Findings for PPC in Rochester

Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 202nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 13% Lower in Rochester than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 13% lower than in St. Paul. The average price of a click in Rochester is $7.40.

This price differential is expected however, as St. Paul has a larger population than Rochester.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Odessa, and found the average price of a click in Rochester was 95% higher than in Odessa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rochester

Summary PPC Stats for Rochester for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.40 202nd 50th 3rd 2
Automotive/Vehicle Auto Insurance 50.76 108th 27th 2nd -23
Auto Parts 2.15 46th 20th 1st 12
Dealerships 3.28 113rd 41st 1st NA
Tires 5.66 13rd 5th 1st 0
Towing 0.74 154th 42nd 3rd 0
Average 10.98 125th 34th 2nd 0
B2B Office Furniture 3.46 90th 30th 2nd 0
Printers 1.42 77th 27th 2nd 0
Average 2.44 134th 41st 2nd NA
Entertainment/Recreation Restaurants 1.19 137th 41st 3rd 24
Average 1.19 137th 41st 3rd 24
Finance Payday Loans 2.47 142nd 51st 3rd NA
Average 2.47 169th 54th 3rd 6
Health, Beauty & Fitness Acupuncture 0.97 135th 37th 3rd 0
Chiropractors 6.70 113rd 37th 3rd 3
Cosmetic Surgery 10.73 32nd 10th 1st NA
Dentists 10.84 129th 41st 3rd 65
Average 8.81 124th 40th 3rd 16
Home & Garden Appliance Repair 8.20 154th 47th 3rd 0
Electricians 5.34 74th 22nd 2nd 0
Furniture 2.12 138th 43rd 3rd -27
Garage Doors 10.20 154th 40th 3rd 3
Home Security 20.84 85th 22nd 2nd 0
Landscapers 5.26 55th 17th 2nd 6
Moving Companies 7.73 228th 60th 3rd 1
Pest Control 16.37 154th 25th 2nd 1
Plumbers 19.34 169th 39th 3rd -14
Roofing 9.78 133rd 41st 2nd -16
Self Storage Companies 16.19 27th 6th 1st 20
Windows and Doors 5.64 63rd 29th 2nd NA
Average 11.31 206th 48th 3rd -3
Legal Immigration Lawyers 13.30 20th 4th 1st NA
Law Firms 6.44 155th 50th 2nd NA
Average 7.81 184th 51st 2nd NA
Real Estate Apartment Rentals 1.49 139th 33rd 3rd -7
Condos 0.83 167th 46th 3rd NA
New Home Developers 2.20 186th 49th 2nd -31
Property Management 2.43 138th 48th 2nd 0
Realtors 4.73 10th 3rd 1st 1
Average 3.00 82nd 26th 2nd -6
Shopping Florists 4.56 164th 49th 3rd -22
Average 4.56 152nd 44th 3rd -11
Travel Car Rentals 3.54 54th 9th 2nd 78
Hotels 3.90 61st 21st 1st 5
Average 3.72 54th 15th 1st 41

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.