Findings for PPC in South Bend

South Bend Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that South Bend was the 268th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. South Bend also ranks amongst the least expensive cities in Indiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in South Bend than Fort Wayne

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in South Bend are 53% lower than in Fort Wayne. The average price of a click in South Bend is $4.80.

This price differential is expected however, as Fort Wayne has a larger population than South Bend.

For better comparison of prices, we also compared prices with another city with a similar population, Erie, and found the average price of a click in South Bend was 33% lower than in Erie.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for South Bend

Summary PPC Stats for South Bend for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.80 268th 73rd 4th NA
Automotive/Vehicle Auto Parts 1.07 144th 46th 4th -3
Dealerships 2.72 198th 65th 3rd NA
Tires 3.74 105th 23rd 1st 44
Average 2.51 267th 71st 4th NA
Entertainment/Recreation Restaurants 0.78 183rd 59th 3rd -35
Average 0.78 183rd 59th 3rd -35
Health, Beauty & Fitness Chiropractors 11.56 73rd 25th 1st 54
Dentists 10.88 150th 50th 4th 15
Martial Arts 3.70 43rd 9th 2nd 0
Optometrists 0.37 155th 51st 4th NA
Average 8.84 180th 56th 2nd 9
Home & Garden Furniture 2.30 158th 39th 4th 28
Garage Doors 2.51 202nd 57th 3rd -24
Moving Companies 8.03 182nd 48th 3rd 8
Pest Control 10.72 216th 49th 2nd 6
Plumbers 10.01 222nd 64th 4th 42
Roofing 12.87 105th 40th 3rd -5
Self Storage Companies 2.08 272nd 74th 4th -23
Average 6.59 268th 72nd 4th 2
Legal Law Firms 8.78 141st 36th 2nd NA
Average 8.78 194th 49th 3rd NA
Real Estate Apartment Rentals 1.14 215th 65th 3rd 11
Condos 0.92 171st 57th 3rd 93
Realtors 1.55 211st 57th 3rd -19
Average 1.28 251st 68th 4th 19
Shopping Florists 6.99 61st 17th 1st 60
Average 6.99 61st 17th 1st 60
Travel Car Rentals 2.68 152nd 51st 3rd 13
Hotels 3.21 150th 46th 2nd -2
Average 2.94 190th 58th 2nd 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.