Findings for PPC in Baltimore

Baltimore Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Baltimore was the 11th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Baltimore also ranks amongst the most expensive cities in Maryland, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Baltimore Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Baltimore keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 210% Higher in Baltimore than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baltimore are 210% higher than in Columbia. The average price of a click in Baltimore is $23.40.

This price difference is understandable though, given the population of Columbia is less than Baltimore, which generally means less competition and therefore lower prices.

To understand if prices in Baltimore are relatively low, we also compared prices with Tulsa which has a similar population, and found the average price of a click in Baltimore was 48% higher than in Tulsa. This suggests that perhaps Baltimore prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Baltimore

Summary PPC Stats for Baltimore for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.40 11th 4th 1st 10
Automotive/Vehicle Auto Insurance 97.86 37th 10th 1st 4
Auto Parts 1.34 132nd 26th 1st -14
Dealerships 2.82 189th 39th 2nd NA
Tires 7.03 13rd 4th 1st 1
Towing 6.06 62nd 9th 1st 19
Average 27.84 31st 7th 1st 1
B2B Office Furniture 3.89 109th 19th 1st -13
Printers 5.54 76th 13rd 1st 0
Average 4.72 118th 19th 1st NA
Entertainment/Recreation Restaurants 1.77 54th 11th 1st -19
Average 1.77 54th 11th 1st -19
Finance Credit Counselling 13.00 57th 8th 1st NA
Insurance 51.78 48th 8th 1st -9
Payday Loans 4.79 135th 16th 1st -11
Average 27.69 77th 10th 1st NA
Health, Beauty & Fitness Chiropractors 8.57 129th 31st 2nd -7
Cosmetic Surgery 7.09 85th 18th 1st -34
Dentists 11.76 127th 20th 2nd 2
Martial Arts 4.12 37th 8th 1st 15
Massage Therapy 3.81 97th 17th 1st 4
Optometrists 5.51 50th 12nd 1st NA
Average 8.10 206th 39th 2nd -6
Home & Garden Appliance Repair 16.53 84th 18th 1st 28
Furniture 2.50 133rd 29th 1st -6
Garage Doors 25.04 100th 14th 2nd -5
Landscapers 7.00 44th 12nd 1st 12
Moving Companies 23.87 63rd 11th 1st 0
Pest Control 23.15 113rd 22nd 1st 5
Plumbers 53.58 49th 5th 1st -11
Roofing 38.82 6th 1st 1st 3
Self Storage Companies 18.66 29th 7th 1st 16
Windows and Doors 20.07 9th 3rd 1st 22
Average 24.09 41st 4th 1st 6
Legal Criminal Lawyers 105.14 6th 3rd 1st 29
Family Law 33.39 34th 9th 2nd 96
Law Firms 31.37 26th 4th 1st 154
Personal Injury Law 134.20 42nd 11th 1st 21
Real Estate Lawyers 12.96 22nd 5th 1st 24
Average 68.80 30th 9th 1st 79
Real Estate Apartment Rentals 4.14 9th 4th 2nd -3
Condos 2.19 73rd 20th 2nd -22
New Home Developers 6.21 24th 14th 1st -4
Realtors 4.44 13rd 4th 1st 12
Average 4.27 12nd 6th 1st -3
Shopping Florists 6.78 72nd 17th 2nd -1
Average 6.78 72nd 17th 2nd -1
Travel Car Rentals 3.05 109th 24th 2nd -15
Hotels 4.14 74th 11th 1st -19
Average 3.59 92nd 19th 1st -17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.