Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Springfield also ranks amongst the most expensive cities in Illinois, ranking as 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Springfield are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Springfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Higher in Springfield than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 3% higher than in Peoria. The average price of a click in Springfield is $10.25.

This price difference is understandable though, given the population of Peoria is less than Springfield, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Springfield

Summary PPC Stats for Springfield for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.25 th th 6th 6
Automotive/Vehicle Auto Parts 5.36 th th 1st 0
Auto Wreckers 1.27 th th 4th NA
Dealerships 3.54 th th 4th NA
Tires 2.70 th th 8th 28
Towing 7.19 th th 2nd 0
Average 3.79 th th 5th 3
Entertainment/Recreation Restaurants 1.62 th th 4th -32
Average 1.62 th th 4th -32
Finance Payday Loans 18.38 th th 1st NA
Average 18.38 th th 3rd NA
Health, Beauty & Fitness Chiropractors 13.19 th th 3rd 60
Dentists 5.93 th th 8th -1
Massage Therapy 23.44 th th 2nd 0
Optometrists 2.38 th th 4th NA
Average 10.00 th th 6th 3
Home & Garden Furniture 3.66 th th 4th 28
Landscapers 1.62 th th 6th NA
Pest Control 28.74 th th 3rd -5
Plumbers 22.28 th th 6th -11
Roofing 6.72 th th 6th -10
Self Storage Companies 5.96 th th 7th NA
Average 12.39 th th 6th -1
Legal Law Firms 16.57 th th 5th NA
Personal Injury Law 130.97 th th 2nd NA
Average 54.70 th th 2nd NA
Real Estate Apartment Rentals 2.04 th th 5th 105
Condos 0.75 th th 5th NA
Realtors 2.36 th th 5th 14
Average 2.04 th th 5th 26
Shopping Florists 5.55 th th 4th -12
Average 5.55 th th 4th -12
Travel Car Rentals 3.85 th th 2nd NA
Hotels 3.42 th th 6th 10
Average 3.56 th th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.