Findings for PPC in Evansville

Evansville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Evansville was the 262nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Evansville also ranks amongst the least expensive cities in Indiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Evansville Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Evansville keywords increased by 18% in May 2016.

Not surprisingly, the month over month price increases for Evansville Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 15% Lower in Evansville than Clarksville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Evansville are 15% lower than in Clarksville. The average price of a click in Evansville is $5.53.

This price differential is expected however, as Clarksville has a larger population than Evansville.

For better comparison of prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Evansville was 36% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Evansville

Summary PPC Stats for Evansville for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.53 262nd 71st 4th NA
Automotive/Vehicle Auto Parts 1.21 137th 51st 2nd -4
Dealerships 3.70 147th 46th 2nd NA
Tires 5.05 54th 13rd 1st 114
Towing 2.89 131st 40th 4th 0
Average 3.60 228th 61st 4th NA
B2B Office Furniture 6.80 45th 16th 1st -1
Average 6.80 74th 25th 3rd NA
Entertainment/Recreation Restaurants 0.31 245th 71st 4th -21
Average 0.31 245th 71st 4th -21
Health, Beauty & Fitness Chiropractors 7.40 147th 51st 2nd 310
Cosmetic Surgery 4.39 106th 33rd 3rd NA
Dentists 9.00 213rd 58th 3rd 46
Optometrists 1.22 138th 43rd 3rd NA
Average 6.77 244th 68th 4th 48
Home & Garden Appliance Repair 9.48 159th 49th 3rd 138
Furniture 2.38 178th 47th 4th 5
Garage Doors 1.93 204th 60th 4th -11
Landscapers 1.72 181st 61st 3rd 0
Pest Control 17.84 162nd 35th 1st 6
Plumbers 9.33 220th 63rd 3rd 126
Roofing 18.33 65th 26th 3rd -3
Self Storage Companies 5.69 246th 62nd 4th NA
Average 8.27 262nd 71st 4th 21
Legal Law Firms 11.27 166th 55th 3rd NA
Average 11.27 196th 59th 4th NA
Real Estate Apartment Rentals 1.98 91st 29th 3rd -4
Condos 1.10 156th 44th 2nd NA
Realtors 2.60 121st 38th 2nd 84
Average 2.18 150th 44th 2nd 31
Shopping Florists 4.86 187th 54th 4th -3
Average 4.86 187th 54th 4th -3
Travel Car Rentals 2.82 137th 42nd 2nd NA
Hotels 3.43 161st 54th 3rd 26
Average 3.22 175th 55th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.