Findings for PPC in Springfield

Springfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 268th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Springfield also ranks amongst the least expensive cities in Missouri, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 50% Lower in Springfield than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 50% lower than in Columbia. The average price of a click in Springfield is $4.12.

This price difference is interesting though, given the population of Columbia is less than Springfield.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Peoria, and found the average price of a click in Springfield was 40% lower than in Peoria.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.12 268th 70th 4th 2
Automotive/Vehicle Auto Parts 0.48 149th 55th 3rd 4
Auto Wreckers 0.90 26th 10th 1st NA
Dealerships 2.07 204th 66th 5th NA
Tires 1.01 198th 61st 4th NA
Towing 5.15 34th 9th 1st NA
Average 1.68 272nd 72nd 5th NA
Entertainment/Recreation Restaurants 1.18 130th 36th 2nd -6
Average 1.18 130th 36th 2nd -6
Finance Payday Loans 2.71 143rd 49th 3rd NA
Average 2.71 177th 56th 3rd NA
Health, Beauty & Fitness Chiropractors 10.49 43rd 14th 1st 60
Dentists 5.84 243rd 72nd 3rd 1
Massage Therapy 1.42 112nd 38th 3rd NA
Optometrists 3.93 69th 24th 2nd NA
Average 6.21 221st 68th 3rd 1
Home & Garden Appliance Repair 1.74 188th 55th 4th NA
Furniture 1.91 151st 46th 4th NA
Garage Doors 5.26 177th 50th 3rd NA
Landscapers 4.82 85th 25th 3rd NA
Pest Control 13.98 217th 50th 3rd NA
Plumbers 24.02 152nd 36th 2nd 41
Roofing 5.20 182nd 57th 4th NA
Self Storage Companies 8.88 163rd 39th 3rd 17
Average 7.22 259th 66th 4th NA
Legal Law Firms 3.98 199th 59th 4th NA
Average 3.98 220th 64th 5th NA
Real Estate Apartment Rentals 0.78 199th 59th 4th -3
Condos 0.79 155th 47th 4th NA
New Home Developers 2.10 165th 45th 3rd NA
Realtors 1.41 203rd 60th 4th NA
Average 1.17 228th 63rd 4th -5
Shopping Florists 3.80 193rd 58th 4th 0
Average 3.80 193rd 58th 4th 0
Travel Car Rentals 2.30 118th 41st 3rd 0
Hotels 4.40 26th 6th 1st -1
Average 3.70 29th 7th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.