Findings for PPC in South Bend

South Bend Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that South Bend was the 252nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. South Bend also ranks amongst the least expensive cities in Indiana, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in South Bend than Fort Wayne

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in South Bend are 37% lower than in Fort Wayne. The average price of a click in South Bend is $4.95.

This price differential is expected however, as Fort Wayne has a larger population than South Bend.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Erie, and found the average price of a click in South Bend was 15% higher than in Erie.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for South Bend


Summary PPC Stats for South Bend for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.95 252nd 67th 4th NA
Automotive/Vehicle Auto Parts 1.67 94th 44th 4th 16
Dealerships 4.56 43rd 23rd 2nd NA
Tires 2.11 179th 49th 3rd 9
Average 2.78 225th 65th 4th NA
Entertainment/Recreation Restaurants 1.23 138th 39th 2nd 20
Average 1.23 138th 39th 2nd 20
Finance Payday Loans 12.53 54th 15th 2nd 103
Average 12.53 122nd 31st 3rd 14
Health, Beauty & Fitness Chiropractors 3.13 201st 65th 3rd -23
Dentists 14.96 43rd 14th 1st 77
Jewellers 2.48 95th 31st 3rd NA
Average 12.00 30th 8th 1st 17
Home & Garden Appliance Repair 7.84 160th 50th 3rd 29
Furniture 2.29 118th 34th 4th 33
Landscapers 0.54 177th 58th 3rd -32
Moving Companies 9.26 217th 57th 4th 9
Pest Control 21.00 113rd 11th 1st 13
Plumbers 8.38 223rd 58th 3rd 155
Roofing 9.77 134th 42nd 2nd 5
Self Storage Companies 2.13 271st 75th 3rd -4
Average 6.90 264th 66th 3rd 13
Legal Law Firms 7.58 140th 44th 3rd NA
Average 7.58 188th 53rd 3rd NA
Real Estate Apartment Rentals 0.89 228th 66th 4th -16
Condos 0.61 182nd 51st 2nd NA
Property Management 6.86 30th 15th 1st 0
Realtors 1.35 233rd 66th 3rd 34
Average 1.62 226th 60th 2nd 9
Shopping Florists 4.49 167th 51st 3rd 9
Average 3.49 191st 55th 4th 15
Travel Car Rentals 3.35 82nd 19th 3rd 18
Hotels 3.41 103rd 39th 2nd -11
Average 3.38 94th 30th 2nd 3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.