Findings for PPC in Baton Rouge

Baton Rouge Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Baton Rouge was the 8th most expensive city in West South Central in keyword bids in Google Adwords for the month of November 2014. Baton Rouge also ranks amongst the most expensive cities in Louisiana, ranking 1st. In the study, Dallas ranked as the most expensive city in West South Central for keywords, while Midland ranked as the least expensive city.

Month over Month Google Adwords Prices for Baton Rouge Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Baton Rouge keywords increased by 20% in November 2014.

Google Adwords Keyword Prices 33% Higher in Baton Rouge than Lafayette

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baton Rouge are 33% higher than in Lafayette. The average price of a click in Baton Rouge is $15.86.

This price difference is understandable though, given the population of Lafayette is less than Baton Rouge, which generally means less competition and therefore lower prices.

To understand if prices in Baton Rouge are relatively low, we also compared prices with Gilbert which has a similar population, and found the average price of a click in Baton Rouge was 64% higher than in Gilbert. This suggests that perhaps Baton Rouge prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Baton Rouge

Summary PPC Stats for Baton Rouge for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.86 43rd 8th 1st 20
Automotive/Vehicle Auto Body 5.40 52nd 8th 2nd -52
Auto Insurance 68.83 66th 13rd 2nd 103
Auto Parts 1.86 77th 15th 4th -2
Dealerships 3.45 97th 21st 3rd NA
Tires 2.43 156th 23rd 2nd -13
Towing 6.52 31st 8th 1st 444
Average 19.00 58th 11th 2nd 79
B2B Architects 2.94 28th 2nd 1st 137
Office Furniture 3.39 91st 14th 2nd 2
Printers 6.45 48th 7th 1st -16
Video Production 3.30 53rd 7th 2nd 11
Average 3.74 110th 16th 1st NA
Entertainment/Recreation Restaurants 1.77 88th 16th 3rd 106
Average 1.77 88th 16th 3rd 106
Finance Credit Counselling 15.50 40th 6th 1st NA
Currency Exchange 0.25 79th 12nd 2nd -37
Insurance 35.29 71st 12nd 2nd -1
Payday Loans 11.52 63rd 18th 2nd 27
Average 20.66 72nd 16th 2nd 3
Health, Beauty & Fitness Acupuncture 0.68 142nd 22nd 3rd -16
Chiropractors 3.33 193rd 27th 3rd 23
Cosmetic Surgery 9.07 50th 7th 1st 41
Dentists 14.60 50th 9th 1st 36
Jewellers 3.48 76th 12nd 1st NA
Massage Therapy 6.00 59th 11th 3rd 240
Optometrists 2.12 113rd 20th 3rd NA
Weight Loss Surgery 6.69 27th 8th 1st -2
Average 8.29 142nd 24th 2nd 39
Home & Garden Appliance Repair 8.71 147th 23rd 3rd 22
Electricians 14.86 41st 8th 2nd 8
Furniture 2.26 124th 24th 3rd 0
Garage Doors 6.10 173rd 22nd 2nd 6
Home Security 44.03 24th 8th 1st 22
Interior Designers 3.89 56th 11th 3rd 8
Landscapers 8.05 14th 4th 1st -10
Mold Detection and Remova 22.45 22nd 2nd 1st 56
Moving Companies 19.12 75th 15th 1st 20
Pest Control 19.88 127th 16th 1st 4
Plumbers 17.55 176th 23rd 3rd -20
Roofing 17.18 61st 16th 2nd 0
Self Storage Companies 16.29 29th 4th 2nd 30
Windows and Doors 5.34 65th 10th 2nd NA
Average 14.63 152nd 22nd 2nd 8
Legal Criminal Lawyers 60.27 25th 4th 1st 88
Family Law 4.03 89th 14th 2nd NA
Immigration Lawyers 9.71 48th 9th 2nd NA
Law Firms 43.06 7th 1st 1st 83
Personal Injury Law 203.29 7th 1st 1st 22
Average 59.13 18th 1st 1st 16
Real Estate Apartment Rentals 1.65 112nd 22nd 3rd -27
Condos 1.69 101st 10th 1st -12
New Home Developers 1.72 197th 29th 3rd -42
Property Management 3.11 111st 12nd 3rd -9
Realtors 2.86 121st 14th 1st -12
Average 2.22 157th 22nd 2nd -18
Shopping Florists 6.45 75th 14th 2nd 15
Average 4.93 129th 21st 2nd 5
Travel Car Rentals 3.49 65th 15th 1st 4
Hotels 3.78 71st 14th 2nd 4
Average 3.63 67th 14th 2nd 4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.