Findings for PPC in Rochester

Rochester Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rochester was the 230th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Rochester also ranks amongst the least expensive cities in Minnesota, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Rochester Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Rochester keywords increased by 18% in March 2015.

Google Adwords Keyword Prices 39% Lower in Rochester than St. Paul

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rochester are 39% lower than in St. Paul. The average price of a click in Rochester is $7.41.

This price differential is expected however, as St. Paul has a larger population than Rochester.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rochester

Summary PPC Stats for Rochester for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.41 230th 63rd 3rd NA
Automotive/Vehicle Auto Parts 0.54 158th 56th 3rd -27
Dealerships 4.30 89th 33rd 2nd NA
Tires 2.24 209th 61st 3rd -49
Towing 5.20 71st 21st 1st 0
Average 2.76 262nd 71st 3rd NA
B2B Office Furniture 1.55 157th 49th 3rd 0
Average 1.55 172nd 50th 3rd NA
Entertainment/Recreation Restaurants 1.58 93rd 24th 2nd 120
Average 1.58 93rd 24th 2nd 120
Health, Beauty & Fitness Chiropractors 5.68 177th 57th 3rd 0
Dentists 7.41 231st 65th 3rd -15
Massage Therapy 10.88 32nd 13rd 1st 259
Average 8.15 198th 57th 3rd 21
Home & Garden Appliance Repair 13.07 128th 40th 3rd 210
Furniture 3.87 30th 8th 1st 14
Landscapers 19.70 2nd 2nd 1st 20
Moving Companies 18.04 119th 31st 3rd 0
Pest Control 13.43 194th 41st 3rd -18
Plumbers 9.81 233rd 64th 3rd 0
Roofing 15.11 101st 36th 2nd -2
Self Storage Companies 11.28 165th 43rd 2nd -25
Windows and Doors 2.29 96th 33rd 2nd NA
Average 11.55 225th 59th 3rd 17
Legal Law Firms 15.65 84th 24th 1st 199
Personal Injury Law 25.20 133rd 31st 3rd NA
Average 17.56 151st 39th 3rd 59
Real Estate Apartment Rentals 1.28 168th 48th 3rd -15
Condos 1.13 160th 47th 3rd NA
New Home Developers 6.92 15th 4th 1st 43
Realtors 2.60 112nd 39th 3rd -17
Average 3.08 62nd 17th 2nd 0
Shopping Florists 8.75 23rd 7th 2nd 29
Average 8.75 23rd 7th 2nd 29
Travel Car Rentals 2.88 110th 27th 2nd 18
Hotels 3.45 161st 51st 3rd -27
Average 3.16 170th 47th 2nd -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.