Findings for PPC in Minneapolis

Minneapolis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Minneapolis was the 13rd most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of December 2014. Minneapolis also ranks amongst the most expensive cities in Minnesota, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Detroit ranked as the least expensive city.

Month over Month Google Adwords Prices for Minneapolis Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Minneapolis keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 13% Higher in Minneapolis than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Minneapolis are 13% higher than in St. Paul. The average price of a click in Minneapolis is $15.24.

This price difference is understandable though, given the population of St. Paul is less than Minneapolis, which generally means less competition and therefore lower prices.

To understand if prices in Minneapolis are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Minneapolis was 24% higher than in Oakland. This suggests that perhaps Minneapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Minneapolis

Summary PPC Stats for Minneapolis for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.24 51st 13rd 1st 11
Automotive/Vehicle Auto Insurance 75.94 40th 14th 3rd -5
Auto Parts 2.08 56th 25th 2nd 5
Dealerships 4.28 71st 27th 1st 7
Tires 3.11 126th 33rd 1st -2
Towing 4.65 57th 15th 1st -7
Average 15.75 85th 24th 1st -1
B2B Office Furniture 6.35 17th 6th 2nd 10
Printers 7.34 49th 18th 1st -6
Trade Show Displays 33.35 1st 1st 1st 40
Average 13.35 3rd 1st 1st 14
Entertainment/Recreation Restaurants 2.05 76th 21st 1st 59
Average 2.05 76th 21st 1st 59
Finance Credit Counselling 38.60 6th 2nd 1st 6
Insurance 28.40 89th 27th 2nd 9
Mortgages 15.45 22nd 6th 1st -13
Payday Loans 11.31 53rd 21st 1st 70
Average 23.21 80th 24th 2nd 17
Health, Beauty & Fitness Chiropractors 11.08 57th 17th 2nd 0
Cosmetic Surgery 6.94 70th 23rd 2nd 0
Dentists 17.43 29th 9th 1st -11
Martial Arts 5.32 16th 6th 2nd 0
Massage Therapy 4.56 74th 29th 1st 0
Optometrists 8.21 11th 3rd 1st 0
Average 11.35 62nd 21st 2nd -4
Home & Garden Appliance Repair 15.83 88th 23rd 2nd 75
Furniture 2.61 121st 29th 2nd -4
Garage Doors 34.98 40th 11th 1st 93
Landscapers 8.06 26th 8th 1st -16
Moving Companies 22.39 58th 11th 2nd 3
Pest Control 10.40 214th 48th 3rd -2
Plumbers 34.36 104th 28th 2nd 5
Roofing 44.62 5th 1st 1st 97
Self Storage Companies 11.89 126th 31st 1st 6
Windows and Doors 10.09 21st 12nd 1st NA
Average 20.79 62nd 16th 2nd 25
Legal Criminal Lawyers 38.75 47th 14th 1st 5
Family Law 29.27 32nd 12nd 1st -5
Law Firms 15.45 69th 22nd 1st 17
Personal Injury Law 86.39 85th 23rd 1st 3
Real Estate Lawyers 10.98 31st 10th 1st -10
Average 26.97 123rd 31st 1st 3
Real Estate Apartment Rentals 4.29 7th 2nd 1st 3
Condos 2.59 64th 21st 1st -6
New Home Developers 4.38 82nd 27th 1st 28
Realtors 3.49 59th 23rd 1st 4
Average 3.70 39th 11th 1st 5
Shopping Florists 9.87 11th 5th 3rd 19
Average 9.87 11th 5th 3rd 19
Travel Car Rentals 3.34 91st 22nd 2nd 15
Hotels 3.78 96th 31st 2nd -1
Average 3.56 100th 30th 2nd 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.