Findings for PPC in St. Paul

St. Paul Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that St. Paul was the 100th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. St. Paul also ranks amongst the least expensive cities in Minnesota, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for St. Paul Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting St. Paul keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 31% Lower in St. Paul than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in St. Paul are 31% lower than in Minneapolis. The average price of a click in St. Paul is $13.68.

This price differential is expected however, as Minneapolis has a larger population than St. Paul.

For better comparison of prices, we also compared prices with another city with a similar population, Cincinnati, and found the average price of a click in St. Paul was 19% lower than in Cincinnati.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for St. Paul

Summary PPC Stats for St. Paul for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.68 100th 25th 2nd 11
Automotive/Vehicle Auto Parts 2.51 34th 11th 1st 0
Dealerships 4.77 61st 24th 2nd NA
Tires 5.79 27th 5th 1st 157
Towing 5.84 67th 21st 1st 49
Average 4.72 195th 54th 3rd 33
B2B Office Furniture 9.19 6th 2nd 1st 46
Average 9.19 26th 7th 1st NA
Entertainment/Recreation Restaurants 1.23 121st 41st 2nd -21
Average 1.23 121st 41st 2nd -21
Finance Payday Loans 11.03 83rd 29th 2nd 0
Average 11.03 150th 43rd 2nd NA
Health, Beauty & Fitness Chiropractors 13.17 53rd 15th 2nd -6
Cosmetic Surgery 17.55 9th 4th 1st NA
Dentists 19.50 20th 8th 1st 27
Massage Therapy 6.12 62nd 18th 2nd 0
Optometrists 5.67 44th 19th 1st NA
Average 14.85 24th 7th 1st 9
Home & Garden Appliance Repair 13.59 118th 35th 2nd -5
Furniture 2.24 164th 42nd 3rd -5
Garage Doors 56.93 15th 6th 1st -9
Landscapers 12.30 8th 3rd 1st 0
Moving Companies 24.47 55th 15th 2nd 22
Plumbers 48.35 63rd 21st 2nd 29
Roofing 31.40 17th 9th 2nd 0
Self Storage Companies 11.60 150th 37th 2nd 144
Average 25.43 31st 9th 1st 15
Legal Criminal Lawyers 19.19 78th 23rd 3rd NA
Family Law 29.28 40th 13rd 1st NA
Personal Injury Law 112.52 64th 11th 2nd NA
Average 53.66 49th 12nd 1st NA
Real Estate Apartment Rentals 1.98 101st 26th 2nd 15
Condos 2.41 63rd 23rd 2nd 27
Realtors 3.50 44th 16th 2nd 10
Average 2.72 82nd 28th 2nd 12
Shopping Florists 5.84 125th 42nd 3rd 18
Average 5.84 125th 42nd 3rd 18
Travel Car Rentals 4.19 28th 8th 1st 84
Hotels 2.82 186th 58th 3rd -20
Average 3.50 106th 32nd 2nd 32

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.