Findings for PPC in Chicago

Chicago Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Chicago was the 7th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of November 2014. Chicago also ranks amongst the most expensive cities in Illinois, ranking 1st. In the study, Denver ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 20% Higher in Chicago than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chicago are 20% higher than in Naperville. The average price of a click in Chicago is $16.68.

This price difference is understandable though, given the population of Naperville is less than Chicago, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Dallas, and found the average price of a click in Chicago was 26% lower than in Dallas. This suggests that perhaps prices in Chicago are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chicago


Summary PPC Stats for Chicago for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.68 36th 7th 1st 8
Automotive/Vehicle Auto Body 6.32 42nd 10th 1st -33
Auto Brokers 3.45 7th 3rd 1st NA
Auto Insurance 98.05 24th 5th 2nd 46
Auto Parts 1.90 73rd 32nd 2nd -7
Auto Wreckers 2.94 11th 6th 1st 0
Dealerships 4.07 66th 30th 3rd 1
Tires 3.42 86th 24th 4th -14
Towing 4.30 73rd 17th 3rd -18
Average 20.32 52nd 12nd 2nd 6
B2B Architects 5.25 5th 2nd 1st 24
Freight Forwarding 3.66 4th 1st 1st -37
IT Support 16.61 39th 9th 1st -15
Office Furniture 7.16 9th 2nd 1st 36
Printers 7.95 26th 8th 1st 34
Trade Show Displays 32.99 1st 1st 1st 73
Video Production 31.05 1st 1st 1st -7
Average 12.45 18th 3rd 1st 11
Entertainment/Recreation Restaurants 1.84 84th 24th 2nd 39
Average 1.84 84th 24th 2nd 39
Finance Credit Counselling 28.89 12nd 6th 1st NA
Currency Exchange 1.14 46th 9th 1st -10
Insurance 43.60 54th 13rd 1st 0
Mortgages 12.85 29th 11th 1st 30
Payday Loans 8.59 87th 29th 1st 8
Average 25.07 44th 8th 1st 10
Health, Beauty & Fitness Acupuncture 10.03 6th 2nd 2nd 15
Chiropractors 14.20 27th 5th 1st -3
Cosmetic Surgery 17.35 8th 4th 1st 84
Dentists 11.15 124th 39th 6th -18
Jewellers 7.20 14th 3rd 1st 5
Martial Arts 1.83 89th 28th 2nd -21
Massage Therapy 10.75 25th 7th 1st 156
Optometrists 4.39 63rd 23rd 2nd -14
Weight Loss Surgery 13.00 17th 6th 1st 38
Average 11.77 35th 12nd 4th 26
Home & Garden Appliance Repair 12.42 89th 23rd 2nd -6
Electricians 18.50 30th 9th 2nd 17
Furniture 5.51 3rd 1st 1st 23
Garage Doors 14.69 129th 32nd 4th -9
Home Security 41.79 28th 5th 1st 4
Interior Designers 4.85 35th 12nd 1st -21
Landscapers 4.17 87th 28th 3rd -28
Mold Detection and Remova 18.90 32nd 8th 1st -12
Moving Companies 24.15 32nd 9th 1st 10
Pest Control 11.40 205th 46th 4th -24
Plumbers 21.46 162nd 35th 4th 3
Roofing 13.10 99th 29th 4th 2
Self Storage Companies 13.67 74th 14th 2nd -18
Windows and Doors 8.11 44th 21st 1st 5
Average 16.00 124th 27th 3rd -4
Legal Criminal Lawyers 35.73 59th 16th 1st 20
Disability Lawyers 25.85 6th 2nd 1st -5
Employment Lawyers 9.98 32nd 3rd 1st -9
Family Law 20.10 52nd 17th 2nd 79
Immigration Lawyers 9.69 50th 13rd 1st 11
Law Firms 17.91 58th 19th 3rd -10
Personal Injury Law 90.42 67th 15th 2nd 8
Real Estate Lawyers 24.35 4th 1st 1st 101
Traffic Law 23.17 64th 20th 1st -44
Average 28.75 98th 23rd 3rd 18
Real Estate Apartment Rentals 1.96 86th 17th 3rd 7
Condos 2.80 40th 14th 1st -30
New Home Developers 7.01 14th 4th 1st -15
Property Management 6.99 27th 13rd 2nd 12
Realtors 4.50 27th 7th 1st -5
Average 4.28 26th 9th 1st -7
Shopping Florists 7.98 22nd 6th 1st -5
Average 7.38 22nd 4th 1st -1
Travel Car Rentals 3.33 84th 21st 3rd 7
Hotels 5.27 11th 3rd 1st 11
Average 4.30 21st 3rd 1st 9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.