Findings for PPC in Cedar Rapids

Cedar Rapids Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cedar Rapids was the 233rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Cedar Rapids also ranks amongst the least expensive cities in Iowa, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 52% Higher in Cedar Rapids than Davenport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cedar Rapids are 52% higher than in Davenport. The average price of a click in Cedar Rapids is $5.93.

This price difference is understandable though, given the population of Davenport is less than Cedar Rapids, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Thousand Oaks, and found the average price of a click in Cedar Rapids was 48% lower than in Thousand Oaks. This suggests that perhaps prices in Cedar Rapids are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cedar Rapids

Summary PPC Stats for Cedar Rapids for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.93 233rd 60th 2nd 3
Automotive/Vehicle Auto Parts 1.79 46th 20th 1st NA
Dealerships 4.32 52nd 23rd 3rd NA
Tires 2.09 177th 53rd 3rd -31
Towing 4.00 57th 16th 1st NA
Average 3.10 198th 51st 3rd NA
B2B Office Furniture 2.49 112nd 33rd 2nd NA
Average 2.49 123rd 35th 2nd NA
Entertainment/Recreation Restaurants 1.60 74th 24th 2nd 41
Average 1.60 74th 24th 2nd 41
Finance Payday Loans 7.79 81st 28th 1st NA
Average 7.79 146th 47th 2nd NA
Health, Beauty & Fitness Chiropractors 5.71 135th 40th 2nd -2
Dentists 11.75 80th 28th 2nd NA
Martial Arts 4.78 5th 2nd 1st 13
Massage Therapy 0.86 119th 40th 2nd -6
Average 7.47 168th 50th 2nd -4
Home & Garden Appliance Repair 6.73 148th 43rd 2nd NA
Furniture 2.45 89th 23rd 1st NA
Landscapers 2.81 142nd 43rd 2nd NA
Moving Companies 8.10 160th 42nd 2nd NA
Pest Control 13.23 222nd 54th 3rd NA
Plumbers 8.64 227th 56th 2nd 4
Roofing 5.78 172nd 53rd 2nd NA
Self Storage Companies 3.34 268th 70th 3rd 8
Windows and Doors 18.86 4th 3rd 1st NA
Average 6.65 269th 69th 3rd NA
Legal Law Firms 8.84 140th 45th 2nd NA
Personal Injury Law 60.06 105th 31st 1st NA
Average 25.91 117th 33rd 1st NA
Real Estate Apartment Rentals 1.33 125th 34th 2nd -6
Condos 0.64 169th 51st 2nd NA
Realtors 2.07 130th 42nd 1st -4
Average 1.56 177th 51st 2nd -4
Shopping Florists 4.88 142nd 43rd 1st NA
Average 4.88 142nd 43rd 1st NA
Travel Car Rentals 3.06 49th 12nd 1st -1
Hotels 3.20 112nd 41st 1st -1
Average 3.13 83rd 29th 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.