Findings for PPC in Minneapolis

Minneapolis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Minneapolis was the 15th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of May 2016. Minneapolis also ranks amongst the most expensive cities in Minnesota, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Minneapolis Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Minneapolis keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Minneapolis Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 64% Higher in Minneapolis than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Minneapolis are 64% higher than in St. Paul. The average price of a click in Minneapolis is $17.39.

This price difference is understandable though, given the population of St. Paul is less than Minneapolis, which generally means less competition and therefore lower prices.

To understand if prices in Minneapolis are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Minneapolis was 61% higher than in Oakland. This suggests that perhaps Minneapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Minneapolis

Summary PPC Stats for Minneapolis for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.39 49th 15th 1st 10
Automotive/Vehicle Auto Insurance 63.30 80th 24th 2nd -6
Auto Parts 2.35 44th 22nd 2nd 0
Dealerships 4.61 86th 34th 1st NA
Tires 4.45 91st 27th 1st 44
Towing 5.69 48th 15th 2nd -13
Average 16.08 93rd 28th 2nd 4
B2B Office Furniture 5.43 83rd 26th 2nd -25
Printers 7.55 58th 18th 1st -7
Average 6.49 85th 27th 2nd NA
Entertainment/Recreation Restaurants 1.41 121st 34th 2nd 14
Average 1.41 121st 34th 2nd 14
Finance Credit Counselling 47.49 2nd 1st 1st NA
Insurance 11.29 96th 31st 1st -23
Mortgages 20.29 27th 12nd 1st 14
Payday Loans 12.69 57th 21st 1st 48
Average 20.89 98th 32nd 1st NA
Health, Beauty & Fitness Chiropractors 15.59 27th 12nd 1st -3
Cosmetic Surgery 7.78 74th 19th 1st -13
Dentists 21.33 12nd 6th 1st 98
Martial Arts 5.17 33rd 6th 1st 27
Massage Therapy 13.46 16th 9th 1st 39
Optometrists 7.14 38th 13rd 1st NA
Average 14.78 22nd 9th 1st 33
Home & Garden Appliance Repair 18.58 52nd 11th 1st 10
Furniture 2.69 151st 38th 1st 5
Garage Doors 46.42 32nd 7th 1st 6
Landscapers 8.15 17th 1st 1st 22
Moving Companies 21.22 63rd 11th 1st -13
Pest Control 13.82 212nd 49th 3rd -5
Plumbers 46.06 81st 25th 1st -4
Roofing 32.93 16th 7th 2nd 25
Self Storage Companies 15.56 57th 15th 1st -6
Windows and Doors 17.56 17th 11th 1st NA
Average 22.90 65th 21st 2nd 2
Legal Criminal Lawyers 45.42 32nd 11th 1st 0
Family Law 30.02 40th 10th 1st 21
Law Firms 23.48 76th 22nd 1st -13
Personal Injury Law 62.62 106th 28th 1st 55
Real Estate Lawyers 18.29 12nd 3rd 1st 52
Average 34.41 121st 33rd 1st 22
Real Estate Apartment Rentals 3.04 27th 6th 1st 2
Condos 2.88 43rd 13rd 1st 9
New Home Developers 2.34 178th 47th 2nd -32
Realtors 3.11 77th 25th 1st -12
Average 2.89 77th 25th 1st -7
Shopping Florists 8.88 18th 4th 2nd 12
Average 8.88 18th 4th 2nd 12
Travel Car Rentals 3.28 89th 28th 2nd 17
Hotels 4.39 86th 29th 2nd 8
Average 3.83 97th 29th 2nd 13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.