Findings for PPC in Indianapolis

Indianapolis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Indianapolis was the 8th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Indianapolis also ranks amongst the most expensive cities in Indiana, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 15% Higher in Indianapolis than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Indianapolis are 15% higher than in Cincinnati. The average price of a click in Indianapolis is $19.40.

This price difference is understandable though, given the population of Cincinnati is less than Indianapolis, which generally means less competition and therefore lower prices.

To understand if prices in Indianapolis are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in Indianapolis was 28% higher than in Jacksonville. This suggests that perhaps Indianapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Indianapolis

Summary PPC Stats for Indianapolis for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.40 33rd 8th 1st 1
Automotive/Vehicle Auto Insurance 106.80 33rd 12nd 1st 52
Auto Parts 2.58 28th 15th 1st 23
Dealerships 7.76 5th 3rd 2nd 2
Tires 2.70 185th 50th 1st -12
Towing 5.15 73rd 22nd 1st 69
Average 28.44 29th 10th 1st 26
B2B Office Furniture 4.51 105th 32nd 2nd -12
Printers 5.66 92nd 26th 2nd -58
Trade Show Displays 29.07 8th 3rd 1st 16
Average 9.88 41st 10th 1st -18
Entertainment/Recreation Restaurants 3.02 10th 3rd 1st -22
Average 3.02 10th 3rd 1st -22
Finance Credit Counselling 18.56 41st 14th 1st NA
Insurance 46.43 49th 13rd 2nd -2
Mortgages 7.55 46th 14th 1st -30
Payday Loans 7.19 124th 39th 3rd -24
Average 25.41 71st 21st 2nd NA
Health, Beauty & Fitness Chiropractors 5.92 170th 55th 2nd -28
Cosmetic Surgery 10.01 55th 15th 1st -25
Dentists 12.87 103rd 31st 1st -3
Martial Arts 3.91 45th 8th 1st -7
Massage Therapy 4.97 77th 29th 2nd 83
Optometrists 4.20 68th 19th 1st -27
Average 8.90 171st 48th 1st -4
Home & Garden Appliance Repair 13.46 121st 37th 1st -22
Furniture 2.80 101st 22nd 3rd -6
Garage Doors 21.28 112nd 25th 1st 1
Landscapers 5.70 67th 21st 1st -2
Moving Companies 22.09 82nd 20th 1st 2
Pest Control 26.85 90th 14th 1st 53
Plumbers 37.74 83rd 23rd 1st -22
Roofing 28.01 36th 10th 1st -10
Self Storage Companies 18.55 37th 9th 1st 20
Windows and Doors 20.77 8th 4th 1st -1
Average 20.08 91st 22nd 1st 0
Legal Criminal Lawyers 63.19 22nd 6th 1st 18
Family Law 20.70 69th 18th 1st -1
Law Firms 16.95 72nd 21st 1st 53
Personal Injury Law 114.91 63rd 10th 1st -5
Real Estate Lawyers 7.27 49th 15th 1st 0
Average 42.71 76th 14th 1st 17
Real Estate Apartment Rentals 2.75 35th 8th 1st -8
Condos 2.65 56th 17th 1st 1
New Home Developers 8.46 5th 2nd 1st -23
Realtors 3.17 64th 21st 1st -20
Average 4.01 21st 5th 1st -12
Shopping Florists 6.66 93rd 24th 1st -10
Average 6.66 93rd 24th 1st -10
Travel Car Rentals 3.29 79th 16th 1st 9
Hotels 6.70 9th 3rd 1st 8
Average 5.00 18th 3rd 1st 9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.