Findings for PPC in Kansas City

Kansas City Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Kansas City was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Kansas City also ranks amongst the most expensive cities in Missouri, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 34% Higher in Kansas City than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Kansas City are 34% higher than in Independence. The average price of a click in Kansas City is $19.44.

This price difference is understandable though, given the population of Independence is less than Kansas City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Colorado Springs, and found the average price of a click in Kansas City was 29% lower than in Colorado Springs. This suggests that perhaps prices in Kansas City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Kansas City

Summary PPC Stats for Kansas City for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.44 th th 1st 4
Automotive/Vehicle Auto Insurance 60.80 th th 5th 13
Auto Parts 1.67 th th 2nd -25
Dealerships 4.31 th th 3rd NA
Tires 4.29 th th 4th 9
Towing 6.33 th th 1st -22
Average 17.40 th th 5th -5
B2B Office Furniture 6.19 th th 3rd 86
Printers 12.61 th th 2nd -12
Average 8.33 th th 2nd 25
Entertainment/Recreation Restaurants 2.42 th th 1st -13
Average 2.42 th th 1st -13
Finance Credit Counselling 21.33 th th 1st NA
Insurance 30.27 th th 3rd 2
Mortgages 12.41 th th 1st -39
Payday Loans 10.10 th th 2nd 39
Average 20.89 th th 2nd NA
Health, Beauty & Fitness Chiropractors 5.02 th th 4th 4
Cosmetic Surgery 11.05 th th 1st 33
Dentists 14.84 th th 1st -30
Martial Arts 1.01 th th 3rd -80
Massage Therapy 3.98 th th 2nd -22
Optometrists 3.91 th th 2nd NA
Weight Loss Surgery 16.17 th th 1st NA
Average 10.14 th th 3rd -5
Home & Garden Appliance Repair 15.60 th th 1st 16
Furniture 1.92 th th 4th -11
Garage Doors 20.79 th th 2nd 0
Landscapers 5.77 th th 1st -14
Moving Companies 30.23 th th 1st 31
Pest Control 13.89 th th 2nd 8
Plumbers 31.86 th th 3rd -1
Roofing 26.74 th th 2nd 21
Self Storage Companies 14.24 th th 1st 11
Windows and Doors 13.96 th th 1st 43
Average 18.66 th th 1st 10
Legal Criminal Lawyers 43.63 th th 2nd 0
Family Law 16.55 th th 2nd 68
Law Firms 13.99 th th 2nd -34
Personal Injury Law 179.82 th th 1st 39
Real Estate Lawyers 19.70 th th 1st 35
Average 61.08 th th 1st 18
Real Estate Apartment Rentals 1.96 th th 3rd -15
Condos 2.14 th th 2nd 2
New Home Developers 2.61 th th 3rd -19
Realtors 2.73 th th 2nd -1
Average 2.38 th th 3rd -7
Shopping Florists 7.07 th th 2nd 28
Average 7.07 th th 2nd 28
Travel Car Rentals 3.47 th th 1st -12
Hotels 4.15 th th 3rd -5
Average 3.81 th th 3rd -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.