Findings for PPC in Evansville

Evansville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Evansville was the 245th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Evansville also ranks amongst the least expensive cities in Indiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Evansville are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Evansville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 16% Higher in Evansville than Clarksville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Evansville are 16% higher than in Clarksville. The average price of a click in Evansville is $7.06.

This price differential is somewhat surprising however, as Clarksville has a larger population than Evansville.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Santa Clara, and found the average price of a click in Evansville was 31% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Evansville

Summary PPC Stats for Evansville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.06 245th 66th 3rd -3
Automotive/Vehicle Auto Insurance 43.85 110th 35th 3rd 0
Auto Parts 1.45 102nd 43rd 4th 16
Dealerships 3.44 118th 50th 1st NA
Tires 4.28 71st 14th 1st -1
Towing 1.66 185th 60th 3rd -28
Average 11.99 121st 39th 3rd -6
B2B Office Furniture 7.31 21st 4th 1st -28
Average 7.31 61st 16th 2nd NA
Entertainment/Recreation Restaurants 5.77 47th 14th 2nd 14
Average 5.77 47th 14th 2nd 14
Finance Insurance 68.43 29th 10th 2nd NA
Average 68.43 9th 5th 1st NA
Health, Beauty & Fitness Chiropractors 5.96 158th 50th 1st 154
Dentists 13.16 82nd 22nd 1st 30
Massage Therapy 4.25 107th 35th 2nd -8
Average 9.28 146th 50th 2nd 23
Home & Garden Appliance Repair 2.38 212nd 62nd 4th -29
Furniture 3.54 100th 19th 2nd 10
Garage Doors 1.62 233rd 68th 4th -47
Moving Companies 11.05 169th 40th 3rd -10
Pest Control 12.03 212nd 46th 3rd -7
Plumbers 3.09 272nd 75th 4th -63
Roofing 3.89 212nd 67th 4th -18
Self Storage Companies 4.41 250th 64th 3rd NA
Average 5.29 286th 78th 4th -17
Legal Law Firms 5.07 219th 59th 3rd NA
Average 5.07 236th 64th 4th NA
Real Estate Apartment Rentals 1.32 160th 40th 2nd -4
Condos 0.40 221st 67th 4th -27
Realtors 1.43 188th 54th 2nd -6
Average 1.14 244th 62nd 2nd -9
Travel Car Rentals 2.14 191st 62nd 4th NA
Hotels 3.11 221st 66th 4th 0
Average 2.79 239th 74th 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.