Findings for PPC in Sterling Heights

Sterling Heights Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sterling Heights was the 254th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Sterling Heights also ranks amongst the least expensive cities in Michigan, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 83% Higher in Sterling Heights than Warren

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sterling Heights are 83% higher than in Warren. The average price of a click in Sterling Heights is $5.71.

This price differential is somewhat surprising however, as Warren has a larger population than Sterling Heights.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, New Haven, and found the average price of a click in Sterling Heights was 34% lower than in New Haven.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sterling Heights


Summary PPC Stats for Sterling Heights for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.71 254th 70th 4th NA
Automotive/Vehicle Auto Insurance 35.90 161st 45th 3rd NA
Dealerships 2.90 182nd 62nd 4th NA
Tires 4.64 56th 8th 2nd NA
Towing 7.23 40th 14th 1st NA
Average 12.67 137th 36th 2nd NA
Entertainment/Recreation Restaurants 0.48 222nd 68th 5th -24
Average 0.48 222nd 68th 5th -24
Health, Beauty & Fitness Dentists 18.05 27th 10th 1st 0
Average 18.05 9th 4th 1st 0
Home & Garden Garage Doors 12.52 154th 46th 2nd NA
Plumbers 5.31 242nd 69th 4th -20
Average 8.92 251st 69th 4th -2
Real Estate Apartment Rentals 2.32 69th 19th 1st 32
Condos 0.59 204th 63rd 4th -17
Realtors 0.89 262nd 71st 5th NA
Average 1.27 254th 69th 4th NA
Travel Car Rentals 3.28 83rd 26th 2nd NA
Hotels 2.68 193rd 63rd 6th -20
Average 2.88 195th 60th 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.