Findings for PPC in Indianapolis

Indianapolis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Indianapolis was the 10th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. Indianapolis also ranks amongst the most expensive cities in Indiana, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Google Adwords Keyword Prices 11% Higher in Indianapolis than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Indianapolis are 11% higher than in Cincinnati. The average price of a click in Indianapolis is $18.96.

This price difference is understandable though, given the population of Cincinnati is less than Indianapolis, which generally means less competition and therefore lower prices.

To understand if prices in Indianapolis are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in Indianapolis was 38% higher than in Jacksonville. This suggests that perhaps Indianapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Indianapolis


Summary PPC Stats for Indianapolis for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.96 34th 10th 1st 1
Automotive/Vehicle Auto Insurance 83.90 54th 15th 1st -19
Auto Parts 2.03 62nd 26th 2nd -17
Dealerships 6.08 16th 8th 1st -20
Tires 3.02 150th 39th 2nd 19
Towing 2.25 172nd 53rd 2nd -39
Average 22.06 60th 13rd 1st -15
B2B Office Furniture 4.58 88th 34th 3rd 1
Printers 4.91 82nd 24th 1st -19
Trade Show Displays 33.83 5th 1st 1st 8
Average 10.56 20th 6th 1st -4
Entertainment/Recreation Restaurants 2.63 18th 4th 1st -13
Average 2.63 18th 4th 1st -13
Finance Credit Counselling 26.68 19th 6th 1st NA
Insurance 41.43 69th 21st 2nd 66
Mortgages 10.39 38th 13rd 1st 28
Payday Loans 8.56 110th 35th 2nd 19
Average 27.01 81st 23rd 1st NA
Health, Beauty & Fitness Chiropractors 5.27 198th 58th 4th -11
Cosmetic Surgery 8.10 73rd 19th 2nd -24
Dentists 11.54 133rd 44th 2nd -6
Martial Arts 4.13 36th 8th 1st 6
Massage Therapy 2.90 109th 37th 2nd -40
Optometrists 4.51 75th 25th 1st 24
Average 7.71 222nd 64th 4th -9
Home & Garden Appliance Repair 13.82 113rd 33rd 1st 2
Furniture 2.52 130th 27th 3rd -10
Garage Doors 21.28 118th 30th 1st 2
Landscapers 3.79 111st 44th 2nd -19
Moving Companies 24.75 49th 14th 1st 12
Pest Control 15.35 177th 34th 1st -19
Plumbers 56.24 38th 9th 1st 42
Roofing 26.14 34th 15th 2nd -7
Self Storage Companies 16.78 53rd 13rd 1st -9
Windows and Doors 26.23 3rd 2nd 1st 17
Average 22.17 65th 18th 1st 8
Legal Criminal Lawyers 43.08 47th 17th 1st -30
Family Law 18.53 62nd 19th 1st -9
Law Firms 15.97 89th 21st 1st 5
Personal Injury Law 99.70 77th 17th 1st 1
Real Estate Lawyers 17.65 12nd 4th 1st 56
Average 37.55 88th 21st 1st 7
Real Estate Apartment Rentals 2.46 52nd 13rd 1st -4
Condos 2.15 76th 29th 1st -15
New Home Developers 5.52 37th 12nd 1st -32
Realtors 3.23 62nd 22nd 1st 2
Average 3.27 55th 18th 1st -10
Shopping Florists 6.93 63rd 18th 2nd 4
Average 6.93 63rd 18th 2nd 4
Travel Car Rentals 3.59 57th 19th 1st 9
Hotels 5.62 24th 7th 1st -16
Average 4.60 30th 7th 1st -4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.