Findings for PPC in Flint

Flint Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Flint was the 275th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Flint also ranks amongst the least expensive cities in Michigan, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in Flint than Lansing

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Flint are 57% lower than in Lansing. The average price of a click in Flint is $3.48.

This price differential is expected however, as Lansing has a larger population than Flint.

For better comparison of prices, we also compared prices with another city with a similar population, Sandy Springs, and found the average price of a click in Flint was 47% lower than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Flint

Summary PPC Stats for Flint for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.48 275th 74th 6th NA
Automotive/Vehicle Auto Parts 2.27 18th 7th 2nd NA
Dealerships 2.70 155th 54th 4th NA
Tires 0.56 201st 62nd 4th 12
Average 1.84 264th 70th 5th NA
B2B Office Furniture 1.56 127th 37th 3rd NA
Average 1.56 135th 39th 3rd NA
Entertainment/Recreation Restaurants 1.39 101st 31st 5th 18
Average 1.39 101st 31st 5th 18
Health, Beauty & Fitness Dentists 7.00 217th 68th 5th NA
Average 7.00 188th 56th 4th -2
Home & Garden Furniture 1.84 158th 49th 5th NA
Average 1.84 286th 76th 6th NA
Legal Law Firms 23.60 35th 13rd 1st NA
Average 23.60 130th 38th 3rd NA
Real Estate Apartment Rentals 1.62 91st 22nd 1st NA
Realtors 1.19 229th 68th 5th NA
Average 1.28 214th 58th 3rd NA
Shopping Florists 4.40 170th 51st 4th NA
Average 4.40 170th 51st 4th NA
Travel Car Rentals 1.39 195th 62nd 5th NA
Hotels 3.14 118th 44th 3rd -1
Average 2.55 164th 54th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.