Findings for PPC in Gulfport

Gulfport Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gulfport was the 284th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Gulfport also ranks amongst the least expensive cities in Mississippi, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 82% Lower in Gulfport than New Orleans

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gulfport are 82% lower than in New Orleans. The average price of a click in Gulfport is $2.72.

This price differential is expected however, as New Orleans has a larger population than Gulfport.

For better comparison of prices, we also compared prices with another city with a similar population, Wilmington, and found the average price of a click in Gulfport was 60% lower than in Wilmington.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gulfport

Summary PPC Stats for Gulfport for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.72 284th 14th 2nd NA
Automotive/Vehicle Dealerships 1.98 198th 13rd 1st NA
Tires 0.90 202nd 10th 1st NA
Average 1.44 275th 12nd 1st NA
Entertainment/Recreation Restaurants 1.46 116th 6th 2nd 38
Average 1.46 116th 6th 2nd 38
Health, Beauty & Fitness Dentists 6.70 236th 9th 2nd -15
Average 6.70 204th 6th 2nd NA
Home & Garden Furniture 2.07 147th 9th 1st NA
Self Storage Companies 6.19 242nd 12nd 2nd NA
Average 4.13 285th 14th 2nd NA
Real Estate Apartment Rentals 1.80 101st 6th 1st NA
Condos 0.69 178th 8th 1st NA
Realtors 1.78 202nd 13rd 2nd 26
Average 1.60 228th 13rd 2nd 12
Shopping Florists 4.23 176th 11th 1st -10
Average 4.23 164th 11th 1st -5
Travel Car Rentals 3.88 35th 1st 1st NA
Hotels 2.51 191st 13rd 1st -21
Average 2.96 161st 8th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.