Findings for PPC in Joliet

Joliet Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Joliet was the 187th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Joliet also ranks amongst the least expensive cities in Illinois, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Joliet are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Joliet keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 19% Lower in Joliet than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Joliet are 19% lower than in Naperville. The average price of a click in Joliet is $9.76.

This price difference is interesting though, given the population of Naperville is less than Joliet.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sunnyvale, and found the average price of a click in Joliet was 12% lower than in Sunnyvale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Joliet

Summary PPC Stats for Joliet for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.76 187th 48th 4th -5
Automotive/Vehicle Auto Parts 3.08 33rd 12nd 2nd 0
Auto Wreckers 2.68 12nd 5th 2nd NA
Dealerships 3.26 132nd 53rd 4th NA
Tires 3.12 153rd 45th 6th -42
Towing 5.93 41st 16th 6th -6
Average 3.49 240th 66th 6th -9
Entertainment/Recreation Restaurants 1.87 177th 50th 6th -1
Average 1.87 177th 50th 6th -1
Finance Payday Loans 5.20 118th 37th 3rd -30
Average 5.20 185th 53rd 4th NA
Health, Beauty & Fitness Chiropractors 1.37 245th 73rd 7th -42
Dentists 16.68 25th 7th 1st 15
Average 12.85 32nd 8th 2nd 0
Home & Garden Appliance Repair 17.31 50th 10th 1st 1
Furniture 2.00 218th 63rd 8th -21
Garage Doors 35.37 56th 19th 2nd 5
Landscapers 6.12 54th 18th 4th 18
Pest Control 8.38 246th 67th 7th -4
Plumbers 24.02 171st 41st 5th -17
Roofing 11.11 153rd 50th 7th 23
Self Storage Companies 17.52 12nd 4th 2nd -35
Average 15.87 151st 38th 4th -2
Legal Family Law 9.40 108th 26th 4th NA
Law Firms 18.60 106th 28th 4th NA
Personal Injury Law 41.55 125th 35th 4th NA
Average 19.25 168th 41st 6th NA
Real Estate Apartment Rentals 0.80 235th 71st 7th -28
Condos 0.67 193rd 56th 6th NA
Realtors 0.54 262nd 76th 8th -4
Average 0.67 281st 76th 8th -10
Travel Car Rentals 2.10 194th 64th 8th NA
Hotels 4.99 63rd 22nd 3rd 0
Average 4.03 87th 30th 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.