Findings for PPC in Minneapolis

Minneapolis Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Minneapolis was the 8th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Minneapolis also ranks amongst the most expensive cities in Minnesota, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Minneapolis are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Minneapolis keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 135% Higher in Minneapolis than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Minneapolis are 135% higher than in St. Paul. The average price of a click in Minneapolis is $21.84.

This price difference is understandable though, given the population of St. Paul is less than Minneapolis, which generally means less competition and therefore lower prices.

To understand if prices in Minneapolis are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Minneapolis was 22% higher than in Oakland. This suggests that perhaps Minneapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Minneapolis

Summary PPC Stats for Minneapolis for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.84 8th 5th 1st 7
Automotive/Vehicle Auto Insurance 88.27 24th 10th 2nd 92
Auto Parts 3.27 31st 11th 2nd 38
Dealerships 4.10 79th 34th 2nd NA
Tires 2.95 167th 49th 3rd -36
Towing 7.62 19th 5th 1st 62
Average 25.69 21st 6th 1st 29
B2B Office Furniture 7.10 25th 7th 1st -5
Printers 8.98 53rd 16th 1st -10
Average 7.72 55th 13rd 1st -5
Entertainment/Recreation Restaurants 5.86 43rd 13rd 1st -7
Average 5.86 43rd 13rd 1st -7
Finance Credit Counselling 27.03 18th 3rd 1st NA
Insurance 34.13 80th 26th 1st 1
Mortgages 29.38 3rd 2nd 1st -8
Payday Loans 5.42 112nd 36th 2nd -54
Average 28.73 40th 15th 1st NA
Health, Beauty & Fitness Chiropractors 14.27 26th 8th 1st 16
Cosmetic Surgery 6.04 81st 20th 1st 41
Dentists 13.05 85th 25th 2nd -2
Martial Arts 3.81 50th 18th 1st -28
Massage Therapy 6.47 72nd 24th 1st 9
Optometrists 7.93 22nd 10th 1st NA
Average 9.97 116th 38th 2nd 10
Home & Garden Appliance Repair 13.89 104th 27th 1st 3
Furniture 3.42 107th 21st 2nd -14
Garage Doors 49.34 25th 9th 1st 116
Landscapers 6.27 49th 17th 1st 29
Moving Companies 14.62 126th 27th 2nd 5
Pest Control 11.49 217th 48th 3rd 2
Plumbers 46.36 74th 23rd 1st 3
Roofing 42.54 5th 3rd 1st 2
Self Storage Companies 13.49 43rd 14th 1st 3
Windows and Doors 12.02 39th 17th 1st NA
Average 22.99 41st 16th 1st 15
Legal Criminal Lawyers 82.35 13rd 3rd 1st 31
Family Law 24.41 58th 14th 1st -17
Law Firms 14.46 150th 41st 3rd -37
Personal Injury Law 115.75 60th 20th 1st 57
Real Estate Lawyers 6.10 47th 12nd 1st -10
Average 50.03 52nd 17th 1st -1
Real Estate Apartment Rentals 3.15 40th 7th 1st -7
Condos 2.46 35th 11th 1st -7
New Home Developers 4.31 67th 23rd 1st -15
Realtors 2.94 45th 15th 1st 7
Average 3.17 43rd 11th 1st -4
Shopping Florists 8.02 53rd 10th 1st 9
Average 8.02 53rd 10th 1st 9
Travel Car Rentals 3.81 42nd 12nd 3rd 6
Hotels 4.88 72nd 24th 1st 0
Average 4.35 50th 19th 2nd 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.