Findings for PPC in Cambridge

Cambridge Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cambridge was the 221st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Cambridge also ranks amongst the least expensive cities in Massachusetts, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 14% Lower in Cambridge than Worcester

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cambridge are 14% lower than in Worcester. The average price of a click in Cambridge is $6.59.

This price differential is expected however, as Worcester has a larger population than Cambridge.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Antioch, and found the average price of a click in Cambridge was 73% higher than in Antioch.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cambridge

Summary PPC Stats for Cambridge for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.59 221st 9th 3rd 6
Automotive/Vehicle Dealerships 1.69 228th 12nd 5th 45
Tires 5.17 19th 1st 1st 9
Average 3.43 184th 6th 3rd 10
B2B Printers 4.60 78th 2nd 2nd -21
Average 4.60 104th 2nd 2nd -7
Entertainment/Recreation Restaurants 1.04 146th 6th 3rd 7
Average 1.04 146th 6th 3rd 7
Finance Payday Loans 10.31 53rd 1st 1st NA
Average 10.31 131st 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 4.31 178th 4th 3rd 32
Dentists 13.69 42nd 3rd 2nd 9
Average 11.35 35th 3rd 2nd 6
Home & Garden Appliance Repair 14.98 39th 1st 1st NA
Furniture 2.91 49th 4th 1st -12
Garage Doors 9.97 141st 2nd 2nd 0
Landscapers 2.50 154th 6th 4th NA
Moving Companies 11.96 120th 5th 3rd 27
Pest Control 24.18 111st 5th 2nd NA
Plumbers 28.91 124th 4th 1st 8
Roofing 6.10 167th 5th 3rd 4
Self Storage Companies 9.06 159th 6th 2nd 26
Windows and Doors 1.56 106th 2nd 2nd 0
Average 9.86 213rd 7th 2nd NA
Legal Law Firms 1.88 219th 12nd 5th 0
Average 1.88 231st 12nd 5th NA
Real Estate Apartment Rentals 3.43 10th 2nd 2nd -2
Condos 0.74 158th 6th 4th NA
New Home Developers 2.01 172nd 5th 3rd 74
Realtors 3.09 43rd 2nd 2nd -15
Average 2.53 74th 2nd 2nd 1
Shopping Florists 9.13 9th 3rd 2nd NA
Average 9.13 9th 3rd 2nd NA
Travel Car Rentals 3.66 17th 6th 3rd -1
Hotels 4.06 47th 5th 3rd -1
Average 3.86 21st 3rd 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.