Findings for PPC in Flint

Flint Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Flint was the 268th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Flint also ranks amongst the least expensive cities in Michigan, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 34% Lower in Flint than Lansing

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Flint are 34% lower than in Lansing. The average price of a click in Flint is $5.44.

This price differential is expected however, as Lansing has a larger population than Flint.

For better comparison of prices, we also compared prices with another city with a similar population, Sandy Springs, and found the average price of a click in Flint was 8% lower than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Flint

Summary PPC Stats for Flint for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.44 268th 72nd 5th NA
Automotive/Vehicle Auto Insurance 59.18 123rd 45th 1st NA
Dealerships 3.56 133rd 48th 3rd NA
Tires 3.21 152nd 35th 4th -23
Average 21.98 72nd 21st 1st NA
B2B Office Furniture 6.73 39th 8th 1st NA
Average 6.73 86th 23rd 2nd NA
Entertainment/Recreation Restaurants 0.56 218th 64th 5th -40
Average 0.56 218th 64th 5th -40
Health, Beauty & Fitness Chiropractors 7.14 139th 43rd 2nd 0
Dentists 6.13 259th 72nd 5th 11
Average 6.39 240th 67th 4th 3
Home & Garden Furniture 0.87 227th 66th 4th -32
Average 0.87 285th 77th 6th NA
Legal Law Firms 8.77 141st 46th 4th NA
Average 8.77 196th 51st 4th NA
Real Estate Apartment Rentals 0.67 246th 76th 6th -40
Realtors 0.72 269th 74th 6th NA
Average 0.70 284th 76th 6th NA
Shopping Florists 2.95 214th 64th 4th -16
Average 2.95 214th 64th 4th -16
Travel Car Rentals 2.73 131st 33rd 3rd NA
Hotels 3.45 160th 50th 4th 13
Average 3.21 165th 45th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.