Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Kansas City also ranks amongst the most expensive cities in Missouri, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 104% Higher in Kansas City than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 104% higher than in Independence. The average price of a click in Kansas City is $19.41.

This price difference is understandable though, given the population of Independence is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 32% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kansas City


Summary PPC Stats for Kansas City for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.41 th th 1st 7
Automotive/Vehicle Auto Insurance 90.06 th th 2nd 69
Auto Parts 1.97 th th 2nd 23
Dealerships 4.14 th th 3rd -5
Tires 3.15 th th 3rd -27
Towing 5.20 th th 1st -16
Average 27.19 th th 2nd 9
B2B Office Furniture 3.66 th th 2nd -33
Printers 10.67 th th 2nd -13
Average 7.16 th th 2nd -16
Entertainment/Recreation Restaurants 1.58 th th 2nd -21
Average 1.58 th th 2nd -21
Finance Credit Counselling 34.64 th th 1st NA
Insurance 93.44 th th 1st 12
Mortgages 11.79 th th 1st 249
Payday Loans 11.44 th th 2nd 16
Average 29.09 th th 1st NA
Health, Beauty & Fitness Chiropractors 4.81 th th 4th -7
Cosmetic Surgery 5.48 th th 2nd -32
Dentists 14.93 th th 2nd 35
Martial Arts 2.95 th th 2nd 192
Massage Therapy 4.22 th th 2nd -15
Optometrists 4.41 th th 1st NA
Weight Loss Surgery 10.46 th th 1st NA
Average 9.22 th th 3rd 10
Home & Garden Appliance Repair 16.81 th th 2nd 12
Furniture 2.19 th th 4th 13
Garage Doors 24.08 th th 1st 17
Landscapers 6.09 th th 1st -28
Moving Companies 26.29 th th 1st -11
Pest Control 16.18 th th 2nd -8
Plumbers 39.62 th th 2nd 23
Roofing 23.83 th th 2nd -15
Self Storage Companies 10.28 th th 3rd -25
Windows and Doors 20.01 th th 2nd 47
Average 18.79 th th 1st 2
Legal Criminal Lawyers 22.60 th th 2nd -5
Family Law 18.41 th th 3rd 32
Law Firms 17.07 th th 1st 11
Personal Injury Law 144.93 th th 1st -19
Real Estate Lawyers 9.02 th th 2nd -6
Average 51.01 th th 2nd 4
Real Estate Apartment Rentals 1.89 th th 3rd -5
Condos 1.78 th th 2nd -13
New Home Developers 3.47 th th 2nd 35
Realtors 2.66 th th 2nd -3
Average 2.44 th th 3rd 1
Shopping Florists 6.29 th th 4th -12
Average 6.29 th th 4th -12
Travel Car Rentals 3.52 th th 1st 3
Hotels 3.75 th th 2nd -9
Average 3.63 th th 1st -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.