Findings for PPC in Columbia

Columbia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Columbia also ranks amongst the most expensive cities in Maryland, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Columbia are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Columbia keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 56% Lower in Columbia than Baltimore

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 56% lower than in Baltimore. The average price of a click in Columbia is $10.86.

This price differential is expected however, as Baltimore has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Portsmouth, and found the average price of a click in Columbia was 83% higher than in Portsmouth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Columbia

Summary PPC Stats for Columbia for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.86 th 28th 2nd 4
Automotive/Vehicle Auto Insurance 57.39 th 17th 2nd 32
Dealerships 6.61 th 2nd 1st NA
Tires 3.48 th 34th 3rd 0
Average 25.67 th 9th 2nd 7
B2B Office Furniture 3.75 th 26th 2nd NA
Average 3.75 th 25th 2nd NA
Entertainment/Recreation Restaurants 2.03 th 15th 3rd 19
Average 2.03 th 15th 3rd 19
Health, Beauty & Fitness Chiropractors 7.63 th 33rd 2nd 15
Dentists 10.43 th 32nd 2nd -5
Massage Therapy 21.42 th 3rd 1st 67
Average 11.51 th 21st 1st 6
Home & Garden Furniture 2.02 th 43rd 2nd -5
Moving Companies 13.59 th 28th 2nd NA
Pest Control 9.57 th 43rd 3rd NA
Plumbers 54.54 th 9th 2nd 0
Roofing 20.90 th 14th 2nd -5
Self Storage Companies 10.81 th 31st 2nd 37
Average 22.10 th 13rd 2nd 1
Legal Law Firms 3.15 th 36th 2nd NA
Average 3.15 th 37th 2nd NA
Real Estate Apartment Rentals 1.63 th 34th 3rd -19
New Home Developers 4.90 th 16th 2nd 42
Realtors 2.60 th 27th 3rd 8
Average 2.67 th 25th 3rd 5
Shopping Florists 3.54 th 43rd 2nd 0
Average 3.54 th 43rd 2nd 0
Travel Car Rentals 4.50 th 8th 1st NA
Hotels 3.42 th 33rd 2nd 41
Average 3.78 th 22nd 2nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.