Findings for PPC in Columbia

Columbia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbia was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Columbia also ranks amongst the most expensive cities in Maryland, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 55% Lower in Columbia than Baltimore

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbia are 55% lower than in Baltimore. The average price of a click in Columbia is $8.38.

This price differential is expected however, as Baltimore has a larger population than Columbia.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Portsmouth, and found the average price of a click in Columbia was 30% higher than in Portsmouth.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbia


Summary PPC Stats for Columbia for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.38 th 31st 2nd -3
Automotive/Vehicle Auto Insurance 36.45 th 24th 2nd 0
Auto Parts 0.38 th 30th 2nd NA
Dealerships 3.06 th 31st 1st NA
Tires 4.53 th 15th 2nd NA
Towing 0.37 th 31st 2nd NA
Average 8.96 th 24th 2nd -7
B2B Office Furniture 4.76 th 17th 2nd NA
Average 4.76 th 17th 2nd NA
Entertainment/Recreation Restaurants 0.96 th 36th 3rd -15
Average 0.96 th 36th 3rd -15
Health, Beauty & Fitness Chiropractors 4.48 th 36th 2nd 91
Cosmetic Surgery 0.62 th 22nd 2nd NA
Dentists 5.03 th 47th 2nd 4
Average 4.21 th 48th 3rd 6
Home & Garden Appliance Repair 20.65 th 3rd 1st NA
Furniture 2.28 th 34th 2nd NA
Landscapers 2.90 th 30th 2nd NA
Moving Companies 10.37 th 33rd 2nd NA
Pest Control 11.02 th 46th 3rd -20
Plumbers 26.72 th 27th 3rd 9
Roofing 15.87 th 10th 2nd 0
Self Storage Companies 6.14 th 40th 3rd -25
Average 11.35 th 39th 3rd NA
Legal Law Firms 3.83 th 37th 2nd -9
Personal Injury Law 110.23 th 10th 2nd NA
Average 39.29 th 12nd 2nd NA
Real Estate Apartment Rentals 2.33 th 11th 3rd -24
Condos 2.18 th 14th 2nd NA
New Home Developers 0.42 th 40th 3rd NA
Realtors 2.10 th 27th 2nd NA
Average 2.03 th 27th 3rd -9
Shopping Florists 4.20 th 33rd 3rd NA
Average 4.20 th 33rd 3rd NA
Travel Car Rentals 1.79 th 38th 3rd NA
Hotels 3.72 th 12nd 2nd -1
Average 3.08 th 17th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.