Findings for PPC in Jackson

Jackson Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Jackson was the 278th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Jackson also ranks amongst the least expensive cities in Mississippi, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Jackson Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Jackson keywords increased by 19% in March 2015.

Google Adwords Keyword Prices 79% Lower in Jackson than Baton Rouge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Jackson are 79% lower than in Baton Rouge. The average price of a click in Jackson is $4.60.

This price differential is expected however, as Baton Rouge has a larger population than Jackson.

For better comparison of prices, we also compared prices with another city with a similar population, Orange, and found the average price of a click in Jackson was 39% lower than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Jackson

Summary PPC Stats for Jackson for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.60 278th 12nd 1st NA
Automotive/Vehicle Dealerships 2.12 227th 14th 2nd NA
Average 2.12 277th 14th 2nd NA
Entertainment/Recreation Restaurants 1.68 74th 6th 1st 35
Average 1.68 74th 6th 1st 35
Health, Beauty & Fitness Chiropractors 3.02 230th 14th 2nd 0
Dentists 7.30 233rd 7th 1st -8
Average 6.23 244th 7th 1st -3
Home & Garden Furniture 1.39 220th 14th 2nd NA
Pest Control 28.57 79th 4th 1st NA
Plumbers 16.50 198th 8th 2nd NA
Roofing 12.23 128th 4th 1st NA
Self Storage Companies 6.07 251st 14th 2nd -2
Average 10.31 244th 10th 1st NA
Legal Law Firms 3.00 215th 13rd 1st NA
Average 3.00 234th 13rd 1st NA
Real Estate Apartment Rentals 1.59 129th 11th 1st NA
Condos 0.87 181st 9th 1st NA
Realtors 1.35 231st 13rd 1st 147
Average 1.38 238th 13rd 1st 51
Travel Car Rentals 3.76 47th 3rd 1st NA
Hotels 2.59 223rd 14th 2nd -15
Average 2.98 192nd 11th 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.