Findings for PPC in Atlanta

Atlanta Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Atlanta was the 20th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Atlanta also ranks amongst the most expensive cities in Georgia, ranking as 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Atlanta Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Atlanta keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 192% Higher in Atlanta than Sandy Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Atlanta are 192% higher than in Sandy Springs. The average price of a click in Atlanta is $18.30.

This price difference is understandable though, given the population of Sandy Springs is less than Atlanta, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Atlanta

Summary PPC Stats for Atlanta for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.30 20th 6th 1st 10
Automotive/Vehicle Auto Body 11.88 13rd 1st 1st 15
Auto Brokers 1.84 15th 2nd 1st 22
Auto Insurance 63.00 84th 17th 1st -16
Auto Parts 1.61 99th 25th 4th -5
Dealerships 3.81 78th 14th 3rd 0
Tires 4.55 33rd 15th 3rd -8
Towing 2.46 116th 24th 3rd 5
Average 14.73 95th 19th 2nd 0
B2B Architects 2.46 44th 5th 1st -12
Freight Forwarding 6.23 3rd 1st 1st NA
IT Support 36.44 13rd 1st 1st -8
Office Furniture 5.02 46th 8th 2nd 22
Printers 7.24 35th 6th 1st -20
Trade Show Displays 20.71 6th 2nd 1st -13
Video Production 8.43 25th 6th 1st 20
Average 14.51 9th 1st 1st -2
Entertainment/Recreation Restaurants 2.12 57th 11th 3rd 5
Average 2.12 57th 11th 3rd 5
Finance Credit Counselling 23.97 21st 6th 1st NA
Currency Exchange 1.52 31st 9th 1st -2
Insurance 33.34 80th 10th 1st 11
Mortgages 11.77 31st 6th 1st 10
Payday Loans 3.60 138th 15th 2nd 23
Average 18.37 95th 10th 1st 9
Health, Beauty & Fitness Acupuncture 3.04 84th 22nd 3rd -5
Chiropractors 18.00 18th 4th 1st 3
Cosmetic Surgery 9.20 48th 10th 1st 25
Dentists 11.21 122nd 18th 1st 5
Jewellers 6.71 19th 5th 1st 16
Martial Arts 2.75 71st 16th 1st 24
Massage Therapy 10.08 29th 8th 2nd 81
Optometrists 3.86 71st 13rd 2nd NA
Weight Loss Surgery 10.65 21st 4th 1st -5
Average 9.98 74th 12nd 1st 13
Home & Garden Appliance Repair 15.94 41st 8th 2nd 21
Construction 6.90 2nd 1st 1st 59
Electricians 44.12 8th 2nd 1st 18
Furniture 3.97 12nd 5th 1st 10
Garage Doors 37.59 42nd 5th 1st 5
Home Security 39.10 34th 9th 2nd 42
Interior Designers 3.86 57th 12nd 1st 2
Landscapers 3.81 98th 21st 2nd -38
Mold Detection and Remova 30.33 14th 7th 1st 68
Moving Companies 15.38 132nd 26th 3rd 8
Pest Control 46.77 5th 2nd 1st 53
Plumbers 51.74 54th 8th 1st -18
Roofing 29.09 16th 4th 1st 18
Self Storage Companies 15.93 36th 13rd 1st 8
Windows and Doors 10.00 30th 6th 2nd -11
Average 23.13 33rd 7th 1st 15
Legal Criminal Lawyers 29.67 66th 15th 2nd 3
Disability Lawyers 22.65 11th 3rd 1st NA
Employment Lawyers 7.11 43rd 10th 1st -23
Family Law 19.20 57th 11th 1st -24
Immigration Lawyers 10.67 37th 9th 2nd 25
Law Firms 29.47 15th 4th 1st 37
Personal Injury Law 107.41 44th 11th 1st 0
Real Estate Lawyers 7.24 37th 8th 1st 63
Traffic Law 61.60 36th 8th 1st NA
Average 33.83 77th 19th 2nd 13
Real Estate Apartment Rentals 2.59 38th 13rd 1st 40
Condos 2.33 62nd 19th 1st -4
New Home Developers 5.31 42nd 15th 1st 9
Property Management 10.83 8th 1st 1st -1
Realtors 3.74 60th 12nd 1st 26
Average 4.27 27th 9th 1st 17
Shopping Florists 8.72 14th 1st 1st 24
Average 7.25 25th 4th 1st 22
Travel Car Rentals 3.55 58th 11th 4th -2
Hotels 3.60 88th 15th 3rd -25
Average 3.58 74th 14th 4th -13

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.