Findings for PPC in Cedar Rapids

Cedar Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cedar Rapids was the 198th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Cedar Rapids also ranks amongst the least expensive cities in Iowa, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 76% Higher in Cedar Rapids than Davenport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cedar Rapids are 76% higher than in Davenport. The average price of a click in Cedar Rapids is $8.15.

This price difference is understandable though, given the population of Davenport is less than Cedar Rapids, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Thousand Oaks, and found the average price of a click in Cedar Rapids was 23% lower than in Thousand Oaks. This suggests that perhaps prices in Cedar Rapids are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cedar Rapids

Summary PPC Stats for Cedar Rapids for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.15 198th 53rd 2nd 4
Automotive/Vehicle Auto Insurance 30.86 141st 45th 2nd 0
Auto Parts 3.54 7th 5th 1st -24
Dealerships 5.16 29th 15th 1st -5
Tires 2.81 146th 43rd 3rd -8
Towing 6.91 23rd 5th 1st 25
Average 8.18 141st 44th 2nd 0
B2B Office Furniture 3.00 102nd 33rd 2nd -10
Average 3.00 119th 36th 2nd -4
Entertainment/Recreation Restaurants 1.23 156th 47th 3rd 39
Average 1.23 156th 47th 3rd 39
Finance Insurance 30.58 85th 25th 1st 0
Payday Loans 5.65 127th 42nd 2nd -11
Average 18.12 104th 31st 1st -2
Health, Beauty & Fitness Chiropractors 9.55 81st 26th 2nd 34
Dentists 9.20 179th 57th 3rd 5
Massage Therapy 5.11 63rd 21st 1st 0
Average 8.67 156th 50th 2nd 5
Home & Garden Appliance Repair 6.03 181st 50th 2nd -15
Furniture 2.55 128th 32nd 2nd 15
Garage Doors 3.80 196th 56th 2nd NA
Landscapers 2.70 137th 46th 3rd -6
Moving Companies 9.88 177th 48th 1st -2
Pest Control 6.55 235th 61st 3rd -16
Plumbers 23.18 152nd 35th 1st 93
Roofing 12.21 120th 40th 2nd 14
Self Storage Companies 6.04 246th 64th 2nd -13
Windows and Doors 2.30 92nd 36th 2nd NA
Average 8.43 252nd 66th 2nd 5
Legal Personal Injury Law 57.95 120th 32nd 2nd NA
Average 57.95 33rd 9th 1st NA
Real Estate Apartment Rentals 0.82 243rd 68th 3rd -9
Condos 0.88 181st 55th 2nd 72
Realtors 1.87 195th 59th 2nd -2
Average 1.28 248th 65th 3rd 14
Shopping Florists 7.98 41st 11th 1st 4
Average 7.98 41st 11th 1st 4
Travel Car Rentals 2.83 138th 41st 2nd 1
Hotels 3.50 125th 38th 1st -2
Average 3.16 152nd 46th 2nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.