Findings for PPC in Flint

Flint Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Flint was the 283rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Flint also ranks amongst the least expensive cities in Michigan, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in Flint than Lansing

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Flint are 57% lower than in Lansing. The average price of a click in Flint is $3.23.

This price differential is expected however, as Lansing has a larger population than Flint.

For better comparison of prices, we also compared prices with another city with a similar population, Sandy Springs, and found the average price of a click in Flint was 60% lower than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Flint

Summary PPC Stats for Flint for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.23 283rd 77th 5th 9
Automotive/Vehicle Auto Parts 3.26 8th 6th 1st 135
Dealerships 2.99 144th 49th 3rd 17
Tires 0.10 198th 67th 4th 0
Average 2.12 264th 72nd 5th 21
B2B Office Furniture 2.20 126th 40th 3rd -36
Average 2.20 135th 40th 3rd -12
Entertainment/Recreation Restaurants 1.44 128th 39th 4th 55
Average 1.44 128th 39th 4th 55
Health, Beauty & Fitness Chiropractors 8.35 96th 33rd 1st 79
Dentists 9.22 178th 56th 2nd 86
Average 8.93 139th 45th 2nd 33
Home & Garden Furniture 2.78 96th 20th 2nd -12
Self Storage Companies 3.90 265th 72nd 5th -13
Average 3.15 286th 78th 6th NA
Legal Law Firms 6.64 142nd 44th 3rd NA
Average 6.64 190th 51st 3rd NA
Real Estate Apartment Rentals 1.83 112nd 29th 1st 56
Realtors 0.84 266th 77th 6th 0
Average 1.17 260th 72nd 5th 13
Shopping Florists 6.95 69th 20th 1st 28
Average 6.95 69th 20th 1st 28
Travel Car Rentals 3.07 121st 31st 1st NA
Hotels 1.45 239th 77th 7th -22
Average 1.99 248th 74th 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.