Findings for PPC in Baltimore

Baltimore Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Baltimore was the 6th most expensive city in South Atlantic in keyword bids in Google Adwords for the month of March 2015. Baltimore also ranks amongst the most expensive cities in Maryland, ranking 1st. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 60% Higher in Baltimore than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Baltimore are 60% higher than in Columbia. The average price of a click in Baltimore is $21.85.

This price difference is understandable though, given the population of Columbia is less than Baltimore, which generally means less competition and therefore lower prices.

To understand if prices in Baltimore are relatively low, we also compared prices with Tulsa which has a similar population, and found the average price of a click in Baltimore was 46% higher than in Tulsa. This suggests that perhaps Baltimore prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Baltimore


Summary PPC Stats for Baltimore for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.85 21st 6th 1st -3
Automotive/Vehicle Auto Insurance 125.27 22nd 3rd 1st 103
Auto Parts 1.35 107th 14th 1st -21
Dealerships 3.24 160th 37th 2nd NA
Tires 6.96 12nd 4th 1st 10
Towing 3.15 134th 30th 1st -2
Average 36.84 14th 3rd 2nd 13
B2B Office Furniture 5.31 71st 14th 1st -41
Average 5.31 116th 24th 1st NA
Entertainment/Recreation Restaurants 2.17 39th 5th 1st -30
Average 2.17 39th 5th 1st -30
Finance Credit Counselling 16.77 47th 10th 1st NA
Insurance 199.78 2nd 1st 1st 31
Payday Loans 5.62 144th 16th 1st 47
Average 56.95 13rd 5th 2nd NA
Health, Beauty & Fitness Chiropractors 9.15 105th 21st 2nd 11
Cosmetic Surgery 17.41 6th 2nd 1st 7
Dentists 11.62 132nd 15th 1st -2
Martial Arts 3.58 53rd 16th 1st -36
Massage Therapy 4.16 89th 15th 1st -44
Optometrists 6.14 29th 6th 1st NA
Average 11.01 94th 11th 1st -6
Home & Garden Appliance Repair 12.88 132nd 27th 1st -34
Furniture 2.72 109th 26th 1st -13
Garage Doors 27.54 83rd 12nd 1st 11
Landscapers 6.14 58th 7th 1st -6
Moving Companies 23.83 65th 13rd 1st -11
Pest Control 21.45 133rd 29th 2nd 6
Plumbers 62.82 26th 4th 1st 3
Roofing 34.70 21st 9th 1st -7
Self Storage Companies 16.18 69th 14th 1st 1
Windows and Doors 10.93 35th 9th 1st -26
Average 22.33 61st 10th 2nd -7
Legal Criminal Lawyers 47.62 40th 11th 1st -3
Family Law 8.73 96th 15th 1st -20
Law Firms 26.24 36th 12nd 1st -5
Personal Injury Law 114.32 65th 10th 1st -18
Real Estate Lawyers 11.03 33rd 6th 1st 26
Average 42.41 77th 16th 1st -4
Real Estate Apartment Rentals 4.32 9th 5th 3rd -20
Condos 3.07 39th 14th 2nd -7
New Home Developers 6.43 18th 11th 2nd -1
Realtors 3.87 31st 9th 1st -4
Average 4.34 13rd 6th 1st -8
Shopping Florists 6.77 88th 15th 1st -19
Average 6.77 88th 15th 1st -19
Travel Car Rentals 3.56 55th 13rd 1st 5
Hotels 5.16 39th 3rd 1st -8
Average 4.36 40th 6th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.