Findings for PPC in Aurora

Aurora Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Aurora also ranks amongst the most expensive cities in Illinois, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Lower in Aurora than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 5% lower than in Naperville. The average price of a click in Aurora is $11.25.

This price difference is interesting though, given the population of Naperville is less than Aurora.

To understand if prices in Aurora align relatively, we also compared prices with Yonkers, which has a similar population, and found the average price of a click in Aurora was 156% higher than in Yonkers.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora


Summary PPC Stats for Aurora for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.25 th th 3rd 6
Automotive/Vehicle Auto Parts 2.22 th th 3rd NA
Auto Wreckers 3.82 th th 1st -21
Dealerships 3.07 th th 6th NA
Tires 2.96 th th 5th 56
Towing 5.87 th th 1st NA
Average 3.82 th th 3rd 19
B2B Office Furniture 1.40 th th 4th 28
Average 1.40 th th 5th 9
Entertainment/Recreation Restaurants 0.66 th th 7th 57
Average 0.66 th th 7th 57
Finance Payday Loans 4.43 th th 3rd NA
Average 4.43 th th 4th NA
Health, Beauty & Fitness Chiropractors 10.21 th th 3rd 5
Dentists 9.22 th th 5th -5
Martial Arts 1.27 th th 3rd 0
Massage Therapy 19.88 th th 2nd 0
Optometrists 6.07 th th 1st NA
Average 9.37 th th 3rd -1
Home & Garden Appliance Repair 16.71 th th 1st NA
Furniture 2.41 th th 4th NA
Garage Doors 25.04 th th 2nd -11
Landscapers 3.15 th th 6th NA
Moving Companies 16.06 th th 3rd -11
Pest Control 15.36 th th 5th NA
Plumbers 74.43 th th 1st 27
Roofing 20.66 th th 1st 15
Self Storage Companies 11.50 th th 2nd 19
Average 24.30 th th 1st NA
Legal Family Law 66.23 th th 1st NA
Average 66.23 th th 1st NA
Real Estate Apartment Rentals 1.37 th th 3rd 12
Condos 1.71 th th 2nd NA
New Home Developers 3.71 th th 4th 48
Realtors 2.23 th th 4th -18
Average 2.19 th th 4th 12
Shopping Florists 5.43 th th 3rd -1
Average 5.43 th th 3rd -1
Travel Car Rentals 3.25 th th 1st -1
Hotels 2.81 th th 5th -1
Average 3.03 th th 3rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.