Findings for PPC in Rockford

Rockford Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rockford was the 259th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Rockford also ranks amongst the least expensive cities in Illinois, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 44% Lower in Rockford than Elgin

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rockford are 44% lower than in Elgin. The average price of a click in Rockford is $5.30.

This price difference is interesting though, given the population of Elgin is less than Rockford.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cary, and found the average price of a click in Rockford was 27% lower than in Cary.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rockford

Summary PPC Stats for Rockford for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.30 259th 69th 7th 5
Automotive/Vehicle Auto Parts 0.49 165th 58th 7th -26
Dealerships 2.84 152nd 52nd 2nd -11
Tires 5.20 21st 5th 1st 0
Average 3.43 195th 56th 3rd -6
B2B Office Furniture 2.97 103rd 34th 3rd 78
Average 2.97 120th 37th 3rd 26
Entertainment/Recreation Restaurants 0.65 230th 71st 7th 2
Average 0.65 230th 71st 7th 2
Health, Beauty & Fitness Chiropractors 5.23 171st 58th 6th -15
Dentists 9.01 183rd 58th 6th -5
Average 7.50 204th 62nd 6th -3
Home & Garden Furniture 2.40 146th 40th 8th 41
Garage Doors 28.56 67th 15th 2nd NA
Landscapers 7.36 36th 12nd 2nd NA
Moving Companies 10.73 172nd 45th 4th 13
Pest Control 10.83 211st 47th 4th 25
Plumbers 13.65 205th 55th 7th 55
Roofing 16.27 72nd 28th 5th 14
Self Storage Companies 7.22 230th 59th 8th -5
Average 11.02 211st 52nd 6th 18
Legal Law Firms 7.82 132nd 41st 4th NA
Average 7.82 186th 50th 6th NA
Real Estate Apartment Rentals 0.44 267th 75th 8th 15
Condos 1.01 170th 49th 6th NA
Realtors 1.35 237th 67th 6th 3
Average 0.87 276th 78th 8th 0
Shopping Florists 1.82 226th 63rd 6th -12
Average 1.82 226th 63rd 6th -12
Travel Car Rentals 2.87 137th 40th 3rd NA
Hotels 3.36 139th 44th 4th 47
Average 3.20 146th 44th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.