Findings for PPC in South Bend

South Bend Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that South Bend was the 235th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. South Bend also ranks amongst the least expensive cities in Indiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 33% Lower in South Bend than Fort Wayne

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in South Bend are 33% lower than in Fort Wayne. The average price of a click in South Bend is $5.83.

This price differential is expected however, as Fort Wayne has a larger population than South Bend.

For better comparison of prices, we also compared prices with another city with a similar population, Erie, and found the average price of a click in South Bend was 42% lower than in Erie.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for South Bend


Summary PPC Stats for South Bend for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.83 235th 61st 4th 1
Automotive/Vehicle Auto Parts 1.65 59th 25th 2nd 14
Dealerships 4.26 57th 25th 2nd NA
Tires 1.84 187th 58th 4th -9
Towing 0.71 152nd 47th 2nd NA
Average 2.31 242nd 64th 4th NA
Entertainment/Recreation Restaurants 1.40 100th 30th 2nd 9
Average 1.40 100th 30th 2nd 9
Finance Payday Loans 3.51 139th 47th 3rd NA
Average 3.51 175th 54th 4th NA
Health, Beauty & Fitness Chiropractors 1.27 234th 71st 4th -23
Cosmetic Surgery 5.32 80th 24th 3rd NA
Dentists 11.00 103rd 36th 3rd NA
Optometrists 2.34 111st 34th 3rd NA
Average 7.56 165th 48th 1st 17
Home & Garden Appliance Repair 4.17 176th 51st 3rd NA
Furniture 1.76 169th 51st 3rd NA
Landscapers 5.23 74th 20th 1st NA
Moving Companies 10.03 141st 34th 2nd NA
Pest Control 15.60 201st 45th 2nd NA
Plumbers 5.98 237th 59th 4th -36
Roofing 9.28 122nd 40th 2nd NA
Self Storage Companies 2.55 273rd 73rd 4th -3
Windows and Doors 5.59 70th 28th 4th NA
Average 5.84 277th 72nd 4th NA
Legal Law Firms 12.30 95th 30th 2nd NA
Personal Injury Law 73.73 84th 25th 2nd NA
Average 32.78 85th 23rd 1st NA
Real Estate Apartment Rentals 0.90 175th 53rd 3rd -10
Condos 0.68 162nd 49th 2nd NA
Realtors 0.99 247th 70th 3rd -36
Average 0.92 257th 72nd 3rd -13
Shopping Florists 4.29 173rd 53rd 4th 0
Average 4.29 173rd 53rd 4th 0
Travel Car Rentals 2.48 101st 36th 3rd -1
Hotels 4.23 33rd 9th 2nd -1
Average 3.35 60th 21st 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.