Findings for PPC in Cambridge

Cambridge Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cambridge was the 201st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Cambridge also ranks amongst the least expensive cities in Massachusetts, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Cambridge Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Cambridge keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 20% Lower in Cambridge than Worcester

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cambridge are 20% lower than in Worcester. The average price of a click in Cambridge is $8.01.

This price differential is expected however, as Worcester has a larger population than Cambridge.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Antioch, and found the average price of a click in Cambridge was 50% higher than in Antioch.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cambridge

Summary PPC Stats for Cambridge for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.01 201st 5th 3rd 13
Automotive/Vehicle Auto Insurance 76.02 39th 1st 1st 0
Auto Parts 2.72 17th 2nd 2nd 40
Auto Wreckers 1.83 20th 1st 1st 0
Dealerships 0.62 238th 11th 5th -20
Average 20.30 48th 2nd 2nd 1
B2B Office Furniture 2.92 105th 3rd 2nd 0
Printers 2.25 81st 4th 3rd 0
Average 2.59 128th 4th 3rd 0
Entertainment/Recreation Restaurants 1.52 120th 5th 1st NA
Average 1.52 120th 5th 1st NA
Health, Beauty & Fitness Chiropractors 8.90 90th 2nd 2nd 125
Dentists 12.48 89th 4th 2nd NA
Massage Therapy 5.17 62nd 1st 1st 0
Average 9.37 120th 4th 3rd 12
Home & Garden Furniture 2.26 168th 8th 3rd 62
Garage Doors 7.08 178th 2nd 2nd 0
Landscapers 3.12 131st 4th 2nd NA
Moving Companies 7.37 186th 6th 3rd NA
Pest Control 24.86 72nd 1st 1st 81
Plumbers 30.33 119th 1st 1st 0
Roofing 8.14 166th 7th 4th -12
Self Storage Companies 8.36 205th 11th 4th 28
Average 12.00 195th 5th 2nd 13
Legal Criminal Lawyers 16.56 72nd 2nd 2nd NA
Law Firms 4.94 172nd 8th 3rd 106
Average 7.85 185th 9th 4th 31
Real Estate Apartment Rentals 2.28 73rd 4th 2nd -12
Condos 2.10 92nd 3rd 2nd NA
New Home Developers 4.84 60th 1st 1st 74
Realtors 3.46 62nd 3rd 2nd NA
Average 3.03 77th 2nd 2nd NA
Shopping Florists 6.03 108th 5th 4th NA
Average 6.03 108th 5th 4th NA
Travel Car Rentals 6.27 7th 2nd 1st 0
Hotels 3.96 83rd 4th 2nd NA
Average 5.11 21st 3rd 2nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.