Findings for PPC in Fort Wayne

Fort Wayne Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Wayne was the 194th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Fort Wayne also ranks amongst the least expensive cities in Indiana, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 61% Higher in Fort Wayne than South Bend

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Wayne are 61% higher than in South Bend. The average price of a click in Fort Wayne is $7.99.

This price difference is understandable though, given the population of South Bend is less than Fort Wayne, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Chula Vista, and found the average price of a click in Fort Wayne was 48% lower than in Chula Vista. This suggests that perhaps prices in Fort Wayne are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Wayne


Summary PPC Stats for Fort Wayne for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.99 194th 47th 2nd 6
Automotive/Vehicle Auto Insurance 46.52 115th 30th 2nd 1
Auto Parts 1.77 86th 41st 2nd -5
Dealerships 3.38 106th 40th 4th NA
Tires 2.02 184th 53rd 4th -17
Towing 2.92 105th 31st 2nd 19
Average 14.52 97th 23rd 2nd 1
B2B Office Furniture 4.85 53rd 16th 2nd 3
Average 4.85 79th 24th 2nd NA
Entertainment/Recreation Restaurants 0.84 189th 57th 3rd -3
Average 0.84 189th 57th 3rd -3
Finance Credit Counselling 7.64 58th 19th 2nd NA
Currency Exchange 0.70 64th 19th 2nd 241
Insurance 80.02 14th 2nd 1st NA
Payday Loans 13.39 51st 13rd 1st 111
Average 23.03 56th 12nd 1st 53
Health, Beauty & Fitness Acupuncture 0.59 145th 40th 3rd -3
Chiropractors 4.11 178th 60th 2nd 26
Cosmetic Surgery 8.80 52nd 13rd 2nd NA
Dentists 9.23 171st 53rd 4th -9
Jewellers 2.15 99th 33rd 4th NA
Martial Arts 2.44 78th 23rd 2nd 39
Massage Therapy 2.84 105th 35th 2nd NA
Optometrists 2.37 109th 37th 3rd NA
Average 5.69 245th 71st 3rd 5
Home & Garden Appliance Repair 10.38 118th 30th 1st 17
Electricians 8.02 63rd 19th 2nd 1
Furniture 2.36 107th 30th 3rd 26
Garage Doors 8.27 164th 45th 2nd 22
Interior Designers 1.89 93rd 26th 2nd NA
Mold Detection and Remova 4.12 60th 21st 2nd 19
Moving Companies 11.36 182nd 42nd 3rd 12
Pest Control 10.58 217th 52nd 4th -6
Plumbers 13.88 196th 45th 2nd -16
Roofing 6.87 170th 55th 3rd 10
Self Storage Companies 10.35 147th 33rd 2nd -12
Windows and Doors 11.95 23rd 10th 1st NA
Average 8.88 237th 55th 2nd 4
Legal Family Law 7.61 82nd 26th 2nd NA
Immigration Lawyers 9.89 43rd 11th 1st NA
Law Firms 5.42 169th 52nd 4th NA
Real Estate Lawyers 3.71 50th 17th 1st NA
Average 7.30 192nd 54th 4th NA
Real Estate Apartment Rentals 1.04 204th 57th 2nd 3
Condos 0.53 188th 53rd 3rd 15
New Home Developers 2.89 146th 37th 2nd 2
Property Management 2.56 134th 47th 4th 43
Realtors 1.54 219th 63rd 2nd -16
Average 1.45 241st 65th 3rd 2
Shopping Florists 4.44 169th 53rd 4th -25
Average 3.54 189th 53rd 3rd -16
Travel Car Rentals 3.89 34th 5th 1st 55
Hotels 2.44 195th 65th 4th -16
Average 3.16 135th 44th 3rd 19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.