Findings for PPC in Gulfport

Gulfport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gulfport was the 288th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Gulfport also ranks amongst the least expensive cities in Mississippi, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 82% Lower in Gulfport than New Orleans

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gulfport are 82% lower than in New Orleans. The average price of a click in Gulfport is $2.61.

This price differential is expected however, as New Orleans has a larger population than Gulfport.

For better comparison of prices, we also compared prices with another city with a similar population, Wilmington, and found the average price of a click in Gulfport was 69% lower than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gulfport

Summary PPC Stats for Gulfport for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.61 288th 14th 2nd 0
Automotive/Vehicle Dealerships 2.30 190th 10th 1st 5
Tires 1.69 189th 10th 1st 44
Average 2.00 268th 14th 2nd 6
Entertainment/Recreation Restaurants 1.02 179th 12nd 2nd 1
Average 1.02 179th 12nd 2nd 1
Health, Beauty & Fitness Dentists 4.58 272nd 13rd 2nd -10
Average 4.58 273rd 13rd 2nd -3
Home & Garden Furniture 2.48 136th 8th 1st NA
Plumbers 10.33 218th 10th 1st NA
Self Storage Companies 7.09 232nd 10th 1st NA
Average 5.60 280th 14th 2nd NA
Real Estate Apartment Rentals 1.03 218th 12nd 2nd NA
Condos 0.86 183rd 10th 1st NA
Realtors 1.56 221st 13rd 1st 11
Average 1.31 246th 13rd 1st 3
Travel Car Rentals 2.46 170th 11th 2nd NA
Hotels 1.51 237th 14th 2nd -32
Average 1.82 256th 14th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.