Findings for PPC in Minneapolis

Minneapolis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Minneapolis was the 11th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Minneapolis also ranks amongst the most expensive cities in Minnesota, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Minneapolis Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Minneapolis keywords increased by 12% in March 2015.

Google Adwords Keyword Prices 56% Higher in Minneapolis than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Minneapolis are 56% higher than in St. Paul. The average price of a click in Minneapolis is $19.11.

This price difference is understandable though, given the population of St. Paul is less than Minneapolis, which generally means less competition and therefore lower prices.

To understand if prices in Minneapolis are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Minneapolis was 37% higher than in Oakland. This suggests that perhaps Minneapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Minneapolis


Summary PPC Stats for Minneapolis for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.11 36th 11th 1st 12
Automotive/Vehicle Auto Insurance 91.43 54th 19th 1st 10
Auto Parts 2.52 32nd 18th 2nd -12
Dealerships 5.32 49th 19th 1st NA
Tires 3.35 138th 30th 2nd -11
Towing 4.23 105th 31st 2nd -16
Average 13.58 136th 40th 1st -6
B2B Office Furniture 8.19 18th 3rd 1st -11
Printers 8.16 76th 21st 1st -34
Trade Show Displays 33.51 4th 2nd 1st NA
Average 13.24 12nd 2nd 1st NA
Entertainment/Recreation Restaurants 1.35 112nd 34th 3rd -9
Average 1.35 112nd 34th 3rd -9
Finance Credit Counselling 40.99 5th 1st 1st NA
Insurance 35.29 68th 22nd 1st 4
Mortgages 6.98 49th 17th 1st -11
Payday Loans 9.43 83rd 28th 1st 93
Average 27.57 57th 19th 1st NA
Health, Beauty & Fitness Chiropractors 18.32 24th 5th 1st 39
Cosmetic Surgery 11.27 37th 11th 1st 49
Dentists 21.54 7th 3rd 1st 24
Martial Arts 5.90 19th 5th 1st 134
Massage Therapy 8.22 53rd 19th 2nd 7
Optometrists 3.17 94th 26th 2nd NA
Average 15.01 20th 7th 1st 28
Home & Garden Appliance Repair 16.26 87th 22nd 1st 13
Furniture 2.65 118th 28th 2nd 4
Garage Doors 47.27 29th 7th 2nd 39
Landscapers 6.93 44th 11th 2nd -20
Moving Companies 29.01 29th 8th 1st 9
Pest Control 17.75 160th 33rd 2nd 45
Plumbers 47.87 50th 13rd 1st 15
Roofing 38.57 9th 3rd 1st 2
Self Storage Companies 12.59 139th 37th 1st -20
Windows and Doors 26.90 6th 3rd 1st NA
Average 25.17 36th 9th 2nd 8
Legal Criminal Lawyers 52.28 35th 9th 1st -15
Family Law 24.50 63rd 15th 1st 53
Law Firms 15.06 89th 28th 2nd -2
Personal Injury Law 77.21 105th 22nd 1st 88
Real Estate Lawyers 16.21 17th 5th 1st 98
Average 37.16 92nd 16th 1st 45
Real Estate Apartment Rentals 3.33 21st 4th 1st -22
Condos 3.00 41st 11th 1st -7
New Home Developers 3.77 83rd 31st 2nd 5
Realtors 3.67 38th 9th 1st -9
Average 3.47 41st 12nd 1st -9
Shopping Florists 8.96 19th 5th 1st 5
Average 8.96 19th 5th 1st 5
Travel Car Rentals 3.35 75th 15th 1st -18
Hotels 4.50 73rd 20th 1st 2
Average 3.92 73rd 20th 1st -8

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.