Findings for PPC in Rockford

Rockford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rockford was the 229th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Rockford also ranks amongst the least expensive cities in Illinois, ranking as number 7th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Rockford than Elgin

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rockford are 19% lower than in Elgin. The average price of a click in Rockford is $6.29.

This price difference is interesting though, given the population of Elgin is less than Rockford.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cary, and found the average price of a click in Rockford was 33% lower than in Cary.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rockford


Summary PPC Stats for Rockford for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.29 229th 60th 7th 6
Automotive/Vehicle Auto Parts 1.02 152nd 60th 6th 16
Dealerships 4.15 61st 29th 2nd NA
Average 2.59 236th 66th 6th 1
B2B Office Furniture 1.16 131st 40th 5th NA
Average 1.16 157th 45th 5th NA
Entertainment/Recreation Restaurants 0.79 192nd 59th 6th -11
Average 0.79 192nd 59th 6th -11
Health, Beauty & Fitness Chiropractors 6.87 111st 36th 6th 7
Dentists 12.51 93rd 31st 5th 21
Average 10.63 57th 19th 5th 5
Home & Garden Furniture 1.52 193rd 60th 8th -16
Landscapers 2.67 135th 42nd 4th NA
Moving Companies 10.24 200th 50th 5th 162
Pest Control 9.57 224th 56th 5th -26
Plumbers 5.15 235th 64th 8th 0
Roofing 10.26 129th 39th 5th 48
Self Storage Companies 8.44 194th 48th 6th 23
Average 6.92 263rd 65th 7th 15
Legal Law Firms 17.47 62nd 22nd 4th NA
Personal Injury Law 46.14 124th 31st 4th NA
Average 24.64 118th 28th 4th NA
Real Estate Apartment Rentals 0.37 259th 77th 8th 51
Condos 0.45 199th 56th 6th NA
Realtors 1.14 248th 70th 7th -9
Average 0.76 278th 76th 7th 4
Shopping Florists 2.39 213rd 64th 7th 0
Average 2.39 212nd 62nd 7th 0
Travel Car Rentals 4.27 21st 2nd 1st NA
Hotels 2.27 207th 69th 6th -15
Average 2.93 163rd 49th 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.