Findings for PPC in Columbia

Columbia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Columbia also ranks amongst the most expensive cities in Maryland, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Columbia Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Columbia keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 60% Lower in Columbia than Baltimore

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 60% lower than in Baltimore. The average price of a click in Columbia is $6.99.

This price differential is expected however, as Baltimore has a larger population than Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.99 th 41st 2nd 11
Automotive/Vehicle Dealerships 2.06 th 42nd 3rd -4
Tires 3.43 th 29th 2nd NA
Average 2.74 th 46th 3rd 31
B2B Office Furniture 3.36 th 20th 2nd 10
Average 3.36 th 24th 2nd NA
Entertainment/Recreation Restaurants 2.56 th 7th 2nd NA
Average 2.56 th 7th 2nd NA
Finance Payday Loans 14.77 th 1st 1st NA
Average 14.77 th 18th 2nd 0
Health, Beauty & Fitness Chiropractors 6.97 th 26th 2nd 0
Cosmetic Surgery 24.60 th 2nd 1st 0
Dentists 9.10 th 30th 1st NA
Average 11.33 th 11th 1st 2
Home & Garden Furniture 2.61 th 31st 2nd 5
Pest Control 21.32 th 24th 1st NA
Plumbers 21.02 th 34th 2nd 42
Roofing 15.26 th 22nd 2nd 1
Self Storage Companies 6.26 th 49th 3rd -16
Average 13.04 th 36th 3rd 3
Legal Law Firms 6.12 th 27th 2nd 88
Average 6.12 th 38th 2nd 26
Real Estate Apartment Rentals 3.35 th 8th 3rd 39
Condos 4.02 th 5th 1st NA
New Home Developers 3.04 th 33rd 3rd NA
Realtors 3.04 th 21st 2nd NA
Average 3.26 th 21st 3rd NA
Shopping Florists 3.91 th 39th 3rd 14
Average 3.91 th 39th 3rd 14
Travel Car Rentals 3.21 th 23rd 3rd NA
Hotels 2.71 th 33rd 3rd NA
Average 2.88 th 31st 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.