Findings for PPC in Gulfport

Gulfport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gulfport was the 284th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Gulfport also ranks amongst the least expensive cities in Mississippi, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 81% Lower in Gulfport than New Orleans

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gulfport are 81% lower than in New Orleans. The average price of a click in Gulfport is $3.19.

This price differential is expected however, as New Orleans has a larger population than Gulfport.

For better comparison of prices, we also compared prices with another city with a similar population, Wilmington, and found the average price of a click in Gulfport was 72% lower than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gulfport

Summary PPC Stats for Gulfport for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.19 284th 14th 2nd NA
Automotive/Vehicle Dealerships 2.69 198th 13rd 1st NA
Tires 2.81 179th 10th 1st -25
Average 2.77 261st 12nd 1st NA
Entertainment/Recreation Restaurants 1.23 128th 10th 2nd 1
Average 1.23 128th 10th 2nd 1
Health, Beauty & Fitness Chiropractors 6.56 153rd 5th 1st 0
Dentists 3.40 280th 14th 2nd -3
Average 4.45 273rd 14th 2nd -1
Home & Garden Appliance Repair 7.46 188th 7th 1st 0
Furniture 1.90 190th 10th 1st 0
Plumbers 18.12 183rd 7th 1st NA
Self Storage Companies 6.34 246th 12nd 1st NA
Average 8.46 266th 12nd 2nd NA
Real Estate Apartment Rentals 1.13 189th 13rd 2nd NA
Condos 0.51 211st 11th 2nd NA
Realtors 0.99 255th 14th 2nd -1
Average 0.96 273rd 14th 2nd -8
Travel Car Rentals 1.94 198th 14th 2nd NA
Hotels 2.71 217th 11th 1st -22
Average 2.45 236th 14th 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.