Findings for PPC in Boston

Boston Ranked Most Expensive City for Keywords in New England

SEP's ongoing research into PPC Campaigns has revealed that Boston was the most expensive city in New England in keyword bids in Google Adwords for the month of November 2014. Boston also ranked the most expensive city in Massachusetts. In the study, Manchester ranked as the least expensive city in New England for keywords, while Manchester ranked as the least expensive city in New England and Manchester ranked as the least expensive city in Massachusetts.

Google Adwords Keyword Prices 45% Higher in Boston than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Boston are 45% higher than in Cambridge. The average price of a click in Boston is $14.99.

This price difference is understandable though, given the population of Cambridge is less than Boston, which generally means less competition and therefore lower prices.

To understand if prices in Boston are relatively low, we also compared prices with Washington which has a similar population, and found the average price of a click in Boston was 10% higher than in Washington. This suggests that perhaps Boston prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Boston

Summary PPC Stats for Boston for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.99 49th 1st 1st 9
Automotive/Vehicle Auto Body 4.42 58th 1st 1st -9
Auto Insurance 66.21 74th 3rd 3rd 14
Auto Parts 1.78 85th 3rd 2nd 47
Auto Wreckers 5.91 1st 1st 1st NA
Dealerships 4.09 64th 1st 1st -12
Tires 4.27 42nd 2nd 2nd -15
Towing 2.62 109th 1st 1st 6
Average 17.04 69th 3rd 3rd 4
B2B Architects 2.89 30th 1st 1st 30
IT Support 37.59 11th 1st 1st 1
Office Furniture 5.03 45th 2nd 1st -22
Printers 10.93 8th 1st 1st 25
Video Production 7.09 37th 1st 1st -20
Average 13.33 15th 1st 1st 3
Entertainment/Recreation Restaurants 0.88 182nd 8th 2nd 14
Average 0.88 182nd 8th 2nd 14
Finance Credit Counselling 12.02 47th 1st 1st NA
Currency Exchange 0.92 54th 1st 1st -22
Insurance 35.12 73rd 1st 1st 24
Mortgages 8.44 41st 1st 1st -33
Payday Loans 7.49 101st 2nd 1st 151
Average 16.42 107th 1st 1st 6
Health, Beauty & Fitness Acupuncture 6.35 23rd 2nd 1st -10
Chiropractors 4.09 180th 3rd 2nd -41
Cosmetic Surgery 10.37 40th 1st 1st 1
Dentists 19.44 11th 1st 1st 30
Jewellers 5.51 36th 3rd 2nd 16
Martial Arts 2.97 65th 1st 1st 8
Massage Therapy 3.60 93rd 4th 3rd -36
Optometrists 6.37 25th 1st 1st -34
Weight Loss Surgery 12.99 18th 1st 1st 0
Average 11.17 46th 2nd 2nd -1
Home & Garden Appliance Repair 8.15 155th 2nd 2nd -7
Electricians 11.18 52nd 1st 1st -3
Furniture 2.95 50th 1st 1st 22
Garage Doors 7.78 167th 2nd 1st 35
Home Security 23.64 78th 1st 1st -23
Interior Designers 7.15 10th 1st 1st -4
Landscapers 2.88 127th 6th 2nd 23
Mold Detection and Remova 19.76 29th 1st 1st -23
Moving Companies 24.18 31st 1st 1st 61
Pest Control 40.54 10th 1st 1st 69
Plumbers 17.21 180th 6th 2nd -2
Roofing 13.18 98th 2nd 2nd 19
Self Storage Companies 15.43 40th 1st 1st 13
Windows and Doors 9.01 39th 2nd 1st NA
Average 15.86 129th 2nd 1st 17
Legal Criminal Lawyers 47.03 46th 1st 1st 7
Disability Lawyers 20.04 12nd 1st 1st NA
Employment Lawyers 5.39 52nd 1st 1st 15
Family Law 32.41 22nd 1st 1st 21
Immigration Lawyers 7.84 66th 3rd 1st 1
Law Firms 18.71 56th 2nd 1st 42
Personal Injury Law 60.04 112nd 3rd 1st 25
Real Estate Lawyers 13.11 20th 1st 1st -11
Traffic Law 51.56 44th 1st 1st NA
Average 25.70 113rd 3rd 1st 14
Real Estate Apartment Rentals 3.68 12nd 2nd 1st -11
Condos 5.71 5th 1st 1st 18
New Home Developers 3.28 124th 2nd 1st 11
Property Management 7.01 26th 1st 1st 6
Realtors 4.01 45th 2nd 1st 11
Average 4.50 18th 1st 1st 7
Shopping Florists 8.73 13rd 1st 1st 15
Average 7.07 29th 1st 1st 19
Travel Car Rentals 4.36 18th 1st 1st 0
Hotels 4.98 16th 2nd 2nd -5
Average 4.67 9th 1st 1st -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.