Findings for PPC in Baton Rouge

Baton Rouge Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Baton Rouge was the 6th most expensive city in West South Central in keyword bids in Google Adwords for the month of April 2015. Baton Rouge also ranks amongst the most expensive cities in Louisiana, ranking 1st. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Month over Month Google Adwords Prices for Baton Rouge Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Baton Rouge keywords increased by 24% in April 2015.

Google Adwords Keyword Prices 96% Higher in Baton Rouge than Lafayette

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baton Rouge are 96% higher than in Lafayette. The average price of a click in Baton Rouge is $20.41.

This price difference is understandable though, given the population of Lafayette is less than Baton Rouge, which generally means less competition and therefore lower prices.

To understand if prices in Baton Rouge are relatively low, we also compared prices with Gilbert which has a similar population, and found the average price of a click in Baton Rouge was 77% higher than in Gilbert. This suggests that perhaps Baton Rouge prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Baton Rouge

Summary PPC Stats for Baton Rouge for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.41 22nd 6th 1st 24
Automotive/Vehicle Auto Insurance 57.81 120th 20th 4th -40
Auto Parts 1.04 146th 24th 3rd -11
Dealerships 3.66 122nd 22nd 1st NA
Tires 3.60 114th 12nd 1st -23
Towing 5.73 70th 11th 1st 22
Average 17.27 93rd 17th 3rd -10
B2B Office Furniture 4.95 75th 11th 2nd -27
Printers 13.91 8th 3rd 1st 16
Average 7.93 43rd 6th 1st NA
Entertainment/Recreation Restaurants 1.60 74th 10th 1st -24
Average 1.60 74th 10th 1st -24
Finance Credit Counselling 6.21 71st 11th 2nd NA
Insurance 46.45 57th 8th 2nd 4
Payday Loans 13.63 59th 17th 2nd 73
Average 28.21 72nd 13rd 1st NA
Health, Beauty & Fitness Chiropractors 6.19 175th 26th 3rd 12
Cosmetic Surgery 3.99 114th 15th 1st -3
Dentists 16.37 46th 10th 2nd -3
Massage Therapy 5.80 65th 12nd 3rd 13
Optometrists 2.54 124th 21st 2nd 49
Average 9.50 146th 23rd 2nd 6
Home & Garden Appliance Repair 7.92 171st 27th 3rd 5
Furniture 2.57 121st 26th 2nd -16
Garage Doors 5.42 186th 24th 3rd 20
Landscapers 9.35 22nd 4th 1st 459
Moving Companies 23.94 60th 10th 1st -14
Pest Control 30.80 51st 15th 2nd 10
Plumbers 24.22 148th 20th 3rd 55
Roofing 13.76 100th 17th 2nd 13
Self Storage Companies 17.13 48th 6th 2nd -19
Windows and Doors 5.79 65th 9th 2nd NA
Average 14.39 175th 23rd 2nd 53
Legal Criminal Lawyers 17.63 80th 10th 2nd -29
Family Law 11.41 83rd 12nd 1st 169
Law Firms 60.45 6th 1st 1st 24
Personal Injury Law 232.92 6th 2nd 1st 21
Real Estate Lawyers 7.87 42nd 7th 2nd 0
Average 77.03 18th 3rd 1st 41
Real Estate Apartment Rentals 1.98 101st 20th 3rd 0
Condos 1.91 90th 12nd 1st 0
New Home Developers 3.26 123rd 23rd 3rd 123
Realtors 3.14 69th 11th 1st 7
Average 2.61 95th 14th 1st 24
Shopping Florists 5.55 138th 22nd 3rd -18
Average 5.55 138th 22nd 3rd -18
Travel Car Rentals 2.77 138th 20th 3rd -4
Hotels 3.31 144th 26th 2nd -2
Average 3.04 173rd 29th 3rd -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.