Findings for PPC in New Orleans

New Orleans Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that New Orleans was the 9th most expensive city in West South Central in keyword bids in Google Adwords for the month of March 2015. New Orleans also ranks amongst the most expensive cities in Louisiana, ranking 2nd. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Google Adwords Keyword Prices 437% Higher in New Orleans than Gulfport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in New Orleans are 437% higher than in Gulfport. The average price of a click in New Orleans is $17.11.

This price difference is understandable though, given the population of Gulfport is less than New Orleans, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for New Orleans

Summary PPC Stats for New Orleans for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.11 48th 9th 2nd -2
Automotive/Vehicle Auto Insurance 83.12 68th 8th 2nd 35
Auto Parts 1.11 127th 21st 2nd -48
Dealerships 3.45 142nd 31st 4th NA
Tires 2.86 176th 27th 3rd -30
Towing 4.30 101st 15th 2nd 25
Average 24.80 52nd 6th 2nd -1
B2B Office Furniture 3.60 127th 16th 3rd -49
Printers 7.42 81st 14th 3rd -15
Average 5.51 114th 17th 3rd NA
Entertainment/Recreation Restaurants 1.65 77th 15th 3rd 27
Average 1.65 77th 15th 3rd 27
Finance Credit Counselling 14.28 54th 7th 1st NA
Insurance 44.10 53rd 8th 2nd -1
Mortgages 21.09 8th 3rd 1st -14
Payday Loans 8.29 108th 24th 3rd -4
Average 26.67 63rd 12nd 1st NA
Health, Beauty & Fitness Chiropractors 7.14 139th 23rd 1st -10
Cosmetic Surgery 3.46 112nd 20th 3rd -6
Dentists 15.48 65th 14th 2nd 2
Martial Arts 4.81 26th 4th 1st 0
Massage Therapy 11.83 27th 6th 1st 4
Optometrists 3.65 81st 9th 1st -34
Average 9.43 143rd 25th 2nd -5
Home & Garden Appliance Repair 9.92 170th 21st 2nd -34
Furniture 3.12 68th 16th 1st 8
Garage Doors 7.50 189th 23rd 3rd -19
Landscapers 7.07 42nd 12nd 2nd 0
Moving Companies 22.91 75th 15th 2nd -6
Pest Control 34.35 44th 11th 1st 11
Plumbers 39.59 72nd 17th 1st 19
Roofing 28.27 33rd 7th 1st 16
Self Storage Companies 18.20 40th 3rd 2nd -16
Windows and Doors 8.81 47th 6th 1st NA
Average 18.52 110th 20th 1st 0
Legal Criminal Lawyers 35.90 57th 9th 2nd 0
Family Law 25.21 62nd 7th 1st 24
Law Firms 18.67 59th 9th 3rd 37
Personal Injury Law 102.83 79th 17th 4th -21
Real Estate Lawyers 39.51 2nd 1st 1st 79
Average 42.03 79th 13rd 4th 27
Real Estate Apartment Rentals 1.67 117th 22nd 4th -27
Condos 1.19 152nd 20th 3rd -11
New Home Developers 1.73 194th 32nd 3rd -50
Realtors 1.48 215th 33rd 4th -27
Average 1.52 220th 35th 4th -26
Shopping Florists 7.26 62nd 15th 3rd 6
Average 7.26 62nd 15th 3rd 6
Travel Car Rentals 3.31 77th 12nd 1st -11
Hotels 5.14 40th 7th 1st -25
Average 4.22 47th 9th 1st -18

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.