Findings for PPC in Springfield

Springfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 212nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Springfield also ranks amongst the least expensive cities in Missouri, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Springfield Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Springfield keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 3% Higher in Springfield than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 3% higher than in Columbia. The average price of a click in Springfield is $7.56.

This price difference is understandable though, given the population of Columbia is less than Springfield, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Peoria, and found the average price of a click in Springfield was 10% lower than in Peoria. This suggests that perhaps prices in Springfield are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.56 212nd 54th 4th 10
Automotive/Vehicle Auto Insurance 51.65 132nd 38th 3rd -23
Auto Parts 0.50 169th 58th 3rd 0
Auto Wreckers 2.32 19th 9th 1st NA
Dealerships 3.11 166th 57th 4th NA
Tires 3.37 127th 29th 2nd -10
Towing 3.05 149th 44th 3rd 0
Average 9.62 158th 46th 4th -6
Entertainment/Recreation Restaurants 0.78 184th 60th 4th -7
Average 0.78 184th 60th 4th -7
Health, Beauty & Fitness Chiropractors 5.90 182nd 51st 3rd -46
Dentists 8.37 221st 65th 4th 9
Massage Therapy 1.96 126th 45th 4th 0
Optometrists 1.80 139th 45th 3rd NA
Average 5.81 262nd 73rd 4th -2
Home & Garden Appliance Repair 3.56 190th 51st 4th 0
Furniture 3.30 71st 8th 1st 27
Landscapers 2.20 146th 56th 4th 10
Pest Control 5.44 229th 56th 4th 0
Plumbers 39.93 85th 28th 1st 18
Roofing 21.98 48th 20th 3rd 5
Self Storage Companies 12.70 129th 32nd 1st 36
Average 14.98 164th 43rd 3rd 8
Legal Criminal Lawyers 22.23 72nd 22nd 3rd NA
Law Firms 4.77 197th 55th 5th NA
Average 9.13 193rd 48th 5th NA
Real Estate Apartment Rentals 1.32 180th 52nd 5th 20
Condos 1.27 141st 52nd 4th NA
New Home Developers 1.99 190th 51st 4th NA
Realtors 2.15 154th 47th 4th 191
Average 1.75 209th 56th 4th 78
Shopping Florists 7.83 30th 7th 1st 0
Average 7.83 30th 7th 1st 0
Travel Car Rentals 3.22 89th 29th 2nd NA
Hotels 2.97 173rd 54th 3rd -37
Average 3.05 170th 52nd 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.