Findings for PPC in Aurora

Aurora Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Aurora also ranks amongst the most expensive cities in Illinois, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Aurora Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Aurora keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 14% Higher in Aurora than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 14% higher than in Naperville. The average price of a click in Aurora is $13.94.

This price difference is understandable though, given the population of Naperville is less than Aurora, which generally means less competition and therefore lower prices.

To understand if prices in Aurora are relatively low, we also compared prices with Yonkers which has a similar population, and found the average price of a click in Aurora was 196% higher than in Yonkers. This suggests that perhaps Aurora prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora

Summary PPC Stats for Aurora for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.94 th th 2nd 10
Automotive/Vehicle Auto Parts 1.59 th th 3rd 5
Auto Wreckers 2.08 th th 3rd 33
Dealerships 2.10 th th 6th -17
Tires 2.70 th th 7th -17
Towing 7.76 th th 1st 42
Average 3.43 th th 5th 7
Entertainment/Recreation Restaurants 1.86 th th 4th 87
Average 1.86 th th 4th 87
Finance Payday Loans 4.59 th th 2nd 5
Average 4.59 th th 3rd 0
Health, Beauty & Fitness Chiropractors 15.23 th th 1st 22
Dentists 11.83 th th 5th NA
Massage Therapy 5.04 th th 3rd 0
Average 11.83 th th 4th 2
Home & Garden Appliance Repair 9.99 th th 3rd -12
Furniture 2.74 th th 7th -4
Garage Doors 36.80 th th 1st 16
Moving Companies 18.44 th th 3rd 4
Pest Control 7.60 th th 6th -2
Plumbers 42.68 th th 2nd -22
Roofing 32.49 th th 1st 126
Self Storage Companies 12.16 th th 3rd 30
Windows and Doors 5.64 th th 3rd 13
Average 20.74 th th 2nd 17
Legal Law Firms 12.99 th th 3rd NA
Personal Injury Law 257.74 th th 1st NA
Real Estate Lawyers 17.26 th th 1st 0
Average 96.00 th th 1st NA
Real Estate Apartment Rentals 1.85 th th 3rd 2
Condos 2.99 th th 1st NA
New Home Developers 4.32 th th 4th 9
Realtors 3.37 th th 3rd NA
Average 3.08 th th 3rd NA
Shopping Florists 6.43 th th 3rd 61
Average 6.43 th th 3rd 61
Travel Car Rentals 3.29 th th 2nd 37
Hotels 1.83 th th 7th 0
Average 2.56 th th 6th 18

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.