Findings for PPC in Flint

Flint Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Flint was the 192nd least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Flint also ranks amongst the least expensive cities in Michigan, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Flint are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Flint keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Higher in Flint than Lansing

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Flint are 3% higher than in Lansing. The average price of a click in Flint is $9.24.

This price differential is somewhat surprising however, as Lansing has a larger population than Flint.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Sandy Springs, and found the average price of a click in Flint was 7% higher than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Flint


Summary PPC Stats for Flint for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.24 192nd 55th 3rd NA
Automotive/Vehicle Dealerships 4.18 115th 42nd 4th NA
Tires 3.12 173rd 49th 4th 0
Average 3.65 225th 59th 4th NA
B2B Office Furniture 1.39 151st 47th 4th NA
Average 1.39 158th 47th 4th NA
Entertainment/Recreation Restaurants 1.46 115th 33rd 3rd 28
Average 1.46 115th 33rd 3rd 28
Health, Beauty & Fitness Dentists 4.56 271st 74th 6th 14
Average 4.56 278th 77th 6th NA
Home & Garden Furniture 1.42 220th 63rd 4th 0
Pest Control 21.48 127th 20th 1st NA
Roofing 2.88 199th 61st 5th NA
Average 6.80 272nd 74th 6th NA
Legal Criminal Lawyers 103.70 4th 1st 1st NA
Law Firms 23.82 73rd 20th 1st NA
Average 63.76 39th 10th 1st NA
Real Estate Apartment Rentals 0.81 245th 74th 6th -4
Realtors 1.14 251st 67th 5th NA
Average 1.03 269th 73rd 5th NA
Shopping Florists 5.14 169th 48th 4th 9
Average 5.14 169th 48th 4th 9
Travel Car Rentals 3.02 114th 35th 2nd NA
Hotels 2.97 196th 64th 5th -13
Average 2.98 193rd 58th 5th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.