Findings for PPC in Naperville

Naperville Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Naperville was the 19th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Naperville also ranks amongst the most expensive cities in Illinois, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 7% Higher in Naperville than Aurora

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Naperville are 7% higher than in Aurora. The average price of a click in Naperville is $15.13.

This price differential is somewhat surprising however, as Aurora has a larger population than Naperville.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Syracuse, and found the average price of a click in Naperville was 77% higher than in Syracuse.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Naperville


Summary PPC Stats for Naperville for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.13 68th 19th 2nd 5
Automotive/Vehicle Auto Insurance 79.22 75th 27th 2nd 99
Auto Parts 1.86 69th 35th 6th 20
Dealerships 5.50 41st 17th 1st NA
Tires 6.27 26th 8th 4th 9
Towing 20.31 4th 2nd 1st -9
Average 19.85 82nd 25th 2nd 22
B2B Office Furniture 5.03 81st 22nd 3rd -17
Average 5.03 122nd 32nd 3rd NA
Entertainment/Recreation Restaurants 3.00 13rd 5th 1st 35
Average 3.00 13rd 5th 1st 35
Health, Beauty & Fitness Chiropractors 8.34 116th 37th 6th -30
Cosmetic Surgery 13.75 19th 6th 1st 19
Dentists 18.59 30th 10th 1st 0
Martial Arts 10.71 3rd 1st 1st 41
Massage Therapy 3.21 105th 38th 3rd NA
Optometrists 5.88 31st 9th 2nd NA
Average 13.08 56th 20th 4th 0
Home & Garden Appliance Repair 15.31 98th 29th 3rd -8
Furniture 5.10 6th 2nd 2nd 30
Garage Doors 20.15 123rd 31st 4th -14
Landscapers 5.20 82nd 24th 2nd -11
Moving Companies 20.19 105th 26th 3rd -3
Pest Control 25.92 96th 15th 1st 18
Plumbers 34.96 95th 28th 4th 65
Self Storage Companies 7.68 222nd 58th 8th -47
Windows and Doors 3.05 91st 32nd 2nd NA
Average 17.46 130th 35th 5th 2
Legal Family Law 114.19 3rd 1st 1st NA
Law Firms 17.11 71st 20th 4th NA
Personal Injury Law 122.80 51st 8th 1st NA
Average 67.80 17th 2nd 1st NA
Real Estate Apartment Rentals 3.00 29th 7th 1st -8
Condos 2.61 58th 18th 2nd 1
New Home Developers 5.57 26th 7th 1st -30
Realtors 5.09 9th 1st 1st -22
Average 4.24 14th 2nd 1st -13
Shopping Florists 6.48 103rd 28th 3rd -5
Average 6.48 103rd 28th 3rd -5
Travel Car Rentals 2.16 183rd 57th 6th NA
Hotels 4.30 87th 25th 3rd 23
Average 3.59 107th 31st 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.