Findings for PPC in Sterling Heights

Sterling Heights Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sterling Heights was the 268th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Sterling Heights also ranks amongst the least expensive cities in Michigan, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 26% Higher in Sterling Heights than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sterling Heights are 26% higher than in Warren. The average price of a click in Sterling Heights is $5.02.

This price differential is somewhat surprising however, as Warren has a larger population than Sterling Heights.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, New Haven, and found the average price of a click in Sterling Heights was 59% lower than in New Haven.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sterling Heights

Summary PPC Stats for Sterling Heights for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.02 268th 74th 5th NA
Automotive/Vehicle Dealerships 1.70 229th 68th 6th NA
Tires 1.47 221st 67th 5th NA
Towing 1.23 157th 49th 4th -30
Average 1.47 281st 76th 6th NA
Entertainment/Recreation Restaurants 0.27 249th 74th 6th 2
Average 0.27 249th 74th 6th 2
Health, Beauty & Fitness Chiropractors 13.57 45th 16th 3rd 0
Dentists 12.16 129th 39th 3rd 5
Average 12.73 51st 19th 2nd 1
Home & Garden Furniture 1.00 225th 65th 5th NA
Garage Doors 31.64 77th 19th 1st NA
Average 16.32 141st 37th 1st 0
Real Estate Apartment Rentals 2.66 42nd 9th 1st 41
Condos 0.83 181st 52nd 3rd 22
Realtors 1.24 247th 66th 4th NA
Average 1.58 225th 59th 4th NA
Travel Hotels 2.36 232nd 71st 6th -12
Average 2.36 244th 71st 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.