Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Kansas City also ranks amongst the most expensive cities in Missouri, ranking as 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Kansas City Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Kansas City keywords increased by 15% in November 2014.

Google Adwords Keyword Prices 155% Higher in Kansas City than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 155% higher than in Independence. The average price of a click in Kansas City is $14.91.

This price difference is understandable though, given the population of Independence is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 28% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kansas City


Summary PPC Stats for Kansas City for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.91 th th 2nd 15
Automotive/Vehicle Auto Body 13.19 th th 1st 1
Auto Insurance 69.58 th th 2nd 71
Auto Parts 1.92 th th 2nd 15
Dealerships 4.23 th th 1st 8
Tires 3.99 th th 3rd 3
Towing 4.42 th th 1st 4
Average 20.92 th th 3rd 14
B2B Architects 3.11 th th 2nd 82
IT Support 32.43 th th 1st 44
Office Furniture 3.22 th th 3rd -14
Printers 7.46 th th 2nd -19
Video Production 8.52 th th 1st -14
Average 11.68 th th 1st NA
Entertainment/Recreation Restaurants 2.55 th th 1st 5
Average 2.55 th th 1st 5
Finance Credit Counselling 24.27 th th 2nd NA
Currency Exchange 1.86 th th 1st 293
Insurance 28.65 th th 2nd -10
Mortgages 28.06 th th 1st 133
Payday Loans 11.10 th th 2nd 24
Average 18.74 th th 2nd 63
Health, Beauty & Fitness Acupuncture 3.01 th th 1st -7
Chiropractors 5.58 th th 4th -40
Cosmetic Surgery 6.68 th th 2nd 26
Dentists 17.01 th th 1st 13
Jewellers 4.15 th th 2nd NA
Martial Arts 4.01 th th 1st 64
Massage Therapy 10.47 th th 1st -24
Optometrists 4.63 th th 2nd NA
Weight Loss Surgery 13.55 th th 1st 57
Average 9.70 th th 2nd 12
Home & Garden Appliance Repair 9.03 th th 3rd -23
Electricians 11.40 th th 1st 0
Furniture 1.91 th th 4th -11
Garage Doors 20.29 th th 1st 4
Home Security 40.18 th th 1st 17
Interior Designers 5.65 th th 1st 114
Landscapers 6.25 th th 1st 23
Mold Detection and Remova 10.20 th th 2nd 43
Moving Companies 19.94 th th 1st 16
Pest Control 16.09 th th 3rd -9
Plumbers 34.90 th th 1st 13
Roofing 13.18 th th 3rd 3
Self Storage Companies 12.61 th th 2nd -6
Windows and Doors 9.21 th th 2nd -23
Average 15.44 th th 2nd 8
Legal Criminal Lawyers 50.09 th th 2nd -16
Disability Lawyers 17.21 th th 1st NA
Employment Lawyers 4.89 th th 2nd -30
Family Law 10.40 th th 2nd NA
Immigration Lawyers 6.82 th th 2nd -8
Law Firms 20.79 th th 1st 7
Personal Injury Law 131.98 th th 1st -9
Real Estate Lawyers 15.22 th th 1st 33
Traffic Law 66.14 th th 1st NA
Average 32.85 th th 2nd 12
Real Estate Apartment Rentals 1.84 th th 3rd -5
Condos 1.33 th th 3rd -14
New Home Developers 3.33 th th 3rd 118
Property Management 2.92 th th 3rd -33
Realtors 2.50 th th 2nd -8
Average 2.35 th th 3rd 7
Shopping Florists 6.25 th th 2nd 19
Average 4.80 th th 2nd 45
Travel Car Rentals 3.97 th th 1st 21
Hotels 3.51 th th 2nd -10
Average 3.74 th th 2nd 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.