Findings for PPC in Boston

Boston Ranked Most Expensive City for Keywords in New England

SEP's ongoing research into PPC Campaigns has revealed that Boston was the most expensive city in New England in keyword bids in Google Adwords for the month of March 2015. Boston also ranked the most expensive city in Massachusetts. In the study, Manchester ranked as the least expensive city in New England for keywords, while Manchester ranked as the least expensive city in New England and Manchester ranked as the least expensive city in Massachusetts.

Month over Month Google Adwords Prices for Boston Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Boston keywords increased by 11% in March 2015.

Google Adwords Keyword Prices 37% Higher in Boston than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boston are 37% higher than in Cambridge. The average price of a click in Boston is $17.52.

This price difference is understandable though, given the population of Cambridge is less than Boston, which generally means less competition and therefore lower prices.

To understand if prices in Boston are relatively low, we also compared prices with Washington which has a similar population, and found the average price of a click in Boston was 34% higher than in Washington. This suggests that perhaps Boston prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Boston


Summary PPC Stats for Boston for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.52 42nd 1st 1st 11
Automotive/Vehicle Auto Insurance 62.94 110th 3rd 3rd -11
Auto Parts 1.52 90th 3rd 2nd -25
Dealerships 4.80 67th 3rd 2nd 0
Tires 4.58 71st 4th 4th 18
Towing 8.69 21st 1st 1st 102
Average 19.40 84th 5th 4th 17
B2B Office Furniture 5.37 69th 5th 4th -10
Printers 13.50 23rd 2nd 2nd 10
Trade Show Displays 27.15 11th 1st 1st -10
Average 12.98 14th 2nd 2nd -3
Entertainment/Recreation Restaurants 1.71 72nd 3rd 1st 18
Average 1.71 72nd 3rd 1st 18
Finance Credit Counselling 17.62 46th 1st 1st NA
Insurance 23.33 88th 2nd 2nd -6
Mortgages 18.88 10th 1st 1st 17
Payday Loans 10.68 64th 1st 1st 117
Average 20.13 94th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 6.30 163rd 4th 3rd 52
Cosmetic Surgery 10.65 46th 1st 1st -8
Dentists 19.86 21st 1st 1st 20
Martial Arts 1.93 83rd 2nd 2nd -38
Massage Therapy 13.18 20th 1st 1st 124
Optometrists 3.92 75th 1st 1st -45
Average 12.38 67th 3rd 3rd 15
Home & Garden Appliance Repair 12.37 143rd 2nd 2nd -6
Furniture 3.36 52nd 3rd 2nd 3
Garage Doors 14.89 147th 3rd 2nd 4
Landscapers 3.79 111st 2nd 1st -15
Moving Companies 26.75 45th 2nd 1st -18
Pest Control 40.07 29th 2nd 1st 63
Plumbers 15.42 205th 4th 3rd -13
Roofing 18.66 66th 2nd 1st 6
Self Storage Companies 17.19 58th 3rd 1st -4
Windows and Doors 6.44 63rd 1st 1st NA
Average 16.66 142nd 1st 1st 0
Legal Criminal Lawyers 43.19 47th 1st 1st 18
Family Law 34.91 31st 1st 1st 6
Law Firms 15.42 85th 1st 1st 145
Personal Injury Law 99.91 85th 5th 3rd 21
Real Estate Lawyers 12.50 28th 1st 1st -15
Average 42.15 78th 4th 3rd 48
Real Estate Apartment Rentals 3.06 27th 2nd 1st -38
Condos 4.07 9th 1st 1st -3
New Home Developers 3.33 108th 1st 1st -13
Realtors 3.01 76th 2nd 1st -27
Average 3.30 48th 2nd 1st -20
Shopping Florists 9.49 13rd 1st 1st 18
Average 9.49 13rd 1st 1st 18
Travel Car Rentals 4.51 18th 3rd 2nd 0
Hotels 5.85 20th 2nd 1st -22
Average 5.18 15th 3rd 2nd -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.