Findings for PPC in Joliet

Joliet Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Joliet was the 93rd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Joliet also ranks amongst the least expensive cities in Illinois, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 11% Lower in Joliet than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Joliet are 11% lower than in Naperville. The average price of a click in Joliet is $13.98.

This price difference is interesting though, given the population of Naperville is less than Joliet.

To understand if prices in Joliet align relatively, we also compared prices with Sunnyvale, which has a similar population, and found the average price of a click in Joliet was 9% higher than in Sunnyvale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Joliet

Summary PPC Stats for Joliet for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.98 93rd 28th 4th NA
Automotive/Vehicle Auto Parts 2.92 25th 10th 2nd 36
Dealerships 5.30 51st 26th 2nd NA
Tires 3.16 169th 47th 7th -39
Average 3.49 234th 63rd 6th NA
Entertainment/Recreation Restaurants 0.89 190th 56th 5th 31
Average 0.89 190th 56th 5th 31
Finance Payday Loans 10.93 78th 31st 2nd 0
Average 10.93 143rd 44th 4th NA
Health, Beauty & Fitness Chiropractors 7.68 139th 47th 6th 80
Dentists 23.99 4th 1st 1st 62
Average 17.47 9th 4th 2nd 26
Home & Garden Furniture 1.39 222nd 64th 6th -33
Garage Doors 14.83 143rd 43rd 6th 0
Landscapers 5.31 55th 14th 1st 11
Plumbers 22.05 171st 45th 7th -1
Self Storage Companies 17.57 34th 9th 3rd -2
Average 10.67 226th 59th 7th -3
Legal Law Firms 15.61 136th 44th 6th NA
Personal Injury Law 128.45 55th 16th 3rd NA
Average 72.03 24th 7th 1st NA
Real Estate Apartment Rentals 0.83 238th 72nd 6th -10
Condos 0.38 215th 62nd 7th NA
Realtors 0.34 277th 76th 8th NA
Average 0.59 281st 78th 8th NA
Shopping Florists 9.91 8th 1st 1st 15
Average 9.91 8th 1st 1st 15
Travel Car Rentals 4.56 17th 2nd 1st NA
Hotels 3.47 157th 52nd 5th 10
Average 3.83 96th 28th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.