Findings for PPC in Springfield

Springfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 163rd least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Springfield also ranks amongst the least expensive cities in Missouri, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Lower in Springfield than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 5% lower than in Columbia. The average price of a click in Springfield is $10.25.

This price difference is interesting though, given the population of Columbia is less than Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Springfield


Summary PPC Stats for Springfield for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.25 163rd 45th 4th 6
Automotive/Vehicle Auto Parts 5.36 7th 2nd 1st 0
Auto Wreckers 1.27 27th 11th 1st NA
Dealerships 3.54 157th 49th 4th NA
Tires 2.70 199th 60th 4th 28
Towing 7.19 24th 9th 2nd 0
Average 3.79 218th 58th 5th 3
Entertainment/Recreation Restaurants 1.62 103rd 31st 3rd -32
Average 1.62 103rd 31st 3rd -32
Finance Payday Loans 18.38 36th 12nd 1st NA
Average 18.38 111st 36th 3rd NA
Health, Beauty & Fitness Chiropractors 13.19 47th 17th 2nd 60
Dentists 5.93 258th 70th 5th -1
Massage Therapy 23.44 5th 2nd 1st 0
Optometrists 2.38 124th 40th 3rd NA
Average 10.00 135th 39th 3rd 3
Home & Garden Furniture 3.66 70th 8th 1st 28
Landscapers 1.62 184th 63rd 4th 0
Pest Control 28.74 54th 12nd 1st -5
Plumbers 22.28 170th 44th 3rd -11
Roofing 6.72 169th 58th 4th -10
Self Storage Companies 5.96 242nd 60th 4th NA
Average 12.39 194th 51st 4th -1
Legal Law Firms 16.57 126th 41st 2nd NA
Personal Injury Law 130.97 49th 13rd 2nd NA
Average 54.70 61st 15th 1st NA
Real Estate Apartment Rentals 2.04 88th 27th 2nd 105
Condos 0.75 190th 55th 3rd NA
Realtors 2.36 150th 47th 4th 14
Average 2.04 166th 48th 4th 26
Shopping Florists 5.55 151st 39th 3rd -12
Average 5.55 151st 39th 3rd -12
Travel Car Rentals 3.85 45th 12nd 3rd NA
Hotels 3.42 162nd 55th 3rd 10
Average 3.56 129th 40th 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.