Findings for PPC in Joliet

Joliet Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Joliet was the 201st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Joliet also ranks amongst the least expensive cities in Illinois, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 41% Lower in Joliet than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Joliet are 41% lower than in Naperville. The average price of a click in Joliet is $8.86.

This price difference is interesting though, given the population of Naperville is less than Joliet.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Sunnyvale, and found the average price of a click in Joliet was 6% lower than in Sunnyvale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Joliet


Summary PPC Stats for Joliet for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.86 201st 56th 6th NA
Automotive/Vehicle Auto Parts 3.72 9th 2nd 2nd 62
Auto Wreckers 3.61 8th 5th 2nd NA
Dealerships 4.47 80th 27th 3rd NA
Tires 4.50 73rd 18th 5th 136
Towing 4.34 100th 29th 5th 0
Average 4.19 220th 63rd 7th NA
Entertainment/Recreation Restaurants 1.09 146th 46th 5th -27
Average 1.09 146th 46th 5th -27
Health, Beauty & Fitness Chiropractors 9.87 96th 30th 5th 53
Dentists 10.11 167th 44th 5th -8
Average 10.01 122nd 37th 5th 3
Home & Garden Furniture 4.88 7th 3rd 3rd 7
Garage Doors 17.90 131st 34th 5th -9
Pest Control 11.05 208th 47th 4th NA
Self Storage Companies 11.25 166th 44th 7th 25
Average 10.35 241st 66th 8th 2
Legal Criminal Lawyers 7.26 82nd 22nd 2nd 0
Law Firms 4.93 192nd 58th 7th NA
Personal Injury Law 73.12 107th 24th 3rd NA
Average 32.67 103rd 19th 3rd NA
Real Estate Apartment Rentals 0.93 223rd 68th 6th 13
Condos 0.23 230th 69th 7th NA
Realtors 0.50 275th 76th 8th -48
Average 0.66 285th 77th 8th -14
Travel Car Rentals 2.41 156th 42nd 4th NA
Hotels 3.17 185th 57th 5th 46
Average 2.92 200th 56th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.