Findings for PPC in Aurora

Aurora Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Aurora also ranks amongst the most expensive cities in Illinois, ranking as 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Aurora than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 27% lower than in Naperville. The average price of a click in Aurora is $9.97.

This price difference is interesting though, given the population of Naperville is less than Aurora.

To understand if prices in Aurora align relatively, we also compared prices with Yonkers, which has a similar population, and found the average price of a click in Aurora was 48% higher than in Yonkers.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora


Summary PPC Stats for Aurora for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.97 th th 4th 5
Automotive/Vehicle Auto Insurance 38.77 th th 3rd -23
Auto Parts 1.45 th th 4th -12
Auto Wreckers 2.25 th th 3rd 2
Dealerships 3.51 th th 4th NA
Tires 2.85 th th 5th 20
Towing 4.78 th th 2nd -24
Average 7.19 th th 3rd -7
B2B Architects 2.29 th th 3rd NA
Office Furniture 1.35 th th 4th NA
Average 1.82 th th 4th NA
Entertainment/Recreation Restaurants 0.76 th th 7th -12
Average 0.76 th th 7th -12
Finance Payday Loans 4.34 th th 2nd -12
Average 4.34 th th 2nd -2
Health, Beauty & Fitness Acupuncture 5.52 th th 3rd 207
Chiropractors 12.41 th th 3rd 117
Dentists 13.60 th th 4th 3
Massage Therapy 5.02 th th 3rd -26
Average 9.79 th th 6th 17
Home & Garden Appliance Repair 15.17 th th 1st 9
Furniture 2.74 th th 5th -6
Garage Doors 24.79 th th 2nd -14
Landscapers 4.18 th th 2nd 55
Moving Companies 18.01 th th 2nd 59
Pest Control 7.90 th th 6th -40
Plumbers 85.28 th th 1st 80
Roofing 17.65 th th 2nd -11
Self Storage Companies 7.88 th th 7th -6
Windows and Doors 4.04 th th 2nd 0
Average 21.18 th th 1st 8
Real Estate Apartment Rentals 1.66 th th 4th 2
Condos 2.41 th th 2nd 17
New Home Developers 3.92 th th 5th 47
Property Management 7.72 th th 1st -11
Realtors 3.07 th th 4th 26
Average 3.25 th th 3rd 18
Shopping Florists 2.89 th th 6th -17
Average 2.89 th th 6th -9
Travel Car Rentals 2.17 th th 7th 26
Hotels 1.84 th th 7th -18
Average 1.95 th th 8th 4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.