Findings for PPC in Independence

Independence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Independence was the 76th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Independence also ranks amongst the least expensive cities in Missouri, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Independence Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Independence keywords increased by 12% in March 2015.

Google Adwords Keyword Prices 25% Lower in Independence than Kansas City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Independence are 25% lower than in Kansas City. The average price of a click in Independence is $14.41.

This price differential is expected however, as Kansas City has a larger population than Independence.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Murfreesboro, and found the average price of a click in Independence was 29% higher than in Murfreesboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Independence


Summary PPC Stats for Independence for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.41 76th 21st 3rd NA
Automotive/Vehicle Auto Insurance 197.79 3rd 2nd 1st NA
Dealerships 3.07 172nd 58th 4th NA
Average 100.43 1st 1st 1st NA
Entertainment/Recreation Restaurants 0.87 177th 55th 5th -9
Average 0.87 177th 55th 5th -9
Health, Beauty & Fitness Dentists 8.56 204th 54th 3rd 26
Average 8.56 185th 53rd 5th NA
Home & Garden Plumbers 3.59 253rd 69th 5th 0
Roofing 2.86 199th 59th 5th NA
Self Storage Companies 5.35 258th 67th 5th NA
Average 3.93 281st 76th 5th 38
Real Estate Apartment Rentals 1.23 172nd 50th 4th 2
Realtors 1.46 219th 60th 4th 13
Average 1.39 237th 62nd 4th 4
Travel Hotels 2.57 224th 68th 5th -26
Average 2.57 231st 65th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.