Findings for PPC in Baton Rouge

Baton Rouge Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Baton Rouge was the 7th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Baton Rouge also ranks amongst the most expensive cities in Louisiana, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Baton Rouge Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Baton Rouge keywords increased by 24% in December 2014.

Google Adwords Keyword Prices 223% Higher in Baton Rouge than Lafayette

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baton Rouge are 223% higher than in Lafayette. The average price of a click in Baton Rouge is $22.49.

This price difference is understandable though, given the population of Lafayette is less than Baton Rouge, which generally means less competition and therefore lower prices.

To understand if prices in Baton Rouge are relatively low, we also compared prices with Gilbert which has a similar population, and found the average price of a click in Baton Rouge was 135% higher than in Gilbert. This suggests that perhaps Baton Rouge prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Baton Rouge

Summary PPC Stats for Baton Rouge for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.49 7th 3rd 1st 24
Automotive/Vehicle Auto Insurance 73.82 45th 4th 1st 61
Auto Parts 1.75 81st 12nd 2nd -4
Dealerships 3.19 126th 24th 2nd -7
Tires 3.05 128th 22nd 3rd 35
Towing 3.92 79th 14th 2nd -22
Average 22.30 35th 5th 1st 10
B2B Office Furniture 3.45 88th 12nd 2nd 9
Printers 11.92 10th 3rd 1st 42
Average 6.27 52nd 9th 1st 17
Entertainment/Recreation Restaurants 2.35 52nd 12nd 2nd 40
Average 2.35 52nd 12nd 2nd 40
Finance Credit Counselling 17.27 46th 7th 1st 16
Insurance 70.05 20th 2nd 1st 34
Mortgages 10.74 42nd 7th 2nd 0
Payday Loans 12.19 44th 18th 2nd 5
Average 34.98 36th 9th 1st 26
Health, Beauty & Fitness Chiropractors 4.10 197th 29th 4th 13
Cosmetic Surgery 9.10 50th 7th 1st 0
Dentists 16.61 36th 6th 1st 11
Massage Therapy 6.00 58th 11th 3rd 0
Optometrists 2.13 117th 20th 3rd NA
Average 10.86 69th 11th 1st 4
Home & Garden Appliance Repair 13.52 124th 16th 2nd 44
Furniture 3.06 65th 14th 2nd 9
Garage Doors 8.16 171st 21st 1st 33
Landscapers 16.41 1st 1st 1st 70
Moving Companies 23.72 47th 10th 1st 16
Pest Control 21.44 96th 16th 2nd 6
Plumbers 18.08 176th 21st 3rd 1
Roofing 29.31 24th 2nd 1st 119
Self Storage Companies 17.07 33rd 2nd 2nd 7
Windows and Doors 7.43 48th 6th 2nd NA
Average 16.38 127th 20th 2nd 31
Legal Criminal Lawyers 26.80 65th 8th 2nd -19
Family Law 22.31 54th 8th 2nd NA
Law Firms 74.91 1st 1st 1st 108
Personal Injury Law 225.88 6th 1st 1st 5
Average 82.91 14th 1st 1st 61
Real Estate Apartment Rentals 1.72 127th 22nd 3rd 4
Condos 2.18 87th 11th 1st 27
New Home Developers 2.26 184th 31st 3rd 45
Realtors 2.30 154th 20th 2nd -1
Average 2.11 164th 23rd 2nd 15
Shopping Florists 6.80 74th 13rd 2nd 5
Average 6.80 74th 13rd 2nd 5
Travel Car Rentals 2.93 134th 26th 2nd -16
Hotels 3.13 158th 28th 3rd -17
Average 3.03 167th 32nd 2nd -17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.