Findings for PPC in Columbia

Columbia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Columbia also ranks amongst the most expensive cities in Maryland, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Columbia than Baltimore

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 37% lower than in Baltimore. The average price of a click in Columbia is $13.59.

This price differential is expected however, as Baltimore has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Portsmouth, and found the average price of a click in Columbia was 100% higher than in Portsmouth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.59 th 16th 2nd -2
Automotive/Vehicle Auto Insurance 89.44 th 8th 2nd 0
Auto Parts 1.08 th 20th 2nd 0
Dealerships 5.12 th 10th 1st NA
Tires 4.80 th 21st 3rd 2
Average 37.98 th 2nd 1st 3
B2B Office Furniture 3.24 th 27th 2nd NA
Average 3.24 th 30th 2nd NA
Entertainment/Recreation Restaurants 1.51 th 16th 2nd 57
Average 1.51 th 16th 2nd 57
Finance Insurance 101.39 th 4th 2nd 0
Average 101.39 th 1st 1st NA
Health, Beauty & Fitness Chiropractors 15.26 th 7th 1st 3
Cosmetic Surgery 6.18 th 17th 2nd NA
Dentists 8.33 th 30th 2nd -3
Average 10.28 th 15th 2nd -3
Home & Garden Furniture 1.98 th 38th 2nd 0
Moving Companies 15.13 th 29th 2nd 0
Pest Control 12.31 th 43rd 3rd -12
Plumbers 39.03 th 16th 2nd -12
Roofing 21.59 th 15th 2nd 8
Self Storage Companies 7.74 th 42nd 3rd 4
Average 16.28 th 28th 3rd -1
Legal Law Firms 2.68 th 42nd 2nd NA
Average 2.68 th 43rd 2nd NA
Real Estate Apartment Rentals 4.53 th 4th 2nd 12
Condos 3.15 th 13rd 1st NA
New Home Developers 5.68 th 15th 3rd NA
Realtors 3.08 th 15th 2nd -9
Average 4.22 th 9th 2nd -2
Shopping Florists 1.80 th 44th 3rd -30
Average 1.80 th 44th 3rd -30
Travel Car Rentals 1.34 th 47th 3rd NA
Hotels 2.89 th 42nd 3rd -24
Average 2.37 th 49th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.