Findings for PPC in Fort Wayne

Fort Wayne Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Wayne was the 160th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Fort Wayne also ranks amongst the least expensive cities in Indiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 49% Higher in Fort Wayne than South Bend

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Wayne are 49% higher than in South Bend. The average price of a click in Fort Wayne is $8.74.

This price difference is understandable though, given the population of South Bend is less than Fort Wayne, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Chula Vista, and found the average price of a click in Fort Wayne was 36% lower than in Chula Vista. This suggests that perhaps prices in Fort Wayne are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Wayne


Summary PPC Stats for Fort Wayne for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.74 160th 41st 3rd NA
Automotive/Vehicle Auto Insurance 53.70 101st 23rd 3rd 57
Auto Parts 1.55 71st 32nd 3rd 22
Dealerships 2.43 178th 58th 4th NA
Tires 2.34 163rd 48th 2nd 1
Towing 0.64 155th 49th 3rd NA
Average 15.91 81st 18th 3rd 23
B2B Office Furniture 5.11 63rd 19th 2nd NA
Average 5.11 86th 25th 2nd NA
Entertainment/Recreation Restaurants 1.15 134th 38th 4th 20
Average 1.15 134th 38th 4th 20
Finance Credit Counselling 11.37 53rd 19th 2nd NA
Insurance 62.77 24th 5th 3rd NA
Payday Loans 4.81 124th 41st 2nd -22
Average 20.94 91st 24th 3rd NA
Health, Beauty & Fitness Chiropractors 4.13 183rd 56th 2nd 109
Cosmetic Surgery 9.96 38th 9th 1st NA
Dentists 11.23 96th 32nd 1st NA
Martial Arts 1.81 80th 23rd 2nd 39
Massage Therapy 2.15 104th 34th 2nd NA
Optometrists 1.53 127th 38th 4th NA
Average 7.26 177th 54th 2nd 15
Home & Garden Appliance Repair 9.67 103rd 28th 2nd NA
Furniture 1.66 181st 56th 4th NA
Garage Doors 7.49 159th 45th 2nd NA
Landscapers 1.85 176th 60th 4th NA
Moving Companies 8.23 158th 41st 3rd NA
Pest Control 11.61 233rd 59th 3rd NA
Plumbers 16.88 190th 49th 3rd -7
Roofing 6.40 163rd 51st 4th -7
Self Storage Companies 7.40 200th 49th 3rd 5
Windows and Doors 13.09 19th 10th 2nd NA
Average 7.90 253rd 64th 3rd NA
Legal Law Firms 5.16 185th 55th 4th NA
Personal Injury Law 71.28 90th 26th 3rd NA
Real Estate Lawyers 0.86 57th 20th 2nd NA
Average 15.46 159th 45th 3rd NA
Real Estate Apartment Rentals 0.98 166th 50th 2nd NA
Condos 0.39 195th 57th 3rd NA
New Home Developers 2.29 156th 43rd 2nd NA
Realtors 1.41 206th 61st 2nd 1
Average 1.19 226th 62nd 2nd NA
Shopping Florists 4.49 165th 50th 3rd 0
Average 4.49 165th 50th 3rd 0
Travel Car Rentals 2.67 81st 27th 2nd -1
Hotels 3.10 123rd 47th 3rd 0
Average 2.88 114th 41st 3rd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.