Findings for PPC in Lafayette

Lafayette Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Lafayette was the 11th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2016. Lafayette also ranks amongst the most expensive cities in Louisiana, ranking 2nd. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Google Adwords Keyword Prices 9% Lower in Lafayette than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lafayette are 9% lower than in Baton Rouge. The average price of a click in Lafayette is $18.07.

This price differential is expected however, as Baton Rouge has a larger population than Lafayette.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Kent, and found the average price of a click in Lafayette was 110% higher than in Kent.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lafayette

Summary PPC Stats for Lafayette for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.07 40th 11th 2nd 2
Automotive/Vehicle Dealerships 3.25 134th 23rd 2nd NA
Average 3.25 248th 35th 4th 0
Entertainment/Recreation Restaurants 1.60 190th 30th 4th -8
Average 1.60 190th 30th 4th -8
Finance Payday Loans 6.34 86th 21st 2nd -44
Average 6.34 174th 28th 4th NA
Health, Beauty & Fitness Chiropractors 11.89 44th 8th 1st 49
Cosmetic Surgery 10.51 38th 4th 1st NA
Dentists 14.44 48th 11th 1st 41
Average 13.51 19th 7th 1st 17
Home & Garden Appliance Repair 1.81 216th 33rd 4th -31
Furniture 1.71 224th 38th 4th -21
Garage Doors 11.00 179th 19th 1st 0
Landscapers 3.88 131st 19th 4th -22
Pest Control 12.38 205th 31st 3rd 56
Plumbers 19.02 205th 22nd 2nd 105
Roofing 8.15 182nd 27th 3rd 0
Self Storage Companies 8.72 151st 19th 2nd 1
Average 9.46 250th 30th 3rd 8
Legal Law Firms 14.06 155th 24th 3rd NA
Personal Injury Law 280.24 2nd 1st 1st 13
Average 102.78 6th 1st 1st NA
Real Estate Apartment Rentals 1.28 167th 30th 4th -12
Condos 0.99 163rd 23rd 4th -10
New Home Developers 2.70 158th 25th 2nd -3
Realtors 1.94 120th 14th 2nd 5
Average 1.59 196th 29th 4th -4
Shopping Florists 9.63 17th 2nd 1st -14
Average 9.63 17th 2nd 1st -14
Travel Car Rentals 2.28 184th 29th 4th 1
Hotels 2.86 232nd 38th 4th 0
Average 2.57 249th 37th 4th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.