Findings for PPC in Cambridge

Cambridge Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cambridge was the 104th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Cambridge also ranks amongst the least expensive cities in Massachusetts, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Cambridge Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Cambridge keywords increased by 14% in March 2015.

Google Adwords Keyword Prices 8% Higher in Cambridge than Worcester

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cambridge are 8% higher than in Worcester. The average price of a click in Cambridge is $12.72.

This price differential is somewhat surprising however, as Worcester has a larger population than Cambridge.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Antioch, and found the average price of a click in Cambridge was 41% higher than in Antioch.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cambridge

Summary PPC Stats for Cambridge for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.72 104th 2nd 2nd 14
Automotive/Vehicle Auto Insurance 60.68 119th 4th 4th 262
Auto Parts 1.40 99th 5th 3rd 0
Auto Wreckers 1.33 19th 1st 1st 0
Dealerships 4.83 66th 2nd 1st NA
Tires 6.13 30th 2nd 2nd 0
Average 22.51 67th 4th 3rd 53
B2B Office Furniture 8.87 14th 1st 1st 15
Printers 21.66 4th 1st 1st 0
Average 13.13 13rd 1st 1st NA
Entertainment/Recreation Restaurants 1.59 84th 4th 2nd 33
Average 1.59 84th 4th 2nd 33
Finance Payday Loans 10.33 72nd 2nd 2nd 0
Average 10.33 142nd 4th 3rd NA
Health, Beauty & Fitness Chiropractors 12.71 60th 2nd 2nd 4
Dentists 12.22 118th 4th 3rd 59
Average 12.42 66th 2nd 2nd 18
Home & Garden Appliance Repair 17.30 74th 1st 1st 205
Furniture 2.10 170th 6th 4th -3
Landscapers 3.47 121st 3rd 2nd -5
Moving Companies 17.31 127th 5th 2nd 7
Plumbers 28.39 128th 2nd 2nd 76
Roofing 9.63 151st 5th 4th 27
Self Storage Companies 8.20 214th 9th 5th -9
Average 13.14 205th 6th 3rd 27
Legal Personal Injury Law 125.33 50th 3rd 2nd NA
Average 125.33 2nd 1st 1st 0
Real Estate Apartment Rentals 2.00 77th 4th 2nd -19
Condos 1.26 148th 6th 2nd -16
New Home Developers 2.03 183rd 2nd 2nd -2
Realtors 1.45 221st 5th 3rd -36
Average 1.70 200th 4th 2nd -19
Travel Car Rentals 7.10 3rd 2nd 1st 17
Hotels 5.62 26th 3rd 2nd -7
Average 6.11 5th 2nd 1st 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.