Findings for PPC in Chicago

Chicago Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Chicago was the 12nd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of May 2016. Chicago also ranks amongst the most expensive cities in Illinois, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Chicago are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Chicago keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 12% Higher in Chicago than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chicago are 12% higher than in Naperville. The average price of a click in Chicago is $17.87.

This price difference is understandable though, given the population of Naperville is less than Chicago, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Dallas, and found the average price of a click in Chicago was 30% lower than in Dallas. This suggests that perhaps prices in Chicago are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Chicago

Summary PPC Stats for Chicago for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.87 40th 12nd 1st 6
Automotive/Vehicle Auto Insurance 70.30 68th 19th 1st 19
Auto Parts 1.52 109th 40th 5th -10
Auto Wreckers 3.04 13rd 7th 2nd -12
Dealerships 3.41 168th 53rd 5th -9
Tires 5.37 43rd 9th 3rd 45
Towing 4.93 61st 20th 4th -24
Average 17.05 83rd 24th 2nd 0
B2B Office Furniture 5.10 94th 31st 4th -24
Printers 9.11 32nd 12nd 1st 73
Trade Show Displays 32.68 10th 3rd 1st 17
Average 12.22 17th 5th 1st 22
Entertainment/Recreation Restaurants 3.29 19th 4th 1st 57
Average 3.29 19th 4th 1st 57
Finance Credit Counselling 43.85 5th 2nd 1st NA
Insurance 38.63 58th 18th 2nd 28
Mortgages 21.89 19th 10th 1st 14
Payday Loans 9.40 105th 39th 3rd 24
Average 32.13 41st 10th 2nd NA
Health, Beauty & Fitness Chiropractors 13.02 48th 18th 4th -10
Cosmetic Surgery 14.30 18th 5th 2nd 1
Dentists 14.21 89th 27th 4th 28
Martial Arts 2.57 81st 23rd 2nd 32
Massage Therapy 20.22 10th 6th 3rd -14
Optometrists 8.61 20th 8th 2nd 31
Weight Loss Surgery 15.66 4th 2nd 1st NA
Average 13.58 39th 17th 4th 15
Home & Garden Appliance Repair 12.91 113rd 33rd 3rd -24
Furniture 4.85 22nd 2nd 2nd -1
Garage Doors 16.17 134th 38th 5th -14
Landscapers 4.28 92nd 29th 3rd -22
Moving Companies 21.70 59th 10th 2nd -5
Pest Control 18.04 159th 32nd 5th 6
Plumbers 25.18 155th 42nd 5th -2
Roofing 21.41 48th 19th 3rd 7
Self Storage Companies 18.17 30th 8th 2nd 14
Windows and Doors 15.28 27th 18th 1st 60
Average 16.85 135th 35th 4th 4
Legal Criminal Lawyers 31.27 57th 19th 2nd 1
Family Law 16.38 72nd 20th 2nd -29
Law Firms 14.22 147th 48th 7th -29
Personal Injury Law 102.47 72nd 18th 4th -6
Real Estate Lawyers 11.51 31st 10th 1st -6
Average 35.40 119th 31st 4th -17
Real Estate Apartment Rentals 2.06 85th 25th 4th -2
Condos 3.39 21st 4th 1st 7
New Home Developers 7.38 13rd 3rd 2nd 46
Realtors 3.07 82nd 26th 3rd 1
Average 3.73 33rd 9th 2nd 9
Shopping Florists 7.73 47th 8th 2nd -10
Average 7.73 47th 8th 2nd -10
Travel Car Rentals 3.52 70th 21st 3rd 9
Hotels 8.00 4th 1st 1st 10
Average 5.76 8th 1st 1st 9

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.