Findings for PPC in South Bend

South Bend Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that South Bend was the 224th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. South Bend also ranks amongst the least expensive cities in Indiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 25% Lower in South Bend than Fort Wayne

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in South Bend are 25% lower than in Fort Wayne. The average price of a click in South Bend is $7.21.

This price differential is expected however, as Fort Wayne has a larger population than South Bend.

For better comparison of prices, we also compared prices with another city with a similar population, Erie, and found the average price of a click in South Bend was 7% lower than in Erie.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for South Bend


Summary PPC Stats for South Bend for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.21 224th 60th 3rd 9
Automotive/Vehicle Auto Parts 1.69 85th 35th 2nd 6
Dealerships 4.44 61st 25th 2nd -3
Tires 2.54 165th 53rd 3rd 128
Average 2.89 218th 63rd 3rd 17
Entertainment/Recreation Restaurants 1.29 146th 45th 2nd 3
Average 1.29 146th 45th 2nd 3
Health, Beauty & Fitness Chiropractors 7.65 116th 42nd 1st 164
Dentists 17.31 32nd 12nd 1st 33
Average 14.09 22nd 5th 1st 26
Home & Garden Furniture 2.18 176th 52nd 4th -4
Garage Doors 3.56 197th 57th 3rd NA
Moving Companies 13.16 154th 39th 3rd NA
Pest Control 10.38 215th 49th 3rd -21
Plumbers 12.66 208th 58th 3rd 58
Self Storage Companies 3.72 267th 74th 4th 87
Average 7.62 263rd 74th 4th 10
Legal Law Firms 6.52 145th 45th 4th NA
Personal Injury Law 87.90 83rd 22nd 2nd NA
Average 26.87 124th 32nd 2nd NA
Real Estate Apartment Rentals 1.31 173rd 50th 2nd 47
Condos 0.32 210th 66th 3rd NA
Realtors 1.42 231st 66th 3rd 13
Average 1.17 259th 71st 3rd 12
Shopping Florists 5.65 129th 39th 3rd 6
Average 5.65 129th 39th 3rd 6
Travel Car Rentals 2.44 171st 53rd 4th -23
Hotels 3.24 147th 49th 3rd -4
Average 2.84 194th 58th 3rd -14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.