Findings for PPC in Chicago

Chicago Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Chicago was the 12nd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. Chicago also ranks amongst the most expensive cities in Illinois, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Chicago Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Chicago keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 44% Higher in Chicago than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chicago are 44% higher than in Naperville. The average price of a click in Chicago is $18.64.

This price difference is understandable though, given the population of Naperville is less than Chicago, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Dallas, and found the average price of a click in Chicago was 18% lower than in Dallas. This suggests that perhaps prices in Chicago are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chicago


Summary PPC Stats for Chicago for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.64 38th 12nd 1st 12
Automotive/Vehicle Auto Insurance 73.29 80th 21st 1st 4
Auto Parts 1.91 73rd 31st 3rd -1
Auto Wreckers 2.89 13rd 6th 3rd -16
Dealerships 4.48 75th 29th 3rd -11
Tires 4.30 74th 14th 3rd 12
Towing 4.21 115th 35th 4th -18
Average 17.61 89th 23rd 1st -6
B2B Office Furniture 8.07 14th 8th 1st 11
Printers 10.57 30th 9th 1st -9
Trade Show Displays 21.30 13rd 5th 1st -6
Average 11.72 13rd 3rd 1st -2
Entertainment/Recreation Restaurants 1.64 68th 23rd 5th -26
Average 1.64 68th 23rd 5th -26
Finance Credit Counselling 33.61 9th 3rd 1st NA
Insurance 31.91 93rd 28th 3rd -19
Mortgages 14.07 24th 8th 1st 8
Payday Loans 9.35 102nd 34th 2nd 31
Average 28.24 71st 21st 3rd NA
Health, Beauty & Fitness Chiropractors 21.01 16th 7th 1st 22
Cosmetic Surgery 14.10 19th 7th 1st 11
Dentists 11.58 132nd 43rd 5th -9
Martial Arts 2.28 76th 21st 2nd 10
Massage Therapy 39.71 1st 1st 1st 29
Optometrists 7.54 14th 4th 1st -4
Physiotherapy 2.17 8th 3rd 1st 0
Weight Loss Surgery 7.27 8th 4th 1st NA
Average 14.81 25th 8th 1st 5
Home & Garden Appliance Repair 19.05 62nd 13rd 2nd -1
Furniture 6.05 1st 1st 1st 13
Garage Doors 19.98 121st 32nd 4th -2
Landscapers 6.23 58th 23rd 3rd 83
Moving Companies 27.55 29th 7th 1st -13
Pest Control 22.17 128th 18th 1st 2
Plumbers 30.02 120th 37th 6th 32
Roofing 19.14 68th 27th 4th 271
Self Storage Companies 22.70 10th 1st 1st 1
Windows and Doors 11.92 34th 16th 1st 49
Average 18.49 114th 31st 3rd 45
Legal Criminal Lawyers 32.46 67th 20th 1st 18
Family Law 21.82 58th 17th 2nd 9
Law Firms 17.63 75th 18th 2nd -14
Personal Injury Law 106.04 69th 13rd 1st -1
Real Estate Lawyers 11.85 29th 9th 1st 27
Average 38.86 82nd 19th 1st 5
Real Estate Apartment Rentals 1.98 100th 25th 4th 2
Condos 2.89 41st 13rd 1st 1
New Home Developers 5.57 35th 10th 2nd 13
Realtors 3.23 62nd 22nd 3rd -4
Average 3.30 53rd 17th 2nd 2
Shopping Florists 7.35 45th 12nd 3rd -9
Average 7.35 45th 12nd 3rd -9
Travel Car Rentals 3.75 46th 12nd 1st 11
Hotels 7.62 3rd 2nd 1st -4
Average 5.68 7th 2nd 1st 3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.