Findings for PPC in Springfield

Springfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 223rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Springfield also ranks amongst the least expensive cities in Missouri, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Springfield are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Springfield keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 13% Higher in Springfield than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 13% higher than in Columbia. The average price of a click in Springfield is $8.21.

This price difference is understandable though, given the population of Columbia is less than Springfield, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Springfield

Summary PPC Stats for Springfield for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.21 223rd 60th 3rd 2
Automotive/Vehicle Auto Insurance 24.87 159th 49th 4th -13
Auto Wreckers 1.93 22nd 9th 1st NA
Dealerships 2.38 191st 68th 3rd NA
Tires 5.44 29th 4th 1st 4
Towing 6.48 24th 8th 1st 12
Average 7.14 160th 49th 4th 2
B2B Office Furniture 3.36 134th 42nd 4th NA
Average 3.36 149th 48th 4th NA
Entertainment/Recreation Restaurants 3.77 100th 28th 2nd 99
Average 3.77 100th 28th 2nd 99
Finance Payday Loans 6.64 82nd 25th 3rd -14
Average 6.64 171st 47th 4th NA
Health, Beauty & Fitness Chiropractors 5.53 175th 56th 4th 23
Dentists 8.46 203rd 66th 3rd 1
Massage Therapy 14.47 19th 8th 1st -25
Average 8.48 182nd 56th 2nd 0
Home & Garden Appliance Repair 7.79 184th 51st 4th -18
Furniture 2.38 213rd 50th 4th -22
Landscapers 4.83 89th 31st 2nd 22
Moving Companies 31.89 4th 1st 1st 0
Pest Control 6.38 258th 72nd 5th -8
Plumbers 23.81 173rd 42nd 4th 15
Roofing 18.88 71st 26th 2nd 4
Self Storage Companies 4.07 258th 69th 5th 1
Average 12.23 205th 52nd 5th -1
Legal Law Firms 19.48 96th 24th 1st NA
Average 19.48 167th 40th 3rd NA
Real Estate Apartment Rentals 1.46 136th 37th 4th -26
Condos 1.09 146th 45th 4th NA
New Home Developers 0.93 209th 54th 4th NA
Realtors 2.14 99th 33rd 2nd 17
Average 1.68 178th 50th 4th -4
Travel Car Rentals 3.19 87th 32nd 4th NA
Hotels 5.30 46th 15th 2nd 0
Average 4.60 37th 13rd 2nd NA

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.