Findings for PPC in Columbus

Columbus Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Columbus also ranks amongst the most expensive cities in Georgia, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Columbus Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Columbus keywords increased by 11% in September 2014.

Google Adwords Keyword Prices 186% Higher in Columbus than Montgomery

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 186% higher than in Montgomery. The average price of a click in Columbus is $15.04.

This price difference is understandable though, given the population of Montgomery is less than Columbus, which generally means less competition and therefore lower prices.

To understand if prices in Columbus are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Columbus was 90% higher than in Fontana. This suggests that perhaps Columbus prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbus

Summary PPC Stats for Columbus for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.04 th 9th 2nd 11
Automotive/Vehicle Auto Insurance 96.30 th 3rd 1st 57
Auto Parts 1.47 th 15th 2nd 8
Dealerships 3.17 th 29th 6th 0
Tires 3.41 th 28th 5th -23
Towing 1.97 th 27th 2nd NA
Average 28.19 th 6th 1st 7
B2B Office Furniture 5.58 th 9th 1st NA
Average 5.58 th 12nd 2nd NA
Entertainment/Recreation Restaurants 1.40 th 20th 2nd 24
Average 1.40 th 20th 2nd 24
Finance Credit Counselling 14.19 th 8th 2nd NA
Insurance 156.25 th 1st 1st NA
Payday Loans 10.14 th 1st 1st 22
Average 47.68 th 4th 1st NA
Health, Beauty & Fitness Chiropractors 12.89 th 6th 2nd 35
Cosmetic Surgery 4.52 th 17th 3rd 0
Dentists 9.35 th 22nd 2nd -8
Massage Therapy 4.65 th 16th 3rd 0
Optometrists 2.75 th 15th 2nd NA
Average 8.34 th 18th 2nd 0
Home & Garden Appliance Repair 2.26 th 31st 3rd 7
Furniture 2.57 th 25th 3rd NA
Garage Doors 9.75 th 25th 3rd -6
Landscapers 2.24 th 32nd 4th NA
Moving Companies 14.19 th 22nd 3rd NA
Pest Control 17.82 th 38th 5th 2
Plumbers 25.46 th 28th 3rd 20
Roofing 14.16 th 15th 2nd -2
Self Storage Companies 11.28 th 24th 3rd NA
Windows and Doors 16.30 th 3rd 1st NA
Average 12.03 th 36th 3rd 4
Legal Criminal Lawyers 13.87 th 18th 3rd NA
Law Firms 9.10 th 24th 4th 211
Personal Injury Law 110.87 th 9th 1st 17
Average 38.86 th 13rd 2nd NA
Real Estate Apartment Rentals 1.93 th 21st 2nd -9
Condos 1.09 th 34th 4th NA
New Home Developers 2.95 th 26th 3rd -7
Realtors 1.66 th 33rd 3rd -10
Average 1.88 th 31st 4th -9
Shopping Florists 5.73 th 14th 3rd -1
Average 5.73 th 14th 3rd -1
Travel Car Rentals 3.01 th 13rd 3rd -1
Hotels 2.73 th 35th 5th NA
Average 2.87 th 23rd 5th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.