Findings for PPC in Naperville

Naperville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Naperville was the 70th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Naperville also ranks amongst the least expensive cities in Illinois, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Naperville Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Naperville keywords increased by 23% in November 2014.

Google Adwords Keyword Prices 38% Higher in Naperville than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Naperville are 38% higher than in Aurora. The average price of a click in Naperville is $13.81.

This price differential is somewhat surprising however, as Aurora has a larger population than Naperville.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Syracuse, and found the average price of a click in Naperville was 20% higher than in Syracuse.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Naperville

Summary PPC Stats for Naperville for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.81 70th 21st 3rd 23
Automotive/Vehicle Auto Body 6.16 45th 12nd 2nd 13
Auto Insurance 139.04 5th 2nd 1st 12
Auto Parts 1.80 82nd 39th 3rd -11
Dealerships 4.29 52nd 25th 1st NA
Tires 4.07 52nd 12nd 3rd 19
Towing 6.78 26th 3rd 1st 2
Average 23.77 34th 6th 1st 9
B2B Architects 3.55 15th 5th 2nd NA
Office Furniture 5.87 21st 6th 2nd 0
Average 4.71 84th 26th 2nd NA
Entertainment/Recreation Restaurants 2.75 31st 9th 1st 83
Average 2.75 31st 9th 1st 83
Finance Currency Exchange 0.36 77th 22nd 2nd 0
Average 0.36 180th 55th 3rd 0
Health, Beauty & Fitness Acupuncture 11.19 5th 1st 1st 117
Chiropractors 12.12 37th 10th 4th 14
Cosmetic Surgery 13.33 21st 6th 2nd 47
Dentists 16.00 31st 9th 2nd 48
Jewellers 4.31 57th 19th 2nd NA
Martial Arts 5.35 15th 5th 1st 12
Massage Therapy 4.22 77th 30th 4th NA
Optometrists 6.97 17th 5th 1st NA
Average 12.20 28th 6th 3rd 26
Home & Garden Appliance Repair 11.92 96th 25th 3rd -13
Electricians 40.24 9th 3rd 1st 10
Furniture 4.10 11th 3rd 2nd 46
Garage Doors 15.52 125th 30th 3rd -4
Interior Designers 3.66 62nd 18th 2nd -7
Landscapers 14.21 1st 1st 1st 78
Moving Companies 13.04 162nd 38th 4th 6
Pest Control 20.06 124th 16th 1st 10
Plumbers 37.61 91st 23rd 3rd -26
Roofing 22.06 41st 14th 1st 49
Self Storage Companies 10.04 157th 35th 4th -19
Windows and Doors 3.49 88th 36th 3rd NA
Average 16.67 114th 24th 2nd 7
Legal Family Law 31.23 24th 6th 1st NA
Immigration Lawyers 6.73 78th 21st 2nd NA
Law Firms 20.40 50th 16th 2nd NA
Personal Injury Law 62.66 107th 25th 3rd NA
Average 31.96 87th 21st 2nd NA
Real Estate Apartment Rentals 2.73 33rd 4th 1st 41
Condos 2.34 61st 19th 3rd 8
New Home Developers 5.77 32nd 8th 2nd 33
Realtors 4.41 29th 9th 2nd 18
Average 3.96 39th 12nd 2nd 20
Shopping Florists 6.81 60th 17th 2nd 0
Average 5.97 71st 19th 2nd 17
Travel Car Rentals 2.92 127th 38th 5th NA
Hotels 3.26 116th 42nd 3rd 18
Average 3.15 138th 45th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.