Findings for PPC in Lansing

Lansing Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lansing was the 210th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Lansing also ranks amongst the least expensive cities in Michigan, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 51% Higher in Lansing than Flint

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lansing are 51% higher than in Flint. The average price of a click in Lansing is $8.26.

This price difference is understandable though, given the population of Flint is less than Lansing, which generally means less competition and therefore lower prices.

To understand if prices in Lansing are relatively low, we also compared prices with Fairfield which has a similar population, and found the average price of a click in Lansing was 36% higher than in Fairfield. This suggests that perhaps Lansing prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lansing

Summary PPC Stats for Lansing for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.26 210th 59th 3rd -4
Automotive/Vehicle Auto Insurance 50.77 138th 48th 2nd 0
Auto Parts 1.46 94th 46th 3rd -25
Dealerships 5.69 36th 14th 1st NA
Tires 3.45 133rd 28th 2nd -66
Towing 4.26 103rd 30th 1st 0
Average 13.13 140th 43rd 3rd -9
B2B Office Furniture 4.89 86th 24th 3rd 104
Average 4.89 124th 34th 3rd NA
Entertainment/Recreation Restaurants 1.59 83rd 23rd 2nd -10
Average 1.59 83rd 23rd 2nd -10
Finance Insurance 36.43 66th 21st 2nd NA
Average 36.43 31st 10th 1st NA
Health, Beauty & Fitness Chiropractors 2.64 233rd 72nd 6th 0
Dentists 4.87 269th 75th 6th -22
Martial Arts 2.53 72nd 18th 1st 0
Massage Therapy 5.63 71st 24th 1st -37
Optometrists 2.17 117th 35th 1st NA
Average 4.15 279th 76th 6th -15
Home & Garden Appliance Repair 5.62 196th 57th 3rd -26
Furniture 3.49 45th 10th 1st -1
Landscapers 3.42 122nd 39th 2nd 0
Moving Companies 10.32 179th 49th 3rd 0
Pest Control 23.85 109th 16th 2nd 0
Plumbers 20.25 170th 44th 3rd 17
Roofing 16.45 85th 33rd 3rd -16
Self Storage Companies 9.41 190th 50th 3rd -14
Average 11.86 219th 56th 5th -4
Legal Criminal Lawyers 12.41 81st 21st 3rd NA
Law Firms 10.25 118th 39th 2nd NA
Average 10.68 178th 46th 3rd NA
Real Estate Apartment Rentals 1.47 144th 39th 2nd -7
Condos 0.71 198th 57th 2nd NA
Realtors 2.13 158th 48th 2nd -11
Average 1.73 197th 53rd 2nd -8
Shopping Florists 6.06 118th 33rd 3rd 4
Average 6.06 118th 33rd 3rd 4
Travel Car Rentals 1.94 198th 60th 4th -35
Hotels 5.05 43rd 13rd 1st 57
Average 3.49 120th 34th 2nd 11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.