Findings for PPC in Rockford

Rockford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rockford was the 225th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Rockford also ranks amongst the least expensive cities in Illinois, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Rockford Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Rockford keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 28% Higher in Rockford than Elgin

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rockford are 28% higher than in Elgin. The average price of a click in Rockford is $6.96.

This price difference is understandable though, given the population of Elgin is less than Rockford, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Cary, and found the average price of a click in Rockford was 19% lower than in Cary. This suggests that perhaps prices in Rockford are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rockford


Summary PPC Stats for Rockford for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.96 225th 61st 6th NA
Automotive/Vehicle Auto Insurance 64.32 104th 27th 2nd NA
Auto Parts 1.59 107th 41st 4th -18
Dealerships 4.21 90th 34th 4th NA
Tires 2.31 199th 59th 7th -8
Average 14.80 121st 29th 3rd NA
B2B Office Furniture 4.59 87th 33rd 3rd NA
Average 4.59 123rd 42nd 3rd NA
Entertainment/Recreation Restaurants 0.71 194th 62nd 8th 11
Average 0.71 194th 62nd 8th 11
Finance Payday Loans 21.16 17th 4th 1st NA
Average 21.16 114th 32nd 4th NA
Health, Beauty & Fitness Chiropractors 5.14 205th 60th 7th -43
Dentists 8.19 222nd 66th 7th -3
Average 6.97 241st 68th 7th -6
Home & Garden Appliance Repair 1.73 192nd 52nd 7th -26
Furniture 2.13 175th 45th 5th 26
Garage Doors 34.66 65th 15th 1st 0
Landscapers 3.99 107th 42nd 6th 0
Plumbers 31.89 113rd 34th 5th 25
Roofing 1.41 211st 60th 7th -23
Self Storage Companies 12.07 143rd 35th 7th 21
Average 11.25 214th 57th 8th 1
Legal Law Firms 7.22 162nd 45th 5th NA
Average 7.22 205th 54th 6th NA
Real Estate Apartment Rentals 0.63 260th 76th 8th 11
Condos 1.76 101st 41st 4th 20
Realtors 2.23 141st 44th 5th 211
Average 1.47 237th 65th 7th 69
Shopping Florists 4.31 192nd 61st 8th 0
Average 4.31 192nd 61st 8th 0
Travel Car Rentals 1.07 217th 70th 8th NA
Hotels 2.29 216th 69th 8th -11
Average 1.88 258th 74th 8th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.