Findings for PPC in Naperville

Naperville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Naperville was the 125th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Naperville also ranks amongst the least expensive cities in Illinois, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 16% Lower in Naperville than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Naperville are 16% lower than in Aurora. The average price of a click in Naperville is $12.16.

This price differential is expected however, as Aurora has a larger population than Naperville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Syracuse, and found the average price of a click in Naperville was 36% higher than in Syracuse.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Naperville

Summary PPC Stats for Naperville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.16 125th 36th 3rd -7
Automotive/Vehicle Auto Insurance 37.99 131st 41st 3rd 0
Dealerships 4.66 56th 24th 2nd NA
Tires 3.56 117th 31st 5th -23
Towing 17.38 4th 1st 1st 26
Average 14.27 104th 36th 3rd 4
B2B Office Furniture 4.71 97th 33rd 3rd 0
Average 4.71 129th 42nd 3rd NA
Entertainment/Recreation Restaurants 5.11 60th 17th 3rd -32
Average 5.11 60th 17th 3rd -32
Health, Beauty & Fitness Chiropractors 8.79 90th 34th 4th -6
Cosmetic Surgery 3.20 126th 33rd 2nd -1
Dentists 13.71 68th 18th 3rd 13
Martial Arts 7.94 6th 2nd 1st -13
Optometrists 9.07 13rd 6th 2nd NA
Average 10.27 106th 35th 6th 1
Home & Garden Appliance Repair 15.24 80th 22nd 3rd -9
Furniture 3.15 135th 30th 2nd -13
Garage Doors 17.35 132nd 42nd 6th -31
Landscapers 6.48 46th 15th 3rd -21
Moving Companies 13.89 139th 31st 3rd -26
Pest Control 22.57 88th 12nd 1st -1
Plumbers 34.01 121st 31st 2nd 7
Roofing 31.57 17th 7th 2nd 7
Self Storage Companies 7.65 182nd 44th 6th -18
Windows and Doors 11.43 42nd 20th 2nd 4
Average 15.60 159th 40th 5th -9
Legal Family Law 28.36 45th 12nd 2nd NA
Law Firms 1.96 232nd 63rd 8th NA
Personal Injury Law 125.08 53rd 17th 3rd NA
Average 45.94 63rd 18th 2nd NA
Real Estate Apartment Rentals 2.18 80th 18th 2nd -12
Condos 0.77 186th 54th 5th -23
New Home Developers 5.28 41st 11th 2nd -19
Realtors 1.69 144th 45th 5th -26
Average 2.40 93rd 28th 4th -19
Shopping Florists 6.66 106th 28th 3rd -4
Average 6.66 106th 28th 3rd -4
Travel Car Rentals 3.61 57th 19th 1st -7
Hotels 4.81 79th 26th 4th 0
Average 4.21 66th 22nd 3rd -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.