Findings for PPC in Independence

Independence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Independence was the 283rd least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Independence also ranks amongst the least expensive cities in Missouri, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Independence are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Independence keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 77% Lower in Independence than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Independence are 77% lower than in Kansas City. The average price of a click in Independence is $4.12.

This price differential is expected however, as Kansas City has a larger population than Independence.

For better comparison of prices, we also compared prices with another city with a similar population, Murfreesboro, and found the average price of a click in Independence was 60% lower than in Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Independence


Summary PPC Stats for Independence for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.12 283rd 76th 5th NA
Automotive/Vehicle Auto Insurance 10.32 168th 47th 4th NA
Dealerships 2.94 188th 58th 5th NA
Average 6.63 160th 47th 4th NA
Entertainment/Recreation Restaurants 1.08 168th 45th 5th 31
Average 1.08 168th 45th 5th 31
Health, Beauty & Fitness Dentists 7.20 245th 67th 4th 14
Average 7.20 233rd 66th 5th NA
Home & Garden Appliance Repair 13.63 97th 26th 3rd 0
Landscapers 6.93 26th 4th 1st NA
Self Storage Companies 4.04 264th 72nd 5th NA
Average 8.20 263rd 72nd 5th NA
Legal Law Firms 6.89 191st 61st 4th NA
Average 6.89 209th 62nd 4th NA
Real Estate Apartment Rentals 0.85 236th 71st 5th NA
Realtors 0.85 269th 73rd 5th NA
Average 0.85 276th 76th 5th NA
Travel Hotels 2.28 236th 73rd 4th -5
Average 2.28 248th 73rd 5th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.