Findings for PPC in Flint

Flint Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Flint was the 286th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Flint also ranks amongst the least expensive cities in Michigan, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 49% Lower in Flint than Lansing

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Flint are 49% lower than in Lansing. The average price of a click in Flint is $3.43.

This price differential is expected however, as Lansing has a larger population than Flint.

For better comparison of prices, we also compared prices with another city with a similar population, Sandy Springs, and found the average price of a click in Flint was 26% lower than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Flint

Summary PPC Stats for Flint for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.43 286th 77th 5th NA
Automotive/Vehicle Dealerships 2.78 192nd 64th 5th NA
Tires 2.15 208th 64th 5th -17
Average 2.47 269th 73rd 6th NA
B2B Office Furniture 1.45 155th 48th 4th NA
Average 1.45 168th 48th 4th NA
Entertainment/Recreation Restaurants 0.97 159th 53rd 4th 67
Average 0.97 159th 53rd 4th 67
Health, Beauty & Fitness Dentists 11.27 140th 45th 3rd 45
Average 11.27 85th 29th 2nd 13
Home & Garden Furniture 1.32 215th 63rd 4th 38
Landscapers 3.30 121st 48th 3rd NA
Average 1.98 285th 78th 6th NA
Legal Law Firms 8.61 145th 38th 3rd NA
Average 8.61 198th 51st 4th NA
Real Estate Apartment Rentals 1.22 201st 60th 4th 144
Realtors 0.62 273rd 73rd 6th NA
Average 0.92 275th 76th 6th NA
Shopping Florists 6.18 108th 36th 3rd 54
Average 6.18 108th 36th 3rd 54
Travel Car Rentals 3.27 85th 27th 3rd NA
Hotels 2.77 190th 61st 5th -2
Average 3.02 178th 55th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.