Findings for PPC in Cedar Rapids

Cedar Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cedar Rapids was the 222nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Cedar Rapids also ranks amongst the least expensive cities in Iowa, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Cedar Rapids are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Cedar Rapids keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 73% Higher in Cedar Rapids than Davenport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cedar Rapids are 73% higher than in Davenport. The average price of a click in Cedar Rapids is $8.39.

This price difference is understandable though, given the population of Davenport is less than Cedar Rapids, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Thousand Oaks, and found the average price of a click in Cedar Rapids was 30% lower than in Thousand Oaks. This suggests that perhaps prices in Cedar Rapids are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cedar Rapids

Summary PPC Stats for Cedar Rapids for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.39 222nd 59th 2nd 8
Automotive/Vehicle Auto Parts 1.69 80th 34th 1st -12
Dealerships 5.48 26th 14th 3rd NA
Tires 3.18 145th 42nd 2nd 9
Towing 3.67 127th 39th 2nd 40
Average 3.76 234th 63rd 3rd 6
B2B Office Furniture 3.54 132nd 41st 2nd -71
Average 3.54 147th 47th 2nd NA
Entertainment/Recreation Restaurants 4.12 90th 27th 3rd 21
Average 4.12 90th 27th 3rd 21
Finance Payday Loans 4.20 146th 44th 3rd -24
Average 4.20 200th 57th 3rd NA
Health, Beauty & Fitness Chiropractors 5.63 171st 53rd 2nd -3
Cosmetic Surgery 4.48 106th 28th 1st NA
Dentists 9.85 164th 51st 2nd -4
Massage Therapy 1.38 147th 48th 2nd 0
Optometrists 6.20 45th 17th 1st NA
Average 6.97 230th 66th 2nd -1
Home & Garden Appliance Repair 6.39 196th 53rd 2nd -13
Furniture 2.69 172nd 43rd 2nd -15
Garage Doors 9.73 192nd 57th 2nd 27
Landscapers 3.12 166th 52nd 3rd 75
Moving Companies 6.04 201st 55th 2nd -27
Pest Control 16.33 161st 28th 2nd 44
Plumbers 22.08 183rd 50th 1st 92
Roofing 13.26 126th 41st 2nd 16
Self Storage Companies 3.71 263rd 72nd 3rd -22
Average 9.63 249th 65th 2nd 16
Legal Criminal Lawyers 12.20 85th 22nd 1st -10
Law Firms 27.24 60th 17th 1st NA
Personal Injury Law 47.67 123rd 34th 2nd NA
Average 30.93 126th 38th 2nd NA
Real Estate Apartment Rentals 0.83 231st 69th 3rd -9
Condos 0.65 197th 58th 2nd -7
Realtors 1.53 171st 50th 2nd 19
Average 1.08 252nd 64th 3rd 2
Shopping Florists 7.06 90th 21st 1st -10
Average 7.06 90th 21st 1st -10
Travel Car Rentals 2.72 137th 48th 2nd 6
Hotels 3.64 173rd 57th 3rd 0
Average 3.18 197th 65th 3rd 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.