Findings for PPC in Springfield

Springfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 262nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Springfield also ranks amongst the least expensive cities in Missouri, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Springfield than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 27% lower than in Columbia. The average price of a click in Springfield is $5.02.

This price difference is interesting though, given the population of Columbia is less than Springfield.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Peoria, and found the average price of a click in Springfield was 8% lower than in Peoria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.02 262nd 71st 5th 8
Automotive/Vehicle Auto Parts 2.29 40th 18th 1st 58
Auto Wreckers 1.71 23rd 8th 1st 14
Dealerships 2.03 209th 64th 5th 13
Tires 1.39 194th 65th 4th -38
Towing 6.12 31st 8th 2nd 0
Average 2.71 239th 68th 5th 7
B2B Office Furniture 0.68 134th 43rd 4th -41
Average 0.68 142nd 43rd 4th -14
Entertainment/Recreation Restaurants 0.70 223rd 68th 5th -1
Average 0.70 223rd 68th 5th -1
Health, Beauty & Fitness Chiropractors 8.76 91st 30th 2nd 10
Dentists 7.87 211st 67th 4th 16
Massage Therapy 5.06 64th 22nd 3rd 0
Optometrists 3.49 88th 31st 3rd NA
Average 7.27 207th 64th 4th 6
Home & Garden Appliance Repair 5.62 183rd 51st 3rd -13
Furniture 3.23 51st 10th 2nd 28
Landscapers 1.62 159th 54th 3rd -20
Roofing 14.54 91st 34th 5th 23
Self Storage Companies 10.36 168th 44th 3rd 5
Average 6.43 274th 77th 5th 2
Legal Criminal Lawyers 15.26 73rd 22nd 2nd NA
Law Firms 1.96 209th 60th 4th NA
Personal Injury Law 43.01 129th 33rd 3rd NA
Average 12.83 171st 48th 3rd NA
Real Estate Apartment Rentals 1.74 124th 32nd 4th 34
Condos 1.01 169th 48th 4th NA
New Home Developers 1.48 199th 53rd 4th NA
Realtors 1.92 190th 57th 4th 150
Average 1.72 210th 54th 4th 53
Travel Car Rentals 2.79 143rd 44th 4th -17
Hotels 3.26 146th 48th 3rd 11
Average 3.10 161st 48th 3rd -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.