Findings for PPC in Boston

Boston Ranked Most Expensive City for Keywords in New England

SEP's ongoing research into PPC Campaigns has revealed that Boston was the most expensive city in New England in keyword bids in Google Adwords for the month of December 2014. Boston also ranked the most expensive city in Massachusetts. In the study, Manchester ranked as the least expensive city in New England for keywords, while Manchester ranked as the least expensive city in New England and Manchester ranked as the least expensive city in Massachusetts.

Month over Month Google Adwords Prices for Boston Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Boston keywords increased by 29% in December 2014.

Google Adwords Keyword Prices 86% Higher in Boston than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boston are 86% higher than in Cambridge. The average price of a click in Boston is $14.92.

This price difference is understandable though, given the population of Cambridge is less than Boston, which generally means less competition and therefore lower prices.

To understand if prices in Boston are relatively low, we also compared prices with Washington which has a similar population, and found the average price of a click in Boston was 15% higher than in Washington. This suggests that perhaps Boston prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Boston

Summary PPC Stats for Boston for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.92 54th 1st 1st 29
Automotive/Vehicle Auto Insurance 63.72 65th 2nd 2nd -2
Auto Parts 1.49 104th 8th 4th -14
Dealerships 3.37 115th 2nd 2nd 5
Tires 6.98 3rd 1st 1st 129
Towing 4.59 59th 2nd 2nd 109
Average 20.36 46th 1st 1st 38
B2B Office Furniture 5.55 27th 1st 1st 19
Printers 11.62 11th 1st 1st 20
Trade Show Displays 22.39 5th 1st 1st 0
Average 11.34 7th 1st 1st 13
Entertainment/Recreation Restaurants 1.09 170th 8th 2nd 28
Average 1.09 170th 8th 2nd 28
Finance Credit Counselling 10.07 58th 1st 1st 0
Insurance 38.55 65th 1st 1st 337
Mortgages 26.23 5th 1st 1st 105
Payday Loans 5.08 130th 1st 1st -28
Average 20.59 95th 1st 1st 209
Health, Beauty & Fitness Chiropractors 4.86 184th 4th 4th 31
Cosmetic Surgery 10.40 40th 1st 1st 0
Dentists 21.45 7th 1st 1st 15
Martial Arts 2.97 65th 1st 1st 0
Massage Therapy 3.60 94th 4th 3rd 0
Optometrists 6.40 24th 1st 1st 0
Average 12.46 42nd 3rd 2nd 7
Home & Garden Appliance Repair 16.88 72nd 1st 1st 127
Furniture 2.82 89th 6th 2nd -1
Garage Doors 8.78 164th 1st 1st 9
Landscapers 4.94 84th 2nd 1st 0
Moving Companies 25.45 36th 2nd 1st 2
Pest Control 24.73 74th 2nd 2nd -32
Plumbers 11.44 214th 5th 2nd -33
Roofing 12.82 112nd 5th 2nd -3
Self Storage Companies 12.69 108th 3rd 1st -18
Windows and Doors 6.51 53rd 1st 1st NA
Average 13.49 171st 4th 1st 5
Legal Criminal Lawyers 52.56 32nd 1st 1st 7
Family Law 50.00 9th 1st 1st 34
Law Firms 14.16 82nd 4th 1st 41
Personal Injury Law 47.50 127th 5th 2nd -27
Real Estate Lawyers 12.30 27th 1st 1st -6
Average 30.41 115th 5th 2nd 13
Real Estate Apartment Rentals 4.06 11th 1st 1st 11
Condos 5.17 5th 1st 1st -8
New Home Developers 2.07 188th 4th 2nd -14
Realtors 3.75 39th 1st 1st 2
Average 3.78 34th 1st 1st -1
Shopping Florists 8.04 38th 3rd 2nd -8
Average 8.04 38th 3rd 2nd -8
Travel Car Rentals 4.89 24th 5th 2nd 12
Hotels 5.97 16th 2nd 1st 21
Average 5.43 13rd 2nd 1st 17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.