Findings for PPC in Warren

Warren Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Warren was the 270th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Warren also ranks amongst the least expensive cities in Michigan, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 33% Higher in Warren than Sterling Heights

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Warren are 33% higher than in Sterling Heights. The average price of a click in Warren is $6.26.

This price difference is understandable though, given the population of Sterling Heights is less than Warren, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Bellevue, and found the average price of a click in Warren was 59% lower than in Bellevue. This suggests that perhaps prices in Warren are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Warren


Summary PPC Stats for Warren for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.26 270th 73rd 5th NA
Automotive/Vehicle Auto Wreckers 8.55 4th 1st 1st NA
Dealerships 5.09 57th 27th 3rd NA
Tires 6.13 29th 8th 2nd NA
Average 6.59 176th 48th 5th NA
Health, Beauty & Fitness Chiropractors 4.50 191st 58th 3rd 0
Dentists 6.24 264th 73rd 4th -13
Average 5.55 268th 76th 5th -4
Home & Garden Landscapers 3.92 139th 45th 2nd 10
Pest Control 5.08 255th 71st 5th NA
Plumbers 26.65 170th 41st 2nd NA
Roofing 13.34 122nd 46th 5th 14
Self Storage Companies 10.34 144th 33rd 3rd NA
Average 14.33 195th 46th 3rd NA
Real Estate Apartment Rentals 0.49 258th 75th 6th 0
Condos 0.55 214th 65th 5th NA
Realtors 1.20 235th 66th 4th 0
Average 0.80 275th 76th 5th 0
Travel Car Rentals 1.94 210th 62nd 5th NA
Hotels 2.97 227th 70th 7th 0
Average 2.46 257th 77th 7th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.