Findings for PPC in New Orleans

New Orleans Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that New Orleans was the 89th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. New Orleans also ranks amongst the least expensive cities in Louisiana, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 272% Higher in New Orleans than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Orleans are 272% higher than in Gulfport. The average price of a click in New Orleans is $11.94.

This price difference is understandable though, given the population of Gulfport is less than New Orleans, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Arlington, and found the average price of a click in New Orleans was 5% lower than in Arlington. This suggests that perhaps prices in New Orleans are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New Orleans

Summary PPC Stats for New Orleans for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.94 89th 19th 2nd 6
Automotive/Vehicle Auto Insurance 54.01 99th 12nd 2nd 7
Auto Parts 1.51 74th 7th 1st 26
Dealerships 2.99 128th 28th 2nd NA
Tires 3.54 73rd 11th 1st -17
Towing 1.56 134th 19th 3rd NA
Average 16.47 74th 13rd 2nd 2
B2B Office Furniture 6.11 36th 11th 1st 30
Printers 6.87 56th 9th 2nd -23
Average 6.49 56th 11th 1st 2
Entertainment/Recreation Restaurants 0.97 158th 26th 4th -9
Average 0.97 158th 26th 4th -9
Finance Credit Counselling 3.61 66th 10th 2nd NA
Insurance 27.88 93rd 15th 2nd NA
Mortgages 17.10 14th 3rd 1st 33
Payday Loans 8.95 69th 19th 3rd -2
Average 18.46 101st 20th 3rd NA
Health, Beauty & Fitness Chiropractors 4.46 173rd 24th 2nd -39
Cosmetic Surgery 4.47 89th 11th 2nd NA
Dentists 13.45 51st 13rd 2nd 25
Martial Arts 2.80 48th 7th 1st 33
Massage Therapy 1.78 110th 15th 1st -8
Optometrists 3.63 76th 10th 1st NA
Average 7.75 154th 25th 3rd 6
Home & Garden Appliance Repair 7.66 133rd 16th 1st -7
Furniture 3.03 39th 8th 1st 17
Garage Doors 4.71 182nd 23rd 2nd NA
Landscapers 3.86 117th 21st 4th -13
Moving Companies 7.98 161st 24th 4th -37
Pest Control 27.95 71st 12nd 1st NA
Plumbers 31.85 107th 16th 1st 14
Roofing 21.47 23rd 6th 1st 20
Self Storage Companies 16.24 24th 1st 1st 24
Windows and Doors 6.18 64th 9th 1st NA
Average 13.62 150th 20th 1st 5
Legal Criminal Lawyers 11.82 78th 11th 1st -22
Family Law 9.22 82nd 10th 1st NA
Law Firms 11.06 108th 16th 3rd 44
Personal Injury Law 58.03 109th 16th 2nd -2
Real Estate Lawyers 4.02 46th 5th 1st NA
Average 22.11 138th 19th 3rd 19
Real Estate Apartment Rentals 1.63 90th 19th 4th 7
Condos 1.07 133rd 16th 3rd NA
New Home Developers 2.71 128th 21st 2nd 20
Realtors 1.50 192nd 29th 3rd 6
Average 1.69 160th 23rd 3rd 8
Shopping Florists 6.02 73rd 17th 2nd -1
Average 6.02 73rd 17th 2nd -1
Travel Car Rentals 2.63 85th 13rd 3rd -1
Hotels 4.24 32nd 6th 1st -1
Average 3.44 53rd 8th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.