Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Springfield also ranks amongst the most expensive cities in Illinois, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Springfield Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Springfield keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 9% Lower in Springfield than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 9% lower than in Peoria. The average price of a click in Springfield is $7.71.

This price difference is interesting though, given the population of Peoria is less than Springfield.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Murfreesboro, and found the average price of a click in Springfield was 29% lower than in Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield

Summary PPC Stats for Springfield for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.71 th th 5th 10
Automotive/Vehicle Auto Insurance 51.65 th th 5th -23
Auto Wreckers 2.32 th th 4th NA
Dealerships 3.11 th th 6th NA
Tires 3.37 th th 4th -10
Towing 3.05 th th 5th 0
Average 11.15 th th 5th -6
Entertainment/Recreation Restaurants 0.78 th th 7th -7
Average 0.78 th th 7th -7
Health, Beauty & Fitness Chiropractors 5.90 th th 5th -46
Dentists 8.37 th th 6th 9
Massage Therapy 1.96 th th 2nd 0
Optometrists 1.80 th th 4th NA
Average 5.81 th th 8th -2
Home & Garden Appliance Repair 3.56 th th 6th 0
Furniture 3.30 th th 4th 27
Landscapers 2.20 th th 7th 10
Pest Control 5.44 th th 5th 0
Plumbers 39.93 th th 3rd 18
Roofing 21.98 th th 3rd 5
Self Storage Companies 12.70 th th 6th 36
Average 14.98 th th 6th 8
Legal Criminal Lawyers 22.23 th th 2nd NA
Law Firms 4.77 th th 6th NA
Average 9.13 th th 3rd NA
Real Estate Apartment Rentals 1.32 th th 5th 20
Condos 1.27 th th 5th NA
New Home Developers 1.99 th th 6th NA
Realtors 2.15 th th 6th 191
Average 1.75 th th 6th 78
Shopping Florists 7.83 th th 2nd 0
Average 7.83 th th 2nd 0
Travel Car Rentals 3.22 th th 3rd NA
Hotels 2.97 th th 6th -37
Average 3.05 th th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.