Findings for PPC in Elgin

Elgin Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Elgin was the 195th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Elgin also ranks amongst the least expensive cities in Illinois, ranking as number 5th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Elgin Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Elgin keywords increased by 34% in November 2014.

Google Adwords Keyword Prices 21% Lower in Elgin than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Elgin are 21% lower than in Aurora. The average price of a click in Elgin is $7.81.

This price differential is expected however, as Aurora has a larger population than Elgin.

To get a better sense of relative prices, we also compared prices with another similarly sized city, West Jordan, and found the average price of a click in Elgin was 9% higher than in West Jordan.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Elgin

Summary PPC Stats for Elgin for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.81 195th 48th 5th NA
Automotive/Vehicle Auto Wreckers 2.36 12nd 7th 2nd NA
Dealerships 2.28 178th 55th 5th NA
Average 2.31 255th 69th 7th NA
Entertainment/Recreation Restaurants 0.32 239th 76th 8th -21
Average 0.32 239th 76th 8th -21
Health, Beauty & Fitness Dentists 8.84 182nd 56th 7th -20
Average 8.84 111st 38th 7th -5
Home & Garden Furniture 3.48 22nd 6th 3rd 32
Garage Doors 25.55 73rd 17th 1st 0
Moving Companies 3.67 246th 66th 8th 0
Pest Control 12.12 198th 41st 3rd -30
Plumbers 39.32 84th 21st 2nd -8
Roofing 8.62 146th 46th 6th NA
Self Storage Companies 11.58 111st 24th 3rd 44
Average 15.22 143rd 34th 4th 2
Legal Law Firms 21.13 42nd 12nd 1st NA
Average 21.13 133rd 33rd 5th NA
Real Estate Apartment Rentals 0.62 253rd 74th 7th -22
New Home Developers 4.05 82nd 25th 4th -20
Realtors 4.40 32nd 11th 3rd 928
Average 2.93 90th 27th 5th 302
Shopping Florists 4.81 152nd 47th 4th 0
Average 4.81 137th 38th 4th 0
Travel Car Rentals 3.59 55th 8th 2nd NA
Hotels 1.40 237th 77th 8th -38
Average 2.13 245th 70th 7th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.