Findings for PPC in Independence

Independence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Independence was the 278th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Independence also ranks amongst the least expensive cities in Missouri, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 78% Lower in Independence than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Independence are 78% lower than in Kansas City. The average price of a click in Independence is $3.34.

This price differential is expected however, as Kansas City has a larger population than Independence.

For better comparison of prices, we also compared prices with another city with a similar population, Murfreesboro, and found the average price of a click in Independence was 53% lower than in Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Independence


Summary PPC Stats for Independence for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.34 278th 76th 5th NA
Automotive/Vehicle Dealerships 2.62 159th 56th 4th NA
Average 2.62 224th 60th 4th NA
Entertainment/Recreation Restaurants 0.61 205th 61st 5th NA
Average 0.61 205th 61st 5th NA
Health, Beauty & Fitness Dentists 1.51 282nd 77th 5th NA
Average 1.51 286th 78th 5th 2
Home & Garden Self Storage Companies 1.66 275th 74th 5th NA
Average 1.66 287th 77th 5th NA
Legal Law Firms 28.28 20th 7th 1st NA
Average 28.28 106th 31st 4th NA
Real Estate Apartment Rentals 0.46 240th 70th 5th NA
Realtors 0.95 249th 71st 5th NA
Average 0.75 272nd 74th 5th NA
Travel Car Rentals 1.91 163rd 55th 4th NA
Hotels 2.40 189th 66th 5th -1
Average 2.23 210th 67th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.