Findings for PPC in Sterling Heights

Sterling Heights Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sterling Heights was the 196th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Sterling Heights also ranks amongst the least expensive cities in Michigan, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Sterling Heights Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Sterling Heights keywords increased by 14% in September 2014.

Google Adwords Keyword Prices 96% Higher in Sterling Heights than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sterling Heights are 96% higher than in Warren. The average price of a click in Sterling Heights is $7.59.

This price differential is somewhat surprising however, as Warren has a larger population than Sterling Heights.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, New Haven, and found the average price of a click in Sterling Heights was 26% lower than in New Haven.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sterling Heights


Summary PPC Stats for Sterling Heights for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.59 196th 52nd 4th NA
Automotive/Vehicle Dealerships 2.75 149th 53rd 3rd NA
Towing 11.26 5th 1st 1st NA
Average 7.01 149th 39th 4th NA
Entertainment/Recreation Restaurants 2.20 31st 7th 3rd NA
Average 2.20 31st 7th 3rd NA
Health, Beauty & Fitness Chiropractors 1.65 233rd 70th 5th NA
Dentists 11.58 84th 30th 2nd NA
Average 9.10 93rd 28th 2nd NA
Home & Garden Appliance Repair 10.72 84th 24th 2nd -9
Plumbers 65.35 24th 10th 1st NA
Self Storage Companies 9.35 151st 37th 4th -13
Average 28.47 12nd 5th 1st 3
Real Estate Apartment Rentals 1.20 138th 38th 2nd NA
Condos 0.32 200th 59th 5th NA
Realtors 0.57 273rd 77th 6th NA
Average 0.74 275th 76th 6th NA
Travel Car Rentals 1.19 201st 64th 6th NA
Hotels 3.03 130th 50th 4th -1
Average 2.42 180th 60th 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.