Findings for PPC in Springfield

Springfield Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Springfield was the 148th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Springfield also ranks amongst the least expensive cities in Missouri, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Springfield than Columbia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Springfield are 18% lower than in Columbia. The average price of a click in Springfield is $10.86.

This price difference is interesting though, given the population of Columbia is less than Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Springfield


Summary PPC Stats for Springfield for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.86 148th 40th 5th 6
Automotive/Vehicle Auto Insurance 111.88 30th 11th 2nd 39
Dealerships 3.07 172nd 58th 4th NA
Tires 7.34 8th 3rd 1st 30
Average 48.30 4th 3rd 2nd 13
B2B Office Furniture 6.55 42nd 9th 2nd NA
Average 6.55 95th 26th 3rd NA
Entertainment/Recreation Restaurants 0.92 177th 54th 4th 67
Average 0.92 177th 54th 4th 67
Finance Payday Loans 8.34 106th 35th 3rd NA
Average 8.34 161st 49th 4th NA
Health, Beauty & Fitness Chiropractors 18.29 25th 6th 1st 68
Dentists 7.76 221st 63rd 5th -13
Martial Arts 3.29 58th 12nd 2nd 21
Optometrists 1.85 126th 37th 3rd NA
Average 9.10 162nd 45th 4th 5
Home & Garden Furniture 2.38 140th 38th 2nd -11
Landscapers 1.69 157th 48th 3rd -18
Moving Companies 6.30 188th 52nd 4th 0
Pest Control 9.71 218th 52nd 4th 0
Plumbers 38.47 79th 21st 2nd 0
Roofing 10.94 136th 47th 4th -7
Self Storage Companies 12.13 145th 39th 3rd 70
Average 10.83 236th 65th 4th 2
Legal Law Firms 6.85 166th 51st 3rd NA
Average 6.85 211st 56th 3rd NA
Real Estate Apartment Rentals 1.15 183rd 55th 5th -50
Condos 0.45 214th 64th 4th NA
New Home Developers 0.91 205th 54th 4th NA
Realtors 1.44 222nd 61st 5th 70
Average 1.17 260th 68th 5th 8
Shopping Florists 3.62 208th 62nd 3rd -21
Average 3.62 208th 62nd 3rd -21
Travel Car Rentals 3.09 94th 22nd 2nd NA
Hotels 4.73 59th 18th 2nd -16
Average 4.18 49th 11th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.