Findings for PPC in Baton Rouge

Baton Rouge Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Baton Rouge was the 14th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Baton Rouge also ranks amongst the most expensive cities in Louisiana, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Baton Rouge Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Baton Rouge keywords increased by 95% in March 2015.

Google Adwords Keyword Prices 94% Higher in Baton Rouge than Lafayette

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baton Rouge are 94% higher than in Lafayette. The average price of a click in Baton Rouge is $22.64.

This price difference is understandable though, given the population of Lafayette is less than Baton Rouge, which generally means less competition and therefore lower prices.

To understand if prices in Baton Rouge are relatively low, we also compared prices with Gilbert which has a similar population, and found the average price of a click in Baton Rouge was 152% higher than in Gilbert. This suggests that perhaps Baton Rouge prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Baton Rouge


Summary PPC Stats for Baton Rouge for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.64 14th 3rd 1st 95
Automotive/Vehicle Auto Insurance 92.85 46th 4th 1st 4
Auto Parts 1.12 126th 20th 1st -40
Dealerships 4.06 103rd 21st 2nd NA
Tires 5.04 56th 7th 1st 62
Towing 4.65 87th 12nd 1st 27
Average 26.08 38th 5th 1st 7
B2B Office Furniture 6.73 39th 8th 1st -11
Printers 10.54 49th 6th 2nd -5
Average 8.00 66th 11th 2nd NA
Entertainment/Recreation Restaurants 2.11 45th 7th 1st -37
Average 2.11 45th 7th 1st -37
Finance Credit Counselling 2.67 80th 11th 3rd NA
Insurance 48.14 44th 5th 1st 80
Mortgages 9.77 38th 8th 2nd 0
Payday Loans 9.35 86th 21st 2nd -29
Average 20.35 93rd 16th 2nd NA
Health, Beauty & Fitness Chiropractors 4.96 192nd 28th 2nd -3
Cosmetic Surgery 5.06 97th 15th 2nd -16
Dentists 18.17 36th 9th 1st -13
Martial Arts 4.01 43rd 10th 2nd 240
Massage Therapy 4.94 78th 15th 2nd -31
Optometrists 1.81 129th 23rd 2nd 4
Average 10.76 102nd 21st 1st 2
Home & Garden Appliance Repair 7.66 187th 24th 3rd -34
Furniture 3.05 74th 20th 2nd -6
Garage Doors 4.60 198th 28th 4th -38
Landscapers 9.31 21st 6th 1st 50
Moving Companies 28.11 35th 8th 1st -7
Pest Control 26.79 91st 19th 3rd -4
Plumbers 22.27 153rd 23rd 2nd 277
Roofing 14.13 110th 15th 2nd -13
Self Storage Companies 21.08 17th 1st 1st 10
Windows and Doors 2.80 94th 14th 2nd NA
Average 14.66 178th 22nd 2nd 33
Legal Criminal Lawyers 48.09 38th 7th 1st 106
Family Law 4.50 104th 13rd 2nd -39
Law Firms 67.76 1st 1st 1st 1898
Personal Injury Law 169.72 19th 4th 1st -21
Average 79.67 7th 1st 1st 573
Real Estate Apartment Rentals 1.87 91st 18th 3rd -12
Condos 1.94 90th 12nd 1st 1
New Home Developers 1.85 188th 30th 2nd -32
Realtors 3.03 74th 10th 1st 4
Average 2.29 130th 19th 2nd -7
Shopping Florists 6.78 87th 23rd 4th 2
Average 6.78 87th 23rd 4th 2
Travel Car Rentals 2.85 113rd 20th 3rd -8
Hotels 3.41 163rd 30th 3rd -4
Average 3.13 174th 30th 3rd -6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.