Findings for PPC in Lansing

Lansing Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lansing was the 231st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Lansing also ranks amongst the least expensive cities in Michigan, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 98% Higher in Lansing than Flint

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lansing are 98% higher than in Flint. The average price of a click in Lansing is $6.80.

This price difference is understandable though, given the population of Flint is less than Lansing, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fairfield, and found the average price of a click in Lansing was 30% lower than in Fairfield. This suggests that perhaps prices in Lansing are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lansing


Summary PPC Stats for Lansing for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.80 231st 63rd 3rd 7
Automotive/Vehicle Auto Insurance 9.66 187th 52nd 4th 0
Auto Parts 2.65 28th 8th 2nd 100
Dealerships 4.73 66th 26th 1st NA
Tires 4.74 50th 7th 1st 119
Towing 3.15 147th 43rd 5th -20
Average 4.46 202nd 56th 4th 23
B2B Office Furniture 5.33 65th 25th 3rd 12
Average 5.33 101st 33rd 3rd NA
Entertainment/Recreation Restaurants 1.57 80th 27th 2nd 31
Average 1.57 80th 27th 2nd 31
Health, Beauty & Fitness Chiropractors 5.55 188th 54th 4th 0
Dentists 6.77 251st 71st 5th 76
Massage Therapy 2.48 115th 41st 3rd -37
Optometrists 2.59 122nd 37th 2nd NA
Average 5.16 274th 76th 6th 20
Home & Garden Furniture 4.11 31st 4th 1st 25
Garage Doors 7.22 177th 52nd 4th 0
Landscapers 3.04 128th 50th 4th -3
Moving Companies 11.92 158th 36th 3rd 0
Pest Control 12.60 203rd 41st 2nd -16
Plumbers 8.26 231st 65th 3rd -22
Roofing 28.14 30th 12nd 2nd 0
Self Storage Companies 8.17 216th 55th 3rd -10
Average 9.45 243rd 67th 3rd -3
Legal Law Firms 7.68 153rd 43rd 4th NA
Personal Injury Law 86.60 95th 22nd 2nd NA
Average 23.46 134th 31st 2nd NA
Real Estate Apartment Rentals 1.18 209th 63rd 6th -17
Condos 1.59 114th 44th 2nd NA
Realtors 3.39 53rd 18th 2nd 60
Average 2.32 130th 43rd 2nd 21
Shopping Florists 5.06 159th 53rd 4th -9
Average 5.06 159th 53rd 4th -9
Travel Car Rentals 2.23 186th 59th 5th 23
Hotels 3.11 160th 49th 2nd -33
Average 2.67 214th 66th 6th -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.