Findings for PPC in South Bend

South Bend Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that South Bend was the 229th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. South Bend also ranks amongst the least expensive cities in Indiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for South Bend Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting South Bend keywords increased by 35% in May 2016.

Not surprisingly, the month over month price increases for South Bend Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 32% Lower in South Bend than Fort Wayne

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in South Bend are 32% lower than in Fort Wayne. The average price of a click in South Bend is $7.56.

This price differential is expected however, as Fort Wayne has a larger population than South Bend.

For better comparison of prices, we also compared prices with another city with a similar population, Erie, and found the average price of a click in South Bend was 15% lower than in Erie.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for South Bend

Summary PPC Stats for South Bend for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.56 229th 63rd 3rd NA
Automotive/Vehicle Auto Insurance 46.36 110th 35th 3rd NA
Auto Parts 0.76 157th 54th 4th -56
Dealerships 2.72 198th 60th 4th NA
Tires 2.51 206th 63rd 4th 54
Towing 7.83 19th 5th 1st 0
Average 8.27 142nd 43rd 3rd NA
Entertainment/Recreation Restaurants 1.32 136th 36th 2nd 1016
Average 1.32 136th 36th 2nd 1016
Finance Payday Loans 21.22 25th 6th 1st 0
Average 21.22 96th 29th 2nd NA
Health, Beauty & Fitness Chiropractors 8.62 116th 41st 1st 50
Dentists 8.48 223rd 62nd 4th 105
Massage Therapy 7.97 44th 17th 1st NA
Average 8.43 198th 57th 2nd 36
Home & Garden Appliance Repair 1.68 199th 58th 4th -26
Furniture 2.63 158th 41st 3rd -1
Garage Doors 3.82 202nd 59th 3rd -10
Landscapers 1.58 185th 64th 4th 17
Moving Companies 11.06 162nd 41st 3rd -19
Pest Control 12.05 225th 56th 3rd -3
Plumbers 7.33 230th 65th 4th 12
Roofing 18.50 62nd 24th 2nd -6
Self Storage Companies 6.07 238th 58th 3rd 25
Windows and Doors 29.29 3rd 3rd 1st NA
Average 9.10 252nd 68th 3rd 3
Legal Law Firms 8.46 180th 59th 4th NA
Personal Injury Law 59.79 109th 29th 2nd NA
Average 25.57 146th 40th 2nd NA
Real Estate Apartment Rentals 2.27 71st 20th 1st 176
Condos 0.42 214th 61st 4th -5
Realtors 1.55 224th 60th 4th 15
Average 1.61 222nd 58th 3rd 44
Shopping Florists 5.14 170th 49th 3rd -9
Average 5.14 170th 49th 3rd -9
Travel Car Rentals 2.71 153rd 48th 3rd -3
Hotels 4.99 50th 18th 2nd 16
Average 3.85 93rd 26th 2nd 7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.