Findings for PPC in Lansing

Lansing Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lansing was the 212nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Lansing also ranks amongst the least expensive cities in Michigan, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Lansing Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Lansing keywords increased by 15% in December 2014.

Google Adwords Keyword Prices 134% Higher in Lansing than Flint

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lansing are 134% higher than in Flint. The average price of a click in Lansing is $7.56.

This price difference is understandable though, given the population of Flint is less than Lansing, which generally means less competition and therefore lower prices.

To understand if prices in Lansing are relatively low, we also compared prices with Fairfield which has a similar population, and found the average price of a click in Lansing was 41% higher than in Fairfield. This suggests that perhaps Lansing prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lansing

Summary PPC Stats for Lansing for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.56 212nd 57th 3rd 15
Automotive/Vehicle Auto Insurance 73.56 46th 17th 2nd 4
Dealerships 2.86 149th 50th 4th -4
Tires 2.93 135th 39th 2nd -16
Towing 5.27 45th 11th 1st -11
Average 15.07 91st 26th 2nd -5
Entertainment/Recreation Restaurants 1.85 88th 28th 2nd 0
Average 1.85 88th 28th 2nd 0
Health, Beauty & Fitness Dentists 6.82 236th 72nd 4th 1
Massage Therapy 4.18 78th 31st 3rd 0
Average 6.16 246th 74th 5th 0
Home & Garden Appliance Repair 9.41 162nd 48th 3rd 15
Furniture 2.38 148th 41st 4th 2
Garage Doors 5.30 191st 54th 4th NA
Moving Companies 11.95 162nd 42nd 2nd NA
Pest Control 8.70 226th 56th 3rd -8
Plumbers 13.43 206th 56th 3rd NA
Roofing 23.71 41st 15th 3rd 0
Self Storage Companies 6.02 247th 65th 4th -9
Average 11.29 205th 50th 4th NA
Legal Law Firms 5.98 156th 48th 4th NA
Average 5.98 196th 54th 4th NA
Real Estate Apartment Rentals 1.52 145th 40th 3rd 27
Condos 0.87 182nd 56th 4th NA
Realtors 1.91 193rd 58th 3rd -4
Average 1.66 216th 57th 3rd 5
Shopping Florists 5.87 119th 34th 3rd 0
Average 5.87 119th 34th 3rd 0
Travel Car Rentals 2.22 186th 58th 5th -31
Hotels 3.80 94th 30th 1st -9
Average 3.01 169th 49th 3rd -20

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.