Findings for PPC in Rockford

Rockford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rockford was the 253rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Rockford also ranks amongst the least expensive cities in Illinois, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Lower in Rockford than Elgin

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rockford are 0% lower than in Elgin. The average price of a click in Rockford is $6.12.

This price difference is interesting though, given the population of Elgin is less than Rockford.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cary, and found the average price of a click in Rockford was 13% lower than in Cary.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rockford

Summary PPC Stats for Rockford for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.12 253rd 68th 8th NA
Automotive/Vehicle Auto Parts 2.67 25th 13rd 4th 16
Dealerships 4.16 98th 36th 4th NA
Tires 2.73 182nd 48th 8th -13
Towing 4.78 83rd 26th 4th 0
Average 3.59 234th 68th 8th NA
B2B Office Furniture 4.30 113rd 35th 5th NA
Average 4.30 138th 41st 5th NA
Entertainment/Recreation Restaurants 0.69 201st 59th 7th -28
Average 0.69 201st 59th 7th -28
Health, Beauty & Fitness Chiropractors 4.87 195th 64th 7th 0
Dentists 10.68 160th 43rd 4th -11
Average 9.23 156th 44th 6th -4
Home & Garden Appliance Repair 7.40 190th 55th 4th 221
Furniture 1.63 209th 62nd 8th -37
Garage Doors 34.05 62nd 14th 2nd 28
Pest Control 10.49 212nd 49th 5th 8
Plumbers 14.72 209th 57th 7th 0
Roofing 16.26 90th 34th 3rd 32
Self Storage Companies 13.74 116th 28th 3rd 7
Average 12.93 209th 53rd 6th 23
Legal Law Firms 4.44 198th 59th 8th NA
Average 4.44 223rd 60th 8th NA
Real Estate Apartment Rentals 0.61 249th 78th 8th 5
Condos 1.10 163rd 49th 4th -15
Realtors 1.76 191st 55th 5th -5
Average 1.17 261st 69th 7th -4
Travel Car Rentals 1.73 204th 63rd 7th NA
Hotels 2.60 222nd 67th 7th -8
Average 2.31 246th 69th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.