Findings for PPC in Aurora

Aurora Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Aurora also ranks amongst the most expensive cities in Illinois, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Aurora Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Aurora keywords increased by 15% in March 2015.

Google Adwords Keyword Prices 7% Lower in Aurora than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 7% lower than in Naperville. The average price of a click in Aurora is $14.03.

This price difference is interesting though, given the population of Naperville is less than Aurora.

To understand if prices in Aurora align relatively, we also compared prices with Yonkers, which has a similar population, and found the average price of a click in Aurora was 91% higher than in Yonkers.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora

Summary PPC Stats for Aurora for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.03 th th 3rd 15
Automotive/Vehicle Auto Insurance 59.26 th th 4th 0
Auto Parts 4.00 th th 1st 58
Auto Wreckers 3.85 th th 1st 21
Dealerships 2.59 th th 7th NA
Tires 3.58 th th 7th 42
Towing 8.20 th th 2nd -11
Average 9.97 th th 4th 12
B2B Office Furniture 4.88 th th 4th NA
Average 4.88 th th 4th NA
Entertainment/Recreation Restaurants 1.26 th th 4th 30
Average 1.26 th th 4th 30
Finance Payday Loans 3.66 th th 3rd -8
Average 3.66 th th 3rd NA
Health, Beauty & Fitness Chiropractors 13.28 th th 4th -43
Dentists 15.68 th th 2nd 32
Massage Therapy 16.32 th th 2nd 13
Average 15.29 th th 1st 6
Home & Garden Appliance Repair 27.53 th th 1st 164
Furniture 2.00 th th 7th -16
Garage Doors 54.80 th th 1st 41
Landscapers 5.05 th th 3rd 0
Moving Companies 28.05 th th 2nd 10
Plumbers 102.20 th th 1st 84
Roofing 21.02 th th 1st -18
Self Storage Companies 13.09 th th 5th 1
Average 36.24 th th 1st 23
Legal Family Law 3.45 th th 3rd 0
Law Firms 9.90 th th 5th NA
Average 8.29 th th 6th NA
Real Estate Apartment Rentals 1.74 th th 3rd -7
Condos 2.38 th th 3rd 8
New Home Developers 5.06 th th 2nd 26
Realtors 2.69 th th 4th -11
Average 2.90 th th 3rd 1
Shopping Florists 4.11 th th 4th 0
Average 4.11 th th 4th 0
Travel Car Rentals 1.60 th th 8th 10
Hotels 2.23 th th 8th -42
Average 1.91 th th 8th -16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.