Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Springfield also ranks amongst the most expensive cities in Illinois, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 2% Higher in Springfield than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 2% higher than in Peoria. The average price of a click in Springfield is $10.86.

This price difference is understandable though, given the population of Peoria is less than Springfield, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.86 th th 4th 6
Automotive/Vehicle Auto Insurance 111.88 th th 1st 39
Dealerships 3.07 th th 6th NA
Tires 7.34 th th 2nd 30
Average 48.30 th th 1st 13
B2B Office Furniture 6.55 th th 2nd NA
Average 6.55 th th 2nd NA
Entertainment/Recreation Restaurants 0.92 th th 6th 67
Average 0.92 th th 6th 67
Finance Payday Loans 8.34 th th 1st NA
Average 8.34 th th 2nd NA
Health, Beauty & Fitness Chiropractors 18.30 th th 2nd 68
Dentists 7.76 th th 8th -13
Martial Arts 3.29 th th 2nd 21
Optometrists 1.85 th th 3rd NA
Average 9.10 th th 7th 5
Home & Garden Furniture 2.38 th th 5th -11
Landscapers 1.69 th th 5th -18
Moving Companies 6.30 th th 5th 0
Pest Control 9.71 th th 6th 0
Plumbers 38.47 th th 3rd 0
Roofing 10.94 th th 4th -7
Self Storage Companies 12.13 th th 6th 70
Average 10.83 th th 7th 2
Legal Law Firms 6.85 th th 6th NA
Average 6.85 th th 7th NA
Real Estate Apartment Rentals 1.15 th th 4th -50
Condos 0.45 th th 6th NA
New Home Developers 0.91 th th 6th NA
Realtors 1.44 th th 6th 70
Average 1.17 th th 6th 8
Shopping Florists 3.62 th th 5th -21
Average 3.62 th th 5th -21
Travel Car Rentals 3.09 th th 2nd NA
Hotels 4.73 th th 2nd -16
Average 4.18 th th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.