Findings for PPC in Minneapolis

Minneapolis Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Minneapolis was the 6th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. Minneapolis also ranks amongst the most expensive cities in Minnesota, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Minneapolis Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Minneapolis keywords increased by 23% in April 2015.

Google Adwords Keyword Prices 45% Higher in Minneapolis than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Minneapolis are 45% higher than in St. Paul. The average price of a click in Minneapolis is $19.87.

This price difference is understandable though, given the population of St. Paul is less than Minneapolis, which generally means less competition and therefore lower prices.

To understand if prices in Minneapolis are relatively low, we also compared prices with Oakland which has a similar population, and found the average price of a click in Minneapolis was 23% higher than in Oakland. This suggests that perhaps Minneapolis prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Minneapolis

Summary PPC Stats for Minneapolis for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.87 24th 6th 1st 23
Automotive/Vehicle Auto Insurance 40.80 155th 44th 2nd 0
Auto Parts 2.27 43rd 14th 3rd -10
Dealerships 5.29 33rd 15th 1st NA
Tires 3.57 118th 27th 2nd 5
Towing 4.28 111st 33rd 2nd 24
Average 10.61 157th 44th 2nd 4
B2B Office Furniture 8.77 7th 3rd 2nd 7
Printers 6.65 69th 22nd 1st 7
Average 7.71 46th 17th 2nd 4
Entertainment/Recreation Restaurants 1.77 55th 17th 1st 30
Average 1.77 55th 17th 1st 30
Finance Credit Counselling 48.44 2nd 1st 1st NA
Insurance 21.50 110th 32nd 1st 17
Payday Loans 12.35 69th 22nd 1st 28
Average 22.30 109th 31st 1st NA
Health, Beauty & Fitness Chiropractors 20.26 17th 8th 1st 11
Cosmetic Surgery 8.76 64th 17th 2nd -5
Dentists 17.25 34th 14th 2nd -7
Martial Arts 2.49 70th 18th 1st -58
Massage Therapy 5.61 68th 20th 3rd -32
Optometrists 4.46 77th 26th 2nd NA
Average 12.84 50th 16th 2nd -6
Home & Garden Appliance Repair 18.83 64th 14th 1st 19
Furniture 2.52 129th 26th 2nd -4
Garage Doors 41.24 42nd 10th 2nd -13
Landscapers 6.02 62nd 27th 2nd 27
Moving Companies 29.45 22nd 5th 1st 2
Pest Control 13.14 195th 38th 1st -18
Plumbers 50.98 54th 17th 1st 6
Roofing 36.28 10th 7th 1st 24
Self Storage Companies 16.02 67th 18th 1st 31
Windows and Doors 13.09 28th 12nd 1st NA
Average 24.69 35th 10th 2nd 8
Legal Criminal Lawyers 50.23 40th 13rd 1st -3
Family Law 23.31 54th 16th 2nd -6
Law Firms 34.66 20th 7th 1st 221
Personal Injury Law 134.44 40th 8th 1st 408
Real Estate Lawyers 14.46 19th 5th 1st -6
Average 52.48 52nd 13rd 2nd 141
Real Estate Apartment Rentals 3.37 19th 5th 1st 1
Condos 3.35 29th 6th 1st 9
New Home Developers 3.53 107th 35th 2nd -5
Realtors 3.89 26th 8th 1st 6
Average 3.57 41st 13rd 1st 3
Shopping Florists 7.00 60th 16th 2nd -21
Average 7.00 60th 16th 2nd -21
Travel Car Rentals 3.49 64th 21st 2nd 4
Hotels 3.53 121st 37th 1st -22
Average 3.51 104th 30th 1st -9

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.