Findings for PPC in Warren

Warren Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Warren was the 276th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Warren also ranks amongst the least expensive cities in Michigan, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 24% Higher in Warren than Sterling Heights

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Warren are 24% higher than in Sterling Heights. The average price of a click in Warren is $3.88.

This price difference is understandable though, given the population of Sterling Heights is less than Warren, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Bellevue, and found the average price of a click in Warren was 67% lower than in Bellevue. This suggests that perhaps prices in Warren are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Warren


Summary PPC Stats for Warren for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.88 276th 74th 4th NA
Automotive/Vehicle Auto Wreckers 4.94 3rd 2nd 1st NA
Dealerships 1.46 225th 66th 6th NA
Average 3.20 205th 60th 4th NA
Entertainment/Recreation Restaurants 0.32 240th 77th 7th 30
Average 0.32 240th 77th 7th 30
Health, Beauty & Fitness Dentists 3.72 277th 77th 6th -8
Average 3.72 277th 77th 6th -2
Home & Garden Landscapers 1.58 160th 53rd 2nd NA
Moving Companies 11.04 188th 46th 1st -2
Roofing 13.09 100th 30th 3rd NA
Self Storage Companies 7.80 213rd 52nd 3rd -15
Average 8.26 247th 59th 3rd NA
Legal Law Firms 6.19 158th 51st 3rd NA
Average 6.19 203rd 59th 4th NA
Real Estate Apartment Rentals 0.91 225th 65th 5th NA
Condos 0.32 205th 59th 5th NA
Realtors 1.27 239th 68th 4th 21
Average 1.01 271st 73rd 5th 4
Shopping Florists 6.73 62nd 18th 1st 26
Average 6.73 36th 7th 1st 13
Travel Car Rentals 2.45 177th 54th 4th NA
Hotels 1.39 238th 78th 7th -25
Average 1.92 254th 74th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.