st -1
Law Firms 51.97 4th 1st 1st 59
Personal Injury Law 103.84 77th 13rd 1st -9
Real Estate Lawyers 5.10 53rd 7th 1st -17
Average 50.01 57th 12nd 2nd 9
Real Estate Apartment Rentals 2.53 41st 15th 3rd -17
Condos 1.65 111st 25th 1st -11
New Home Developers 5.66 24th 14th 1st 29
Realtors 2.14 157th 31st 4th -32
Average 2.85 81st 20th 1st -11
Shopping Florists 9.33 14th 1st 1st 0
Average 9.33 14th 1st 1st 0
Travel Car Rentals 3.55 57th 15th 2nd -27
Hotels 5.25 37th 2nd 2nd -21
Average 4.40 37th 5th 2nd -24

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.