Findings for PPC in Sandy Springs

Sandy Springs Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sandy Springs was the 252nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Sandy Springs also ranks amongst the least expensive cities in Georgia, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 65% Lower in Sandy Springs than Atlanta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sandy Springs are 65% lower than in Atlanta. The average price of a click in Sandy Springs is $6.71.

This price differential is expected however, as Atlanta has a larger population than Sandy Springs.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Flint, and found the average price of a click in Sandy Springs was 6% higher than in Flint.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sandy Springs


Summary PPC Stats for Sandy Springs for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.71 252nd 43rd 4th -3
Automotive/Vehicle Dealerships 2.95 157th 39th 5th NA
Tires 6.99 8th 4th 2nd 0
Towing 4.37 93rd 15th 1st 0
Average 4.77 207th 42nd 5th 0
Entertainment/Recreation Restaurants 6.27 39th 7th 3rd 0
Average 6.27 39th 7th 3rd 0
Health, Beauty & Fitness Chiropractors 6.77 138th 31st 4th -18
Dentists 6.90 249th 42nd 4th -7
Average 6.87 237th 39th 3rd -4
Home & Garden Appliance Repair 18.15 44th 11th 2nd -17
Plumbers 23.61 175th 35th 2nd -19
Self Storage Companies 10.41 107th 19th 3rd 12
Average 17.17 129th 24th 2nd -3
Real Estate Apartment Rentals 2.92 44th 12nd 2nd -8
Condos 2.13 54th 18th 2nd 0
New Home Developers 3.07 133rd 31st 3rd -17
Realtors 2.53 66th 18th 2nd NA
Average 2.65 70th 19th 2nd NA
Shopping Florists 3.20 204th 41st 5th -45
Average 3.20 204th 41st 5th -45
Travel Car Rentals 2.62 146th 34th 5th NA
Hotels 3.32 207th 42nd 6th 0
Average 3.09 215th 46th 6th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.