Findings for PPC in Springfield

Springfield Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Springfield also ranks amongst the most expensive cities in Illinois, ranking as 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Springfield are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Springfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 2% Lower in Springfield than Peoria

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 2% lower than in Peoria. The average price of a click in Springfield is $8.41.

This price difference is interesting though, given the population of Peoria is less than Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Springfield

Summary PPC Stats for Springfield for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.41 th th 7th 2
Automotive/Vehicle Auto Insurance 24.87 th th 4th -13
Auto Wreckers 1.93 th th 5th NA
Dealerships 2.38 th th 6th NA
Tires 5.44 th th 1st 4
Towing 8.55 th th 2nd 12
Average 8.63 th th 4th 2
B2B Office Furniture 3.36 th th 4th NA
Average 3.36 th th 4th NA
Entertainment/Recreation Restaurants 3.77 th th 4th 99
Average 3.77 th th 4th 99
Finance Payday Loans 6.64 th th 2nd -14
Average 6.64 th th 3rd NA
Health, Beauty & Fitness Chiropractors 5.53 th th 5th 23
Dentists 8.46 th th 8th 1
Massage Therapy 14.47 th th 2nd -25
Average 8.48 th th 7th 0
Home & Garden Appliance Repair 7.79 th th 7th -18
Furniture 2.38 th th 3rd -22
Landscapers 4.83 th th 6th NA
Moving Companies 31.89 th th 1st 0
Pest Control 6.38 th th 8th -8
Plumbers 23.81 th th 6th NA
Roofing 18.88 th th 3rd 4
Self Storage Companies 4.07 th th 8th 1
Average 12.23 th th 6th NA
Legal Law Firms 19.48 th th 3rd NA
Average 19.48 th th 5th NA
Real Estate Apartment Rentals 1.46 th th 5th -20
Condos 1.09 th th 3rd NA
New Home Developers 0.93 th th 6th NA
Realtors 2.14 th th 3rd 22
Average 1.68 th th 6th -1
Travel Car Rentals 3.19 th th 5th NA
Hotels 5.30 th th 2nd 0
Average 4.60 th th 2nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.