Findings for PPC in Atlanta

Atlanta Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Atlanta was the 16th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Atlanta also ranks amongst the most expensive cities in Georgia, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 173% Higher in Atlanta than Sandy Springs

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Atlanta are 173% higher than in Sandy Springs. The average price of a click in Atlanta is $18.29.

This price difference is understandable though, given the population of Sandy Springs is less than Atlanta, which generally means less competition and therefore lower prices.

To understand if prices in Atlanta are relatively low, we also compared prices with Virginia Beach which has a similar population, and found the average price of a click in Atlanta was 16% higher than in Virginia Beach. This suggests that perhaps Atlanta prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Atlanta

Summary PPC Stats for Atlanta for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.29 16th 6th 1st 4
Automotive/Vehicle Auto Insurance 77.49 40th 7th 2nd 42
Auto Parts 1.35 93rd 18th 3rd -2
Dealerships 4.24 58th 14th 1st 12
Tires 4.97 21st 8th 1st 5
Towing 4.82 40th 9th 1st 14
Average 20.94 39th 9th 2nd 14
B2B Office Furniture 4.98 67th 15th 2nd 1
Printers 8.87 31st 5th 1st 7
Trade Show Displays 16.67 9th 2nd 1st NA
Average 8.87 21st 4th 1st -1
Entertainment/Recreation Restaurants 1.79 55th 10th 1st 1
Average 1.79 55th 10th 1st 1
Finance Credit Counselling 22.13 25th 3rd 1st NA
Insurance 43.78 57th 10th 2nd 14
Mortgages 10.78 42nd 6th 1st -1
Payday Loans 4.10 134th 16th 3rd 20
Average 25.57 64th 14th 2nd NA
Health, Beauty & Fitness Chiropractors 16.30 13rd 3rd 1st 2
Cosmetic Surgery 9.07 47th 12nd 2nd 5
Dentists 10.89 107th 13rd 1st -2
Martial Arts 3.30 38th 10th 1st -7
Massage Therapy 12.95 19th 4th 1st 32
Optometrists 4.89 43rd 4th 1st NA
Average 10.52 51st 8th 1st 4
Home & Garden Appliance Repair 11.99 62nd 12nd 1st -14
Furniture 3.63 14th 5th 1st 0
Garage Doors 31.94 39th 4th 1st -16
Landscapers 6.17 52nd 12nd 1st -11
Moving Companies 14.85 85th 20th 2nd -3
Pest Control 29.67 57th 14th 2nd 7
Plumbers 61.42 28th 4th 1st 4
Roofing 22.18 21st 7th 1st 14
Self Storage Companies 13.83 51st 13rd 2nd 4
Windows and Doors 10.56 34th 9th 2nd -12
Average 21.32 37th 5th 1st -1
Legal Criminal Lawyers 53.20 27th 8th 2nd 67
Family Law 25.31 36th 10th 1st NA
Law Firms 26.71 23rd 4th 1st -41
Personal Injury Law 94.85 54th 13rd 2nd -2
Average 38.21 56th 14th 3rd 14
Real Estate Apartment Rentals 1.96 59th 19th 1st 10
Condos 1.91 64th 22nd 1st NA
New Home Developers 4.40 48th 16th 1st 2
Real Estate Lawyers 7.49 32nd 7th 1st NA
Realtors 2.17 119th 25th 1st 5
Average 2.51 75th 21st 1st 3
Shopping Florists 7.12 29th 4th 2nd -1
Average 7.12 29th 4th 2nd -1
Travel Car Rentals 3.26 36th 10th 2nd -1
Hotels 4.15 39th 5th 2nd -1
Average 3.71 27th 6th 2nd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.