Findings for PPC in Sandy Springs

Sandy Springs Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sandy Springs was the 219th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Sandy Springs also ranks amongst the least expensive cities in Georgia, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 63% Lower in Sandy Springs than Atlanta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sandy Springs are 63% lower than in Atlanta. The average price of a click in Sandy Springs is $6.68.

This price differential is expected however, as Atlanta has a larger population than Sandy Springs.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Flint, and found the average price of a click in Sandy Springs was 91% higher than in Flint.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sandy Springs

Summary PPC Stats for Sandy Springs for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.68 219th 42nd 4th 2
Automotive/Vehicle Dealerships 3.60 91st 24th 3rd NA
Average 3.60 178th 38th 5th NA
Entertainment/Recreation Restaurants 0.50 220th 48th 6th 14
Average 0.50 220th 48th 6th 14
Health, Beauty & Fitness Chiropractors 7.77 82nd 15th 3rd 75
Dentists 6.73 223rd 39th 5th NA
Average 7.25 178th 30th 3rd 6
Home & Garden Appliance Repair 9.16 110th 22nd 2nd NA
Pest Control 20.40 154th 33rd 4th NA
Plumbers 29.54 120th 25th 2nd NA
Self Storage Companies 5.55 237th 47th 5th -40
Average 15.04 127th 24th 2nd NA
Real Estate Apartment Rentals 1.83 68th 22nd 3rd 6
Condos 1.58 87th 27th 3rd NA
New Home Developers 2.83 122nd 27th 4th NA
Realtors 1.51 191st 37th 5th NA
Average 1.92 127th 30th 3rd -1
Shopping Florists 9.40 4th 1st 1st NA
Average 9.40 4th 1st 1st NA
Travel Hotels 1.37 231st 49th 6th -1
Average 1.37 245th 49th 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.