Findings for PPC in Chicago

Chicago Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Chicago was the 8th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Chicago also ranks amongst the most expensive cities in Illinois, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 36% Higher in Chicago than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chicago are 36% higher than in Naperville. The average price of a click in Chicago is $16.19.

This price difference is understandable though, given the population of Naperville is less than Chicago, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Dallas, and found the average price of a click in Chicago was 25% lower than in Dallas. This suggests that perhaps prices in Chicago are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chicago


Summary PPC Stats for Chicago for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.19 27th 8th 1st 4
Automotive/Vehicle Auto Insurance 67.29 61st 14th 1st 21
Auto Parts 1.89 39th 17th 4th 1
Auto Wreckers 2.94 11th 4th 2nd 4
Dealerships 3.41 99th 34th 5th -6
Tires 4.01 46th 10th 2nd 9
Towing 4.93 37th 11th 4th 15
Average 16.30 78th 17th 1st 8
B2B Office Furniture 6.50 30th 5th 1st 5
Printers 6.81 58th 14th 1st -19
Trade Show Displays 13.15 14th 5th 1st NA
Average 7.95 33rd 9th 1st -11
Entertainment/Recreation Restaurants 1.03 148th 43rd 4th -27
Average 1.03 148th 43rd 4th -27
Finance Credit Counselling 33.19 5th 1st 1st NA
Insurance 55.55 35th 9th 1st 10
Mortgages 18.45 12nd 2nd 1st 58
Payday Loans 6.71 101st 37th 2nd 5
Average 32.84 36th 9th 2nd NA
Health, Beauty & Fitness Chiropractors 15.89 14th 1st 1st 11
Cosmetic Surgery 11.71 21st 4th 1st 26
Dentists 9.91 133rd 47th 3rd -21
Martial Arts 1.98 75th 21st 2nd -34
Massage Therapy 31.76 2nd 2nd 1st 34
Optometrists 4.69 48th 18th 2nd -13
Average 13.02 19th 6th 1st 0
Home & Garden Appliance Repair 12.36 58th 17th 3rd 5
Furniture 4.00 10th 3rd 1st 3
Garage Doors 12.77 124th 32nd 4th -13
Landscapers 9.27 17th 5th 2nd 39
Moving Companies 21.20 23rd 5th 1st -1
Pest Control 20.30 157th 26th 4th -13
Plumbers 19.57 175th 43rd 5th -27
Roofing 12.22 87th 31st 3rd -25
Self Storage Companies 17.66 13rd 2nd 1st 1
Windows and Doors 8.14 44th 20th 1st 35
Average 15.87 109th 27th 4th 0
Legal Criminal Lawyers 27.98 62nd 14th 1st -19
Family Law 17.67 56th 17th 3rd 19
Law Firms 17.52 54th 22nd 1st -7
Personal Injury Law 75.21 82nd 24th 2nd 0
Average 29.50 100th 28th 2nd 7
Real Estate Apartment Rentals 1.61 93rd 23rd 2nd 2
Condos 3.30 14th 3rd 1st -1
New Home Developers 5.58 17th 5th 1st 15
Real Estate Lawyers 9.80 25th 6th 1st NA
Realtors 3.78 20th 5th 2nd 15
Average 3.45 14th 2nd 1st 7
Shopping Florists 7.68 20th 5th 1st -1
Average 7.68 20th 5th 1st -1
Travel Car Rentals 2.94 60th 20th 2nd 0
Hotels 5.34 7th 1st 1st -1
Average 4.14 11th 2nd 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.