Findings for PPC in Lafayette

Lafayette Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lafayette was the 128th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Lafayette also ranks amongst the least expensive cities in Louisiana, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 32% Lower in Lafayette than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lafayette are 32% lower than in Baton Rouge. The average price of a click in Lafayette is $9.98.

This price differential is expected however, as Baton Rouge has a larger population than Lafayette.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Kent, and found the average price of a click in Lafayette was 37% higher than in Kent.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lafayette


Summary PPC Stats for Lafayette for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.98 128th 22nd 3rd 5
Automotive/Vehicle Auto Insurance 45.99 117th 17th 3rd NA
Dealerships 2.96 131st 30th 4th NA
Tires 1.86 186th 31st 4th -17
Average 13.17 104th 17th 3rd NA
Entertainment/Recreation Restaurants 2.22 30th 5th 1st 38
Average 2.22 30th 5th 1st 38
Health, Beauty & Fitness Chiropractors 5.08 150th 22nd 1st 0
Dentists 12.67 63rd 15th 3rd NA
Average 10.14 59th 14th 1st 20
Home & Garden Furniture 2.93 46th 12nd 2nd NA
Landscapers 15.44 3rd 2nd 1st NA
Moving Companies 11.29 129th 19th 1st NA
Pest Control 14.85 208th 32nd 3rd NA
Plumbers 27.81 132nd 18th 2nd NA
Roofing 5.76 173rd 29th 4th NA
Self Storage Companies 7.51 197th 25th 4th 29
Average 11.15 192nd 24th 2nd NA
Legal Law Firms 46.63 6th 1st 1st NA
Average 46.63 32nd 6th 2nd NA
Real Estate Apartment Rentals 1.65 87th 18th 3rd 23
Condos 1.12 129th 15th 2nd NA
New Home Developers 2.78 125th 20th 1st NA
Realtors 1.35 215th 33rd 4th NA
Average 1.59 173rd 26th 4th 0
Shopping Florists 5.03 137th 25th 3rd NA
Average 5.03 137th 25th 3rd NA
Travel Car Rentals 2.04 151st 24th 4th -1
Hotels 2.65 169th 31st 4th -1
Average 2.34 190th 31st 4th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.