Findings for PPC in Flint

Flint Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Flint was the 283rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Flint also ranks amongst the least expensive cities in Michigan, ranking as number 6th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 58% Lower in Flint than Lansing

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Flint are 58% lower than in Lansing. The average price of a click in Flint is $2.78.

This price differential is expected however, as Lansing has a larger population than Flint.

For better comparison of prices, we also compared prices with another city with a similar population, Sandy Springs, and found the average price of a click in Flint was 55% lower than in Sandy Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Flint

Summary PPC Stats for Flint for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.78 283rd 77th 6th NA
Automotive/Vehicle Auto Parts 0.88 157th 61st 4th -15
Dealerships 1.97 199th 62nd 4th -5
Tires 1.11 201st 59th 4th 36
Average 1.32 278th 75th 6th NA
B2B Architects 4.94 7th 3rd 1st NA
Office Furniture 7.97 6th 1st 1st NA
Average 6.46 55th 17th 1st NA
Entertainment/Recreation Restaurants 0.85 188th 56th 6th -7
Average 0.85 188th 56th 6th -7
Health, Beauty & Fitness Chiropractors 3.24 195th 63rd 4th 0
Dentists 5.56 260th 71st 4th -6
Average 4.78 262nd 75th 5th -2
Home & Garden Furniture 4.86 7th 2nd 1st 0
Self Storage Companies 6.18 243rd 66th 5th 22
Windows and Doors 2.97 95th 38th 4th NA
Average 4.72 282nd 75th 5th NA
Real Estate Apartment Rentals 0.88 229th 67th 6th -23
Realtors 0.83 268th 74th 6th 43
Average 0.85 276th 75th 6th 10
Shopping Florists 4.46 168th 52nd 4th 37
Average 4.46 156th 46th 4th 18
Travel Car Rentals 3.46 69th 14th 1st NA
Hotels 1.88 221st 75th 6th -47
Average 2.40 231st 65th 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.