Findings for PPC in Warren

Warren Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Warren was the 272nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Warren also ranks amongst the least expensive cities in Michigan, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Warren Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Warren keywords increased by 12% in September 2014.

Google Adwords Keyword Prices 49% Lower in Warren than Sterling Heights

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Warren are 49% lower than in Sterling Heights. The average price of a click in Warren is $3.87.

This price difference is interesting though, given the population of Sterling Heights is less than Warren.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Bellevue, and found the average price of a click in Warren was 68% lower than in Bellevue.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Warren

Summary PPC Stats for Warren for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.87 272nd 73rd 5th NA
Automotive/Vehicle Auto Wreckers 2.26 15th 7th 1st NA
Dealerships 1.05 244th 71st 6th NA
Average 1.66 275th 73rd 6th NA
Entertainment/Recreation Restaurants 0.29 234th 70th 6th NA
Average 0.29 234th 70th 6th NA
Health, Beauty & Fitness Chiropractors 4.47 172nd 50th 3rd -28
Dentists 7.25 210th 64th 3rd NA
Average 6.32 214th 65th 5th 2
Home & Garden Furniture 2.68 67th 17th 3rd NA
Landscapers 0.94 192nd 65th 4th NA
Pest Control 16.68 191st 41st 2nd NA
Plumbers 3.50 244th 63rd 5th NA
Roofing 5.00 185th 58th 4th NA
Self Storage Companies 4.93 248th 61st 5th -21
Average 7.20 260th 67th 5th NA
Legal Law Firms 10.06 121st 37th 4th NA
Average 10.06 182nd 52nd 5th NA
Real Estate Apartment Rentals 0.82 191st 57th 5th NA
Condos 0.58 176th 54th 4th NA
Realtors 1.58 182nd 55th 4th NA
Average 1.22 219th 60th 4th NA
Travel Car Rentals 2.06 148th 47th 4th NA
Hotels 1.42 230th 76th 7th -1
Average 1.63 239th 74th 7th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.