Findings for PPC in Baltimore

Baltimore Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Baltimore was the 10th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of September 2016. Baltimore also ranks amongst the most expensive cities in Maryland, ranking 1st. In the study, Miami Gardens ranked as the most expensive city in South Atlantic for keywords, while Tallahassee ranked as the least expensive city.

Google Adwords Keyword Prices 177% Higher in Baltimore than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baltimore are 177% higher than in Columbia. The average price of a click in Baltimore is $18.10.

This price difference is understandable though, given the population of Columbia is less than Baltimore, which generally means less competition and therefore lower prices.

To understand if prices in Baltimore are relatively low, we also compared prices with Tulsa which has a similar population, and found the average price of a click in Baltimore was 23% higher than in Tulsa. This suggests that perhaps Baltimore prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Baltimore


Summary PPC Stats for Baltimore for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.10 39th 10th 1st -6
Automotive/Vehicle Auto Insurance 53.14 92nd 24th 1st -18
Auto Parts 1.75 77th 12nd 1st 4
Dealerships 2.58 179th 43rd 1st NA
Tires 4.79 46th 9th 2nd -2
Towing 4.86 70th 11th 1st 2
Average 16.02 83rd 18th 1st -3
B2B Office Furniture 4.29 110th 20th 1st -14
Printers 5.07 92nd 12nd 1st -27
Average 4.55 132nd 23rd 1st NA
Entertainment/Recreation Restaurants 6.83 30th 5th 1st -4
Average 6.83 30th 5th 1st -4
Finance Credit Counselling 27.09 17th 4th 1st NA
Insurance 50.94 45th 7th 1st 2
Mortgages 20.86 7th 1st 1st -11
Payday Loans 3.50 160th 19th 2nd -25
Average 21.12 89th 17th 1st NA
Health, Beauty & Fitness Chiropractors 7.09 134th 30th 2nd -21
Cosmetic Surgery 7.81 64th 16th 1st 23
Dentists 8.48 202nd 30th 1st -7
Martial Arts 3.39 59th 13rd 1st 5
Massage Therapy 7.91 51st 6th 1st -4
Optometrists 5.36 62nd 8th 2nd NA
Average 7.47 207th 34th 2nd -1
Home & Garden Appliance Repair 18.82 37th 9th 1st -5
Furniture 3.37 114th 30th 1st -4
Garage Doors 26.64 92nd 15th 1st -24
Landscapers 4.85 88th 19th 2nd -14
Moving Companies 18.14 92nd 18th 1st -10
Pest Control 19.87 120th 32nd 2nd 1
Plumbers 45.39 78th 11th 2nd -11
Roofing 32.88 16th 3rd 1st -29
Self Storage Companies 13.33 48th 10th 2nd -19
Windows and Doors 23.17 1st 1st 1st 15
Average 21.01 72nd 12nd 2nd -10
Legal Criminal Lawyers 30.22 51st 13rd 1st -26
Family Law 11.08 102nd 21st 1st -9
Law Firms 31.95 42nd 13rd 1st 36
Personal Injury Law 110.60 63rd 15th 1st NA
Real Estate Lawyers 4.57 56th 13rd 1st -19
Average 40.96 87th 22nd 1st -1
Real Estate Apartment Rentals 3.94 19th 5th 1st -10
Condos 2.39 40th 14th 2nd -18
New Home Developers 7.13 20th 5th 1st -43
Realtors 2.01 111st 26th 2nd -19
Average 3.62 26th 8th 1st -20
Shopping Florists 10.21 13rd 2nd 1st 13
Average 10.21 13rd 2nd 1st 13
Travel Car Rentals 3.04 104th 26th 2nd 0
Hotels 5.37 41st 8th 2nd 0
Average 4.20 67th 14th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.