Findings for PPC in Indianapolis

Indianapolis Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Indianapolis was the 5th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Indianapolis also ranks amongst the most expensive cities in Indiana, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Indianapolis are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Indianapolis keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 39% Higher in Indianapolis than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Indianapolis are 39% higher than in Cincinnati. The average price of a click in Indianapolis is $23.20.

This price difference is understandable though, given the population of Cincinnati is less than Indianapolis, which generally means less competition and therefore lower prices.

To understand if prices in Indianapolis are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in Indianapolis was 26% higher than in Jacksonville. This suggests that perhaps Indianapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Indianapolis


Summary PPC Stats for Indianapolis for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.20 5th 4th 1st 0
Automotive/Vehicle Auto Insurance 72.95 49th 18th 1st 14
Auto Parts 1.59 92nd 39th 3rd 20
Dealerships 2.84 165th 62nd 3rd -16
Tires 3.40 129th 36th 2nd -16
Towing 2.92 156th 48th 1st -15
Average 20.27 49th 17th 1st -3
B2B Office Furniture 4.49 103rd 35th 4th -32
Printers 9.11 50th 14th 1st 5
Trade Show Displays 24.23 5th 2nd 1st 81
Average 10.29 22nd 5th 1st 18
Entertainment/Recreation Restaurants 7.45 23rd 5th 1st -7
Average 7.45 23rd 5th 1st -7
Finance Credit Counselling 20.92 37th 12nd 1st NA
Insurance 57.36 35th 12nd 3rd 12
Mortgages 14.03 27th 10th 1st -9
Payday Loans 6.08 95th 28th 1st 0
Average 29.99 37th 12nd 2nd NA
Health, Beauty & Fitness Chiropractors 5.06 185th 57th 3rd 20
Cosmetic Surgery 9.04 50th 11th 1st 49
Dentists 12.33 103rd 33rd 2nd -19
Martial Arts 2.00 82nd 24th 3rd -21
Massage Therapy 5.16 94th 30th 1st -42
Optometrists 16.21 3rd 1st 1st 55
Weight Loss Surgery 3.53 9th 5th 1st NA
Average 9.36 142nd 48th 1st 4
Home & Garden Appliance Repair 16.52 61st 14th 1st -6
Furniture 3.36 115th 23rd 3rd -27
Garage Doors 22.32 116th 33rd 1st 0
Landscapers 7.53 28th 9th 1st 4
Moving Companies 19.79 73rd 14th 1st 9
Pest Control 13.75 190th 35th 1st 6
Plumbers 41.57 94th 26th 1st -8
Roofing 28.24 24th 9th 1st 11
Self Storage Companies 9.62 125th 32nd 2nd -4
Windows and Doors 10.86 45th 21st 2nd -17
Average 21.87 57th 18th 1st -3
Legal Criminal Lawyers 24.32 65th 16th 1st 6
Family Law 12.59 99th 25th 1st 5
Law Firms 22.21 86th 22nd 1st 30
Personal Injury Law 243.34 4th 2nd 1st 36
Real Estate Lawyers 4.72 55th 16th 2nd -34
Average 64.31 27th 8th 1st 11
Real Estate Apartment Rentals 2.62 53rd 10th 1st -13
Condos 2.05 57th 17th 1st -12
New Home Developers 5.09 46th 13rd 1st -19
Realtors 3.20 28th 7th 1st -3
Average 3.19 41st 10th 1st -10
Shopping Florists 6.78 101st 26th 1st -28
Average 6.78 101st 26th 1st -28
Travel Car Rentals 3.20 86th 31st 1st -5
Hotels 5.22 50th 18th 2nd 0
Average 4.21 64th 21st 1st -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.