Findings for PPC in Joliet

Joliet Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Joliet was the 179th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Joliet also ranks amongst the least expensive cities in Illinois, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 30% Lower in Joliet than Naperville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Joliet are 30% lower than in Naperville. The average price of a click in Joliet is $8.26.

This price difference is interesting though, given the population of Naperville is less than Joliet.

To understand if prices in Joliet align relatively, we also compared prices with Sunnyvale, which has a similar population, and found the average price of a click in Joliet was 9% higher than in Sunnyvale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Joliet

Summary PPC Stats for Joliet for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.26 179th 45th 4th NA
Automotive/Vehicle Dealerships 3.45 97th 33rd 4th NA
Tires 2.63 145th 42nd 7th -25
Average 2.90 211st 55th 6th NA
Entertainment/Recreation Restaurants 1.30 108th 33rd 2nd NA
Average 1.30 108th 33rd 2nd NA
Health, Beauty & Fitness Chiropractors 5.11 147th 43rd 6th 35
Dentists 14.94 32nd 10th 1st NA
Average 8.39 116th 36th 5th 4
Home & Garden Landscapers 2.74 145th 45th 7th NA
Pest Control 5.16 250th 69th 8th NA
Plumbers 18.23 182nd 46th 6th NA
Self Storage Companies 5.70 233rd 59th 7th NA
Average 7.96 251st 63rd 6th NA
Legal Law Firms 6.45 174th 54th 6th NA
Personal Injury Law 62.41 104th 30th 3rd NA
Average 25.11 121st 36th 4th NA
Real Estate Apartment Rentals 0.47 239th 69th 8th NA
Realtors 1.31 217th 64th 7th NA
Average 0.95 253rd 71st 7th NA
Travel Car Rentals 1.71 178th 59th 6th NA
Hotels 2.03 213rd 71st 7th -1
Average 1.92 228th 69th 7th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.