Findings for PPC in Lansing

Lansing Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lansing was the 224th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Lansing also ranks amongst the least expensive cities in Michigan, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 139% Higher in Lansing than Flint

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lansing are 139% higher than in Flint. The average price of a click in Lansing is $6.63.

This price difference is understandable though, given the population of Flint is less than Lansing, which generally means less competition and therefore lower prices.

To understand if prices in Lansing are relatively low, we also compared prices with Fairfield which has a similar population, and found the average price of a click in Lansing was 40% higher than in Fairfield. This suggests that perhaps Lansing prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lansing


Summary PPC Stats for Lansing for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.63 224th 58th 3rd 0
Automotive/Vehicle Auto Insurance 37.41 135th 38th 2nd 34
Auto Parts 2.13 48th 22nd 2nd 17
Dealerships 2.94 136th 50th 3rd -8
Tires 3.54 79th 20th 1st 21
Towing 7.90 16th 1st 1st 19
Average 12.23 111st 28th 2nd 10
Entertainment/Recreation Restaurants 1.92 79th 21st 3rd -17
Average 1.92 79th 21st 3rd -17
Health, Beauty & Fitness Chiropractors 5.11 155th 55th 3rd 26
Dentists 8.36 196th 61st 3rd 30
Massage Therapy 4.16 78th 31st 3rd 0
Average 6.87 200th 59th 4th 9
Home & Garden Appliance Repair 7.86 159th 49th 3rd 10
Furniture 2.31 115th 32nd 4th -8
Landscapers 0.69 176th 57th 3rd -30
Moving Companies 9.51 215th 56th 3rd -2
Pest Control 19.02 137th 19th 1st -20
Plumbers 0.70 246th 68th 3rd NA
Self Storage Companies 7.15 228th 57th 4th -21
Windows and Doors 11.67 24th 11th 2nd NA
Average 7.94 252nd 61st 4th NA
Legal Law Firms 2.46 211st 60th 4th NA
Personal Injury Law 28.02 133rd 36th 3rd NA
Average 8.85 182nd 49th 3rd NA
Real Estate Apartment Rentals 1.09 198th 56th 3rd -19
Condos 0.80 169th 47th 3rd NA
Realtors 2.20 168th 50th 2nd 15
Average 1.55 232nd 61st 3rd 3
Travel Car Rentals 3.36 79th 17th 2nd 35
Hotels 4.69 25th 8th 1st 19
Average 4.02 39th 6th 1st 27

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.